Philly 360° Playlist: Singer/Songwriter Guordan Banks’ New Single “Good At What You Do”

first_imgGuordan Banks(M. Edlow for GPTMC/Philly 360°) Dreamchasers signee Guordan Banks is back with a new single entitled “Good at What You Do” from his highly-anticipated EP, I Wanna Sing for Oprah. The talented writer serenaded his way onto the Philly 360° playlist with his clever lyrics and undeniable melodies. In this smooth mid-tempo track, Banks sings of the woman with enough appeal to make him forget about all the “Rihannas, Teyannas, and Ciaras” of the world. The synth-driven track was produced by Philly 360° Creative Ambassador Ivan Barias. Banks is slowly teasing fans with great records from his upcoming release. It was first his Meek Mill assisted “Where Are We,” then “We Might Die” which featured a stunning visual shot by Spike Jordan. Though there hasn’t been a release date announced yet, we know many are hoping it will be sooner than later. First garnering attention as a songwriter with credits boasting Keyshia Cole, Vivian Green, John Legend and more, Banks stepped out into his own solo artistry once signed with Philly’s own Meek Mill. He was the featured artist on Mill’s “Used to Be” from Dreamchasers 2 which had over 2 million downloads in one day on mixtape website, Dat Piff. From working with top artists in the game like 50 Cent to performing around the country, it seems that Banks could easily be a part of the artists that lead the frontier of R&B music within the next few years. He shows his diversity as an artist by being able to exhibit his vocal ability while staying relevant with catchy hooks and concepts. Check out the latest single “Good at What You Do” below and let us know what you think about it! Remember Philly supports Philly, so encourage your local artists.last_img read more

The magic three “i”s of nonprofit marketing

first_img1. INSPIRATION: to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need.2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world.3. INTIMACY: to close the deal, make it personal. Or get a messager they know and love.last_img

MintFamily with Beth Kobliner: President Obama’s Contributions to Financial Literacy

first_imgDid you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here!   We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Storylast_img read more

6 Fixes for Thanksgiving Dinner Dilemmas

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

Beyond A Connection: Improving Energy Access in Indonesia with Open Data

first_imgConnection isn’t everything. Despite being connected to the grid, power voltage levels were fairly low throughout the area (210 volts being low, 220 volts being normal and 250 volts being high). Low power voltage levels affect appliance performance or the ability to charge electronics such as mobile phones. Capacity isn’t everything. In most locations, installed electricity capacity exceeded consumption, meaning that buildings are not consuming more electricity than they have access to, and therefore should not be experiencing problems with their quality of supply. Yet many buildings continue to experience problems with supply and quality, in the form of power trips. Interruptions are common. All ESMI-monitored locations experienced some degree of electricity interruptions, lasting from less than 15 minutes to several hours, pointing to the fact that being connected does not mean having a continuous supply of electricity. This limits the ability of people to carry out simple tasks. Ideally continuous supply would be common practice in Indonesia, and ESMI data can help inform decision makers on how to make that happen.This data provides stakeholders with a picture of electricity quality patterns across a given region, enabling them to make more accurate geographical comparisons and make strategic decisions on how to improve power access. Already, IESR has found that frequent electricity interruptions in the form of electrical trips stem from a combination of low power voltage and appliance use. IESR will use this information to work with Perusahaan Listrik Negara (PLN), the state-owned electricity company, on improving supply through grid maintenance or installing clean energy options such as rooftop solar PV.This data also provides citizens with the evidence they need to approach PLN about improving service quality and holding the utility accountable for inferior services. Where previously they might have no proof of substandard power quality beyond flickering lights, malfunctioning appliances or daily outages, citizens can now point to hard data. PLN is required to publish data on electricity quality performance every three months; if actual service deviates at least 20 percent from the published information, customers are entitled to compensation.Knowing the Problem Is the First Step to Fixing ItESMI in Indonesia is still in a pilot phase and data is limited by sample size and coverage. Moving forward, IESR plans to disseminate this data to policy makers, other civil society organizations, and consumer group, to raise awareness of electricity quality issues in the country. Furthermore, IESR, PEG and WRI plan to scale ESMI across Indonesia. Nationwide ESMI data can help inform policy and investment decisions as the president continues to roll out his ambitious electrification plan.Unreliable energy limits economic growth, undermines poverty reduction efforts and constrain people’s lives. Power outages make it difficult, if not impossible, for families and businesses to perform even the simplest tasks like cooking, washing their clothes and lighting their homes and shops. With the right data, electricity planners and others can pursue solutions that can bring power to those who need it most. Fransiska’s business, a local bookstore in Indonesia’s capital Jakarta, is frequently impacted by unpredictable electricity. Although her business is in a commercial area, the power often goes out during peak business hours. These interruptions affect her ability to run her business effectively: lights are often dim, her store gets hot because she is unable to run fans, and she must revert to slower methods of manually recording sales and receipts.Unfortunately, this situation isn’t uncommon. The country’s unique geography, an archipelago of more than 17,000 islands, poses enormous infrastructure challenges to achieving nationwide electrification, and rapid urbanization has increasingly overwhelmed the grid. More than 30 million Indonesians lack electricity, while millions more experience frequent blackouts, unpredictable power outages and unstable connections.President Joko Widodo‘s ambitious 2015 electricity investment program calls for 35,000 megawatts (MW) of power by 2020, involving the construction of 291 power plants, 1,375 substations and 732 new distribution and transmission lines as an effort to achieve nationwide electrification and improve Indonesia’s energy quality. Indonesia will need about $43.7 billion worth of investments to expand its transmission and distribution network to achieve Widodo’s electrification goals.But first, electricity planners need good information about the current state of electricity quality and access to ensure these massive investments pay off. While this will be a big task, a new program is taking an innovative approach—getting power to those who need it most by crowdsourcing data.Indonesia’s First Electricity Supply Monitoring Initiative Starts in Jakarta Electricity Supply Monitoring Initiative (ESMI)The Electricity Supply Monitoring Initiative (ESMI) is an initiative conceptualized, developed and implemented in India by Prayas (Energy Group), Pune, India. It was publicly launched in March 2015 in India and currently covers several hundred locations across India. Visit www.watchyourpower.org or www.prayaspune.org/peg for more information.WRI is collaborating with Prayas, Energy Group and partnering with the Institute on Essential Services Reform (IESR), Consumers Union of Tajikistan, and the Energy Change Lab to pilot ESMI in new geographies such as Indonesia, Tajikistan and Tanzania, respectively.center_img The Institute on Essential Services Reform (IESR) in Indonesia, in partnership with Prayas Energy Group (PEG) and WRI are piloting the Electricity Supply Monitoring Initiative (ESMI) in Indonesia to gather this data. Organizers worked with individuals to plug in easily-installable electricity supply monitors (ESMs) across 25 locations in the Jakarta area, such as households, small businesses, farms and public buildings. These devices record and log data on electricity supply, including information on outages. Voltage supply is recorded by the minute, and data is sent to a central server using mobile networks and made available online.Although representing a small sample size of middle class electricity consumers, initial data collected from these 25 devices reveal important information:A man monitors his electricity. Photo by Hening Marlistya Citraningrum/IESRlast_img read more

