Internet of Things Makes it Easier to Steal You… Tags:#Adidas#Adidas ZONE#IHT#IHT Spirit Related Posts This week sportswear maker adidas debuted a new wearable device, co-developed with Interactive Health Technologies (IHT). Called the adidas ZONE for IHT Spirit, it’s the first wrist-based wearable device developed specifically for physical education class use.Currently, IHT supports 1,500 teachers in 800 schools across the country and during the 2015 school year, 600,000 children were connected to the IHT Spirit System. With the help of the new wearable, IHT is on track to hit their 2016 target of interacting with one million students nationwide on a daily basis.The ZONE is a wrist-worn, heart rate monitoring device that integrates into the existing IHT Spirit System – a cloud-based curriculum for physical education (PE) – that allows teachers to efficiently track each student’s performance in PE class, creating individualized workouts and goals for students based on their personal fitness levels. The product is built to meet the needs of teachers across the country, durable enough for multiple students to wear during PE classes, and can sync quickly, using NFC technology. Heart rate training is accompanied by pedometer data, IHT’s PE 3 project-based curriculum, and the adidas Challenges program which uses cloud-based softwareStacey Burr, VP and general manager of adidas Digital Sports said that “in working with IHT, we found a partner that shared our vision of inspiring the next generation to lead healthy lives by making sport and fitness a life-long pursuit. We’re firm believers that healthy habits are easier to keep the earlier you start, so introducing tools and resources at the school-level offered the perfect place to lay such an important foundation.“Adidas can boost kids’ performance…if they still have PE classesIt’s unclear how the program will help those subject to the alarming trend of PE classes being reduced or eliminated from school curriculums across the US that adidas aims to address. It is, after all, likely that the wearable and curriculum will be more readily adopted by school already invested in sports than those without resources or funding.I also can’t help wondering about the privacy of the data, as adidas asks you to “imagine 12 years from today, when your 1st graders receive their high school diploma and along with it, are handed their entire wellness portfolio correlated to their academic, attendance and fitness success. A legacy created for students and their families while meeting the daily needs of school administration and compliance.” Would such data be attached to college and job applications of the future? What are the consequences for future health insurance?It’s also worthy considering that unless a lifetime warranty is available – that’s unclear at this stage – a device targeting K-12 students is likely to require repeat purchases. The device retails at $139, and is also available for schools to buy for students in PE through package pricing. Follow the Puck Why IoT Apps are Eating Device Interfaces How Myia Health’s Partnership with Mercy Virtua… Cate Lawrence
This week will be a very important one for world cricket. Two young batsmen, competing to be the best in the world, will lead their teams into two very difficult Test series. Steve Smith will lead Australia in his first full series (against New Zealand) after Michael Clarke’s retirement while Virat Kohli gets set to captain India in Test cricket for the first time at home – vs South Africa.Also read: 1st Test – Onus on Virat Kohli as India look to tame South Africa Smith and Kohli had locked horns against each other – in that acrimonious series Test series in Australia earlier in the year. MS Dhoni had missed out in Adelaide, then retired before the Sydney Test, while Clarke was injured after the opening match, leaving the young turks in charge of their sides – consequently, there were bitter wars of words, ugly sledging, fines and threats of more severe action from the International Cricket Council and most importantly – some riveting cricket. And most of that riveting cricket was played by Messrs Kohli and Smith, who made it a contest of centuries.Both Smith and Kohli have taken over from great statesmen. Yes, Clarke was a motor-mouth early in his career and showed glimpses of aggression as the sunset neared (remember his lines to James Anderson as Mitchell Johnson marked his run-up at the Ashes in 2013? “Get ready for a broken ?? arm), but mostly he earned the respect of fans and media the world over. Dhoni was even calmer, never indulging in verbal assaults, never indulging in exaggerated celebrations and always ensuring his men remained in check.advertisementAlso read: Aus vs NZ – Smith hits back at McCullum for labelling him immature But times are about to change. Smith, who is also Australia’s ODI captain, has been clear in his approach – victory at all costs. When he refused to take back the appeal against Ben Stokes during the Lord’s ODI this year, the benchmark was set. New Zealand skipper Brendon McCullum had called Smith “immature” – Smith said “right back at ya”. These two men will face off against each other in the opening Test in Brisbane this week. Some polite exchange that before the start of a five-day match.Kohli, who likes to rub the opposition the wrong way as well, has faced some criticism too. His constant stress on playing aggressive and ruthless cricket may have led a few of his teammates to get carried away. Ishant Sharma, who bowled himself back to form in Sri Lanka, was saddled with a one-match ban after his over-the-top celebrations and sledging of the Lankan batsmen. Some said Kohli should have tamed Ishant while others believe the young captain should be allowed to express himself naturally.While Smith vs Kohli as captains will always be explosive, it will be interesting to see how they deal against cooler skippers. Smith and Kohli love a good fight (read as verbal onslaughts on the cricket field), while McCullum and Hashim Amla are far more poised. But whatever any of these captains do, it will decide how world cricket shapes up – India and Australia besides boasting of the two richest cricket boards in the world, have the largest fan bases and some of the most talented players. The onfield rivalry between these two countries has become legendary – a few Aussie players have even touted their contests vs India a bigger high than the Ashes!Sourav Ganguly and Steve Waugh’s rivalry as skippers and the then India captain’s tactics to irritate Waugh are now part of cricketing folklore. After a period of statesmanship, Kohli and Smith will mark the beginning of a hostile era – make no mistake about it. There will be fireworks on the field – both men will coax the best and the worst out of their players!
Juventus and Italy’s football defender Giorgio Chiellini has compared former teammate and Manchester United player Paul Pogba to basketball star LeBron James and sprint legend Usain Bolt.”We’ve changed players and now we are a side like any other,” Chiellini told Sky Sport in an interview in Italy. (Paul Pogba will be at his peak next season: Jose Mourinho)”We’re not used to losing and, in addition to this, we’ve lost a player like Pogba who was the LeBron James of football and, even when you didn’t notice him, he was impressive,” he added.In a separate interview with Sport Mediaset, Chiellini said, “Pogba was our Usain Bolt – – he allowed us to play in a certain way. Now we’ve changed. We’re working on it and (manager Massimiliano) Allegri is not an idiot.” (Zlatan Ibrahimovic’s late goal earns Manchester United 1-1 draw vs Liverpool)Juventus are missing the highly rated midfielder who has impressed of late at United, Chiellini said.Pogba was with Juventus from 2012 to 2016, before re-joining his former club United in the summer for a world record transfer fee.
