AMTSetupStatus – Provisioning State of the Management EngineAMTVersion – AMT VersionBIOSVersion – System Bios VersionDate – Date the scan was performedDHCPServer – IP Address of the DHCP Server that lease was obtained fromDNSServerOrder – DNS Search OrderFQDN – Fully Qualified name of the host based on NT/AD DomainDNS_FQDN – Fully Qualified DNS Name for the Host AdapterGateway – Gateway (router) IP AddressHECIVersion – HECI Driver VersionMAC – AMT Capable HOST MAC AddressIPAddress – Current IP Address of Host at time of scanLMSVersion – LMS Driver VersionMake – ManufacturerModel – Manufacturer’s ModelSerialNumber – Machine’s Serial NumberSMSSiteCode – SMS Site the local machine is managed by (if available)SubnetMask – Current IP Subnet MaskSystemName – Host machine nameUNSVersion – UNS Driver VersionUUID – The Systems UUIDProvisionServerPing – Ping status for ‘provisionserver’ DNS entry The identification and activation of vPro systems that are not remote configuration capable and that have not completed the provisioning/activation process prior to being placed in the field can be a daunting task in a large enterprise environment. Especially in the common situation where vPro systems have been deployed before backend infrastructure is in place.To help address this, we created a small utility that leverages MEInfo to capture MEBx details related to activation, and store this data in the Windows registry. This allows for automated inventory methods to collect and report the information enterprise wide, allowing detailed planning of remote activation strategy.The utility requires the same set of prerequistes as MEInfo to produce full detail, such as the HECI drivers to be in place, and Administrator priviledges on the local machine, but is small, silent, and Software Deployment friendly.All of the data that iAMT Scan generates is stored in the local system registry:HKEY_LOCAL_MACHINE\HARDWARE\INTEL\iAMT SCAN DATAConsisting of the Following String Value Entries: iAMT Scan v.0.3.0 Use Guide: iAMT Scan v.0.3.0 Executable:
Eyewitnesses claim they saw terrorists dressed in black Eyewitnesses claim they saw terrorists dressed in black militia uniforms and wearing white shoes. Nearby residents said explosions and gunfire could still be heard hours after the attack took place. Corps Commander Lieutenant General Hidayatur Rehman conducted aerial surveillance of the base from a helicopter. Around 15 people were arrested during the search operation. Army chief General Raheel Sharif has arrived in Peshawar and visited the wounded in hospital. Prime Minister Nawaz Sharif condemned the attack and said, “Terrorists will be rooted out from the country”. The Badaber air base is not functional and is mostly used as a residential place for the employees and officers of the air force. Also today, police in Karachi claimed to have foiled a terrorist attack being planned on the Kamra airbase in Punjab province after the arrest of a suicide bomber. Police said they had arrested a high-profile militant of the largely unknown Tehreek-e-Imarat Islamia Afghanistan. Peshawar has frequently been targeted by militants. Last December more than 150 people, mostly children, were killed when Taliban gunmen attacked an army-run school. Last month, heavily-armed militants stormed an aerodrome in Balochistan province, destroying its radar system and killing two engineers. Militants had also attacked the Jinnah International Airport in Karachi in June last year in which 36 people were killed, including 10 militants. Todays attack occurred at a site which is surrounded by tribalareas, the scene of a major military offensive against Taliban and other militants over the past year. The army launched the “Zarb-e-Azb” operation in June 2014 in a bid to wipe out militant bases to end the bloody decade-long Islamist insurgency that has cost Pakistan thousands of lives. PTI AYZ/SH NSA KUNadvertisement
Cricketer Harbhajan Singh is all set to tie the knot with Bollywood beauty Geeta Basra on October 29, 2015. The grapevine is abuzz with the news of their wedding ceremony. The couple has been in a relationship from the last three years but have been secretive about it. The pre-wedding functions have already begun- Mehendi and Sangeet. The cricketer gave his fans a sneak-peek of his sangeet ceremony. What a sangeet night!enjoyed it with family and friends!thank you @gurdasmaan nd @MikaSingh for making it special?????? pic.twitter.com/am0TBJ2u4Z Harbhajan Singh (@harbhajan_singh) October 28, 2015 RELATED: Have you seen Harbhajan Singh and Geeta Basra’s wedding card? BBCI (Board of Control for Cricket in India) also shared a picture of their Sangeet function. In this picture, Harbhajan and Geeta are sitting on a cycle rickshaw which was fully decorated with flowers. #TeamIndia member @harbhajan_singh and @Geeta_Basra’s wedding ceremonies start with Mehandi pic.twitter.com/erNggAVtUn BCCI (@BCCI) October 28, 2015 For the Sangeet ceremony, Geeta chose a green lehenga and on the other hand Harbhajan chose a pink kurta and pyajama with a Nehru jacket. Few former cricketers like Parthiv Patel and RP Singh also took to micro-blogging site to share the pictures of the sangeet ceremony. SINGH is ready…many many congratulations..@harbhajan_singh pic.twitter.com/aVW1c27oHq parthiv patel (@parthiv9) October 27, 2015 Dulhe raja all set for sangeet function. Congratulations @harbhajan_singh and @Geeta_Basra pic.twitter.com/icbn41yZZZ R P Singh (@RpSingh99) October 27, 2015 Geeta Basra wore a bright yellow lehenga with pink choli for her mehendi ceremony, whereas Bhajji kept it casual in a t-shirt and trousers. The wedding planner, Wedding Sutras, posted a picture of Geeta Basra on their Instagram account.advertisement RELATED: Are you missing out on Harbhajan Singh and Geeta Basra’s post-wedding card? Here’s how it looks While the mehendi was held on Monday (October 26), the sangeet ceremony took place on Tuesday (October 27) with relatives and close friends being present during the auspicious occasion. Talking about the wedding, Harbhajan Singh wants to have a classic and simple look for his wedding while Geeta Basra has opted for a traditional look. The couple has chosen Archana Kocchar as their designer for all the functions. Geeta wanted an extremely traditional look for all the important occasions, so we decided to go for lehengas, attached dupatta and a crop-top blouse with an Indian work on it. Geeta was specific about her colours. Harbhajan’s brief was classic and simple,” Kochhar told PTI. “The wedding lehenga will be in traditional red-and-gold combination accessorized by a nath, a matha patti and a tikka with a beautiful head dupatta to complete the ensemble. The reception lehenga will be in electric blue colour with mirror work and sequins,” adds Archana. RELATED: Here’s all you need to know about Geeta Basra’s wedding dress Harbhajan is keeping his look simple and elegant with minimal embroidery on the wedding outfit. “An off-white self-on-self embroidered sherwani with an ornate red sword is designed for Harbhajan Singh, who very keenly took part in the selection of his outfits. For the Gurudwara, he will sport an achkan with breeches or churidaar, and a turban,” Kochhar said. The reception will take place in Delhi on November 1 and is likely to be attended by Yuvraj Singh, Virat Kohli and many Bollywood celebrities.