What Topic Do You Want To Learn About in HubSpot’s Next Ebook?

first_img Loading… Originally published Jun 2, 2011 11:30:00 AM, updated July 19 2013 Go ahead … don’t be shy!center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

Google+ Now Available to Everyone, Adds Search Functionality

first_img Google Updates New Feature: Search Functionality!Considering Google is the king of search, it’s pretty strange that an internal search function wasn’t available right off the bat. But Google listened to users’ requests, and now the +Search box is available to all, enabling users to search for others’ posts and content within Google+ and on the web. To ensure others’ privacy, the search function returns search results that are either publicly available or that only the searcher can see.Resources for New Google+ UsersIf, up until now, you’ve been unable to access Google+, here’s a great list of resources to help you get on the same page as other users:The Ultimate Google+ Cheat Sheet10 Awesome Google+ Presentations to View Today Websites Using Google’s +1 Button Get 3.5x the Google+ Visits [Data]11 Things You Don’t Know (But Should) About Google+Marketing TakeawayFirst of all, if you hadn’t yet been granted access to Google+, you can now sign up here. Take advantage of the above resources to help you get up-to-speed with all Google+ currently has to offer, and make sure you know the ins and outs of Google+ with your personal account so you can be prepared to tackle business pages once Google launches those.Secondly, start experimenting with Hangouts on Air! This feature already has big potential and implications for businesses. Think online video news announcements and livestreaming to the public, making it very easy to spread your message to a public audience.Lastly, make sure you’re effectively leveraging the +Search functionality. When possible, make sure your posts and links to content are optimized with the keywords for which you want to get found, and be sure to make your posts publicly available to make it easier for those outside your direct network to find and access your content.Are you using Google+? What do you think of its newest features? Topics: Originally published Sep 20, 2011 3:00:00 PM, updated October 20 2016center_img If you’re someone who has been anxiously awaiting access to Google+ over the past few months, your wait is now over. This morning, Google announced it has officially released the ability to sign up for Google+ to everyone, with or without an invitation.Google’s move to make the social network completely open to the public is based on a number of new improvements and additional features now available to users, which has propelled Google+ from ‘field trial’ to ‘beta’ status. While most of these new features are focused on improvements to Google+ Hangouts, Google also announced the addition of an internal search function within Google+…finally.New Features in +HangoutsGoogle+’s improvements to Hangouts (Google+’s video chat capability) are the most numerous.Mobile Hangouts: Users with Android 2.3+ devices and front-facing cameras can now can now launch Hangouts directly from their mobile phones.Hangouts on Air: Users can now create publicly broadcasted (and recorded) hangouts, which can include up to 9 video participants and made available to anyone who wants to watch the broadcast live. (Note: Creation of Hangouts on Air is currently limited to a number of broadcasters, but anyone can tune in.)Extra Hangouts Features: Google+ has also added some new features to Hangouts. These extras can serve as add-ons to your video chats and include screensharing, sketching, Google Doc collaboration, and Hangout naming functionalities. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