This article has been updated and was originally published as “The 10 Cheapest Pets to Own” on April 5, 2013.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedThe Complete Guide to Independent Work for Seniors and RetireesJuly 3, 2019In “Financial Planning”Natural Disasters: How to Prepare for the UnthinkableOctober 1, 2019In “Family Finances”How Much Does It Really Cost to Own a Boat?July 25, 2013In “Financial IQ” Zina Kumok is a freelance writer specializing in personal finance. A former reporter, she has covered murder trials, the Final Four and everything in between. She has been featured in Lifehacker, DailyWorth and Time. Read about how she paid off $28,000 worth of student loans in three years at Debt Free After Three. The science is in – owning a pet makes you happier.That may not be groundbreaking insight, but in the midst of a mental health epidemic, many Americans are looking to furry friends for help. A pet can provide companionship, stimulation and routine – all things that mental health professionals recommend to combat depression and anxiety.Still, many would-be pet owners balk at the high costs associated with caring for the most popular pets. Especially if you’re new to pet ownership, dropping hundreds on a cat or dog can seem outrageous, and for many people it’s just not a financially viable option.That’s why we’ve compiled a list of the cheapest pets – so you can get a new friend without getting a second job.Hermit CrabThey may not the cuddliest option on the list, but hermit crabs can make for great pets if you’re looking for an inexpensive, low-maintenance and laid-back companion. Costs of owning a hermit crab include a tank with a vented lid, drinking and humidity sponges, food, water and dishes to put it in, climbing wood and a humidity gauge.Consistency is key for these tiny crustaceans, so they’re not a great option for owners who won’t be around a lot. Humidity is their lifeblood, and responsible hermit crab owners will need to water and mist their little friend at least once a day to keep them happy and healthy. They also need a clean environment, which means cleaning the cage once a week and changing out the sand monthly.GoldfishThere’s a reason why these tiny freshwater fish have been a mainstay in American households since their introduction to the continent in 1850. They’re inexpensive, interesting to watch and incredibly low maintenance. If you keep them fed and regularly clean their environment, a goldfish can live as long as twenty years.While a classic goldfish bowl is the image most associated with housing these fish, most experts these days recommend a filtered tank to keep the environment clean. While the initial cost of that tank can get a little pricey, the only additional expense is food. Goldfish themselves are incredibly cheap, usually costing no more than a few bucks each. Also, the tank can be reused indefinitely if you continue to own fish.BudgerigarBudgie for short, this mini-parakeet is perfect for someone looking to really bond with their pet. They’re incredibly social animals, so prospective owners will need to hang out with them for at least an hour a day – or get them a birdie companion. Like parakeets, they’ll perch on your finger or shoulder and mimic words.Besides a birdcage, costs of owning a budgie boil down to the basics – food, water and maybe an eye patch when you dress them up as a pirate for Halloween. You can realistically walk out of the pet store with a budgie and all the necessary accoutrements for under $100.Leopard GeckoFor reptile-lovers, the best bet is the leopard gecko. Unlike many lizards, these little dinosaurs and friendly and sociable once they get to know you.Much like a fish, the most substantial cost is going to be a habitat, likely ranging from $100-200. Besides that, you’ll need some lighting, a moist shelter for shedding that can easily be constructed at home and heat pads or tape depending on the temperature of your house.Leopard geckos eat live insects and worms, which should run less than $10 a week.Guinea PigWhen it comes to classic household pets, you can’t do better than the guinea pig. They’re cuddly, entertaining and a short time commitment at a five year lifespan. While not the cheapest pet on this list, they’re much more affordable than just about every other kind of mammal.Besides an appropriately-sized cage, guinea pigs will need bedding and hay that gets changed regularly. Guinea food is relatively cheap, but they can also thrive on leftover vegetable scraps. If you can’t regularly spend time with your critter, they’ll probably need a companion to remain happy.AntsIf you’re looking for low-cost, low-maintenance companions, look no further than an ant farm. They may not provide the bonding opportunities you’d find with some of the other pets on our list, but watching an ant farm grow and develop can be incredibly stimulating for the right kind of person.Modern ant farms are often made with a clear, edible gel that allows you to watch your ants tunnel. A traditional sand or dirt farm will require regular feeding and watering, but no additional responsibilities. The ants and farms will often be sold separately, but even the more expensive setups won’t end up costing much more than $50. Post navigation
Billboards were the first form of advertising. And while we see them around, we have quickly learned that this immeasurable, outbound form of marketing isn’t very cost-effective. And although we have grown past our billboard days and established a solid online presence, we must never forget all that we learned from marketing in the past.Introducing the billboard exercise: the one and only workout that will put your brand into the shape it needs to send the right message. *Wink Wink*This all-in-one workout comes in a 3-part series, which will help you identify your core marketing message and improve your inbound marketing. Simply follow the instructions below and see the results right before your eyes!1. Select Your Workout BuddiesGetting the motivation to go to the gym often requires convincing your friends to join you for some moral support. Similarly, you’ll need to rally up the troops for this exercise. A brand’s messaging should never rest on the shoulders of one person. This message is supposed to represent your product or service, and to effectively communicate what that product or service is, all employees need to know exactly what the brand message is. (This doesn’t mean you need every person at your company involved, but there should be a core group that is working together to create this message). 2. Trim the FatThis is the most important part—the part where you lose weight! Many marketers jump ahead into the bigger picture. They have a beautiful storyline for advertising, a fantastic strategy for reaching out to blogs, and even know what social media platforms to promote their big ideas through. But before you can do any of that, you need to lose all the details and focus on what exactly the brand message is.A successful billboard, typically, is one that defines the brand message in 7 words or fewer. And that is exactly what you need to do with your brand. If you can narrow down what your entire brand message is in a mere 7 words (or fewer), than you have clearly defined exactly what your brand does in a short, elevator speech format. This statement should reflect what your brand can deliver, believes, stands for, and does. You can then use this message and expand upon it in your inbound marketing efforts.When writing a blog post, think, “Does this message reflect our billboard message?” When designing your Facebook business page, think, “Is the way we describe ourselves representative of our billboard message?” When creating a YouTube video, think, “Does this truly communicate our billboard message?”You can provide details, images, context, and various other things when messaging your brand online. The purpose of the billboard exercise is to have that lucid one-liner that is omnipresent in every message you send.3. Dress to ImpressNow that you have narrowed your brand message down, it’s time to show it off! In the brand world, the perfect outfit comes shaped in a call-to-action (CTA). A CTA is an image or text that tells your visitors what action they should take next on your site. The hope is that these CTAs will lead to landing pages where you can collect your visitors’ contact information in exchange for an offer they believe will benefit them. In other words, ebooks, webinars, whitepapers, and other free content giveaways.Use the statement you created earlier as the inspiration behind these CTAs. Dress up your brand message with images, narration, and data. Your brand will feel young, hip, and super popular.Now that you’ve completed this 3-part workout—never lose steam! It’s easy to bask in the results of that solid week when you went to the gym every day, and then let that excuse why you never went again after that. The message created from this billboard exercise should be remembered in every campaign you create. While your various campaigns may promote disparate parts of your business, all your marketing efforts need to be reflective of that key brand message. This message is what you and your company stands for, and you should never lose sight of that.Do you think the billboard exercise is important? How else can you implement it? Inbound Marketing Originally published Oct 21, 2011 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
As reported by Network for Good, 30% of annual online giving will occur this month and 10% will occur the last three days of the year. In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual “Nonprofit of the Year” award nominations!The organizations on this year’s list are all small nonprofits nominated by HubSpotters, and we’d love your voting participation.Voting will be open to over a million of our social followers until December 22, and the winning organization will be granted a free one-year subscription to our Nonprofit Advantage product, so that we can do the inbound marketing work for them!There are thousands more NPOs that we’d put on this list if we could. We are so inspired by the amazing work these organizations all do each and every day. Click to see the 2013 nominees and help us pick the winner!As a part of Nonprofit of the Year nominee announcement, we’ve included our favorite highlights from Charity Navigator’s Top 10 Best Practices of Savvy Donors, along with our own commentary on each recommendation:1) Be proactive in your giving.Charity Navigator says:Smart givers generally don’t give reactively in a knee-jerk fashion. They don’t respond to the first organization that appeals for help. They take the time to identify which causes are most important to their families, and they are specific about the change they want to affect.For example, they don’t just support generic cancer charities, but instead have targeted goals for their giving, such as providing mammograms to at-risk women.HubSpot’s take:Nonprofits that are making it easy for prospective donors to gather information through the natural course of research will win the hearts and support of today’s giving community, especially the newest group of donors: Millennials.2) Hang up the phone and eliminate the middleman.Charity Navigator says:Informed donors recognize that for-profit fundraisers, those often used in charitable telemarketing campaigns, keep a large portion (in some cases all) of each dollar they collect.Wise donors never give out their personal information — like credit card accounts and Social Security numbers — over the phone. If they like what they hear in the pitch, they’ll hang up, investigate the charity online, and send their contribution directly to the charity, thereby cutting out the middleman and ensuring 100% of their donation reaches the charity.Taking it a step further, donors may want to reconsider supporting a charity that uses an inefficient telemarketing approach and instead identify a charity that does not use telemarketing to raise funds. HubSpot’s take:One of the least efficient ways to market is via phone. As donors, we all want to know that the lion’s share of our donation dollars are going straight to the field. This is why it is so easy to feel confident about supporting organizations that practice inbound fundraising.When a nonprofit attracts donors online (organically), that nonprofit is able to shrink its operating budget and spend the rest directly on their mission. 