India’s ODI and T20 skipper Mahendra Singh Dhoni has been named as the face and brand ambassador of the Craig McDermott International Cricket Academy (CMICA), a leading state of the art private cricket and educational sports academy in Australia.It proposes to offer a four-year bachelor’s degree in sports science and management with special emphasis on cricket. (Also read: Mahendra Singh Dhoni misses Test cricket but has no regrets)’PERFECT TIME TO GIVE SOMETHING BACK’ Dhoni said that he was excited to be part of this initiative as it will give him the opportunity to meet and mentor young aspiring cricketers in, both, India and Australia.”It is the perfect platform for me to give something back to the game,” the 2011 World Cup winning skipper said. (Also read: MS Dhoni cheated of over Rs 20 crore by Spartan Sports) “More importantly, the academy will help sports-minded kids strike the right balance between education and sport. So far, intelligent youngsters who were also good in sport had to choose and settle only for one,” he added. (Also read: Kumble demands boring cricket from Kohli’s India)The dream tie-up between CMICA and Rhiti Sports, with Dhoni as the mentor, is the result of the India captain becoming the global face of Secured Venture Capital, an Australian company headed by McDermott himself.’REALLY FASCINATED’ Interestingly, Dhoni creates another landmark with this, becoming the first cricketer in the world to be associated with a venture capital firm.”I wasn’t very clear about the concept of venture capitalists initially,” revealed Dhoni. “I thought they just invest in business startups or new ideas and that’s about it. But now, after speaking to Craig at length I have understood that there is a lot of hard work that goes behind what they do. I am really fascinated,” he added.advertisement”I got to know about the risks involved in these kinds of ventures. You may do due diligence and extensive research but that does not mean you won’t fail.”This is what I liked most about it because in life also we take risks without knowing the outcome. It is this challenge that got me interested and helped me decide to become part of this great new initiative,” Dhoni explained.(With PTI inputs)
Hyderabad, Jan 24 (PTI) Running ruins knees? No way, says fitness enthusiast Milind Soman, who has been running for nearly one-and-half decade but never down with single injury. “Its a perception (running puts knees at risk), but its not the truth. The truth is anything you do with wrong technique will cause you injury,” the 51-year-old model cum actor and avid barefoot runner told PTI here. Its not just about running. Its about any activity — dance and game, for example — that one does, with wrong technique, there is a chance of injury, says one of Indias first male supermodels. The whole thing about running for health and recreation is that the activity is taken up by people normally in middle age, after a gap of about 20 years, he said. “So, what happens is everybody runs when they are children till the age of 10 or 11. Then they stop running for 20 years before again starting running at the age of 35. Obviously the muscles you need for the activity and also technique, every thing deteriorates,” Soman explained. “Your body has not been doing it for so many years. And plus your weight changes, may be you become heavier…all the balances change. So, when you start running or do any activity or sport, you have to start very, very gradually. And as your body becomes stronger, then you have to increase. “What a lot of people do is they jump (after not running for 20 years) before they can run, and they run before they can walk. Its important to give ones cardiovascular system time to adapt, become stronger, be able to understand balance and coordination all over again,” he said. “Now, I have been running since 2003 and I have never been injured. I have always increased it very, very gradually. Whole purpose of doing endurance sport is to understand your body better, its not about timing, its not about competition, its about understanding your body, mind, potential”, says Soman. People in India are today engaged in fitness activities, unlike 20 years ago. “In fact, when I started running, I saw no body else running. People said Arey pagal daud raha he dekho! Group of people, every body who ran at the time were ridiculed. But its now kind of become admiration. Now its wow…I wish I could do that. It has become aspirational,” he said. In a country like India with no culture of exercise, sports, and fit lifestyle, people have started running in the thousands, inspired by each other. “Every political party, rotary club, every college, school, all organisations organise running events. This is something that ignites the aspirations of people. People are beginning to inspire each other, and thats how it grows,” Soman says. PTI RS GK GKadvertisement
Who would have thought that a holiday that began as the commemoration of an ancient saint would become one of the biggest spending days of the year? According to the National Retail Federation, the average person will spend $130.97 on… Full Story,Aside from the temperamental weather, scarcity of holidays and pervasive universal cranky moods, one of the worst parts of winter is the feeling of being trapped indoors for months at a time. While bears are too busy hibernating to take… Full Story,I recently joked to friends that late last year most of the updates on my social networks involved mass food consumption (and accompanying pictures.) For the first week of the New Year, most of the updates involved or included exercise… Full Story,We are three days into the New Year and you may already be having a hard time following through with your resolutions. Financial resolutions are always popular choices but sticking to a budget and tackling your financial goals is an… Full Story,My inbox is full of questions about how to usher in the New Year while getting the most bang for your buck. As with most of my Q&A columns, the following are composites of several similar questions. At Home Celebration… Full Story,You’ve made your list and you’ve checked it twice. You’ve even added it to your Google calendar and synced with your extended family members. You are probably so efficient that every gift on your holiday list is not only accounted… Full Story,It’s December and you know what that means: The frenzy of the gift-giving season has begun again. I’m a fan of gifts of experience and “two-part” gifts. The gift of an experience can harbor memories that last a lifetime. For… Full Story,One of the more interesting facts to emerge from the Black Friday shopping weekend is that a majority of us splurged on ourselves instead of others. Since many of us still face daunting gift lists, I’ve enlisted the help of… Full Story,If you’re reading this, chances are good that as much as you love the turkey, trimmings and time with family, you’re already secretly plotting the best holiday shopping plan of attack. To save you time crowded against thousands of other… Full Story,If there is one wardrobe staple that gets a lot of play every winter, it’s your coat. It doesn’t matter how well cut your pants are or how striking your sweater is, and even if you live someplace only a… Full Story
Post navigation There’s no secret password when it comes to getting a mortgage. But while most people know what to do to get a mortgage — or get a better rate — fewer people give thought about what not to do.Whether you’re preparing to apply or just got approved, there are perhaps more “don’ts” than “dos” when it comes to getting a mortgage.New Credit Is Bad CreditNever apply for any new credit while you’re trying to get a home loan. Opening new credit decreases your net worth by giving you more available debt. This makes you a riskier investment in the eyes of a mortgage lender.As such, you can suffer from higher interest rates or even get denied a loan. This includes co-signing for other people’s credit, which is the same as applying for your own credit in the eyes of the bank.Opening new bank accounts and moving money between existing accounts is also a bad idea, even though you aren’t technically applying for any new credit.And while we’re at it, leasing a car might not be the same as buying one but it also falls under this general category of avoiding new debts.Quitting Your JobThis one is pretty much a no-brainer. While your credit score and credit history pay a big role when it comes to whether or not you get a mortgage, so does your income.Quitting your job without having another one lined up is never a good idea, but when you’re applying for a home loan, it’s just about the worst idea out there. Switching careers isn’t the best plan either, even if you have a job waiting for you.Lenders want to know that you have a steady income stream that (probably) isn’t going anywhere.Depositing Phantom FundsUnderwriters want to be sure that all funds in your bank accounts are actually yours and not money your parents gave you to make it look like you have more funds than you actually do.Talk to a mortgage advisor before you put anything into your bank