first_img Business Blogging Dear HubSpot is a weekly column that we do to answer people’s most burning questions about inbound. If you want to submit a question to be answered, click here. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning. Dear HubSpot,I’ve got an excellent business idea for a career consulting service. I’ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? If so, which ones? It’s just me and my buddy running the company so far, and we’re not sure which steps to take first to gain some traction online. We need a little direction because we don’t know where to start. We’d appreciate your help!Sincerely,Starting From Scratch in San AntonioHey SSSA,First of all, great job taking initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. We’re hoping your two Twitter followers aren’t your parents ;). I’m kidding, but even if they were, everyone starts somewhere — and you’re right in saying your top priority right now should be building and growing your online presence.To help you get your marketing efforts off the ground, I’ve written up a short to-do list for you. Each step is in order. You mentioned advertising, for example — you’ll soon notice that advertising is step three in your to-do list, so don’t be tempted to jump right in to that right now. Without further ado …Your to-do list, in order:Step 1: Make a list of relevant keywords.Before you build the house, you need to lay the foundation — and for your brand, that foundation is the keyword list that you’ll use to write the content of your website, blog, and social media posts. It’s important that you come up with these keywords first so you don’t find yourself stuffing your content with keywords later, which can look forced and unnatural, and even get you penalized by search engines.The best search engine optimization (SEO) strategy is to focus the copy of your website on key phrases or topics that are important to people who will end up buying from you and relevant to what you are selling. Start with a topic close to the core of your business that you really want to rank well for on search engines — for you, it might be “career development.” Then, put yourself in the shoes of your potential customers. What would they search for on Google, Bing, or Yelp that would bring them to your website? What questions or challenges might they have that you can help address? Some ideas that come to mind are “resume examples,” “how to get a promotion,” or “how to get a job in new york city.” As you can see, keywords can be words, phrases, sentences, and partial sentences — it’s basically anything someone might type into a search engine. Brainstorm a list of 40-50 keywords and phrases to start.Once you have these keywords, it’s time to start creating content for your website based on those keywords to increase the likelihood of potential customers finding you on search. Which brings me to Step 2 …Step 2: Set up a blog and start writing blog posts.Once you’ve researched the keywords that are important to your audience, create a blog and write blog posts based on those keywords. This will help you increase the odds of getting found on search engines because each new post you create gives you another opportunity to be indexed. For your audience, blog post topics could be “8 Myths About Cover Letters Every College Graduate Should Know” or “How To Get Into Finance Without a Business Degree.” (Get blog post topic ideas from our Blog Topic Generator.)Over time, your blog will drive traffic to your website, help you convert traffic into leads (if you’ve placed calls-to-action on your blog posts — which you should do), help you establish authority, and drive long-term business results. (You can learn more about the benefits of business blogging here.)But slow and steady wins the race — and blogging does require patience. Don’t expect to see success overnight since you’re just starting out. Did you know that HubSpot started blogging before we even had a product? It took 12 to 18 months for us to see results from our blogging efforts, but it’s definitely paid off in the long term. As long as you blog consistently (at least twice per week, but the more the better), you will see that long-term payout. When you’re ready to set up your blog, this post on how to set up business blogs will be a great resource.Step 3: Use PPC advertising as a supplement.Notice that PPC (pay-per-click) advertising is #3 on the list, not #1. No matter how big your budget is, you should focus on content creation and SEO first, and then start using PPC to amplify those efforts. PPC will help you much get quicker returns on your blogging efforts, but those quick returns cost money and you have to keep paying for them to keep seeing the returns (unlike blogging itself, where your finished posts keep working for you over time).But a little PPC is good for getting some traffic to your website and blog right away when no one really knows who you are — it might even help you rank a little bit faster on search engines.To create your PPC advertising plan, follow the five steps in our introductory guide to PPC for startup marketers. When you’re ready to make PPC ads, check out this post on how to make PPC ads people will actually click on.Step 4: Use social media as a distribution channel.Working on your social media strategy is the next step, and it looks like you’ve already created those accounts. The first question you should ask yourself is, which social networking sites do your potential customers spend time? If you want to market to college students or recent college graduates, you might spend more time on Facebook, Instagram, and Twitter. If you want to market to older professionals with 10+ years experience, you should focus on LinkedIn and Twitter first.Once you’ve picked two or three channels to focus your social media marketing efforts, optimize those profiles. Include a short bio and a link in your profile, find influencers and follow and engage with them, reply to other users, and start sharing that awesome content you created in step two. Do not buy random followers or Likes! It won’t help your business and it’s a waste of time. Your social media accounts are only valuable if your followers are actually interested in you.Finally, don’t make the common startup mistake of promoting your consulting service too much. Remember, people don’t know about your product or service at this point — but they do have career problems they want to solve. Offer what people are interested in, and they’re more likely to click on and engage with your posts. The 80/20 rule is a great way start: 80% of the content you post to social media should be helpful and valuable to your audience, and 20% can be self-promotional.One last word of wisdom: Move and learn quickly. Experiment a lot — do more of what works, and eliminate what doesn’t. Remember that everything can change on a dime.Best of luck with your business!Sincerely,Got a specific question about inbound you’d like answered? Submit it here. You may be featured in a future blog post (complete with your special pen name, of course).  Originally published Jun 20, 2014 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Branding Mistakes Undermining Your Company’s Image

first_img Branding Originally published Mar 20, 2017 5:00:00 AM, updated June 30 2017 Topics: In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.Colgate was already well-known as a toothpaste brand, and the introduction of a ready-to-eat meal product under the same brand name and logo didn’t sit well with consumers. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn’t consistent with their existing brand image.They were trying to sell food under a brand that people heavily associated with toothpaste — it just didn’t work.This now infamous example of branding-gone-wrong illustrates the immense impact branding has on how a company’s actual products are received. Colgate’s frozen entrees might have been absolutely delicious, but without proper branding, the product was a major flop.Click here to download our ultimate toolkit for social and PR branding.To help you navigate the challenging process of building a sustainable brand for your company, we’ve put together a list of common branding blunders to avoid at all costs. Check them out below, and make sure your company isn’t already accidentally making any of these mistakes.6 Branding Mistakes Undermining Your Image1) Inconsistency Across Different Platforms and MediumsThe first rule of building a strong brand is consistency. Presenting a consistent identity to your audience fosters a sense of trust and comfort for consumers, and can go a long way in building an easily recognizable image for your company. A company that presents itself inconsistently ends up appearing unprofessional, disjointed, and even untrustworthy.Consistency starts with coordinating your visual assets across every place your company is represented: your website, social media accounts, ads, print materials, etc. This isn’t to say you should slap your logo on everything and just call it a day — to align your visual identity in an efficient, reproducible way, you need a brand style guide.What’s a brand style guide? It’s a simple rulebook of your company’s preferred fonts, colors, imagery, logos, and other visual assets. A complete style guide goes beyond design assets, and also includes a set of standards for your brand’s values, voice, and written elements. Having a style guide in place is a handy way to make sure you’re presenting a consistent, cohesive message in all the places your brand appears. Think of it as an insurance policy for your brand.2) Relying Too Heavily on Design TrendsKeeping up with the latest branding and design trends is a great way to make sure you’re presenting your company in a fresh, contemporary way, but there’s a big difference between modernizing your brand and losing your core identity in pursuit of the hottest new thing.It can be easy to get swept up in what looks cool at the moment, but remember that your brand will likely need to weather multiple waves of design trends without looking dated. If you commit too heavily to a trend that turns out to be a ephemeral blip in the greater design landscape, you risk making your brand look dated — fast.As a general rule, use design trends as a source of inspiration, but don’t rely on them too heavily when planning your next big redesign.3) Straying Too Far From What Made you Successful in the First PlaceIf you’re considering a brand redesign, don’t stray too far from what made your brand successful and distinct in the first place. You want your current audience to recognize you post-redesign. Big, abrupt changes can alienate even loyal fans of your brand.There’s no better cautionary tale than Gap’s now-infamous logo redesign blunder. In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction:Image via: Designer DailyAccording to a Gap spokesperson at the time, the radical design shift was intended to transition the brand’s image from “classic, American design to modern, sexy, cool.” Unfortunately, that’s not exactly what happened.It would be an understatement to say that the logo was poorly received. The backlash against the aggressive change resonated throughout the internet, and less than one week after the new logo was announced, Gap decided to go back to their roots and re-adopt their original blue box logo.The lesson: recognize your company’s core image and values, and keep them at the forefront of your mind during any redesign process.4) Attaching Your Brand to the Wrong ThingsWhen it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly — especially when it comes to branded products, sponsorships, and events.When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.For example, Disney came under fire in 2009 for releasing Hannah Montana-branded cherries. The weird move seemed self-involved to consumers, and even left fans of the children’s TV show saying … “wait, what?”Image via: BuzzfeedWith no real connection between cherries and the Hannah Montana brand, it’s clear that this move from Disney can be classified as a branding blunder. Don’t fall into the same trap: choose your own brand affiliations and products with care.5) Not Thinking About How Your Brand Will be Received GloballyWhen crafting your brand message, make sure you take into consideration how it might be perceived around the world. Even if you’re not currently a company that operates internationally, it’s still worth knowing if you’ve inadvertently created an offensive brand message that could make scaling your brand globally problematic.In one infamous example of global branding gone awry, Pepsi launched in China with a word-for-word translation of their American slogan: Pepsi brings you back to life.Unfortunately for Pepsi, the direct translation of their slogan turned out to actually mean, “Pepsi brings your ancestors back from the grave.” You can probably guess that this didn’t go over well with consumers in China, where ancestors are revered.The key takeaway? There is no “one-size-fits-all” approach to global branding. Something that works in one place might spell absolute disaster for your brand in another location. If you think you might one day want to take your brand global, it’s best to sniff out potential issues in advance — and be prepared to localize your message. 6) Using Copy That Doesn’t Accurately Describe Your BrandToo many brands fall victim to copywriting that’s too vague, too over-the-top, or just doesn’t paint an accurate, stand-out picture of their brand.To position your brand in a way that distinguishes you clearly from your competitors, you can’t rely on the same buzzwords everyone else is using. Find one thing that makes you truly unique, and run with it. But be wary of going over-the-top — for example, if the product or service you’re offering doesn’t truly revolutionize the industry, don’t use “revolutionize” in your brand message. Find something that’s unique and accurate.When it comes to writing good brand copy — if you aren’t in a position to hire a professional — use this old advertising and sales trick: Focus on benefits, not features.For example, if I’m trying to sell you an amazing new snow shovel, I could tell you that it’ll help you shovel more snow (the feature), but I’ll have better luck making my brand stand out if I instead focus on the benefits: You’ll be able to sleep an hour later in the morning because shoveling your car out of the snow with this fantastic shovel will only take you half the time (the benefit).Did you run into any branding mishaps while developing a brand for yourself or a client? Let us know in the comments! Don’t forget to share this post!last_img read more