3) Check the charity’s commitment to accountability and transparency.Charity Navigator says:In 2011, Charity Navigator added an Accountability & Transparency dimension to its rating system. It tracks metrics such as whether the charity uses an objective process to determine their CEO’s salary, has an effective governance structure, and has a whistleblower policy.This data is critical because charities that follow good governance and transparency practices are less likely to engage in unethical or irresponsible activities. So, the risk that such charities would misuse donations is lower than for charities that don’t adopt such practicesHubSpot’s take:One of the great things about nonprofit websites and an inbound mentality is that there are no barriers. It’s not about how much money the nonprofit spends disseminating reports to constituents, but about how accessible it for them to search and find. Transparency is easy and free.What tips do you have to share? What do you look for in an organization that you choose to support? Tell us below, and be sure to vote for the Nonprofit of the Year! Originally published Dec 18, 2013 6:00:00 PM, updated February 01 2017 Nonprofit Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Extra Resources and Examples:Executives Guide to Enterprise Inbound MarketingFree Guide: An Introduction to Lead Generation 3) Lack of Fresh (and Valuable) ContentToo many enterprises have what I call a brochure-wear website. These are sites that are all pretty pictures and polished product content, but not much else.The thing is, people don’t arrive on your website to hear you talk about yourself. Instead, you need to offer content that is valuable to your audience, whether it be informative, educational, or entertaining. You need content that attracts them to your site and keeps them there.The best websites publish valuable content often, such as whitepapers, ebooks, videos, graphics, blog posts, and more. ShoreTel publishes more thought-leadership content in one quarter than I see most enterprises publish in a year. All of this regularly published content is what helped them increase search traffic 60% and leads more than 36%.In addition to their blog, ShoreTel offers a variety of ebooks:As well as an awesome video library: Topics: 6) Bad at Generating Leads and DemandWe recently learned that the number one most important objective for enterprise marketers this year is to increase new leads and prospects; the second most important objective is brand awareness.What many marketers might not realize is that both of these objectives are universally linked. The more demand you’re able to capture through your website, the more you’re able to improve brand perception and awareness organically.A website that isn’t generating leads or demand isn’t doing its job. The goal of a website isn’t just to sit there and look pretty — it should be an extension of your sales team to help boost new business.ShoreTel offers plenty of opportunities to capture leads by using calls-to-action to direct visitors to dedicated landing pages, which contain a form in order to capture a visitor’s contact information (thus, generating a “lead” or “prospect”). More importantly, ShoreTel Sky provides a lot of valuable marketing offers that help to generate even more leads that they can then nurture to become sales qualified.The number one issue I find with most enterprise websites is that they only offer bottom-of-the-funnel offers, such as a “Contact Sales” request. These are only good when a visitor is ready to buy. But we all know that the majority of a buyer’s purchasing decision happens before a sales rep even knows about it. A website should contain top-of-the-funnel content (ebooks, infographics, whitepapers, etc.), middle-of-the-funnel content (case studies, demos, etc.), and bottom-of-the-funnel content (product information, contact sales request, etc.) in order to capture demand at every stage of the funnel.You’ll notice a Contact Sales form rests at the bottom of most product pages, because it aligns with the visitor’s stage in the buying cycle.The website also has pop-up Modal Windows:Now, let’s say your business only sells to the Fortune 100, or to a niche audience, and the actual volume of potential traffic and leads are low. Turning your website into an inbound marketing machine will actually help you capture more earned media in the long run, and improve your branding initiatives. That extra boost in engagement and word-of-mouth exposes your brand to more people, and helps turn visitors into fans, and fans into customers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Extra Resources and Examples:16 Companies from “Boring” Industries Creating Remarkable ContentThe Treasure Chest of Remarkable Content 4) Difficult to Find the Right InformationAccording to the Science of Website Redesign, 76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.”Douglas Hughmanick of Paramount Farming Company says:“The most important part of a perfectly designed website is connecting the user with the information they came to find. If your design is easy to navigate and captures the interest of the user, you have likely made good design decisions. This doesn’t mean using the same standard layout every time, but thinking through the objective of your project and the audience you are targeting.”One reason I love ShoreTel Sky’s website is the super-simple, no fluff navigation. The site only features a handful of primary navigation options and a simple one-tier drop-down beneath each link, all simply organized and in plain English. Overall, it’s very effortless to navigate this website and find the information I’m searching for.Even if you have multiple divisions or complex product offerings, there are simple ways to organize your website that makes it easy for the visitor to navigate. In ShoreTel’s case, their VoIP product offering is on a separate website, but that doesn’t always have to be the case. Microsoft is one example of a website with multiple products, most of them as a sub-domain under the primary microsoft.com domain. Extra Resources:53 Examples of Brillant Homepage DesignsHow to Create Beautiful Websites with HubSpot Extra Resources and Examples:Free Mobile Marketing KitHow to Use Facebook for Mobile Marketing Extra Resources:Free Content Creation KitPromote Your Content with a Free Trial of HubSpot 7) GobbledygookI love being in the marketing profession. But there’s one thing that embarrasses me as a marketer and that’s when I see marketing-speak, or what is often referred to as gobbledygook. Terms like “cutting-edge,” “innovative,” and “mission-critical” are littered across many enterprise websites.Gobbledygook exists in a lot of marketing materials and, ironically, it’s only good at reducing your marketability. “When you are talking to your existing and potential customers your job is to use the language that they use,” says David Meerman Scott. “Don’t speak using your own egotistical jargon.” The best websites, like ShoreTel, avoid the jargon and speak like a human instead of like a corporation. Now, I wouldn’t consider myself the primary buyer of a VoIP system. But the language used on ShoreTel’s website is so clearly explained, I fully understand what they sell, how their product works, and why I should buy it. Even if you sell complex products, it’s Marketing’s job to translate that complexity into simplified terms so that even your grandmother has a basic understanding of what you offer. What makes a website truly great? I mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts.Is it a beautiful, award-winning design? A killer SEO strategy? Its interactive, cutting-edge user experience? Or is it simply tied to the amount of monetary investment? The bigger the budget, the better the website, right?For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. After all, a website is the Grand Central Station of a company’s digital universe. According to a 2013 study by Gartner, total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. Other firms estimate we spend $130B just on our websites. That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.).I wonder, though — is that money well-spent? Or could most of it be going — well — right down the toilet.As an enterprise marketer and everyday consumer, I’ve seen my fair share of corporate websites. Most of them are, sadly, uninspiring, uninteresting, or just outright forgettable.Then one day I stumbled upon a website of a HubSpot customer where I thought, “Wow, this is a great website.” And trust me, I don’t say that very often. But as a marketer, I tend to appreciate and recognize a job well done. Granted, no website is perfect. But this one does a lot of things right.The website I’m referring to is from (big reveal) ShoreTel Sky, seen below.What’s so great about this website, you ask? I’ll get to that in a minute.You see, despite more than $130B being invested in our websites each year, shockingly, 72% of websites graded through MarketingGrader receive a failing score of 59 or lower. What gives?Here are seven reasons why most enterprise websites fall short, and why ShoreTel is a great example of doing it right:1) No Clear Description or Calls-to-ActionMany websites fail to answer “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”If you’re a well-known brand or company (i.e. Coca Cola) you can probably get away with not having to describe who you are and what you do; but the reality is, many enterprise businesses still need to answer these questions so that each visitor knows they are in the “right place.” Steven Krugg sums it up best in his best-selling book, Don’t Make Me Think. If visitors can’t identify what it is you do or where to go to find what they need within seconds, they won’t stick around long.ShoreTel does a fantastic job of this on their homepage — describing who they are and what they provide — and their sub-page descriptions are great, too.Additionally, ShoreTel’s site guides visitors to the next step with calls-to-action (CTAs) that clearly stand out with the right use of size, color, and verbiage. The CTAs are placed both above and below the fold, yet don’t interfere with the browsing experience.The site also has a “sticky” top bar that contains one primary CTA. Extra Resources:10-Step Checklist for Your Next Website RedesignFree Website & Marketing Assessment Extra Resources:How to Build Calls-to-Action with HubSpot Software101 Examples of Effective Calls-to-Action Originally published Mar 3, 2014 2:15:00 PM, updated February 01 2017 5) Not Mobile OptimizedBy the end of 2014, more people will access the web via mobile devices than PC. Still, 46% of mobile users have difficulty interacting with websites — so it makes sense that 62% of companies that designed a website specifically for mobile increase sales. So if you haven’t gone mobile yet like these guys, now’s the time. Website Design BONUS: Hear the secret behind ShoreTel Sky’s success.Learn how ShoreTel increased organic search traffic 60%, leads 36%, and qualified leads 110% here, or watch the short video below:I know ShoreTel isn’t the only great enterprise website out there — which other websites should we be looking at as examples? 2) Cluttered DesignAmerican statistician and professor Edward Tufte once said, “Clutter and confusion are failures of design, not attributes of information.”Often, marketers tend to over-complicate their websites with too many elements or far too much information. After all, it’s more difficult to take away than it is to add. And that, dear marketers, is what causes clutter. In fact, some of the most effective websites are also the simplest.ShoreTel Sky is a refreshing balance of whitespace and content. You’ll notice almost every element serves a purpose.Here are a few ways this website achieves a clutter-free aesthetic:Simple, two-column layoutClear headlines, sub-headlines, and body copyGreat sentence and paragraph spacingLots of whitespaceOnly four primary colors and great contrastGreat use of icons and graphicsEven we’ve been redesigning our site pages to focus on simpler design. See examples here and here.