account that doesn’t come from a payroll within 60 days of applying for a mortgage. After 60 days, mortgage lenders are less interested in having a paper trail for everything.If you’ve just had some kind of cash windfall, keep the money in your mattress until after you’ve closed.The exception? Properly documented gifts. Talk to your mortgage advisor about creating the right paper trail for gifted money.Ins and Outs of CreditClosing old credit accounts can potentially lower your credit score, as the length of your credit history is as important as what you’ve done with your credit. Discuss it with your advisor before you close any outstanding accounts.The same goes for paying off unsecured credit lines or credit cards while you’re applying for a loan. When you pay off your outstanding consumer credit accounts, you might not be able to use the money for a down payment.While on the subject of credit cards, we should say that you generally should not be charging significant sums on your credit card before or during the loan application process.Try and pay off whatever you charge every month. This is because even a few points can make a significant difference in what you pay for your home over the life of the loan in the form of interest.Discuss your specific situation with your mortgage advisor.Listen To Your AdvisorIf there’s one piece of advice that you should take away from this article, it’s consult closely with your mortgage advisor throughout the process. They’ll be able to tell you what to do and not to do in a manner far more specific to your situation.Still, be mindful of your credit and remember it is under especially close scrutiny during the mortgage process. Keep your eyes on the prize — your new home.Nicholas Pell is a personal finance writer based in Los Angeles, CA. He is the last of the die-hard renters. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
How much do you pay for heating? Depending on where you live, it’s a good chunk of money during the wintertime. Even though we live in the South (in lovely Raleigh!), we’re not immune to getting some cold weather. With winter coming… Full Story,Tips to help turn those homebuying dreams into reality. From outstanding credit card debt to massive student loans, financial difficulties are barring more and more millennials from becoming homeowners. While the vision of buying a first home may seem hopelessly… Full Story,When most people imagine buying a house, they think about how many bedrooms they need or what kind of porch they want. When they think about homebuying costs, they decide how much to put down and what their maximum home… Full Story,One of my favorite shows is Sex and the City. Those women lived glamorous lives I could only dream about. And, Carrie, a writer, was living my dream life as a famous writer in Manhattan. One of the storylines that… Full Story,Last year, my husband and I were packing up our Denver apartment to prepare for our move back to his home state of Indiana. We’d put an offer in on a house and had only given ourselves a couple of… Full Story,A few years ago Dave Munson and his family decided to move from their 5,600-square-feet, 8-bedroom house in the city of San Antonio, Texas, to a smaller, unique living situation: tents. Well, fancy, upscale tents that total 2,000 square feet… Full Story,It’s a well-known fact that your personal environment affects your mental health. If you live in a beautifully decorated home with plenty of plants and green space nearby, your risk for anxiety and depression is lower. If you spend your… Full Story,My husband and I were so excited to buy our house. We’d been renting since college and were eager to have our own place. Finally, no one could tell us how many dogs we could have or how many posters… Full Story,Last summer, I was forced to relocate out of my cozy, bungalow-style apartment in West L.A. Living in one of the most unaffordable rental markets in the U.S., I was resigned to the fact that, to enjoy my ideal setup… Full Story,When you buy a home, you’re making an investment in yourself and your future. You’re building financial stability, equity, and experience. You have a place to call your own and you can customize the space just how you want. As… Full Story
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
Have a question for Farnoosh? You can submit your questions via Twitter @Farnoosh, Facebook or email at firstname.lastname@example.org (please note “Mint Blog” in the subject line).Farnoosh Torabi is America’s leading personal finance authority hooked on helping Americans live their richest, happiest lives. From her early days reporting for Money Magazine to now hosting a primetime series on CNBC and writing monthly for O, The Oprah Magazine, she’s become our favorite go-to money expert and friend. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation With a brand new PhD under her belt, our latest Mint audit recruit, Renee, is ready to take on the real world with gusto. The 34-year-old is eager to buy a home and ramp up her retirement savings. She currently lives in San Francisco and has just started a full-time earning $87,000 a year (before taxes).Renee also received a sizeable inheritance, totaling about $200,000 of which she used $30,000 to pay off her student loans.So, why does Renee want an audit, exactly? Her finances seem perfectly in order, it seems.As Renee explains, she wants advice around the best ways to plan for big goals like home ownership and retirement. “I’m especially eager to buy my own apartment, but it is extremely daunting (and expensive) in the Bay area,” she says. As a result, she’s leaning to move to New York City (Brooklyn, specifically, where she thinks may offer more bang for her buck in some neighborhoods.)She wants to know how much of a down payment she can reasonably afford and how to budget for monthly housing costs.First, though, I wanted to learn more about Renee’s finances. Here’s what the quick audit revealed:Retirement savings: $40,000 in a 403(b) and Roth IRA. She allocates $200 month from her paycheck to the 403(b).Rent: $1,850 per monthGroceries: $400 per monthWhere is all that savings parked? $100,000 in index and mutual funds, another $50,000 in an 11-month CD earning 1.5%, and remaining $20,000 in checking. My Advice…Play Retirement Catch-UpFor a 35-year-old worker, one rule of thumb is that you should have an amount equal to your salary in retirement savings. For Renee, who is nearing age 35, that means $80,000 to $90,000. She’s only about halfway there, so my recommendation is to play some retirement catch up. While it’s not realistic to think that she can invest another $40,000 this year, she can do better.For starters, what about taking advantage of her company’s 403(b) match? She believes her company offers one, but wasn’t sure about the details. I suggested she learn the specifics and try to capitalize on that offer by contributing at least enough to earn the full match. Allocating closer to 10% of her salary would be ideal. (And PS. that contribution is tax deductible!)Worried that this would stretch her paycheck too thin, I reminded Renee that she can always adjust her retirement contributions each month, but urged her to give it a try. (My bet is that it won’t be as painful as she suspects.)Pad the Rainy Day Account?I wasn’t sure how far her $20,000 in checking would last her. She said it would be about a 6-month reserve, which I feel is adequate. No need to make adjustments there. One thought: She may want to move that $20,000 to a savings account that’s a little less accessible (like an online account without a debit card), so that she isn’t tempted to cash it out on a whim.Protect Your Down PaymentRenee has $100,000 in a brokerage account, which she plans to use towards a down payment in the near future. But here’s something to consider: What if the market plunges six months before you want to make a bid for a home? And you suddenly lose 15 or 20% of your investments? It would take time to recover, more time than you want.I would personally never risk money in the stock market if I anticipated needing that money in the next five years. And according to Renee, she hopes to buy a home in the next two years. My advice: Protect the down payment from market fluctuations by moving 50% of that money over to a short-term CD and with the other $50,000 she’s got saved in an 11-month CD, use all that savings towards a future down payment.Know How Much House You Can Really AffordTo buy in NYC or San Francisco, a 20% down payment is standard. With $100,000 to put down, that means that she’s looking at homes valued at around $500,000. With today’s current mortgage rates nearing 4% for a 30-year fixed-rate mortgage, she’s looking at close to $2,000 a month in payments. But we’ve yet to get to taxes, maintenance and home insurance.Instead, consider a starter apartment, a studio or junior one-bedroom closer to $400,000. A 20% down payment would be $80,000, leaving her with another $20,000 for closing costs. Her monthly payments would come to around $1,500 per month, close to 30% of her take-home pay, which is a smart cap for housing payments.