Fixed Cost: What It Is & How to Calculate It

first_img Ecommerce “Business is personal — it’s the most personal thing in the world.”These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs that don’t change as a company grows or shrinks.Download Now: Free Business Plan TemplateTo identify and calculate your business’s fixed costs, let’s start by looking at the ones you’re already paying in your personal life. Then, we’ll explain how a business manages its own fixed costs and review some common fixed cost examples.What Is a Fixed Cost?Fixed costs are those costs to a business that stay the same regardless of how the business is performing. These costs are known as fixed costs to distinguish them from variable costs, which do change as the company sells more or less of its product.Fixed Cost FormulaIdentify your building rent, website cost, and similar monthly bills.Consider future repeat expenses you’ll incur from equipment depreciation.Isolate all of these fixed costs to the business.Add up each of these costs for a total fixed cost (TFC).Identify the number of product units created in one month.Divide your TFC by the number of units created per month for an average fixed cost (AFC). Originally published Oct 20, 2019 3:00:00 PM, updated October 20 2019 Consider your personal routine. As a single adult, your expenses would normally include a monthly rent or mortgage, utility bill, car payment, healthcare, commuting costs, and groceries. If you have children, this can increase variable costs like groceries, gas expenses, and healthcare.While your variable costs increase after starting a family, your mortgage payment, utility bill, commuting costs, and car payment don’t change for as long as you’re in the same home and car. These expenses are your fixed costs because you pay the same amount no matter what changes you make to your personal routine.In keeping with this concept, let’s say a startup ecommerce business pays for warehouse space to manage its inventory, and 10 customer service employees to manage order inquiries. It suddenly signs a customer for a recurring order that requires another five paid customer service reps. While the startup’s payroll expenses go up, the fixed cost of a warehouse stays the same.Average Fixed CostKeep in mind you have to keep track of your business’s fixed costs differently than you would your own. This is where average fixed cost comes into play.Average fixed costs are the total fixed costs paid by a company, divided by the number of units of product the company is currently making. This tells you your fixed cost per unit, giving you a sense of how much the business is guaranteed to pay each time it produces a unit of your product — before factoring in the variable costs to actually produce it.Let’s revisit the ecommerce startup example from earlier. Assume this business pays $5,000 per month for the warehouse space needed to manage its inventory, and leases two forklifts for $800 a month each. And last month, they developed 50 units of product.The warehouse and forklift costs remain unchanged regardless of how many products they sell, giving them a total fixed cost (TFC) of $5,000 + ($800 x 2), or $6,600. By dividing its TFC by 50 — the number of units the business produced last month — the company can see its average fixed cost per unit of product. This would be $6,600 ÷ 50, or $132 per unit.Fixed Cost ExamplesSo far, we’ve identified a handful of fixed cost examples since considering the costs we already pay as individuals. A home mortgage is to a lease on warehouse space, as a car payment is to a lease on a forklift.But there are a number of fixed costs your business might incur that you rarely pay in your personal life. In fact, some variable costs to individuals are fixed costs to businesses. Here’s a master list of fixed costs for any developing company to keep in mind:Lease on office space: As long as your business operates in the same building, your rent cost doesn’t change.Utility bills: Your heating or cooling bill might fluctuate as seasons change, but it is generally not affected by business operations.Website hosting costs: When you register your website domain, you pay a small monthly cost that remains static despite the business you perform on that website.Ecommerce hosting platforms: Ecommerce platforms integrate with your website so you can conduct transactions with customers. They typically charge a low fixed cost per month.Lease on warehouse space: Warehouses are paid for the same way you’d pay rent on your office space. They do not change in price as you store more or fewer products inside, but can have storage and capacity limits.Manufacturing equipment: The equipment you need to produce your product is yours once you buy it, but it will depreciate over its useful lifetime. Depreciation can become a fixed cost if you know when you’ll have to replace your equipment each year.Lease on trucks for shipment: Truck leases work the same way as a car payment, and will not charge differently depending on how many shipments you make.Small business loans: If you’re financing a new business with a bank loan, your loan payments won’t change with your business’s performance. They are fixed for as long as you have a balance to pay on that loan.Property tax: Your office space’s building manager might charge you property tax, a fixed cost for as long as your business is on the property.Health insurance: Health insurance costs might be a variable cost to an individual if they add or remove dependents from their policy, but to a business, the recurring costs to an insurer are fixed.Calculating your fixed costs isn’t always the most fun part of growing your business. But knowing what they are, and when you’ll pay each one, gives you the peace of mind you need to serve and delight your customers.center_img Topics: Don’t forget to share this post!last_img read more

World Boxing Championships: Mary Kom enters quarterfinals, Saweety Boora bows out

first_imgSix-time champion M C Mary Kom (51kg) on Tuesday advanced to the quarterfinals of the World Women’s Boxing Championships after a hard-fought victory in the last-16 stage here.Mary Kom triumphed 5-0 against Thailand’s Jutamas Jitpong, a spunky boxer who kept the veteran on her toes with an aggressive approach but just did not connect enough.The third-seeded Indian, who got a bye in the opening round, spent the first three minutes getting a good measure of her opponent before taking control of the proceedings.Mary Kom, chasing her first world medal in the 51kg division, picked up pace in the second round and was especially sharp with her counter-attacks.However, there was disappointment for India when former silver-medallist Saweety Boora (75kg) lost her pre-quarterfinal bout in a split decision despite a valiant fight.Boora was up against second-seeded Welshwoman Lauren Price. Price is a European Games gold-medallist and fetched a bronze in the last edition of the world showpiece.She is also the reigning Commonwealth Games champion besides, being a three-time bronze-medallist at the European Championships.With a fancied opponent like Price, it was never going to be easy for the Indian but she put her best foot forward. Boora seemed unfazed by her rival’s reputation and managed to match her punch for punch for most part of the bout.However, in the final analysis, the judges ruled 3-1 in Price’s favour.Also See:last_img read more

KBC 11: This Rs 12.5 lakh question made Gurugram contestant quit. Can you answer?

first_imgAmitabh Bachchan began Tuesday’s episode of Kaun Banega Crorepati 11 by wishing everyone on Dussehra. Before starting the game show with rollover contestant Shailesh Bansal, Big B shared an interesting anecdote on his naming ceremony.The Gurugram contestant had won Rs 80,000 in the last episode with two of his lifelines still intact. Shailesh didn’t know the answer to the 9th question, which was related to sports. He chose Flip The Question but after having a look at the question decided to use his last lifeline. The correct answer is A. Pro Volleyball League. The correct answer is D. Most Favoured Nation.With no lifelines left, Shailesh crossed Rs 3.2 lakh mark. He was quite lucky as his guess for the next question was correct, which made him win Rs 6.4 lakh. However, the next question left him in a fix. The question was, ‘Who started his career as a music composer in films as Sharmaji of the duo Sharmaji-Vermaji?’ Shailesh decided to quit the game as he didn’t know the answer and took Rs 6.4 lakh home. The correct answer to the question was Khayyam. Khayyam made his debut as Sharmaji of the Sharmaji-Varmaji composer duo with the co-composer Rahman Varma for the film Heer Ranjha in 1948.Also read | KBC 11: #YoSonakshiSoDumb trends on Twitter after Sonakshi Sinha can’t answer Ramayana questionAlso read | KBC 11 highlights: Mid-day meal cook Babita Tade wins Rs 1 croreAlso read | KBC 11: Yuvraj Singh hails contestant Arti Kumari’s fighting spirit against breast cancerAlso watch | Amitabh Bachchan shoots the last episode of Kaun Banega Crorepati 7advertisementlast_img read more

Laal Kaptaan BTS video: Watch Saif Ali Khan transform into Naga Sadhu

first_imgAfter Kaalakaandi, Saif Ali Khan will be back on the big screen, but this time in a menacing avatar in Laal Kaptaan. The actor is playing the role of a Naga Sadhu in the film.Since the release of the film’s trailer, Saif Ali Khan has been in the news for his look in Laal Kaptaan. In the trailer, Saif is seen sporting a red jacket, a white dhooti and deadlocks. He is seen dragging a body behind his horse in the trailer.Now, the makers of the Laal Kaptaan has released a BTS (behind-the-scene) video of the film, decoding Saif’s look and showing the actor’s transformation into a hunter.The video shows how Saif learnt sword fighting for the film. He also brushed up on his horseriding skill and worked on his body to look like a pehelwan.The list goes on for the HUNTER to come alive! Watch how #SaifAliKhan transformed himself to become #LaalKaptaan! #HuntBegins18Oct#ErosNow @cypplOfficial @aanandlrai @Nopisingh @zyhssn @deepakdobriyal @firozepuriya @ErosIntlPlc pic.twitter.com/Xqjd9TAZVIEros Now (@ErosNow) October 10, 2019Earlier, the makers of Laal Kaptaan had released the trailer of the film. The 1-minute-22-second video begins with Saif talking about life and death. “Aadmi ke paida hote hi, kaal apne bhainse pe baith ke chal padhta hai use vaapis laane. Aadmi ki jindagi utni, jitna samay laga bhainse ko us tak pohonchne,” he says as he smears ash on himself.Talking about Saif’s performance in the film, Navdeep Singh, director of Laal Kaptaan, said, “It wasn’t difficult to get Saif on board. The first time he heard the narration and got to know it’s a Western, he was super excited. He loves Western and said he always wanted to play something like this since he was 18. A man riding on a street, dragging a dead body behind kind of a thing.”advertisement”If you’ve watched Westerns as a kid, The Good, the Bad and the Ugly, naturally you’d find those guys cool and would want to be like Clint Eastwood,” Navdeep told PTI.Laal Kaptaan is set to hit the screens on October 18.ALSO READ | Laal Kaptaan trailer: Naga Sadhu Saif Ali Khan is a merciless assassin in new filmALSO READ | Laal Kaptaan new poster: Saif Ali Khan looks fierce as Naga SadhuALSO WATCH | Saif’s answer when Taimur asks about his Kareena tattoo is adorablelast_img read more

Conte: Out-of-sorts Morata was unlucky

first_imgChelsea Conte blames bad luck for dismal Morata display at Arsenal Joe Wright 07:36 1/4/18 FacebookTwitterRedditcopy Comments(0) alvaro morata - cropped Getty Images Chelsea Premier League Arsenal v Chelsea Arsenal Morata Antonio Conte The Spaniard’s forgettable showing in the 2-2 draw at the Emirates, including three missed one-on-ones, was passed off as bad luck by his boss Chelsea head coach Antonio Conte has challenged Alvaro Morata to work hard to improve in the wake of his poor performance against Arsenal.The striker missed three one-on-one chances in a thrilling 2-2 draw at the Emirates Stadium, the last of which came after Hector Bellerin fired home the Gunners’ equaliser in the 92nd minute.Morata has scored 10 goals in 19 Premier League appearances this season but the majority of those came in the opening three months, with the 25-year-old having only netted twice in his last eight top-flight matches. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Conte feels the Spaniard has been short on luck in recent weeks but admits his side had plenty of chances to take all three points from Wednesday’s match.”I think it’s a pity because when you have a lot of chances to score, you must win the game. Instead, we’re talking about a good draw against a good team,” he told Sky Sports.When things don’t go as expected there’s only one way… Work hard!Se nos escaparon los tres puntos… Cuando las cosas no salen como uno espera, solo hay un camino… trabajar, trabajar y trabajar. pic.twitter.com/uBcVFLqEOk— Álvaro Morata (@AlvaroMorata) January 3, 2018Asked about Morata’s misses, Conte said: “He is not lucky in this period. He has to continue to work and improve. It’s a pity because he had many chances to score but, at the same time, I’m very happy for his effort and commitment.”We must be disappointed, me and the players. We had a good chance to win because we deserved to win. “But this is football and we must accept the final result and continue to work really hard to try to score more.”My disappointment is the same as my players. We win together, we draw together, we lose together. I repeat, it’s a pity because we deserved to win the game.”The draw means Chelsea stay third in the table, a point behind second-placed Manchester United and 16 adrift of leaders Manchester City. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

Instant Recap: Oklahoma State Falls in Bedlam 38-20

first_imgNot the day the Cowboys had in mind when they woke up.Oklahoma State got off to a fast start to keep pace with the Sooners in the first half. The score was tied, 17-17 with under a minute. And with time winding down and the Cowboys in possession around the 50-yard line, Oklahoma State elected to run the clock out with a timeout in the pocket. It was a foreshadowing of what was to come from Mike Gundy.The Sooners shut it down offensively in the second half, scoring two touchdowns and limiting Oklahoma State on the ground. They weren’t able to get Justice Hill and Chris Carson going down the stretch, which was one of the biggest factors. Even with Dede Westbrook out of the game after an injury, the defense couldn’t hold Baker Mayfield, who ripped up the defense with his legs and with his arm.The game-shifter in this one, though, was a call that Gundy went conservative with. On 3rd and 10 down 11, Oklahoma State called a run play and picked up 8 yards. And instead of going for it to pick up the first down, they went for a field goal that hooked right.The very next play: Joe Mixon took it to the house for a touchdown to essentially end the game.The Cowboys fell 38-20. And it was never really much of a game after the second half. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

The Reload: Breaking Down OSU’s Big Recruiting Weekend

first_imgBragg is a Crandall, Texas prospect whose first offer came from the University of Tulsa. So OSU is his second scholarship offer, and his first Power 5 offer.Israel Antwine – 2018 defensive tackleAntwine is the perfect example of the growing talent in the Sooner state. And yes, another Millwood prospect to watch. Antwine was offered by OSU this past week and he made an unofficial visit to Stillwater for the spring game.At 6-foot-3, 290 pounds, Antwine has already garnered offers from Arkansas State, Missouri, Ole Miss, and TCU. The Oklahoma Sooners might be next. Sean Michael – 2018 wide receiver / safetyOSU has tried, mostly without success, in raiding Arkansas for its talent defensive backs. Last cycle it was four-star safety Montaric Brown, who stuck with Arkansas despite a late push from OSU. This cycle it’s 2018 defensive back Sean Michael from Charleston High School, who picked up an offer over the weekend.Unlike Brown, who was a can’t-miss prospect with offers from Alabama, LSU, etc. etc., Michael is a bit of an unknown right now. He’s got offers from Arkansas State, UCA and UMass. He’s an unranked wide receiver/safety, who OSU likes at the safety position.Tanner McCalister – 2018 defensive backMcCalister is a Rockwall-Heath high school prospect and a clear priority for OSU at cornerback. Oklahoma State does not hold a commitment from a secondary recruit in the 2018 class, and McCalister, at 6-foot with double digit scholarship offers, would be a huge get.“The first thing that jumps out about McCalister is his upper body strength,” Scout’s talent evaluator Greg Powers said of the rising junior. “He is put together and is able to to overpower some receivers at the line of scrimmage. He could move around in the defensive backfield and could potentially grow into a safety fit, but evaluating him as a cornerback he has great make up speed and can close the gap quickly once a receiver makes a move out of his break to get open. Most players who are as put together as he is are not able to open up to turn and run the same way that McCalister can. He can match-up against bigger receivers and he is a sure tackler when arrives at the football.”Oklahoma State leads in the defensive back’s crystal ball according to 247Sports, so a commitment could be coming soon.Demariyon Houston – 2019 wide receiver There is oodles of talent in Millwood, in case you weren’t aware. And Demariyon Houston might be the best talent at the OKC area school, and OSU recognized it early by extending an offer this weekend.The 2019 wide receiver has two Division I offers: Ole Miss and Oklahoma State. That, my friends, is how you drum up high level interest. The 6-foot, 2019 prospect will be getting plenty more coming his way soon. He had 32 catches for 942 yards and 13 touchdowns last season as a sophomore.Branson Bragg – 2019 offensive linemanLike Tyrese Williams listed above, Bragg is a traditional center. Josh Henson is literally going down the line and recruiting some dudes ­­– Hunter Anthony at tackle, Bray at guard, and now he’s looking for a center. Saturday’s spring game in Stillwater was flush with stellar recruits roaming freely at The Boone. From freshmen to soon-to-be seniors on site from various schools around the region, recruits saw quite a show from the Mason Rudolph-led unit that stole a commanding 24-0 win.The coaching staff made it a point of emphasis to capitalize on the visitors that were on campus. Not only did they land a commitment from a huge name on campus in Bryce Bray, who also held an offer from the University of Oklahoma, but many names on campus picked up scholarship offers as well. Below is a recap of some of the offers this weekend and where things stand with each.Tyrese Williams – 2018 offensive guardWith two sturdy big men in the fold for 2018 in Bryce Bray and Hunter Anthony, Josh Henson is playing with house money. Bray and Anthony are two big time high school recruits who can play at guard and tackle, respectively, and Williams would be icing on the cake.The 6-foot-3 Williams is a high school recruit whose traditional position is at center. OSU is the latest offer to go with Utah, Georgia Tech, Tulane, Tulsa, Cal, UCF and others for the Cy Ridge native.I get the sense that Williams will eventually be uncovered by Texas, Texas A&M, Baylor, TCU – the big name Texas schools who will become a factor. But OSU getting in on him before that happens, and getting him on campus for a visit, is especially good news. Power moves only for Henson, who has more than proven his ability as an offensive line recruiter in his early tenure. The emphasis for Henson was to bring in young talent, not junior college talent. And so far he’s delivered incredible results.Rodney McGraw II – 2018 safetyOklahoma State was the first Power 5 program to offer Missouri City safety Rodney McGraw II – and thus far the only one. McGraw was offered at the end of March and made the visit to Stillwater this weekend, a sure sign of budding interest for the 6-foot-2 safety.Also in the mix is Tulane, UTSA, Louisianna-Lafayette and UL-Monroe. OSU is in a good spot right now and should be considered the favorite for the underrated Texas hard-hitter.Blake Barron – 2018 linebacker commitOne of the early pledges of the 2018 class, Rockwall inside linebacker Blake Barron, made the trip to Stillwater this weekend. He said OSU “felt like home” and on Twitter has been actively recruiting other OSU targets, including 2018 defensive back Tanner McCalister, who we will get to shortly.Barron is a solid inside linebacker at Rockwall who has been overshadowed some by Alston Orji, another Rockwall inside linebacker who is considered a high four-star recruit. But Barron holds his own. And while he may not draw 20 scholarship offers like Orji or possess the same upside, Barron is going to be a Caleb Lavey-level player for OSU in the middle of the defense. He’s a smart, savvy football player who might not grow to the 6-foot-4 frame Lavey boasted, but he’s every bit as smart.DeShaun White — Outside LinebackerAfter missing out on three-star linebacker Byron Hobbs, who pledged to Texas earlier in the cycle, Oklahoma State extended an offer to Richland High’s DaShaun White — a 6-foot-1 prospect with 13 offers and counting. He is one of the biggest targets for OSU at the moment, and he made the trip to Stillwater this weekend — where he posed with multiple cheerleaders and seemingly had a good time.White has offers from Texas A&M, TCU, UCLA, Ole Miss and OSU, all of which have poured in during the 2017 calendar year. He is a 2018 prospect.Kolby Peel — Safety — A&M Consolidated (TX)Three-star linebacker Kolby Peel has been an OSU target for months now. The 6-foot, 192-pound recruit plays safety and outside linebacker and made the trip this weekend.Oklahoma State previously held a commitment from his teammate and 2017 cornerback Tyon Merchant; however Merchant decommitted from OSU before signing day and is now Sam Houston State bound.center_img While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

The Christmas Gin Kit

first_img Editors’ Recommendations 1. A mix of ginger and other spices will give your gin the holiday “spirit.” 2. The original Homemade Gin Kit. 3. This gin-based cocktail looks like Christmas in a glass. Meet Phylloxera, One of Wine’s Most Dangerous Pests 15 Best Subscription Boxes for Men Who Love Gifts Making homemade booze has always been an appealing prospect. For some reason, brewing your own beer, bottling your own wine, or, hell, even honing your own stock of honey wine mead, just seems like a good idea. And, really, it is. Any alcoholic drink tastes better when it comes from your own handmade private reserve (well, most of the time.)Earlier this year, we covered The Homemade Gin Kit, which allows the amateur spirit maker to easily make their own bottles of gin. Since we are smack in the middle of the holiday season, we figured it was a good idea to highlight the Christmas Gin Kit, the company’s specialty blend of botanicals, herbs and spices that makes a liquor to fill you with all kinds of yuletide cheer.Replacing the citrus and summertime flavors of the original Gin Kit’s mix, the Christmas Gin Kit includes cinnamon, clove, ginger and rosemary, which will immediately bring to mind images of roaring fires, bright white Christmas lights, and the smell of pine in the air. All you need to do it pair these spices, and the included juniper berries (a requisite for all gin), with the original Gin Kit (two Italian glass swing-top bottles, a double mesh strainer, and a funnel), an affordable bottle of vodka (to transform into your gin) and you’re all set.The instructions are simple, and we’ve already given you our step-by-step process to using the original Gin Kit. You can make your own Christmas gin to give as a holiday gift, or you can use the small-batch to serve out cocktails at your own home party. The people at Homemade Gin Kit have come up with a perfect holiday cocktail recipe that mixes cranberry juice, orange liquor, and a rosemary liquor, which has been described as “look[ing] and tast[ing] like Christmas in a glass.”Whether you’re buying the Christmas Gin Kit for yourself, or giving it out as gift, you really can’t lose. Either way, the holiday spirit (pun intended) is about to increase in your life.center_img Want to Get Dirty in the Name of Wine? Here’s How to Help with This Year’s Harvest What’s Amphora Wine? A Primer on One of the Oldest Ways to Make Wine Everything You Need to Know About White Pinot Noirlast_img read more

What is Pét-Nat Why Will It Be Your New Favorite Sparkling Wine?

first_img Smart Practices for Drinking With the Environment in Mind 10 Top Shelf Vodka Brands that are Actually Worth a Damn As gentlemen with great taste and the thirst for the next best thing, we’re always on the lookout for a drink that will excite not just us, but those that we introduce to it as well. Well, we’ve found that in Pétillant Naturel, a style of sparkling wine that is unpretentious, delicious, and outdates its more popular cousin, Champagne, by quite a bit.Pétillant Naturel wines (Pétillant being French for “sparkling”), more commonly known as Pét-Nats, are created in the méthode ancestrale (ancestral method). If the method’s name didn’t give it away, Pét-Nats are some of the oldest sparkling wines out there and, as they say, are having a moment. (If we have anything to do about it, though, it’ll be more than just a moment.)To learn more about Pét-Nat and why everyone should be ordering it next time they’re on a hot date, we spoke with Phil Johnson, Sommelier of Gloria, which is located in Hell’s Kitchen in New York City.First, it’s important to understand a how it’s made.“Méthode ancestrale wines become sparkling not by adding yeast and sugar (as in Champagne), but by capturing the bubbles produced by fermentation from the already existing wild yeasts on the grapes, and the sugar in the grape juice,” Johnson says. This process creates a wine that is light, fizzy, and utterly drinkable (we won’t judge if you do it right from the bottle).Some of the first evidence we have of sparkling wines dates to 1531, when some Benedictine monks documented making a sparkling wine that they called Blanquette de Limoux.  It makes sense when you think about it. If you were cooped up with a bunch of dudes in a monastery, why wouldn’t you make booze?Flash forward about a century, Johnson says, and you meet English scientist Christopher Merret, who was responsible for documenting the addition of sugar to bottles to create a secondary fermentation in wine (this would create a drier wine with more and finer bubbles and a higher level of alcohol). At the same time, glassmakers were creating bottles that were more explosion-proof than their predecessors.  It was about this point that the Benedictine monks, again, take the lead in sparkling wine knowledge, led by a monk named Dom Pérignon (yes, he was a real person).So, if they came first, why wouldn’t they be more popular stateside? Easy, Johnson says. Pét-Nats never took off because we Americans drink whatever other Americans are drinking at the time (or whatever the celebrities that Americans follow on Instagram are drinking). For example, in the Colonial era, this was rum and cider. Skip ahead to the 1990s and that manifested itself (and still does, to an extent) in all things vodka. When you look specifically at why Champagne won out, it boils down (bubbles up?) to marketing.“Champagne houses were very good at branding themselves. It was a luxurious product that was affordable, the bottles and logos were glamorous.  Those who were drinking Champagne were glamorous,” Johnson says.To look at the bright side, the benefit is that Pét-Nats are affordable, especially compared to some of the astronomic prices at various Champagne houses. You can easily find a number of different bottles all under $50.Going along with the affordability, the wines themselves, Johnson says, are much more approachable than other sparkling wines. It doesn’t matter if you’re at a summer barbecue, or you watching the snow fall at your local joint in the East Village, Pét-Nats make the perfect companions.“These wines are not buttoned up or serious, and neither should the food be that you’re enjoying them with be,” Johnson elaborates. “Think raw bar, meats and cheese, snacks, paté, pickles, vegetables that you eat with your hands.”Basically, if you’re in a place where you can eat everything with your hands, you’re golden.As for which Pét-Nats to try, a good place to start (according to Johnson) would be the “grandfathers” of the modern Pét-Nat movement, which started in the 1990s. These producers are Thierry Puzelat and Christian Chaussard of Domaine Le Briseau, and Pascal Potaire of Les Capriades.“These winemakers are located in the Loire Valley, the epicenter of Pét-Nats, and employ grapes like Chenin Blanc, Gamay, Grolleau, and Pineau d’Aunis,” Johnson adds.If all of this sounds good to you, now is the perfect time to get in on the Pét-Nat movement. The more people interested in the wine, the better, according to Johnson.“I’d like to hope that people are bored of mass produced anonymous and forgettable Prosecco. I hope that we can all take a stand against insanely overpriced Champagnes made by corporations,” Johnson says. Why You Should Give White Zinfandel a Chance (Again) How to Drink Absinthe and Live to Tell the Tale Gamay Noir Wine Is a Cult Classic That’s Here to Stay Editors’ Recommendations last_img read more

Seaspan Plans Offering of Senior Notes

first_imgseaspan, March 26, 2014 zoom Seaspan Corporation, a leading independent owner and manager of containerships, announced today that it plans to offer senior unsecured notes due 2019 in a registered public offering.The company intends to use the net proceeds from the offering for general corporate purposes. Following the offering, Seaspan intends to file an application to list the Notes on The New York Stock Exchange.Sterne, Agee & Leach, Inc. will act as sole book-running manager and structuring agent for the offering. BB&T Capital Markets, DNB Markets, Incapital, Janney Montgomery Scott, Ladenburg Thalmann & Co. Inc., Wunderlich Securities, Maxim Group LLC, National Securities Corporation and Santander will act as co-managers for the offering.Seaspan managed fleet consists of 105 containerships representing a total capacity of over 800,000 TEU, including 31 newbuilding containerships on order scheduled for delivery to Seaspan and third parties by the end of 2016. The company’s current operating fleet of 72 vessels has an average age of approximately seven years and an average remaining lease period of approximately five years.last_img read more

CITYTVS BAD BLOOD IS ABOUT TO GO GLOBAL

first_img Facebook “He asked me the other day, when the f-k are we going to see this?” said Coates, in an exclusive interview with the Star along with Bad Blood executive producer Mark Montefiore. “I’ve been telling people for a year it’s coming.” Sutter and other fans of Coates’ work don’t have to wait much longer. Netflix was to announce Tuesday that it will begin broadcasting the show Dec. 7 to its 137 million worldwide subscribers.The global release by Netflix is a significant turn for the drama, moving it out of the relative back water of Canadian programming. A platform on the streaming service can supercharge the series, as happened with CBC’s Kim’s Convenience on Netflix or Baroness von Sketch on IFC, allowing enthusiastic new fans into the mix.The talented Montefiore has been on a remarkable roll. Brilliant comedy series Letterkenny, which he executive-produces, was picked up by Hulu, finding a new wave of fans geeking out over of all places, Sudbury, Ont., where the series is made. LEAVE A REPLY Cancel replyLog in to leave a comment Kim Coates stars as gangster Declan Gardiner in Citytv’s Bad Blood.  (ROGERS MEDIA) Advertisementcenter_img Advertisement Login/Register With: Advertisement Canadian actor Kim Coates was talking recently to his friend, the visionary bad-boy American writer and producer Kurt Sutter.Sutter had cast Coates in his defining role as enforcer Tig Trager in FX’s violent, genre-defining biker drama Sons of Anarchy. But what the producer really wanted to know was when he would be able to see Coates’ well-regarded Canadian Mafia-themed show, Citytv’s Bad Blood. Twitterlast_img read more