Originally published May 27, 2015 6:00:00 AM, updated February 01 2017 As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. A great headline is one of the most effective ways to break through the noise — it has the potential to increase a post’s traffic by 500%. So how do you write a headline that drives that kind of results for you?Search for “how to write the best headline” and you’ll find many articles promising a blog title formula that will garner the most page views and shares. BuzzStream and Fractl decided to take a different approach: We looked at a set of low-performing headlines to identify key patterns and figure out what not to do when writing headlines.To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. Using BuzzSumo, we pulled all the English-language headlines from April 2014 to April 2015. We organized headlines by the first two words — and any that began with a number received a value of “X” (e.g., “X Pieces,” “X GIFs,” etc.). The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares.Below is a summary of what we found.Headlines with questions were some of the worst-performing types in the study.”Are You” was one of the worst two-word combinations in a headline, garnering slightly more than 14,000 shares per article. It was representative of a larger pattern: Headlines that were posed as questions were some of the worst-performing of the study. Further analysis revealed:The “Are You” headline was one the lowest-performing for three social networks — Facebook, Google+, and LinkedIn.Excluding the most popular sharing network (Facebook), “What Should” was also one of the least popular headlines.After comparing all the question headlines to the 15 most-shared headlines, question headlines earned 24,951 shares per article while non-question headlines earned 83,475 — more than a 70% increase.Drawing attention to an article that comes from a less authoritative source (such as a community member) is associated with fewer shares.User generated content can bring an audience closer to a brand, generate “free” content, and enhance loyalty. However, our research indicates that readers tend to share these articles less often. Titles with “Community Post” earned the least number of shares out of the entire data set, and compared to the highest-performing headline (“X Pictures”), “Community Post” earned more than 845% fewer shares. Additional findings revealed the following:Aside from earning the lowest number of shares overall, “Community Post” also earned the fewest Twitter shares — fewer than 200 per article.”Community Post” headlines earned the least number of shares from LinkedIn and Google+ (less than 1% each) and the majority of their shares (96%) from Facebook.”Community Post” was also one of lowest-performing headline types for three social networks: Facebook, Google+, and Twitter.Without Facebook shares, poorly performing headlines earned as little as 341 shares per article.Facebook dominated social shares: The platform earned 85% or more of the shares for the 10 highest-performing headlines and 70% or more for the 10 lowest-performing headlines (the lower percentage stemming from two titles exceeding four-digit shares in both Facebook and Pinterest – “X Pieces” and “The Ultimate”).Without Facebook, 8 of the 10 lowest-performing headlines earned ~90% fewer shares. “What Should” also became the lowest-performing headline, earning only 341 shares per article. Additional findings revealed:”X Pieces” was affected the least: Excluding Facebook, the headline still earned more than 5,100 shares per article, and more than 25% of these shares came from Pinterest.8 out of the 10 worst-performing headlines on Facebook also earned the fewest shares overall.The headline type with the strongest performance — “X Pictures” — earned more than 112,000 shares from Facebook. The lowest-performing headline type — “Community Post” — earned fewer than 12,000. That’s nearly 90% fewer shares.Pinterest had the highest number of unique worst-performing headlines compared to other social networks.Shares in Pinterest proved to be valuable for titles such as “X Pieces” and “The Ultimate,” but our research also revealed that high shares from the network were harder to earn. Seven out of the ten lowest-performing headlines on Pinterest were unique to the platform, meaning that it had very few low-performing titles in common with other networks. Further analysis indicated:3 out of the 10 lowest-performing headlines referenced males — “A Man,” “A Guy,” and “This Guy.”Pinterest was one of only two social networks on which a specific number was mentioned in a low-performing headline — “The 15” on Pinterest and “The 25” on Twitter.Headlines with “A Man” earned the fewest shares on the social network — only two per article.It’s also interesting to note that using “guy” over “man” paid off: While “A Man” only earned two Pinterest shares per article, “A Guy” and “This Guy” earned 29 shares and 33 shares per article respectively — up to a 1,550% increase.Mentions of something specific (such as “whiskey” instead of “alcohol”) tend to be common in articles with low shares.One of the more interesting findings came through the analysis of word combinations. We looked at the top three-word combinations for the 10 lowest-performing headlines and the most popular two-word clusters in the bottom quartile. Our results revealed:References to two specific holidays — Christmas and Valentine’s Day — were found in the most frequent three-word combinations for “X GIFs” and “X Gifts” respectively.Although the Internet (and particularly BuzzFeed) can seem full of cats and celebrities, “Cats Who” and “Taylor Swift” were two of the most frequently used two-word clusters in headlines that earned low shares.The biggest takeaway from our research? Headlines matter: The 10 lowest-performing headlines earned 415% fewer shares than the 10 highest-performing.If you’d like to dive deeper into the research, you can check out the following infographic and review this deck, the latter which compares additional synonyms and looks at which months low-performing headlines are shared the least. 190Save 190SaveStudy by Fractl and BuzzStream. Topics: Social Media Analytics Don’t forget to share this post! 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Topics: Originally published Nov 10, 2015 12:00:00 PM, updated February 01 2017 Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely — maybe even somewhat obsessively at times. In doing so, I’ve found that these metrics function much like a scorecard for marketing. By highlighting the performance of particular tasks or initiatives, these metrics hold the keys to what almost every growth oriented-marketer wants: bigger budgets, accelerated growth, and bigger opportunities.Below I’ve detailed 12 of the most important metrics I’ve kept my eye on over the years. While these metrics have helped fuel the SaaS companies I’ve worked with, it’s important to keep in mind that all businesses are a bit different. To help move your company forward, pull from this list as you see fit.12 SaaS Marketing Metrics That Matter1) Unique VisitorsUnique visitors are simply the amount of unique individuals coming to your website. To be honest, this is the closest thing to a “vanity metric” on this list because unique visitors gives you no sense of the quality of the visitors to your website. That said, it’s a helpful measure of how accessible your website is, and it’s worth keeping tabs on the mix of visitors that come to your site organically, directly, and from paid programs.2) LeadsIt’s critical that sales and marketing teams hash out and agree on the difference between “leads” and “qualified leads.” In the vain of keeping this simple, I like to refer to “leads” as any lead that’s closer to the top of the funnel. In other words, maybe they’ve expressed interest in a topic related to your product by reading a blog, but they are yet to show direct interest in the product itself. To help you gain a better understanding of how to weed out leads that aren’t a great fit, check out this post.3) Qualified LeadsWhen I say “qualified leads,” I’m generally speaking about leads that I’d classify as living in the middle of the funnel — commonly product demos or free trials. A prospect that requests a demo has signaled a desire to see how your product works. Even better, a free trial is interested in kicking the tires on the product to see how it works for their business. These types of leads are frequently referred to as “marketing qualified leads,” and I like to report on them as such.4) New CustomersThis one’s as straightforward as it gets: How many new customers signed up for your product this month? This quarter? This year? While revenue typically trumps new customer sign-ups in terms of importance, it’s still useful to know how often you’re winning and how much of the addressable market you are capturing.5) RevenueCash on the books means a great deal to the success of your business. By tracking monthly recurring revenue (MRR), annual recurring revenue (ARR) and average revenue per account (ARPA) you’ll be able to strengthen your understanding of how much money is actually coming in. 6) Qualified Lead to Customer RateIf you’re interested in “growth hacking,” there’s no better place to start than trying to improve the rate at which you convert qualified leads into paying customers. What percentage of free trial sign-ups end up buying your product? What percentage of prospects who request a demo buy?7) Unique Visitor to Qualified Lead RateSo you have thousands of unique visitors coming to your website every month … that’s great. But what percentage of them actually interact with your site and become a qualified lead?Once you know this number, you can use A/B testing software to run experiments that can influence your conversion rate. For guidelines on how to run an effective A/B test, check out this resource.8) ChurnChurn can be expressed in terms of either revenue or customers, and it’s absolutely one of the most important metrics for any SaaS company. In essence, churn tells you how much business you are losing over a given period of time. While many argue that churn is a product or customer service metric, I’d argue that it’s an “everybody metric,” including marketing. There is not a more sure-fire way to increase your churn rate than to market and sell your product to people who don’t truly need it.To measure customer churn, take the number of customers you had at the beginning of the month, say 500. Once you have this number, subtract the number of customers you lost in that month, say 50. Your customer churn rate (expressed monthly) would be 50/500 = 10%.9) Customer Lifetime ValueCustomer lifetime value (CLTV) refers to the amount of money your average customer pays over the course of their relationship with your company. To calculate