It goes without saying that you need to find a unique approach to raising every child, but there are some common golden rules that will help you connect with even the most disobedient kid. Paul Raeburn and Kevin Zollman in their work “The Theory of Games for Parents” argue that the classic strategy of game theory will help teach children to come to fair agreements on their own, make them more obedient, and help them to build friendly relationships with their parents.We found some advice that will help parents deal with even the most stubborn children through playing together.5. A child refuses to walk with their parents.Every parent has probably faced a situation where their child stopped in the middle of the street, refused to hold their parent’s hand, and basically just wouldn’t budge.To convince them to continue your walk, try to switch roles with them. Let the child play the role of the parent and you’ll see that they’ll immediately get into the game and become more obedient.4. A child doesn’t want to be punished for bad behavior.What should you do if your child misbehaved but isn’t ready to face the punishment? Talk to them as an adult, explain why they are guilty, and why they’re going to be punished. You can make a business proposal: for example, suggest that the child either pay a fine from their piggy bank, or wash dishes for a week. Let them have the right to choose, even when they makes mistakes.Please, keep in mind that emotional abuse is never the right way out. So instead of making your child stand in the corner for a long time thinking about their behavior, try to communicate and figure out together how their mistake can be fixed.3. A child doesn’t want to eat soup, but wouldn’t mind having candy for lunch.If a child refuses to eat lunch, but wants their favorite sweets instead, offer them dessert as a prize for finishing. This tip works extremely well if your kid is competitive, so they’ll put all their effort into eating lunch in a hurry, just to enjoy the sweet prize afterward.Don’t be judgemental and try to find compromises. Children are more likely to cooperate if you offer them a good deal.2. A child doesn’t want to have breakfast.Try to set an example. When parents are too busy in the morning and the child has to have breakfast by themselves, it’s no wonder that they might leave most of the food on their plate. If they refuse to have breakfast, keep them company. To have more fun, suggest they count how many spoons of cereal are left. Doing this, you can be sure that they won’t even notice how they ate the whole bowl!1. A child doesn’t want to get dressed.It’s easier to avoid disputes by solving them “while playing.” If they refuse to get dressed, try a game: see if they can put their clothes on blindfolded! Children love to play, so it’s extremely likely that by playing, the process will go much faster with no conflicts.Source
Marriage advice. I don’t like people dishing it out. No relationship is like the other, so how could advice be applicable to everyone? But I’m going to break my own rule and say something more couples need to hear: you and your partner should go away every year without your kids. It may sound like an obvious suggestion, but you’d be surprised how many couples have never been away from their kids . . . like, ever. Constantly being together isn’t healthy for anyone, including your kids. Here are my top five reasons traveling with only your partner is often the difference between a mundane marriage and an “I want what that couple has” marriage.1. Sex.The difference between a partner and a friend is this. And if there’s one area of marriage that tends to suffer the most after kids, it’s sex. Whether it’s because of postpartum body changes, mind-numbing exhaustion, hormone changes resulting in less drive, or babies and toddlers in your bed, sex becomes, well, a little less sexy. But you know what can really help solve this? A hotel room, a tropical climate backdrop, and the notion that the only thing on the agenda for the next few days is drinking wine, eating decadent food, talking without interruption, and having nobody else to tend to (read: no vomit to clean). It’s amazing how easy it is to slip back into the mindset of, “Oh my God, I’m actually attracted to my partner,” because the daily grind can easily blur that.2. Conversations that don’t focus on your kids.You occasionally sneak in snippets of your days to each other in between bedtime routines and couch pow-wows while watching Netflix, but you’ve really only scratched the surface (if you were listening that intently to begin with). Going out for date nights is a good start, but, in my opinion, it takes a few days away to properly remember that you two are people outside of kids. When my husband and I go away, we talk about the kids constantly for the first 36 hours, and then all of a sudden, we forget. And it’s glorious. The health of the family is only as strong as the parental unit, no matter what that looks like, and when my husband and I aren’t having meaningful conversations that don’t involve our kids, I find that our overall family health suffers.3. Exploring new things.Remember when you first met and everything was exciting? And everything they said was funny, witty, and clever? Tack on a few years of marriage, general life stress, and a bunch of kids, and that excitement dissipates. When you travel to a new place with only your partner, suddenly everything (even mundane activities) becomes just a touch more exciting. And yes, it’s fun to travel as a family and explore, which you should do often, but it’s really fun to explore with only your partner. You might even remember why you married them in the first place or, at the very least, laugh (even if only occasionally) at their jokes again.4. Your kids are better for it.I realize that to even have the opportunity to get away for a week or a few days with only your partner requires a certain village of love surrounding you. But I’m willing to bet your parents, siblings, close friends, nanny, in-laws, etc. have a vested interest in the health of your marriage. People who love you want to help, and I don’t know many grandparents who aren’t clamoring for more undivided grandchild time. My mom says she now understands the reason for having kids is “to get to the grandkids” (thanks, Mom). But in all seriousness, you leaving your kids for a few days and having them live their best life with other people who love and care for them is a great experience for them as well.5. Travel is good for the soul.When we stay in our own bubbles, it’s easy to forget there’s a whole world out there full of different people, different perspectives, and beautiful ideas worth seeing and knowing about. When you travel and can be fully present without a bunch of kids tugging on your leg, you allow yourself the capacity to invite new experiences into your life, which you then take back home.So, there you have it. The only marriage advice I will ever dish out. Every time my husband and I get away together without our kids, we come back appreciative, grateful, reenergized, and excited to reenter our blissful chaos with our kids. We make a point to get away for at least four days every year, just us. We don’t have a perfect marriage, but I dare say we have a really great one. And I definitely think it’s because we prioritize and value our time just as much as family time.Source
This is the third installment of our Restoration Global Tour blog series. The series examines restoration success stories in Asia, Latin America, Africa, Europe and North America. Tune in over the coming months for additional installments, or check out our Restoration Diagnostic for more information.Latin America and the Caribbean are home to some of the most biodiverse and productive ecosystems in the world. The region holds about half of the world’s tropical forests, and more than 30 percent of its mammals, reptiles, birds and amphibians. But despite the region’s ecological importance, more than 200 million hectares (494.2 million acres) of land has been completely deforested or degraded in the past century, an area the size of Mexico.All hope is not lost. Case studies from WRI’s Restoration Diagnostic show that land restoration in Latin America and the Caribbean has been done before. Successes from Brazil, Panama and Costa Rica offer lessons on how to get degraded land back into productive use.Brazil Revitalizes Urban ForestsLocated inside the city of Rio de Janeiro, Tijuca National Park is one of the largest urban forests in the world – but that was not always the case.In the mid-19th century, agricultural expansion—especially coffee plantations—degraded and deforested the area that now encompasses the park. Yet leaders also recognized an opportunity to use this land to bring ecosystem services like watershed protection to a growing city, and in the 1860s, Brazil established Tijuca Forest as the country’s first conservation area. Over the next 25 years, the country planted nearly 90,000 trees. However, making Tijuca a protected area was not enough to completely restore economic and ecological benefits to the region. Severe water crises (similar to the ones now afflicting Brazil) led the Brazilian government to designate the area as a national park in 1961. This allowed for the scaling up of restoration efforts, as the government realized vegetation’s benefits of modulating water flows, slowing runoff in the rainy season and capturing water during the dry season. Over time, the park has improved Rio’s water supply and air quality, added recreational opportunities and provided habitat for animals.Panama Restores Watersheds While Promoting TradeNearly 50 percent of the Panama Canal Watershed is covered by forests, and it’s one of the most biodiverse areas in the world, despite 200 years of degradation and deforestation.Forests were first cleared in the late 1800s to make way for railroads and other infrastructure needed to build the Panama Canal. Deforestation continued between 1904 and 1914 as the U.S. government built and opened the canal, one of the world’s largest trade routes, and further accelerated in 1979 when Panama received control of the canal from the United States. However, diverse actors such as administrators, scientists, politicians and conservationists eventually recognized that preserving reliable water flows through natural or “green infrastructure” was essential to preserving the functioning of the canal itself. In the 1980s, the government began enforcing legislation that prohibited deforestation and mandated forest restoration in the region. In 2011, the Panama Canal Authority formally initiated a reforestation program meant to protect dry season water flows required for day-to-day operation of the canal and secure drinking water for 1.3 million people (about two-thirds of the national population). Today, the watershed serves as a source of freshwater for electricity generation and for the operation of the canal’s navigational locks.Costa Rica Reduces Pressure on ForestsCosta Rica’s forests are starting to rebound after taking a huge hit decades ago.Crop production, cattle grazing and rapid expansion of its road network reduced forest cover in Costa Rica from 77 to 41 percent between 1943 and 1986. This deforestation also spurred soil erosion, which threatened to clog the hydropower reservoirs that provide about 75 percent of the nation’s electricity.The situation is now improving thanks to a restructuring of financial incentives.To start, the government provided tax deductions in the 1970s for landowners who restored degraded landscapes, replaced in the 1990s by a Payment for Ecosystem Services (PES) scheme that gave landowners money for protecting forests or planting trees. But things didn’t truly start to change until the country stopped subsidizing activities causing deforestation in the first place. In the mid 1980s, the World Bank reduced cattle ranching subsidies in the country, fundamentally taking pressure off lands and forests. As a result of this structural adjustment program, the nation’s cattle herd declined by a third, demand for grazing pasture declined, and the land was allowed to regenerate. As of 2005, forest area had increased to 2.45 million hectares (6 million acres), or 48 percent of the country. However, competition continues for land in Costa Rica, especially where government compensation lags behind the benefits of developing forest land. New financial incentives could help multiple types of landowners pursue restoration opportunities.Scaling Up the SuccessesThe future of restoration in Latin America and the Caribbean is promising. A regional project called Initiative 20×20 has already secured commitments to restore 27.7 million hectares (68.5 million acres) of land by 2020—an area the size of the United Kingdom —with private impact investors earmarking $1.15 billion to support restoration projects.As the reasons to restore become increasing apparent through stories from Brazil, Panama, Costa Rica and other successes, look to this region as a frontier for the emerging global restoration movement.
This article was originally posted on Devex.com.To keep global temperatures from rising more than 1.5 degrees C (2.7 degrees F), we need nothing less than a moonshot: Unprecedented effort on a scale big enough to disrupt the current trajectory and fire the imagination, innovation, and action of the world — just as the space race did in the 20th century. This is what the Paris Agreement on climate change requires to avoid the most damaging effects of climate change, but where is the inspiration to make this a reality?One place to look is India.India’s Push for Renewable EnergyIndia’s bold targets for climate action focus on specific areas that are essential for long-term, low-carbon growth, especially renewable energy and electric vehicles. Taking a development-first approach, the country’s top priorities — and challenges — are ensuring energy access and wider prosperity. With a per capita gross domestic product of $2,130 — about 1/30th of U.S. per capita GDP — India’s per person emissions remain low, at about 10 percent of those for the biggest emitting countries.India’s push for renewable energy is particularly inspiring. At the end of 2016, the country stood fourth globally in terms of total installed wind power capacity — 34 GW. Its efforts in the solar sector are even more impressive.Starting in 2015, when its solar capacity was just 2.9 gigawatts, India boosted its initial target of 20 GW of installed solar capacity to 100 GW by 2022. This spurred unprecedented private investment, which led to a dramatic drop in solar energy tariffs. From December 2010 to May 2017, the minimum bid price for solar power dropped by 80 percent, to below the average price of coal-based power.This initial solar power success has helped India shift away from habitually approving and establishing new coal-fired power plants and increasing mining and exports. Instead, the government canceled plans for an additional 14 gigawatts of coal power in 2017, and stated in its draft National Electricity Plan in 2017 that it won’t build any new coal plants for at least a decade beyond those already under construction.Rapidly falling solar prices presented an unexpected challenge, however: When early power purchasers wanted to renegotiate agreements signed when tariffs were higher, huge investments were put at risk, casting doubt on whether these contracts could be enforced and making banks cautious.There still are considerable roadblocks to meeting the 100 GW solar target: Scarce land, challenges in grid integration and balancing, high transmission losses, the need for more low-cost finance and domestic manufacturing capacity, as well as the lack of supporting infrastructure and skilled manpower.Despite these challenges, India added 5.5 GW of new grid interactive solar capacity in 2016-17, 50 percent more than the amount installed the previous year, but less than half the 12 GW annual target. In fiscal year 2017-18 however, India managed to achieve the target of 9 GW of grid connected solar capacity set for the year. However, added capacity will have to significantly ramp up to reach the 2022 target.The solar rooftop sector has lagged, with only 1.1 GW of grid interactive rooftop capacity installed so far against the 2022 target of 40 GW. However, the segment saw steady growth in 2017, driven by government incentives and subsidies, although it could not meet the downscaled target of 1 GW for FY 2017-18, with a grid interactive solar rooftop capacity increase of 353 MW in the year.By the end of 2017, India had established 20 GW of operational solar power capacity – its original target — four years ahead of the original timeline. To meet the 2022 target, India will need storage solutions and enhanced grid management to reliably integrate greater amounts of renewable energy into the grid, with economical, scalable local grid integration solutions.Moonshot TargetsThe debate on whether the government’s targets are achievable should not obscure the progress made in the solar sector. And that’s the thing with moonshot targets: Sometimes they are undertaken without a full analysis of potential costs, risks, and benefits just to be able to urgently focus attention and resources on specific objectives. Sometimes, they may be goals that countries know they can’t reach with current technology and resources, but by stretching to meet them, they may get further than they expected.Let’s take the example of India’s electric vehicle ambition, a pillar of deep decarbonization with the potential to make renewable power the low-cost transportation fuel of the future.Last year, the former Indian minister for power announced the government’s intention to eliminate the sale of petrol or diesel cars by 2030. This is truly a moonshot target, in line with what climate science demands, as long as it is accompanied by an equally ambitious program on integration of renewable electricity into the grid.This year, however, possibly due to aggressive lobbying by automakers, a planned national electric vehicle policy discussion was dropped and the goal was revised to electric vehicles making up 30 percent of the total by 2030. The Society of Indian Automobile Manufacturers, meanwhile, suggested a target of 40 percent share of electric vehicles by 2030 and 100 percent by 2047. The target could be amended in the future to bring it closer to the original moonshot, with a phased-in transition to build support from a range of stakeholders.But challenges remain: India’s demand for electric vehicles has been sluggish so far, due to high initial investment, lack of charging and maintenance infrastructure, and perceptions around battery performance. Limited domestic manufacturing capabilities and a nonexistent supply chain are hurdles to building electric vehicles under the government’s “Make in India” framework. The fact that the minerals needed for commercially available battery technologies — lithium, cobalt and nickel — are dominated by a handful of countries is another bump in the road.Despite these setbacks, the Indian government’s original intention to embrace goals that may exceed its grasp — for now — is still alive and offers a continuing message to the private sector. The government’s vision of transformation is still entirely possible, and the key to finding the right solutions that align with a 1.5-2 degree Celsius future remain moonshot-level innovation and ambition.At a time when key players such as the United States and Germany have stepped back from climate action, India is stepping up. India’s investments in renewable energy and electric mobility reflect the conviction that, even in a developing country with large pockets of poverty, climate action can contribute to robust economic growth.This is the kind of radical strategic thinking we need today at the global scale to be able to ward off the most severe impacts of a changing climate. Whether or not India meets its 100 GW solar target in 2022, the drive to achieve this goal has transformed the Indian economy, generated lessons for the rest of the world, and spurred greater international cooperation. That’s what the original moonshot was about, and it’s what India’s climate moonshot can do too.