CLTV, you must first calculate your average customer lifetime. To do so, use this formula: 1/customer churn rate (expressed in months or years). For example, if you have a 10% monthly churn rate your customer lifetime is 1/.10 = 10 months.Once you know your average customer lifetime, you must then multiply it by your average revenue per account (ARPA) over a given time period. To do so, use this formula: Total revenue/total number of customers. For example, say your business made $5,000,000 in revenue last month off of 5,000 total customers. $5,000,000/5,000 = $1,000 in revenue per account.Finally, to determine customer lifetime value, you’ll simply multiply customer lifetime (CL) by your average revenue per account (ARPA). In the example above that would be 10 months*$1,000 = $10,000 in customer lifetime value.10) Customer Acquisition CostCustomer acquisition cost (CAC) divides your total sales and marketing spending by the number of new customers you add in a given period. For example, if you spent $250,000 in sales and marketing expenditures last month and added 250 customers, then your CAC would be $1,000.It’s important to note that CAC calculations should include personnel-related expenses — the cost of your sales and marketing teams (both salaries and benefits). As your company scales and spends more money on marketing expenses not as tightly correlated with customer acquisition (think PR), you may want to filter some of these expenses out of your calculation of CAC. However, for earlier stage start-ups, I’d recommend that all sales and marketing related expenses be folded into your CAC calculation.11) CLTV:CAC RatioThe relationship between the lifetime value of your customers and the amount you spend to acquire them is the single metric I rely on most to measure the health and growth potential of customer acquisition programs within any SaaS company. A general rule of thumb is that your company must have a CLTV three times greater than your CAC in order to be a “healthy” business. If your CLTV:CAC ratio is greater than 3:1, then you have a customer acquisition engine that is working and likely warrants additional spending in sales and marketing. (Depending on the nature of your product, you may fall slightly outside of this baseline.)Pour money into the machine, and favorable returns will be spit out.12) Gross MarginGross margin is commonly considered a financial metric, but I think it’s an important marketing metric because marketing should play a role in pricing your products and services — which contributes significantly to your gross margin. Quite simply, gross margin looks at the percentage of sales revenue that a company retains after it subtracts the costs associated with delivering their products and services. (Gross Margin (%) = Revenue – Cost of Goods Sold/Revenue.)For example, if a company made $10,000,000 in revenue and it cost them $2,000,000 to deliver their products and services, then the company’s gross margin would be ($10,000,000-$2,000,000)/$10,000,000 = .80 or 80%.Keeping Tabs on MeasurementWhile tracking these metrics well is critically important for any SaaS company, it’s worth mentioning that doing so isn’t always so easy. Issues with data integrity and simply defining what measurement systems you’ll use are not always so straightforward. To ensure you’re reporting on factual numbers, here are two pieces of advice: Declare “systems of record” for each metric. This ensures that your measurements will be consistent. It also makes it easy for everyone to understand where you’re getting your data from each month. When determining which system to use, take the time to understand how each option calculates the number you’re looking for so that it can be easily explained to others. Use a business intelligence tool that pulls data from multiple sources into one dashboard. There are many tools on the market today that pull together your data from CRMs, spreadsheets, marketing automation systems, and other data sources into a single repository. This typically allows data from different sources to be used in the same calculation if necessary.Metrics Don’t Matter If Nobody CaresWhile it’s typically the responsibility of your company’s marketing leadership to track these metrics and be able to explain the relative importance of each of them, it’s also important that they are drawing connections between the numbers and the people on the team. This starts with making your data accessible, and then hinges on making your data easy to understand. Everybody on your marketing team should know very clearly that success for them means influencing one of these metrics in a positive direction. In other words, if you want to move numbers in the right direction, you need to get people to care about them. What metrics to you track? Let us know in the comment section below. Marketing Metrics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.But — it worked. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. I was chasing an immeasurable goal (virality) with an unaccountable metric (my gut). That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers.So if you’re one of those companies without those luxuries, listen up. I’m going to show you how to uncover new keywords to target and assess if you’re already targeting high-value phrases.How to Find New KeywordsIf you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.A great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it pre-populates the rest of what you are typing.Google’s search bar algorithm is built around a searcher’s intent. Beware, though: What is suggested is not just based on popularity or relevance, but it’s also personalized to the searcher. This exercise is simply to get you started with some ideas for keywords to target, and is by no means sufficient step on its own to do comprehensive keyword research.That’s where the following tools come in handy — they’ll help you flesh out your keyword research. (And if you need a place to keep track of all of your research, download our free on-page SEO template.)Below, we’ll dive into the following search term and keyword research tools:Moz Keyword ExplorerGoogle AdWords Keyword Planner ToolGoogle TrendsWordtracker’s Free Basic Keyword Demandkeywordtool.ioKeyword.ioInfinite SuggestTop Keyword Research Tools to Try1) Moz Keyword ExplorerThis keyword explorer is one of the best free SEO Tools available, providing an all-in-one tool to both discover and prioritize the search terms you’ll want to target.2) Google AdWords Keyword Planner ToolLike many of the other tools on here, the Google AdWords Keyword Planner provides a great way to discover new keyword ideas, especially for paid search campaigns. Criteria can be based on your product or service, as well as your target customers. 3) Google TrendsGoogle Trends, if nothing else, an incredibly cool resource for trending search data. Not only does it provide information on search trends, but it also provides great visualizations that represent the data in a highly consumable way. You can also narrow the information by location.4) Wordtracker’s Free Basic Keyword DemandOne of the best things about Wordtracker is that it helps users conduct keyword research across a variety of platforms. In addition to Google, for example, it helps marketers discover search term data for YouTube and Amazon, as well.5) keywordtool.ioKeywordtool.io is, as the name depicts, a keyword research tool. What’s awesome about this tool is that it includes not only Google.com, but also all Google localized search languages, as well as YouTube, Bing, and the App Store. Sweet! Type in the ideas you recorded from the previous step, and expand your list.As you go, make sure to remove keywords you know deep down cannot be relevant to your website. This will save you time and money in the long run, and result in a far better experience for the web searcher. Trickery is a fool’s game!6) Keyword.ioKeyword.io has the disadvantage of only using Google data, but it’s handy in that it not only does keywords, but also looks at Google Trends information and lists the pages you have to beat for that keyword.7) Infinite SuggestYou’ll need to have a long long list of keywords in order to boil it down to the golden nuggets. This tool will help you generate lots of terms (as it claims, “infinite”), and it’s up to you to pick out the best ones.How to Evaluate Your Existing Search Terms and KeywordsNot only do you need to explore new keywords for your future content, but you also need to pay attention to your current keywords. When deciding on prioritizing your phrases and pages you must consider three things:How many extra clicks will I get if I move up in Google’s results?How much money will I make if I move up?How strong is the page I’m trying to outrank?To find out how to answer these questions, we spoke with Dan Petrovic, one of Australia’s best-known name in SEO and the director of DEJAN marketing. Here’s what he recommends:1) How many extra clicks will I get on a keyword or phrase if I move up in Google’s results?Export your keywords and work out your CTR averages.This exercise is about predicting how many extra clicks an increase in rank would bring for a particular keyword. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.We recommend you start by defining averages specific to your own website before working out click scenarios in different ranking positions. Once you know what your averages are for search queries, CTR, and position, you can start creating ranking scenarios for each keyword (e.g., if I move from position 10 to position 9 I will receive 12 extra clicks based on site CTR averages?). Be mindful though: If a keyword over- or under-performs compared to the site CTR average, you may need to adjust the expectation for its growth accordingly.Here is how you can export your keywords and uncover these key metrics:1) Log in to Google’s Search Console, navigate to the “Search Analytics” page under the “Search Traffic” header, and select the widest date range available on your website. This is typically 90 days.2) If your website targets a specific geographic region, ensure you’ve got it selected before you export data:3) It’s also wise to filter out any branded terms from the export. Branded terms tend to have very high CTR, which is not useful when calculating averages for non-branded keywords:4) At the end of the report, click “Download” and select CSV. Now you have a file that contains:QueriesClicksCTRPositionOnce you have these averages in hand, you can calculate which phrases will result in sufficiently more clicks for the effort put into moving up the rankings for that keyphrase.2) How much money will I make if I move up in the rankings?Add conversion rate and value to your CTR calculation.The data gleaned from your keyword export can be enriched with your company’s financial