So you started a blog, you’ve been writing good posts for a few months, and you still don’t have the traction you want — subscriptions, comments and inbound links are all below your targets. What can you do to build your blog? Follow conventional wisdom, and focus harder on writing great posts? Bad idea. Instead, think of the process like a job search. If you were looking for a job, would you focus exclusively on improving your skills? Or would you be pounding the pavement, looking for new opportunities while you’re improving your skills? When you’re looking for a job, you need to be aggressive about getting in front of the right people — only you can’t be so aggressive that you annoy people. You need to find the same balance when you’re building your blog. You need to share posts on Learn how to build your business blog into an inbound marketing machine. (1) Network — Facebook Originally published Jun 5, 2009 7:40:00 AM, updated March 21 2013 (2) Spread the Word — Blogs are no different. Just as you wouldn’t sit back and wait for employers to offer you a job, you shouldn’t sit back and wait for readers to find your blog. Webinar: Advanced Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and make sure all your friends and contacts know you’re blogging. But you can’t overwhelm or bore them. A good way to handle this balance is to use these channels for more than just broadcasting your blog. to learn how to create a thriving blog. If you’re looking for a job, a good way to get your foot in the door or get noticed is to do a high-profile project — maybe an event, a video or a software application — that gets attention. In the blog world high profile, potentially controversial posts are a good way to get attention. Try publishing something that’s a little spicy that people will react to. If it’s well-written and thoughtful, people will pass it around, more people will be exposed to your blog, and it will grow. Twitter Bloggers understand the value of a link, so they’re usually willing to do an interview in order to get some exposure and a link back to their site. Find prominent bloggers in your industry and ask them for an email interview. People are far more apt to do an email interview than a guest post because it’s an easier format. Instead of coming up with their own original article, they’re just responding to your questions. When you publish the interview, send them the link and encourage them to spread it via their own channels. To help you get started, here are five specific steps you can take to pound the pavement for your blog: Find high-quality, high-traffic blogs related to your industry that are willing to accept guest posts and write a post or two for them. Assuming they’re willing to include a prominent link back to your blog, this is a great way to introduce new people to your blog and build subscribers. Be careful not to commit to too many guest posts, because you’ll start to get fewer new subscribers after a few posts. What do you think? What am I missing on this list? (3) Guest Posts — (4) Email Interviews With Prominent Bloggers — Download the free webinar (5) Grab Attention — When you’re looking for a job, you talk to old friends, attend industry events, show up at community meetups, scan LinkedIn for potential connections and build relationships on Twitter. It’s not much different when you’re looking for readers for your blog. You go to Google Blog Search, Technorati, Twitter Grader and Twitter Search and type in the keywords for your industry. Figure out who in your industry you respect, who the influencers are, and make connections with them. Comment on their posts and, when it adds value, include links to your posts in the comments. Write posts on your blog that respond to their posts. Mention them in your posts. Above all, do you what you can to build relationships and get them to notice that you’re creating thoughtful, interesting content on your blog. and
Author: PR Squared InboundMarketing.com really hit home for me. In a time when we’re constantly reminded of the pending death of newspapers due to the increasingly powerful Web, PR guru Todd Defren Lesson: 1. Translations for Facebook Connect Brand evangelists have surprising potential. Todd Defren Google Sidewiki Influential Marketing Blog Twitter Marketing: It’s More Like Email Than You Think because of the Internet; in addition, with all the biased clutter found on the Web, it’s no wonder that traditional news outlets are still seen as the most reliable editorial source. Therefore, to get that coverage from credible media like the The Vizion Blog Speaking of the clutter on the Web, what if there were someone whose sole job responsibility was to sort through and uncover the best and most worthy content? Rohit discusses this role and what it would entail, calling it “Content Curator,” or someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. Think Lesson: How to Claim Your Website’s Google Sidewiki Apply traditional marketing tactics to the new ways of the Web. 2. , which can be used to translate websites into any of the languages Facebook supports. Barb’s short article describes the tool, based on the same solution Facebook itself employed to translate its site, which recruited volunteers to help translate the site into more than 65 languages. The tool will display content in a visitor’s native language if they log in using Facebook Connect. This of course means that potentially all websites can be translated into Manifesto For The Content Curator: The Next Big Social Media Job Of The Future? Author: of of pulls us back down to earth to show us that, despite what you may think, media relations shouldn’t be dying along with it. In fact, among the pile of biased content littering the blogosphere, traditional news outlets still stand out as the most faithful, unbiased sources, proving that we should focus on media relations now more than ever before. ‘s Pirate language Author: of Successful techniques from one tool may work for another. Mainstream Media Relations: More Important Than Ever inbound marketing kit You may have to sift through the clutter to find quality content. 3. Author: Download our Bill Hartzer Zephrin Lasker Originally published Oct 2, 2009 7:05:00 AM, updated July 18 2013 Take advantage of new technologies, and don’t get left out of the conversation (especially if it’s happening on your own site). Barb Dybwad BusinessWeek By claiming your Google Sidewiki space, website owners ensure their own comments appear at the top of all other comments. Website owners can use this space to promote their site, direct visitors to important pages, and make sure they’re aware of what others are saying about their site. Although only users who download the wiki will see the comments, Bill suggests it as another way to join the conversation. Lesson: but on a much broader scale. , Todd advises us to keep nurturing those media relationships! . Lesson: . I’m a fan. Mashable Alltop Guy Kawasaki As a public relations professional, this week’s top story on Learn more about inbound marketing and how to combine blogging, SEO and social media for results. By some estimates, in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Does this role already exist in some places, and do we need it? 4. Advertising Age Photo by Annie Mole Inbound Marketing Kit is here, and Bill Hartzer gives you step by step instructions on how to claim yours and why it’s an important thing to do. The Sidewiki is an add-on to the Google toolbar that allows any Web user who downloads it to make comments on any website; the comments are then viewable to anyone else who visits the site and has downloaded the Sidewiki. Lesson: or of NY Times With its new $100 million funding under its belt, Twitter must justify its worth by leveraging the data it knows and translating it into real results and revenue for marketers. Zephrin’s article makes suggestions to Twitter about how to attract advertisers, primarily by capitalizing on lessons learned from email marketing. Zephrin’s thought is that email-like capabilities — such as the ability to segment audiences, access dynamic reporting, test and optimize campaigns in real time, etc. — would be valuable to Twitter advertisers. If Twitter can deliver on these basic capabilities for marketers, they’ll have no trouble pulling in advertisers’ dollars. What do you think? Author: 5. To support the thought that media relations shouldn’t be at death’s door, Todd points out that the number of unique visitors to newspaper websites has grown by 15.8% to 65 million in the past year. While newspapers may be struggling in terms of earning money, their audience is flourishing. Why? Stories can now be spread much faster and more easily of The Facebook just announced the release of its new tool for developers, Rohit Bhargava Don’t start cutting off ties with journalists just yet. Media relations is alive and kicking! Facebook Releases Free Tool for Translating Your Site Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study ?One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can’t exactly have a deficiency in content. You need enough of it in order to keep your lead nurturing emails interesting and relevant at every stage in the sales and marketing funnel, from a lead’s initial discovery of your business all the way through to purchase-readiness.Furthermore, while many of the more basic lead nurturing campaigns focus on delivering content solely by leads’ stage in the sales cycle, the most successful lead nurturing campaigns deploy content specifically tailored to the needs of different marketing personas, too. According to the Aberdeen Group , personalized emails improve click-through rates by 14% , and conversion rates by 10% . But this also translates to a whole lotta content, so it’s no wonder many marketers are hesitant to get started with lead nurturing.But here’s a little secret: you don’t need to create all this content from scratch. If you have even just a general baseline of marketing offers, you can re-work this very content to suit the needs of your various marketing personas and segments, saving you a lot more time and effort than crafting brand new content from scratch. Here’s how to do it right… Identify Your Personas The first thing you’ll need to do is identify your various buyer personas, which serve as detailed profiles of the people who are most likely to make great customers for the products and services you sell. If you don’t already have well-defined personas for your business, that’s where you’ll need to start. Ask yourself the following 9 questions when developing your personas ( we elaborate on them here ):What is their demographic information?What is their job and level of seniority?What does a day in their life look like?What are their pain points?What do they