information, such as the average value of a conversion and the average conversion rate. That way, you can project how much of a bottom-line impact your rankings changes could have (e.g. if an order value is $200 and conversion rate is 3%, how much more money will I get if I get 100 extra clicks from moving to a top spot in Google?).You can now prioritize the keywords that drive the highest potential revenue on your website.3) How strong is the page I’m trying to outrank?Find results above you and look up their strength metrics.Finally, once you have growth potentials calculated, it’s recommended that you balance them out with a difficulty metric. I personally use Flow Metrics from Majestic, but you can also use Moz’s Page Authority or similar values. These providers provide API access, too, so you can automate your research as well.Advanced users can also map all keywords to their corresponding URLs, sum up potential scores from all keywords that lead to a URL, and end up with a list of priority pages to work on.I use this exact methodology for my own research, and if you’re curious as to how it works, you can check it out.Always Be Keyword-ingGetting your keyword strategy right is the recipe for a long-term return on investment in digital marketing. Unlike other types of promotions, organic traffic is the gift that keeps on giving. Even when you’re not actively publishing new promotions, you’re still receiving traffic to your website.To properly use keywords in your marketing, don’t just pepper them across meta descriptions, image alt tags, and H1s — apply them appropriately across your marketing campaigns and overall content strategy. Your marketing software should make implementing and tracking this easy. (HubSpot customers, you can use the HubSpot software to easily brainstorm, implement, and track your keyword strategy across all the content on your website.)Remember: SEO is about serving the searcher with the best possible result. There are people out there searching for your very business, and you need to get in front of them. As your authority grows based on less-searched long-tail keywords, you’ll be able to tackle the giants as good as anyone.Want even more tips? Check out the video below. Don’t forget to share this post! Originally published Sep 27, 2017 6:47:00 AM, updated July 28 2017 Topics: Keyword Research
Debutant Priya Punia starred in injured Smriti Mandhana’s absence following a fine bowling performance to set up India’s emphatic eight-wicket win over South Africa in the first ODI here on Wednesday.South Africa struggled with the bat after winning the toss, bowled out for 164 in 45.1 overs. It was an all-round bowling effort from India with Jhulan Goswami (3/33), Shikha Pandey (2/38), Ekta Bisht (2/8) and Poonam Yadav (2/33) sharing the bulk of the wickets.India cantered to victory in 41.4 overs with openers Punia (75 not out off 124) and Jeminah Rodrigues (55 off 65) laying the foundation for a resounding win. The three-match series is not part of the Women’s ODI Championship.Punia, who has played three T20 Internationals, got the chance to play her maiden ODI after star opener Mandhana was ruled out on the eve of the game due to a fracture on her right toe. The 23-year-old from Jaipur hit eight boundaries.Rodrigues was back among runs after a lean run in the preceding five-match T20 series and shared an 83-run stand with Punia. It was a second ODI half-century for the highly talented 19-year-old, who smashed seven fours.It was also captain Mithali Raj’s first game for India since March and with that she became the first female to last more than 20 years in international cricket, having made her debut back in June 1999. Raj retired from T20s last month.After Goswami trapped Lizelle Lee on the first ball of the day, opener Laura Wolvaardt (39) and Trisha Chetty (14) tried to steady the innings.From 89 for three, South Africa collapsed to 115 for seven. In the end, they did well to post 164 but it turned out to be a comfortable chase for the Indians.advertisementMarizanne Kapp top scored for South Africa with 54 off 64 balls.Also Read | Pooja Vastrakar replaces injured Smriti Mandhana for ODI series against South AfricaAlso Read | 4th T20I: Shafali Verma, Poonam Yadav guide India to 51-run win over SA women
Dutee Chand broke the national record in 100-metre sprint heats at the National Open Athletics Championships in Ranchi on Friday. The previous national record was held at 11.26 sec.She won her heat with a time of 11.22 seconds to better her personal best by 0.04 seconds that she registered at the Asian Athletics Championships in April this year.The previous national record in the women’s 100m event (11.26 seconds) was jointly held by Dutee and Rachita Mistry.With this new timing, Dutee Chand also inched closer to the 2020 Olympics qualification mark for the 100m event that has been set at 11.15 secondsEarlier, Dutee also failed to qualify for the women’s 100m semi-finals at the World Athletics Championships as she finished 7th in the third heat of the event.Dutee clocked 11.48 seconds in her heat, well below her season best which stands at 11.26s. Dutee had failed to meet the qualifying standards for world championships in 2019 but she made it to Doha meet after getting an invite from the IAAF.”A couple of days ago, I had the wrong belief that my body was tired at the end of the season. I recovered well to be able to break the last national mark twice this evening,” Dutee said.Her state-mate Amiya Kumar Malik, who has been struggling to find his rhythm the whole season, won the bragging rights as the fastest man in the National Open.He won the men’s 100m in 10.46 seconds, breaking the beam a hundredth of a second ahead of Malaysia’s Jonathan AnakNyepa.advertisementGurindervir Singh (Punjab) emerged as the winner of the bronze medal by a margin of 0.0044 seconds from his team-mate Harjit Singh.MP Jabir (AFI) rewrote the men’s 400m hurdles meet record, winning the final in 49.41 seconds.He improved on the mark of 49.67 seconds set by Ayyasamy Dharun (Tamil Nadu) last year.Dharun himself, running only his third hurdles race since recovering from an injury, will be pleased that he clocked 49.50 seconds for the second place, leaving T Santhosh Kumar (Services) in the third place.Earlier, in a close finish, Haryana’s Rahul Rohilla, 23, won the men’s 20m race walking ahead of the more seasoned K Ganapathi (AFI) and Sandeep Kumar (Services).The Group B winner of the event in the National Race Walking Championship in Chennai in February, he finished on top of a better field this time.There was some positive news for long jumper M Sreeshankar who leapt to 7.93m to lead the 12 qualifiers for the final.Also Read | World Athletics Championships: Dutee Chand fails to reach 100m semis, misses Olympic quota
Liga MX Monterrey vs Morelia: Live stream, team news, kick-off time, & match preview Goal Last updated 1 year ago 02:07 1/6/18 FacebookTwitterRedditcopy Comments(0) Julio Cesar Aguilar Liga MX Monterrey v Morelia Morelia Monterrey Last season’s defeated finalists look to get 2018 started right when they host Monarcas at the Estadio BBVA Bancomer After Monterrey surprisingly fell short in the Liga MX final last month, the club begins the Clausura on Saturday with a home match against Morelia.The game at the Estadio BBVA Bancomer will be a playoff rematch, after Rayados took care of Monarcas in the Apertura semifinals by a 5-0 aggregate scoreline. Rayados dominated Liga MX in the Apertura, finishing the regular season in first place, and Antonio Mohamed’s side will be expected to finish right near the top once again in the Clausura. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Game Monterrey vs Morelia Date Saturday, January 6 Time 8:00 p.m. ET Stream (US only) fuboTV (7-day free trial) LIVE STREAM Watch Monterrey vs. Morelia live and On-Demand with fuboTV (7-day free trial)New users can sign up for a free seven-day trial of the live sports streaming service, which can be accessed via iOS, Android, Chromecast, Amazon Fire TV, Roku and Apple TV as well as on a web browser.SQUADS & TEAM NEWS Position Monterrey players Goalkeepers Gonzalez, Carrizo, Resendez Defenders Montes, Basanta, Sanchez, Portales, Vasquez, Alvarez, Vangioni, Velarde, Castillo, Medina, Juarez Midfielders Molina, Ortiz, Zavala, J. Gonzalez, Amaya, Sanchez, A. Gonzalez, Urretaviscaya, Hurtado Forwards Funes Mori, Pabon, Benitez, Villa, Cruz Mohamed’s side will have most of its key contributors back for the Clausura, with Neri Cardozo the most significant name to depart the club. The club’s most significant offseason acquisition was Jonathan Urretaviscaya, who arrives from Pachuca and will be expected to bolster the Rayados attack from a wide midfield position. Potential starting XI: Gonzalez; Basanta, Montes, Sanchez, Medina; Gonzalez, Molina, Urretaviscaya, Hurtado; Funes Mori, Pabon. Position Morelia players Goalkeepers Malagon, Urbina, Sosa Defenders Achilier, Loeschbor, Vegas, Valadez, Rodriguez, Chavez, Guzman Midfielders Meraz, Osuna, Rodríguez, Rocha, Millar, Valdes, Reyes, Cuero, Vilchis, Sepulveda, Zarate, Polo, Lezcano Forwards Sandoval, Ruidiaz, Ortiz, Sansores Monarcas return much of the same side from the Apertura, when they finished in fourth place and defeated Toluca in the Liguilla quarterfinals, before falling to Monterrey in the semifinal. Manager Roberto Hernandez will not have new signing Ray Sandoval available, as the Peruvian striker’s paperwork has not gone through yet following his move from Sporting Cristal in Peru.Potential starting XI: Sosa; Vegas, Rodriguez, Achilier, Guzman; Millar, Osuna; Lezcano, Valdes, Sepulveda; Ruidiaz.GAME PREVIEW Rayados were dealt a body blow in the Apertura final against city rivals Tigres, losing 2-1 at home in the second leg to fall to a heartbreaking 3-2 aggregate defeat. Mohamed’s side did pick up a consolation prize a couple weeks later, defeating Pachuca to lift the Copa MX, but the Argentine manager enters the Clausura under pressure to deliver the title that evaded his side last month. Monterrey is positioned well to start the season off on the right foot, facing a Morelia side that will not have forgotten the 4-0 defeat it suffered in the Apertura semifinal second leg at the Estadio BBVA Bancomer just a month ago. Rayados return nearly their entire squad from last season, including top scorer Aviles Hurtado. The Colombian will be looking to erase some painful memories in the Clausura, after his late penalty miss against Tigres cost his side an opportunity to take last month’s final into extra time. Morelia has also put a premium on continuity, returned most of the squad that finished fourth in the Apertura.As usual, Monarcas will be counting on Raul Ruidiaz to deliver the goals. The Peruvian netted 11 times for his side in the Apertura, easily leading the team in scoring.
I know many of you think stats are for losers, but stats can actually tell us some interesting things when used properly. One of those interesting things is that Oklahoma State was far better on offense when it had its back against the wall.On overall non-garbage time drives, OSU scored 2.84 points per drive. Nearly a field goal every time they touched it. That’s good. That’s good enough for No. 17 in the nation. Better than Clemson, Michigan State and USC.But let’s look at long drives and … holy crap! Oklahoma State scored 3.44 points per long drive (defined as starting inside its own 20). The only team better was … Baylor at 3.72 points. OSU was also good at value drives (starting on your own side of the field and reaching at least the opponent’s 30).AdChoices广告So why was OSU so good when it was backed up inside its own 20. I have two words.James. Washington.Washington is averaging 20.7 yards per catch this season on 52 catches. That’s historically great. It’s only been done a few times since 2000 in NCAA football.Even fewer in Power 5 conferences.Since 2000, here are all the Power 5 WRs who have averaged 20+ yards a catch with 50+ catches. pic.twitter.com/xOLY5FgYZJ— Pistols Firing (@pistolsguys) December 2, 2015Washington has four TD catches of 70+ yards (which leads the nation). The President certainly has more room to roam when OSU is backed up to its own end zone. But the reality is that maybe OSU should just got to him more even when they aren’t. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Let me start by saying to OU fans that I know where you’re coming from. Well, sort of.We all love our schools, whoever they may be. Whether it’s OSU or Texas or Valparaiso, we have a passion and a rooting interest in their success both on and off the field. But we can’t let that automatic defense mechanism that is so innately attached to our sports-fan psyche override common sense or our morals themselves.Two years ago, (almost exactly) I was a happy Cowboy.The Pokes had turned around what seemed destined to be their worst season in 10 years and made a Cactus Bowl appearance a possibility with none other than a win in Norman. A big part of the thanks was owed to a juco-transfer named Tyreek Hill who was the fastest player in the conference, if not the country. Bob re-punted to him with less than a minute left in Norman in 2014, and the rest is history.Then, just five days after cementing himself into OSU lore, Hill was arrested and charged with choking and punching his pregnant girlfriend. I received a text message that day from an OU-supporting friend of mine. We normally rib each other (I probably had gotten the better of the dual those few days prior.)But his latest text, which referenced a recent Bedlam remark I had thrown his way, read the following: “The freak, huh?”I immediately thought the worst, and I was not wrong. The most explosive player in orange had made a huge mistake. He let his emotions get the best of him, and it resulted in the harm of someone else (two other people actually). By the end of the week, Hill was no longer a Cowboy, and I didn’t read/hear many OSU fans complain. His talent was undeniable. His sin? Egregious.There are two differences with this instance and the one we have most recently been reacquainted with (Joe Mixon punching a woman in a diner).First, we didn’t see the tape of Tyreek Hill’s incident because there wasn’t one. One of the sadder parts of this present situation is that actually seeing the video makes us care that much more. We all knew what happened. We knew what we would see.Gundy chose to vanquish one of his studs because it was the right thing to do. The fact that Mike Gundy did what was right for the victim, for the school and for Tyreek makes the lack of a video more of a moot point. Hill was banished to West Alabama.Second, Mike Gundy, who many have come to view as the permanent younger sibling to Mr. Stoops, had to show Stoops what it’s like to lead an organization. This isn’t the first stain on Bob’s all-white robe. It also bares the marks of Dorial Green-Beckham, Frank Shannon and now Dede Westbrook.These guys are all stars (although DGB never got a chance to show it in Norman). Hill’s talent did show through at OSU. He made it to the NFL anyway. But while I will always appreciate what he was able to accomplish on the field, I cannot support him as being a Cowboy. And I am not upset that Cris Collinsworth calls him “Tyreek Hill from West Alabama.”We share this state with the Sooners. They have the premiere program. They are the top dog. Gundy’s Bedlam record proves it. They own the Big 12. When you rule the roost, though, much responsibility is given. Much is expected both on the field and as the crown jewel college athletic program of the entire state.Oklahoma is what Oklahoma State aspires to be as a football program.Or so we thought.OU has always paved the way when it comes to college football excellence, especially from where we’re sitting. Stoops has now cooked up nine Big 12 titles in his time in Norman. OU has shown OSU how to win big in the Big 12. How to be a national powerhouse in a conference with Texas in it. Norman is starting to stink of a lusty hunger for power that can never be satiated, though.Little brother is watching. Time for big brother to live up to its name. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Oklahoma State2.0954 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. We have all seen the number by now. And if you haven’t, here it is.Fewest points allowed per game in bowls by Power5 conference may shock some folks: Big12: 21.5; ACC: 22.3; SEC: 25.4; Pac12: 29.2; B1G: 29.8— Bruce Feldman (@BruceFeldmanCFB) January 3, 2017The Big 12 played some defense in its bowl games. Some serious defense.Baylor 31 — Boise State 12Oklahoma State 38 — Colorado 8Kansas State 31 — Texas A&M 28Oklahoma 35 — Auburn 19Georgia 31 — TCU 28Miami 31 — West Virginia 14Combined, those six Big 12 opponents averaged 32 points a game throughout the year. They averaged just over 20 in the six bowl games played against Big 12 teams. Granted, the only big-time bowl was the Sugar Bowl which saw OU hammer Auburn, but this is still impressive. Only Georgia was better than its season average (24).Oklahoma State defensive coordinator Glenn Spencer has long been fed up with the #nationalnarrative that the Big 12 doesn’t have good defenses. Maybe, you know, they just have better offenses. This is a circular argument, of course, and there is no right answer. The bowl season doesn’t necessarily prove that the Big 12’s defenses are great, but it does show that maybe there is more to the conversation than what is normally presented.“There is no national discussion on that and I’m always wanting to take up for my kids,” Spencer told Robert Allen of GoPokes.com this week. “We played against some of the best big-play and most explosive offenses in the country and nobody else will try to get those facts out. The agenda is out and people are going to listen or put out whatever supports their agenda.”The OSU defense Spencer captained allowed 2.09 points per drive on the season which ranked No. 54 in the country. But it also faced five of the top 35 offenses in the nation in generating points per drive. Georgia State2.1559 North Carolina2.1860 “All of a sudden the national contenders (championship game) have a game like that and it’s revolutionary,” added to Allen. “They are blaming offenses for keeping a defense on the field so long and I’m thinking, ‘hey buddy, try doing that for 12 weeks out of the year.’“When we put out [tweets with defensive stats], Robert, that’s for recruiting,” Spencer concluded to GoPokes.com. “That is for those recruits we’re getting hammered with, these national kids that are maybe getting recruited by a couple of other conferences out there. You have to show them this is why we do what we do and this what we have to do to win, so it’s not always what that person that is recruiting against you is saying. We need to get some more good players in this league.”It’s true that there is a deficit of pros on defense in the Big 12 when compared to, say, the SEC. But there is also a deficit of pros at QB in the SEC. That slices both ways. It just depends on how you want to look at it. There is not a right answer when it comes to arguing conferences and styles. But there are multiple ways to win football games. Something I think more people need to recognize on a national level. Southern Mississippi2.1558 Army2.1357 Notre Dame2.0955 TeamPPDRank Old Dominion2.1356 Texas2.2261
Argentina Messi hints at Argentina retirement following World Cup Matt Dorman 20:37 6/10/18 FacebookTwitterRedditcopy Comments(9) Getty Images Argentina Lionel Messi Argentina v Iceland World Cup The Barcelona star has revealed that he could hang up his boots for the international team, but it depends on how they perform in Russia Lionel Messi is unsure if he will continue playing for Argentina beyond the World Cup.The 30-year-old briefly stepped away from the Albiceleste in 2016 and is considering bringing a permanent close to an international career that began in 2005.His long stint in the national team has been marked with near misses including a defeat to Germany in the 2014 World Cup decider and back-to-back final failures at the Copa America. Article continues below Editors’ Picks Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now Arsenal would be selling their soul with Mourinho move Messi, who was named player of the tournament four years ago, believes Argentina’s accomplishments have been undervalued by his country’s media, and says the trip to Russia could be his last.”I don’t know. It will depend how we do, how it ends,” the star attacker told Sport.”The fact we’ve lost three finals now has led to some complicated moments with the Argentine press due to the differences in seeing what it means to reach a final.”It is not easy and [reaching three finals] has to be appreciated. It’s true that winning them is important, but getting there is not easy.”Should they reach the knockout stages, Messi expects Argentina’s bid for a third World Cup title to face stiff opposition from Brazil, Germany, Spain, France and Belgium.However, he insists Jorge Sampaoli’s side have nothing to fear in Russia.”There are a lot of very good players but we also have quality players that any national team would want. We don’t envy anyone,” the skipper added.Argentina commence their campaign against Iceland in Moscow on June 16 before further Group D clashes with Croatia and Nigeria.
My location Print Close zoom Drydocks World and Maritime World, the leading global service provider of marine and maritime diverse sectors, received high-level delegation from the Suez Canal Authority, chaired by H.E Admiral Mohab Mohamed Hussien Mameesh, Chairman & Managing Director of the Suez Canal Authority, the delegation included Eng. Nader Abbas Mohamed Fors, Board Member & Shipyards Director and Eng.Ahmed Mohammed Elmanakhly, Board Member & Transit Director.They were received by HE Khamis Juma Buamim, Chairman of Drydocks World and Maritime World and senior executives of the Group.HE Khamis Juma Buamim welcomed the delegation and said: “We welcome H.E Admiral Mameesh and the accompanying delegation to their second home the United Arab Emirates. The relationship between Egypt and the UAE is brotherly and historical in all areas. We always take pride in Egypt and what it has provided the global maritime industry. The Suez Canal is the most important water canal for trade and global economics and it provides services and sea lane security to and from the West and the East, and the most used water canal for shipping route in the world. It supports the maritime sector through the provision of savings in time, fuel consumption, transportation cost and the operation of ships. The Suez Canal Authority is well known for its support for the growth of the maritime industry and shipping in Egypt. We are ready to share our experiences and abilities and go into the field of future cooperation in this regard, as the historical value and future potential of the canal is enormous, and we have no doubt that the upgrade and development of the Suez Canal zone will benefit from Dubai’s experience in this area and creates jobs and exceptional investments for Egypt.”H.E. Buamim gave a detailed explanation on the existing plans and future business in Drydocks World and Dubai Maritime City, adding that the leadership of Dubai supports the marine industry, which in turn enhances the prestige maritime sector and its global significance. Dubai has a spirit of challenge and unhindered positivity, which is embodied under the approach of “we can achieve and progress.”In turn, H.E Admiral Mameesh praised the extraordinary excellent relations between the UAE and Egypt and the deep appreciation of the Government and people of Egypt for the honorable and brotherly stand of the UAE government and people. He stressed the important role played by the UAE in general and Dubai in particular and its leading experience in the promotion and development of the marine industry. Dubai has an incredible culture and maritime rich heritage which makes us look to Dubai experience as an important factor in what we plan to do, in particularly the development, modernization and conversion of the canal. Admiral Mameesh expressed his admiration of the potential and recent development of maritime industries and clusters in Dubai, which underlines our ambition to learn and gain from the knowhow, knowledge and best practices propagated at Drydocks World and Dubai Maritime City and explore future opportunities for cooperation between the two countries in the marine and maritime sector.H.E Admiral Mameesh highlighted the existing opportunities and possibilities in the Canal Zone from North to South and the future master plans.This was followed by discussion on international and regional variables in the maritime sector, and ways to strengthen maritime cooperation and integration in order to strengthen the Suez Canal Authority new plans and future opportunities for cooperation between the two parties. The two sides agreed to develop cooperation and the formation of a working group to exchange experiences and discuss potential joint projects within the strategic plans for Suez Canal development.Then the high-level delegation, accompanied by Eng / Ali Al Suwaidi , Vice President – Business Development & Commercial at Drydocks World, and Dr. / Markus Johannes Voege, Vice President – Operations and Production toured the facilities of Dubai Maritime City and Drydocks World, where the delegation expressed delight at the visit and showed surprise at the tremendous possibilities, services and the extraordinary global projects being implemented in Dubai for the world. 此页面无法正确加载 Google 地图。您是否拥有此网站？确定 Drydocks World, October 14, 2013
On Thursday, Aug. 29, Premier Dexter made an announcement of significant interest to Nova Scotians with disabilities and their families. He described forthcoming changes to the Continuing Care and Services for Persons with Disabilities programs and gave an update on a much larger transformation of the Services for Persons with Disabilities. In early 2013, government released “Putting People First,” a discussion paper on the need for the programs to work better together to deliver a variety of disability-related supports and services. Historically, due to their complexity and the uniqueness of individual needs, delivery of these programs has not always met the needs of everyone requiring support. Reform was needed and this spring Nova Scotians with disabilities, their families and care-givers were invited to suggest ways that the programs could deliver a more person-centred service. The resulting advice was released Thursday in a “What We Heard” document that will guide the work of aligning the Continuing Care and Services for Persons with Disabilities programs. While this work was underway, the department of Community Services set out to totally transform services for persons with disabilities. A committee worked over five months to create a road map to improve the way people with disabilities access government services. The committee was co-chaired by Wendy Lill and Lynn Hartwell, and facilitated by Dr. Michael Bach and Don Gallant from the Institute for Research and Development on Inclusion and Society. The disability community would be correct in saying (and it has) that government has sought input on these issues before. Input was given and problems persisted that deeply affected the lives of people with disabilities. What is different now? I think it began with the signing and ratifying of the United Nations Convention on the Rights of Persons with Disabilities. It marked the first time that “first voices” were so involved in producing such a document. Their mantra was: “nothing about us, without us.” In both of these recent provincial initiatives, government has strived to meet this ideal. Hundreds of first voices participated in the consultations on Continuing Care and Services for Persons with Disabilities. Within the Services for Persons with Disabilities transformation process, work was led by a community-government committee. The road map we – community and government – created together would be put forward to cabinet for approval. This was not an “us versus them” committee. It was truly a collaborative process of co-creation. It was “nothing about us, without us.” I was excited by how determined everyone was to get it right. The fact of the matter is many families experiencing disability are at a breaking point. This recent announcement and the immediate actions being taken validate for me that their voices were heard and the urgency of the situation understood. Across government, departments are seeking to better align their programs and services. This search for efficiencies is an opportunity to address systemic problems that limit the level and quality of service they deliver to those that need them. These opportunities only result in solutions when there is commitment from everyone with a stake in the issues. Rev. Dr. Moses Coady once said “the first step in the being of anything is the theoretic or the vision of possibilities of the things that might be.” I believe that we’ve seen what’s possible in terms of engagement resulting in positive change and should expect – and be prepared to participate in – more of the same. The Disabled Persons Commission will continue to seek your assistance and participation to support changes in government to better serve people with disabilities. Please visit http://disability.novascotia.ca to stay informed. -30-
Sidi Ifni, Morocco- As soon as the UK magazine The Spectator released its latest cover, Twitter users began to rebuke it on the grounds of “racism.” The cover of the controversial January 25 edition of the magazine, which promotes an article by Douglas Murray entitled, “Iran, Saudi Arabia, and the Middle East’s 30 year war: Why the great Sunni-Shia conflict is getting ever closer to the surface,” depicts a Sunni and a Shiite, each representing Iran and Saudi Arabia, respectively. The caricature of the two Muslims brandishing swords and guns at each other has raised the issue of Sunni-Shia conflict, particularly in the Middle East. Among the key points that Twitter users questioned were the racist depiction of Muslims on the cover and making a mockery of their differences. The illustration promotes an article written by Douglas Murray on the Middle East’s 30 Year War and the ongoing battle between the Sunni and Shia sects. “This cover on The Spectator is a blatant and offensive way to perpetuate Arab (Muslim) stereotypes,” Elias Jahshan tweeted. Whereas some users wondered about what could have happened if Jews in Nazi Germany had been depicted in this racist manner, others pointed out that this caricature might lead to more intolerance between the East and the West. “The @spectator’s cover artist would have made a fortune in 1930’s Germany,” RepStones tweeted. Another Twitter user wondered if the author of the picture would have dared to do the same with the Jews. “Spectator cover. Douglas Murray. People still shocked? Freedland’s litmus test. Replace Muslim with Jew and think if it would be acceptable,” heenamustafa said.In response, Lebanese satirist Karl Sharro edited the cover to include two caricatures serving as puppets of the United States at the bottom of the cover. Other Muslims went on to stress that Islamophobia grows rampant so long as such illustrations continue to hit the headlines. This magazine, which is noted for stirring controversy, boasts a large number of comments and reactions because of its cover, reported Al Jazeera English.Edited by Katrina Bushko© Morocco World News. All Rights Reserved. This material may not be published, rewritten or redistributed