value most? What are their goals?Where do they go for information?What experience are they looking for when shopping for your products and services?What are their most common objections to your product or service?How do I identify this persona?As you’re thinking about these questions, you’ll identify clear distinctions between each persona, and you’ll begin to understand why it’s important to treat each differently in the content/offers you provide them through your lead nurturing campaigns. Using these questions as your guide, create detailed profiles for each of the personas you’ve identified. These profiles will be helpful to reference as you start tailoring the content you have to suit each persona.Depending on your business, industry, and how many different products/services you sell, you may find that you have 1, 2, or 10+ personas (or anywhere in between). Businesses that sell a lot of different products for various target audiences, for example, may identify several very unique personas. And the more personas you identify, the more content you’ll need (sigh).As you complete this exercise, you may even start finding that you can nest specific groups of personas under broader persona categories. But when you’re first getting started targeting your lead nurturing content so you can base campaigns on personas as well as stage in the sales cycle, we recommend you start catering to broader groups of personas first. You can always get more granular as you build up your content arsenal , and it’ll get easier and easier to more closely tailor existing content once you get started. Select Your Best Marketing Offers for Each Stage of the Sales Cycle Lead Nurturing As I mentioned earlier, most of the more basic lead nurturing campaigns are based solely around stages in the sales cycle. The process sounds kind of like this: A lead converts on a top-of-the-funnel offer like an educational ebook , so they get nurtured with similar top-of-the-funnel content. Then, once they’re ready, they convert on a more middle-of-the-funnel offer like a product demonstration, a consultation, or a free trial, thus getting removed from the top-of-the-funnel nurturing campaign and swapped into the middle-of-the funnel campaign to get nurtured by content/offers more appropriate to that stage in the buying cycle. And so on and so forth. Make sense?Most sales cycles can universally be boiled down to 3 distinct stages in the sales cycle: awareness , evaluation , and purchase . You can learn more about each of these stages and how to appropriately map types of lead nurturing content/offers to these stages in this post , but here is a brief rundown:So, in order to have content for each persona to nurture leads in each stage in the sales cycle, you’ll need to identify 3 of your best generally targeted offers for each stage: 1) your best top-of-the-funnel offer (which caters to leads in the awareness stage ), 2) your best middle-of-the-funnel offer (which caters to leads in the evaluation stage ), and 3) your best bottom-of-the-funnel offer (which caters to leads in the purchase stage ).And by “best,” we mean top-performing, so consult your marketing analytics to determine which offer you have for each of these 3 stages has the best conversion rate . For top-of-the-funnel offers, you should be looking at visitor-to-lead conversion rate; for middle-of-the-funnel offers, look at lead re-conversions; and for bottom-of-the-funnel offers, look at lead-to-customer conversion rate. Tweak Content to Cater to Each Persona Once you’ve chosen your 3 general offers, it’s time to tweak them to suit each of your personas. So if you’ve identified 2 personas to start out with, you’ll need to tweak each of your 3 offers for each persona, meaning you’ll end up with 6 separate offers. Whether you’re tweaking a top-of-the-funnel ebook, a middle-of-the-funnel product webinar, or a bottom-of-the-funnel live demo, the following tips as well as the detailed persona profiles you created earlier will help you tailor your offers to suit these individual personas. Cater to the Persona’s Individual Needs, Problems, and Interests Think about that persona’s individual needs, problems, and interests. Is there anything specific they might care about or need a solution for that your offer doesn’t address because it was meant for a more general audience? If so, work these concepts into the content.For example, if you’re a school that provides horseback riding lessons to learners with a variety of skill levels, you may have 3 different types of students — beginner riders, intermediate-level riders, and more advanced riders. If these are your three personas and you’ve identified that your best top-of-the-funnel offer is your ebook on The 10 Skills Every Horseback Rider Needs , you’ll probably want to tweak this content to cater to the 3 skill levels of your students. If this is the case, the skills that advanced riders need probably aren’t very applicable to skills needed by beginner riders (and vice versa). Adjust Formatting, Depth, and Length To piggyback off my last point, because different personas will likely have varying interests, the way you present certain information may need to vary. For example, if you’re catering to an advanced horseback rider in your ebook compared to a beginner, that content might lend itself to more in-depth explanation of certain topics than content suitable for a beginner, who may prefer bullet point summaries of the topic. In other words, the way you present your content — in format, depth, and length — may vary depending on the individual persona you’re targeting. Keep this in mind. Modify Language and Tone Another modification you’ll want to make involves changes to the language and tone used in the offer. Do your different personas respond to the same type of language, or do they prefer to be communicated with differently? Do they prefer language that is more formal and professional, or a more informal and casual tone? Are there any variations of the jargon these different groups use to describe similar things?Sticking with our horseback riding school example, let’s say you were tweaking your bottom-of-the-funnel offer, which is a free-20 minute horseback riding lesson. In your lead nurturing email to promote this offer, you’d likely want to tailor your language based on the skill-level of that prospective student. An advanced student, for instance, would probably have a wider knowledge of advanced horseback riding terminology, so it’d be suitable to use this jargon in your email. The language used to promote the lesson to a beginner-level student, on the other hand, who probably isn’t familiar with advanced terminology, would need to be much more basic and novice. Incorporate Industry/Persona-Specific Examples Another thing you’ll want to do is make sure your content/offer is as specifically relatable to each persona as possible. A great way to do this is to incorporate examples that resonate with that particular persona. Does that persona correlate to a specific industry? If so, replace general examples with industry-specific ones to illustrate your points in a more targeted way (or add these examples where there are none). This makes it so the content is even more personalized to the needs, interests, and problems of that particular persona.Let’s refer to our horseback riding school example one last time. If you were creating a middle-of-the-funnel webinar discussing the teaching methodology your horseback riding school follows, and you were targeting an intermediate-level rider, you could include a case study of an intermediate rider who came to your school and, as a result of your methodology and training, became one of the top riders in their division and moved on to compete with more advanced-level horseback riders. Modify Your Lead Nurturing Campaigns Once you’ve tweaked your content/offers based on persona, then you’re ready to start incorporating them into your lead nurturing campaigns! Using your marketing analytics and lead intelligence, determine which characteristics to use to categorize individual leads by persona. By identifying which leads correlate with what personas, you can then use your lead management system to segment them into different lead nurturing campaigns based on their stage in the sales cycle as well as their persona. Congratulations! You now have much more segmented, personalized, and effective lead nurturing campaigns set up. Let us know how they perform! In what other ways can you tailor your lead nurturing content and offers to better suit your individual marketing personas? Image Credit: Hello Turkey Toe Originally published Mar 14, 2012 3:30:00 PM, updated February 01 2017 Don’t forget to share this post! 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Originally published Dec 16, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Happy Sunday, marketers! Get ready! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond.Before getting started, let’s make sure you have your 2013 marketing goals in order. What are you hoping to achieve this coming year? Keep in mind, your goals should be Specific, Measurable, Attainable, Relevant, and Time-bound (AKA, S.M.A.R.T.). If you need help getting started with your 2013 goals, download this planning template.Next, we’ll show you a few things to look out for in 2013 that may not have been a priority in 2012. As the marketing world shifts, so must you as a marketer.So what do you say, are you ready to see your future? Let’s get started:Twitter Introduces ‘Negative Keyword Targeting’ to Make Ads More Relevant, From MashableTwitter now allows advertisers to target negative keywords for Promoted Tweets. This means, if an advertiser wanted to buy the term “tomatoes,” but didn’t want to receive results about the film review aggregator and forum, Rotten Tomatoes, the advertiser could choose “rotten” as a negative keyword to avoid such results. This will help advertisers drill down on the exact target audience they’re hoping to reach.In addition to negative keywords, Twitter is now leveraging newsjacking on their advertising platform. Promoted Tweets can now automatically match up with trending topics. The example Mashable gave was, “if a celebrity’s pregnancy news starts trending, and you’re a retailer of baby clothing, your Promoted Tweet may be entered into the auction for that trending search.” Suddenly, advertising on Twitter is getting much more relevant, personal, and dynamic. If you’re interested in reading more about Twitter’s latest advertising updates, you can read the full story here.Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing LandJust like Twitter, Facebook has been making some changes to its advertising tool too. There’s now a much simpler way for small businesses to generate more page Likes (yay!). The tool is aimed at businesses with fewer than 10,000 page Likes, since this is where the majority of SMBs tend to fall. Essentially what you see as a SMB inside the ad unit is a simpler flow, much like when you promote a post currently. As Marketing Land puts it, you’ll see “a subtle but key element of the pre-populated UI is the estimated number of Likes that advertisers will get in exchange for their budgets.” Basically, the more you spend, the more Likes you get. This new ad update applies to both PC and mobile versions of the Facebook newsfeed. Interested in learning more about this new update for SMBs? Read the full story here.How to Run a Last-Minute Holiday Campaign Using PPCThe holidays are approaching so quickly! What’s a marketer to do? Consumers are searching left and right for last minute deals online, but SEO is an investment over time, which means you won’t see results immediately. I assure you, there is a solution. To add a little spice to the SERPs and earn some quick wins for your marketing team, try pay-per-click (PPC) ads. You’ll rank, users will click, and everyone will be happy. PPC will also help you with your organic search terms in the long-run because you can then identify which keywords were searched for most by the people who clicked on your ads. That sounds like another big win if you ask me! To learn exactly how to run a PPC campaign to give your company a boost this holiday season, you can read the full article here.Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities, From MarketingProfsWhat are your marketing priorities for 2013? In which programs do you plan to increase your spend? According to MarketingProfs, “55.5% of marketing executives say they plan to increase spending on email campaigns in 2013, 51.8% plan to boost spend on social media, and 42.8% plan to up their spend on mobile marketing.” Trailing not far behind is SEO/PPC at 39.8 percent, and lower down on the list includes advertising, tradeshows, and direct mail. So what does this mean for marketers? Well, essentially, Inbound for the win! If you’re already leveraging inbound marketing, you’re way ahead of the game — congratulations! If you’re not already leveraging inbound marketing, you might want to get started. Let’s call it your marketing resolution for 2013. To see what other marketers are planning for 2013, check out the full story here.35 Free Pre-Designed Email TemplatesIt’s obvious that marketers are finding great value from email marketing, especially based on the 2013 budget projections above. Another piece we’ll be seeing more frequently in 2013 is visual content. So what happens when you combine the two? You get 35 free pre-designed email templates to help you craft emails that nail both form and function. These email templates can be installed right into your current HubSpot account, through a free trial of HubSpot’s email tool, or you can use the raw HTML code in your current email service provider (ESP). Of course design is important, but not many marketing teams can hire a designer to beautify every single email that gets sent. That’s where pre-designed templates come in. If you’re interested in downloading the 35 free email templates mentioned above, you can access them right here.November ComScore Data Suggest PC Search Volume May Have Peaked, From Search Engine LandAs 2013 rolls around, it’s important to think about the future of marketing, and the agility of your own company to quickly pick up and adapt to new features, functions, or best practices. One of the functions you might really want to keep an eye on is SEO. As mobile/tablet usage continues to grow, SEO continues to change. Search Engine Land puts it bluntly, “Smartphone-based queries and lookups are cannibalizing PC search to some degree.” They are suggesting that PC search volume may have reached its peak. Do you agree with this discussion? If this is the case, what will you do in 2013 to adapt to the new rules of SEO? If you’re interested in seeing more data related to PC search queries, you can read the full story here.What do you expect to see from the world of marketing in 2013? Are there any marketing trends or predictions you’re keeping a close eye on once the new year rolls around? Share your thoughts in the comments below!Image credit: darinrmcclure Topics: Keyword Optimization
Topics: Just a couple days after Facebook’s hyped up “secret” announcement was revealed to be Graph Search — which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook — Bing has announced that its search results will now feature 5x more content from users’ Facebook friends, including status updates, links, and comments. Big surprise, right? You know … a little of the ‘ol “you scratch my back, and I’ll scratch yours” action? Okay, okay, so in the marketing world, we call this ‘co-marketing.’In any event, let’s take a closer look at the social changes Bing has made to its search engine results, and why, at least as a marketer, you should give a hoot.What Has Changed About Bing’s Search ResultsI know what you’re thinking, you well-informed marketer, you: “But Bing was already incorporating social data from Facebook into its search results.” Yes, this is true. Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. But now, there’s even more. Five times more, to be exact. In addition to the Facebook results Bing was already showing, now you’ll also see status updates, shared links, and comments — all served up to you in the far-right sidebar of Bing’s new three-column design when you connect your Facebook account, as pictured below (click image to enlarge). SEO and Social Media So if you were to do a search for, say, “Boston restaurants” as I did above, you’d get organic results on the left, PPC results in the middle, and primarily Facebook results on the right, which could include anything from shared links, photos, comments, status updates, or Likes from your friends about restaurants in Boston. Pretty helpful if you’re a user trying to decide where to go out to eat on a Friday night, right?While social results aren’t limited just to Facebook content — they also include other social networks like Twitter, Quora, Foursquare, etc. — Bing seems to be featuring Facebook results most prominently. Check out this video from Bing to learn more about the changes: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Why Marketers Should Care Whether or not you choose to use Bing for your own personal search engine needs, there are people out there who do. In fact, according to comScore, Bing is at an all-time high. Its 16% market share is second to Google’s 66.9% as of October 2012. And after Bing’s Bing It On Challenge — which pitted Bing’s search results against Google’s in a blind comparison test and showed that people preferred Bing results to Google’s nearly 2:1 — of people who identified Google as their primary search engine, 33% said they would use Bing more often after taking the challenge.So yes, believe it or not, there is a good chunk of users — many of which are probably your prospects — who are using Bing to power their searches. And with the increased emphasis on content from Facebook in its search results, you can’t really afford to miss out on a piece of that pie. So the lesson is probably one you’ve heard from us time and time again, but that’s only because the changes search engines are making to take more and more social cues into consideration just keep on coming. And it’s not just about creating a Facebook page so you can share your content and engage with fans on your own terms, either. It’s also about consistently creating content that people will naturally want to share on Facebook and in other social networks — which can then also show up in their friends’ search results.So hop to it, marketers! Social in search is here to stay, and you can’t afford to miss out.What do you think of Bing’s partnership with Facebook?Image Credit: michperu Originally published Jan 18, 2013 4:30:00 PM, updated October 20 2016
Inbound Sales (Marketing) Last week our CEO Brian Halligan published a fantastic article about why cold calling is dead and why inbound sales is the future.Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. But if that’s not enough — here’s another reason. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reportsLee Beaumont, of Leeds, set himself up with a personal line that costs money to call — the kind normally used by for-pay services like horoscopes, tech support, and, um, “adult entertainment content.” In the U.S. we call them 1-900 numbers.In Britain there are a variety of numbers like this. The one Beaumont bought begins 0871. He paid 10 pounds (a bit over $15) plus tax to set up the line. It costs 10 pence a minute to call him on this line; he gets 7 pence and the rest goes to the service provider.Beaumont set up the line in November 2011, and then every time he was asked online to provide a phone number, he gave them the 0871 number. Beaumont even gave the number to his bank, gas, and electric companies. When they asked why he had a premium number he told them he doesn’t like getting called at home, so they can either pay to call him or they can contact him via email.Beaumont says the tactic has worked. These days he gets 13 calls a month, down from 20 to 30 before he bought the premium number.Setting a TrapBut there’s a twist to the story. Because Beaumont makes money with the line, he’s started trying to lure marketers into using it.For example, he posted the number on Twitter, hoping that marketing companies would pick it up and start calling him on it.Ironically, Beaumont says he now looks forward to those annoying calls from people trying to sell solar panels. When telemarketers call him, he tries to keep them on the phone for as long as possible, to run up the bill.So far he has made about 300 pounds, or about $450, with the line. That’s not a lot over a two-year period, but it’s enough to give him some satisfaction.A Message to MarketersThe point to this isn’t so much that marketers need to worry about hordes of people rushing out to buy premium numbers.The point is that in every aspect of their lives consumers are finding ways to tune out interruptive messages that they don’t want. They use DVRs to skip commercials. They use ad blocking software to get rid of ads on websites.As Brian Halligan wrote last week: “It’s imperative that those of us in Sales and Marketing adapt our approach to reflect the needs of the modern buyer. Customers are now controlling the buying process and inbound selling is how modern salespeople can keep up.”To learn the five keys to inbound selling, read Brian’s entire blog post, and check out his SlideShare, too.Image credit: starmanseries Originally published Sep 10, 2013 4:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack