Tags:#mobile#Mobile Ads#news Role of Mobile App Analytics In-App Engagement What it Takes to Build a Highly Secure FinTech … Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technology Mobile advertising and marketing company Tapjoy has added a big chip to its company. The company announced today that it has hired former Sony senior vice president of marketing and PlayStation Network development Peter Dillie to be its chief marketing officer. Grabbing an executive of Dillie’s stature is a big win for Tapjoy and a sign of the company’s maturation. Tapjoy’s network spans over 10,000 mobile applications that has around 250 million users on iOS, Android and other mobile operating systems. As Tapjoy looks to expand to Europe and Asia, Dillie will be instrumental in helping the company acquire more users, more developers and advertisers.“This is just a red hot market,” Dillie told ReadWriteMobile. “I think as far as size, it is a small company where I can really step in and make an impact.”Dillie left Sony in March, well before the hacking scandal where the PlayStation Network exposed the personal information of 70 million users to malicious hackers. He took the summer to spend time with his family including taking his son on tours of colleges. “Once you take a step back you can assess what kind of company you want to work for,” Dillie said. “There is a real close parallel (between Sony and Tapjoy) from a CRM and ARPU perspective.”Tapjoy plans on enhancing its product line to further help developers monetize their apps. That will include a video product that he describes, “will be on everyone’s go-to list when bringing and app to market.”“Peter has proven operating chops in the interactive entertainment industry and we are absolutely thrilled to bring Peter’s depth of experience to the Tapjoy team as we continue our rapid expansion,” said Mihir Shah, president and CEO of Tapjoy.Dillie’s hiring shows that Tapjoy, which has had a couple run-ins with Apple over the course of its short history over app store regulations, has turned a corner to become a mature startup. Its revenue is healthy and it has made developer partnerships in the last several months that should ensure its viability as a marketing platform. Related Posts dan rowinski
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram Marketing Partner caught scraping data. Instagram has sent HYP3R, one of its former ad partners, a cease-and-desist letter after Business Insider revealed the company was scraping user data. According to Business Insider’s report, the company had taken advantage of “configuration errors and lax oversight” on Instagram’s part, making it possible to harvest a high volume of public user data that was meant to vanish after 24-hours. An Instagram spokesperson said HYP3R’s actions were not sanctioned and violated its ad policies: “As a result, we’ve removed them from our platform. We’ve also made a product change that should help prevent other companies from scraping public location pages in this way.” But HYP3R argues it didn’t break the rules, claiming it was accessing public data and that, “Any issue with Instagram would be resolved shortly.” Business Insider said it is unclear how much data HYP3R accessed, but the company claims it has a dataset that includes “hundreds of millions of the highest value consumers in the world.” Sources connected to HYP3R told Business Insider that more than 90% of that data was from Instagram.Facebook’s latest move to fight ad fraud. Facebook has filed a lawsuit against LionMobi and JediMobi, two app developers accused of click injection fraud on the Facebook Audience Network ad platform. According to Jessica Romero, Facebook’s Director of Platform Enforcement and Litigation, the app developers created apps available via the Google Play store designed to infect users’ phones with malware that produced fake user clicks on Facebook ads. “Our lawsuit is one of the first of its kind against this practice,” writes Romero on the Facebook Newsroom blog, “Facebook detected this fraud as part of our continuous efforts to investigate and stop abuse by app developers and any abuse of our advertising products. LionMobi and JediMobi have been banned from Audience Network and their accounts have been disabled.” Romero said the advertisers impacted by LionMobi and JediMobi’s ad fraud practices were refunded in March of this year. Ad fraud continues to be an industry-wide problem, but platforms are paying more attention to publisher and advertiser concerns and taking actions to reduce problematic activity. Google announced this week that Google Ad Manager and AdMob, Google’s mobile ad network, will support IAB Tech Lab’s app-ads.txt anti-fraud protocol for app publishers beginning August 27. When implemented, the app-ads.txt protocol blocks ad serving of unauthorized in-app ad inventory for publishers. ProKarma expands offerings with latest acquisition. The digital services company ProKarma has acquired Connective DX, a digital experience agency with offices in Portland, Oregon and Boston, Massachusetts. “Together, we will expand on our end-to-end digital capabilities while defining, designing, and engineering best-in-class solutions that transform businesses and elevate the customer experience,” said ProKarma Co-Founder Vijay Ijju. “It’s a remarkable fit between our two organizations, and I am thrilled to see the meaningful growth potential with our joint teams and clients,” said Connective DX CEO Paul Williams. Both companies currently have their headquarters in Portland, Oregon. According to the announcement, the acquisition will help “fuel” ProKarma’s expansion into the Northeast U.S., as well as help build out ProKarma’s content and martech capabilities with the addition of Connective DX’s customer-focused solutions. On the Move Leo Burnett Chicago has promoted Jordan Doucette to Chief Creative Officer, reporting to the agency’s President and Chief Strategy Officer, Emma Montgomery and Leo Burnett Worldwide’s Chief Creative Officer, Liz Taylor. “Jordan’s open approach to creativity helps deliver great work from big, integrated teams and brands. She is a true partner and is the evolution of what a creative leader needs to be in today’s environment,” said Montgomery. Previously, Doucette held the role of EVP/Executive Creative Director at the agency, and was the creative lead for The Kellogg Company and Miller-Coors accounts. In her new role, she will continue as the creative lead for marquee clients and oversee the agency’s creative and production departments.Saad Rehmani has been named Vice President of Engineering at Reddit. He is tasked with scaling the company’s engineering organization, optimizing site performance and supporting the launch of new features on the platform. “With the growth of our engineering teams in recent years, we knew we needed someone that had proven themselves in leading large teams with a focus on staying flexible and nimble. Saad has the right mix of experience to evolve and support our teams as they tackle our ambitious plans for the future,” said Reddit CTO Chris Slowe. Rehmani comes to the social platform with more than 15 years of experience leading engineering teams, most recently as the VP of Engineering for GrubHub. Veracode, an application security testing platform, has named Elana Anderson Chief Marketing Officer. She will report to CEO Sam King and lead the technology company’s global marketing, branding and communications programs. “Elana’s success building global brands in established and emerging markets is a testament to her deep technology expertise and marketing prowess. She is a proven executive with boundless energy and innovative ideas that will help us further our mission to help our customers change the world securely and drive the next chapter of Veracode’s growth,” said King. During her career, Anderson has served as the CMO for Vidyo and SVP of Worldwide Marketing for Demandware. Craig Stimmel, the former head of digital media and global partnerships for P&G, has been recruited by Snap to serve as its new head of brand partnerships. Based in Chicago, Stimmel will lead efforts to gain bigger budgets from Fortune 500 brands on the social platform, according to Business Insider. Stimmel was with P&G for more than eight years. During his time there, he led efforts to bring more media buying in-house and gathered first-party data from P&G’s own platforms. Paradigm Talent Agency has named Lori Feldman as its first chief marketing officer. In her new role, Feldman will lead brand partnerships and marketing efforts for clients in the music area, as well as work on enhancing brand and partnership opportunities for the agency’s talent and literary clients. “She is an innovative thinker with vast experience working with artists and brands to create cultural moments that resonate around the world,” said Paradigm CEO Sam Gores. Before joining Paradigm, Feldman served as the executive vice president of strategic marketing for Warner Records. Pet food company WellPet LLC has appointed Clark Reinhard as its new chief marketing officer. Clark will be charged with accelerating global growth across WellPet’s family of brands and oversee brand management, marketing, advertising and public relations for a number of the company’s product lines. “We’ve strategically invested in brands that are shaping the pet nutrition category and are putting team members in place uniquely experienced to help them flourish,” said the company’s CEO Camelle Kent. “There’s no doubt in my mind Clark will do just that for all of our brands at WellPet.” Reinhard previously led growth strategy efforts, marketing and product innovation at Ocean Spray. The post Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago appeared first on Marketing Land.From our sponsors: Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett ChicagoYou are here: Posted on 10th August 2019Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingSocial Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
For Hurricane Michael victims, the Georgia DOR grants amnesty for taxes not administered by the IRS, like sales and use tax.Georgia Counties AffectedThe amnesty applies to taxpayers affected by the hurricane in the following Georgia counties declared part of the disaster area: Baker, Bleckley, Burke, Calhoun, Colquitt, Crisp, Decatur, Dodge, Dooly, Dougherty, Early, Emanuel, Grady, Houston, Jefferson, Jenkins, Johnson, Laurens, Lee, Macon, Miller, Mitchell, Pulaski, Seminole, Sumter, Terrell, Thomas, Treutlen, Turner, Wilcox, and Worth.Taxpayers in counties added to the disaster area later automatically receive the amnesty. Information on what Georgia counties are included in the disaster area can be found at irs.gov/newsroom/help-for-victims-of-hurricane-michael.Qualifying TaxpayersThe amnesty is offered to the following Georgia taxpayers:– people living in the specified counties, if affected by the disaster;– businesses whose principal place of business is in a specified county, if affected by the disaster;– taxpayers not in the disaster area but whose records are in the disaster area;– relief workers affiliated with recognized government or philanthropic organizations helping in relief activities in the disaster area; and– people visiting the disaster area who were injured or killed by the disaster.Deadlines AffectedThe amnesty applies to return filing, tax payment, and other time-sensitive acts specified by the IRS. It applies to:– original or extended due dates occurring on or after October 9, 2018, and before Feb. 28, 2019;– monthly sales tax returns originally due in the months of October 2018 through February 2019;– quarterly sales tax returns due in October 2018 and January 2019; and– annual sales tax returns due in January 2019.Taxpayers who had an extension to file their 2017 return that was set to expire on October 15, 2018, now have until February 28, 2019, to file. However, the payments associated with these extensions are not eligible for the amnesty.Excluded ReliefThe amnesty does not apply to:– International Fuel Tax Agreement interest,– scheduled payments resulting from a taxpayer entering an Installment Payment Agreement, or– payments under a 2017 return extension due to expire on October 15, 2018.Paper Return FilersIf an affected taxpayer files paper returns, they should write “2018 Hurricane Michael” across the top of any forms submitted to the DOR.QuestionsTaxpayers should call the DOR at (877) 423-6711 if they:– need assistance,– have questions, or– are assessed a penalty and believe they are entitled to the amnesty.Department of Revenue Extends Relief to Victims of Hurricane Michael, Georgia Department of Revenue, October 12, 2018, ¶201-222Login to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.
(AP) A formal baby announcement has been posted at Buckingham Palace saying Queen Elizabeth II welcomed the birth of Prince Harry and Meghan’s son, her eighth great-grandchild.A pair of uniformed staff members placed the framed announcement on an easel just inside the palace gates Monday afternoon, observing a long tradition hours after the new prince’s arrival was announced on social media.The ceremonial easel carried an announcement of Prince William and Kate’s third child, Prince Louis, in April 2018. It remained there for about 24 hours.
Periodically the question comes up “Can I use Intel vPro Technology to remotely unlock an encrypted hard drive ?”, either because unattended encrypted systems need to be booted outside of business hours and patched or because there is a significant cost associated with IT helpdesk calls when helpdesk technicians must remotely guide end users through a recovery process if they forgot their drive encryption passphrase or PIN.Here are some available solutions for remotely unlocking encrypted drives using Intel vPro Technology…Intel Hardware KVM Technology: Using Intel AMT and a hardware KVM viewer like VNC RealVNC Viewer Plus or McAfee KVMView (part of McAfee ePO Deep Command), it is possible for an IT helpdesk technician to remotely connect to an encrypted Intel vPro system and manually enter the recovery password at the pre-boot authentication screen to unlock the encrypted drive so Windows can boot. The remote connection to the Intel vPro system can be made over a wired or wireless LAN and the system can be connected directly to the internal enterprise network or through a Client Initiated Remote Access (CIRA) session. The recovery password needs to have been previously escrowed to a backup database (usually done automatically as part of standard IT policy) such as Microsoft Active Directory, McAfee Managed Native Encryption (MNE) or Microsoft BitLocker Administration and Monitoring (MBAM) and the helpdesk technician needs access to that database. This solution is compatible with Windows Vista, Windows 7 and Windows 8 and is suitable for on-demand 1:1 type scenarios but it is not suitable for automated 1:Many type scenarios.Windows PowerShell: Using Intel AMT and Windows PowerShell it is possible to execute a PowerShell script on a central server or IT helpdesk workstation and have that script automatically retrieve previously escrowed BitLocker recovery passwords from a backup database, remotely connect to an encrypted Intel vPro system and use Serial-over-LAN (SOL) functionality to automatically input the recovery password to the pre-boot authentication screen to unlock the encrypted drive so that Windows can boot. This scripted approach automates the entire encrypted drive unlock process and can be invoked on-demand by a helpdesk operator or scheduled to run when systems need to be patched. This solution can be used with systems connected over a wired or wireless network and connected directly to the internal enterprise network or through a CIRA session. This solution is compatible with Windows Vista, Windows 7 and Windows 8 and is suitable for on-demand 1:1 type scenarios and automated 1:Many type scenarios. The video at http://www.youtube.com/watch?v=2ioN5BlD96Q shows an example of such a solution working. A consideration for using this with BitLocker is that when the recovery password is being automatically entered into the pre-boot authentication screen, the password is momentarily visible to the end user. If this is an issue then the recovery password could be programmatically changed as part of the IT procedure associated with unlocking systems.McAfee Drive Encryption: Using Intel AMT, McAfee ePO Deep Command and McAfee Drive Encryption (MDE) 7.X it is possible to configure MDE policies so that the MDE pre-boot authentication code automatically retrieves a disk unlock password from the centralized McAfee EPO server using a Serial-over-LAN (SOL) connection and uses this password to unlock the encrypted drive so Windows can boot. The Serial-over-LAN connection between Intel vPro systems and the McAfee EPO server can be made over a wired or wireless LAN and systems can be connected directly to the internal enterprise network or through a Client Initiated Remote Access (CIRA) session. MDE supports a variety of unlock policies including the ability to limit the number of consecutive unlock operations, the ability to control the times and weekdays when unlock operations are valid and the ability to configure unlock operations to operate inside our outside the enterprise network. This solution is compatible with Windows Vista, Windows 7 and Windows 8 and is suitable for on-demand 1:1 type scenarios and automated 1:Many type scenarios. It is worth noting that this solution operates automatically with Intel vPro systems regardless of whether they require user consent or not.
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Tottenham will hope they can cap off an excellent week by taking three points off Burnley on Saturday.Mauricio Pochettino’s men secured their place in the Champions League last 16 on Tuesday, with a hard-fought draw against Barcelona.As for Burnley, they could win back-to-back league games with a victory at Wembley – something the Clarets haven’t achieved all season. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Last time out, Burnley scraped a 1-0 win against Brighton thanks to James Tarowski’s first-half goal. Game Tottenham Hotspur v Burnley Date Saturday, December 15 Time 3pm GMT / 10am ET Stream (US) fubo TV (7-day free trial) TV Channel, Live Stream & How To Watch In the United States (US), the game can be watched live and on-demand with fuboTV (7-day free trial) . New users can sign up for a free seven-day trial of the live sports streaming service, which can be accessed via iOS, Android, Chromecast, Amazon Fire TV, Roku and Apple TV as well as on a web browser. US TV channel Online stream NBCSN fubo TV (7-day free trial) In the United Kingdom (UK), the game will not be shown live as it will be played during the blackout period. UK TV channel Online stream N/A N/A Squads & Team News Position Tottenham squad Goalkeepers Lloris, Vorm, Gazzaniga Defenders Trippier, Rose, Alderweireld, Vertonghen, Sanchez, Walker-Peters, Foyth, Aurier, Davies Midfielders Son, Winks, Lamela, Nkoudou, Dier, Sissoko, Alli, Eriksen, Moura Forwards Kane, Llorente Serge Aurier, Davinson Sanchez, Juan Foyth and Kieran Trippier all missed the midweek trip to Barcelona and only one returns to the squad. Trippier is back in at right-back, while Kyle Walker-Peters drops to the bench after filling in in the Champions League clash.With a Carabao Cup game against Arsenal coming up, Mauricio Pochettino has shuffled his team around. Christian Eriksen and Son Heung-min have been dropped to the bench, while 18-year-old Oliver Skipp makes his full Premier League debut and Erik Lamela also starts. Meanwhile, Ben Davies takes Jan Vertonghen’s place at centre-back beside Toby Alderweireld.Confirmed Tottenham starting XI: Lloris, Trippier, Alderweireld, Davies, Rose, Skipp, Sissoko, Lamela, Dele, Lucas, Kane.Bench: Gazzaniga, Walker-Peters, Eyoma, Winks, Eriksen, Son, Llorente. Position Burnley squad Goalkeepers Heaton, Hart, Lindegaard Defenders Lowton, Taylor, Tarkowski, Mee, Gibson, Bardsley, Long Midfielders Cork, Gudmundsson, Brady, Hendrick, Defour, Westwood, Lennon Forwards Vokes, Barnes, Wood, Vydra The Clarets are without Steven Defour, who missed the last two games with a calf problem and has been left out of the squad.Johann Berg Gudmundsson is also out after picking up a hamstring issue in last week’s victory against Brighton. If the Icelandic winger has been replaced in the starting XI by Aaron Lennon.Chris Wood has dropped to the bench, so Ashley Barnes moves into the striker role as Sean Dyche has switched to a five-man defence for this game.Confirmed Burnley starting XI: Hart, Bardsley, Long, Tarkowski, Mee, Taylor, Lennon, Cork, Westwood, Brady, Barnes.Bench: Heaton, Lowton, Vokes, Wood, Hendrick, Gibson, Vydra.Betting & Match Odds The hosts are heavy favourites for this one, and you can back them at 2/11 with bet365. An unlikely away win is priced at 18/1, while a draw is 7/1.Click here to see more offers for the game, including goalscoring markets, correct score predictions and more.Match Preview Tottenham know they must keep winning if they are to maintain the pressure on Liverpool and Manchester City at the top of the table, while also trying to pull away from the other top-four contenders.After 16 games Spurs and are third in the table having accumulated 36 points, six less than leaders Liverpool. According to Pochettino, closing the gap to the top two is more important than Spurs’ Champions League qualification on Tuesday.“I am more motivated to play against Burnley than the previous games because we are trying to reduce the distance between Liverpool and Manchester City,” he told the club’s official website.“We are going to play for three very important points. The way we are going to approach the game will be key. We need to take the game in the same way as Barcelona with the same motivation, the same energy. “The three points we need to win are as important as against Barcelona or any other team. To be in the top four of the Premier League and to keep that position is a massive motivation. It’s such an important game.”A defeat for Tottenham could see them drop to fifth, should Chelsea and Arsenal win their respective games on Sunday.It’s also an important match for Burnley. The Clarets moved out of the relegation zone with a win last week against Brighton and could climb as high as 14th in the table should they pick up three points at Wembley.Dyche’s men earned a hard-fought draw there last season and would almost certainly settle for that this time around.It has been a tough campaign for Burnley, who have struggled to maintain the sort of form which guided them to a seventh-place finish last season.Should the away side manage to pick up all three points, it will be the first time in 44 years that the Clarets have won a league game against Tottenham.Harry Kane could prove to be the difference-maker once again in this fixture. The striker has scored nine Premier League goals this season and bagged a hat-trick when the sides last met in December 2017. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,There’s a specific conversation I frequently have with people around my age. As they get closer to middle adulthood and look back on everything they’ve learned about money, they start to wonder – why didn’t they teach us this stuff… Full Story,Depending on what you look for in a card, one of these may be a perfect fit your do-it-yourself projects. Follow along to learn more about these top five credit cards for DIYers. Full Story,In many ways, our credit determines our power as consumers. The strength of our credit profile and score enable us to rent an apartment, take out a car loan, and sign up for a cell phone number. Can you imagine… Full Story,Travel credit cards are available with a wide array of rewards, redemption options, fees, and bonuses. Weeding through so many general and branded travel rewards cards can be tough, so we picked out some favorites for a wide range of travel styles – so you can find the best travel credit card for your wallet.Full Story,Traveling abroad carries with it all sorts of potential credit issues. Some are just mildly annoying, but some can leave you stranded in Amsterdam, relying on the help of a broke friend you haven’t seen since high school. To avoid those issues and everything in between, here are some tips for using credit abroad. Full Story,The top reward credit cards cater to an array of desires. Whether you want to get cash back or earn miles and points toward free travel, the cards below are all a great place to get started.Full Story,From the Mint team: Mint may be compensated by some of the links that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation… Full Story
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
In the last couple of years, it seems like pumpkin has been everywhere. Pumpkin bread, pumpkin-flavored coffee and even pumpkin stews and soups have been flying off the shelves.But this year, it’s time to turn the tables a little bit. Instead of eating the actual meat of the pumpkin (the stuff in its outer walls), studies have shown that pumpkin seeds may be the better route to go.Why is this exactly?Well, first of all, they offer a ton of health benefits. They’re fibrous, they’re high in nutrients and minerals, and they have tons of omega-3s.On top of this, pumpkin seeds can also help you lose weight.That’s right: eating pumpkin seeds can actually help you burn calories, drop pounds and get rid of fat.And who doesn’t want those kinds of results?How Pumpkin Seeds Can HelpOne of the biggest weight loss benefits of pumpkin seeds is their density. Though they might look small, they’re very dense, heavy foods, and they go a long way in filling you up and keeping you satiated. Over time, that means you’ll be hungry less and you’ll consume fewer calories – a crucial step toward losing weight.Pumpkin seeds are also very high in fiber, and fiber offers a number of waist-reducing advantages. First, it takes longer for your body to digest, leaving you fuller longer and staving off those cravings. Second, it also helps keep your digestive tract working properly. That means no constipation, no gas and no bloating – all things that can leave you packing on the pounds.Another way pumpkin seeds aide in weight loss is they stabilize your blood sugar. Because they’re easy for your body to digest and have a low glycemic index, they help your blood sugar levels remain more balanced. That means fewer unwanted cravings and more weight loss over time.Pumpkin seeds are also high in iron, which can boost your energy levels across the board. That means more motivation to hit the gym, and the energy you need to push hard, go longer and burn more calories.Other Benefits of Pumpkin SeedsAside from their fat-burning properties, pumpkin seeds can aide your health in many other ways.First of all, they contain tryptophan (that sleep-inducing chemical found in Thanksgiving turkeys!). Once digested, this converts into serotonin in your body, and it helps you fall asleep and stay asleep.Pumpkin seeds can also improve your heart health. They’re high in omega-3 fatty acids, which are crucial to a healthy circulatory system, and they can even ward off heart disease. Additionally, thanks to the phytosterol content of pumpkin seeds, they can also lower your cholesterol levels as well.But the benefits of pumpkin seeds don’t stop there. Pumpkin seeds can also:-Alkalize the body’s pH levels. That means less illness, less pain and a lower chance of cancer on the whole.-Protect the prostate. Pumpkin seeds also have a high zinc content, which makes them extra beneficial to men. They can ward off benign prostatic hyperplasia, and they can even protect the prostate from cancer.-Boost the immune system. Pumpkin seeds contain carotenoids, compounds thought to naturally improve the immune system and its infection-fighting abilities.-Improve overall health. Packed with vitamins and minerals, pumpkin seeds are a veritable powerhouse of health. They have vitamin C, vitamin E, potassium, zinc and more, and they can give your body the nutrients it needs to succeed.Pumpkin seeds (and pumpkins themselves) have even been shown to reduce the risk of premature death and lead to a longer, healthier life on the whole.How to Eat and Find Pumpkin SeedsOften, you can find roasted pumpkin seeds at your local health or bulk food store. They typically come both shelled and unshelled, and often, they may be labeled “pepitas.” If you opt for unshelled ones, make sure to add some extra fiber in your diet, as the shell accounts for most of the fibrous qualities of this little seed.You can also prepare pumpkin seeds yourself. If you’re cooking pumpkin for a meal, simply remove the seeds from the inside, rinse them off and leave them to dry overnight. Then, toss them in olive oil, sprinkle with some sea salt and roast on a baking sheet for about 1 hour. Very simple!Eating them is even easier. You can snack on a handful when you’re feeling puckish, or you can use them to add a crunch to salads, smoothies, yogurts, oatmeals and more. They’re also great if you make your own granola or nut bars, and they’re delicious in a good old bowl of trail mix.Start Eating These Seeds TodayIf these seeds aren’t already a part of your diet, it may be time to rethink that decision. They come with an immense number of benefits, and they can improve your health, better your immune system and boost your weight loss all at the same time.Source
Topics: Originally published Apr 19, 2011 3:30:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you have recently attended a wedding, birthday party or Bar Mitzvah, you likely have noticed how trendy the cupcake has become. Starting at $3 a cupcake, these confectionery delights are the craze of party goers and bakery shoppers. Search Quora and you will see reports that their fame gained traction after being offered at Magnolia Bakery and subsequently spotlighted on Sex and the City. Others feel their cuteness alone carried them to stardom.4 Inbound Marketing Lessons from the Cupcake1. Experiment with New Channels and OffersThe cupcake wouldn’t have gained its popularity if the first bakery hadn’t offered it to customers. They may have been selling dozens of regular cakes a day but little did they know they could be drawing in more customers by experimenting with the offering of cupcakes. Marketing Takeaway: You won’t know if it is going to work until you try it. If you are using HubSpot’s software , you can use tracking URL’s on any new calls-to-action you experiment with. What channels haven’t you experimented with yet – YouTube , Twitter , email marketing ? How are you going to grow your reach if you don’t try new channels?2. Diversify Your ContentOne of the great things about cupcakes is they allow you to offer a variety of flavors to your guests. If you can’t entice someone with chocolate, perhaps a luscious lemon cupcake will get them to table. Marketing Takeaway: As suggested by Prashant Kaw in “ Are All Your Referral Eggs in One Basket ”, depending on one traffic source is really risky. It is important that you draw traffic in from a variety of sources. Connect with your target audience through a variety of channels. Don’t just offer them vanilla, use social media to share your content, answer questions on LinkedIn , and listen to what is being said on Twitter and Facebook . Your target audience likely has different preferences on how they access information, so publish videos to YouTube in addition to blogging , and try some targeted email campaigns that pull people to your site.3. Be ConciseCupcakes are cute, small and easy to eat. You don’t need a plate or fork to eat them and you aren’t stuck with left over cake for days after. Marketing takeaway: Get to the point quickly. Keep your page titles under 70 characters and your meta descriptions under 150 characters. When asking your visitors to fill out forms , don’t ask them to spend more time than necessary. The goal is to get visitors to learn about your products and take action.4. Create a StrategyWhile the end product is a tasty little cupcake, hard work and preparation goes into the end results. You can’t bake a cupcake if you don’t have flour, eggs, and sugar, and nobody wants to pay $3 for a burnt cupcake. Marketing Takeaway: To be successful, you have to have a strategy for how you will create and optimize your remarkable content . Research keywords that you are going to optimize for. Publish optimized blog entries frequently. The more you produce, the more search engines will trust your site and the higher you will rank in SEO . What has the cupcake taught you about marketing? Marketing Advice
Once you’ve identified and started following some of the key influencers and media professionals in your industry, start tweeting with them, but don’t oversell your business or product. Develop relationships by tweeting about an article of theirs you enjoyed reading or ask how they feel about a particular topic they specialize in. Sometimes reporters will also use Twitter to broadcast that they’re seeking subjects or sources for a particular story they’re writing. If it’s a fit for your business, reply! is a free website that enables you to search for and locate journalists by source (publication) or by beat (topic). 5. Direct Message reporters instead of sending them an email. ,” a guide for media folks that includes resources on how to use Twitter to find sources for stories more quickly, how to tell better stories, and how to increase reach for their work. Here are some helpful tools you can use to pinpoint the influencers and media professionals covering your industry: Reporters and big-time bloggers are incredibly active on social networks, especially when gathering information for stories. Use the resources mentioned above to find media people on Twitter, and start connecting with them! that can help you find the top Twitter users by location and also measure the online authority of a particular user. Twitter for Newsrooms 2. Watch/search for tweets about editorial opportunities. Twitter Tools for Finding Influencers applicable to you! Originally published Jul 6, 2011 1:29:00 PM, updated October 20 2016 Relationships Lead to Coverage For marketers, using Twitter can be a great way to introduce yourself and your company to the media. But how do you find the influencers in your industry on Twitter? One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Another way is to start following journalists who target your industry. So in what specific ways can you take advantage of Twitter for media relations? ? 2. Muck Rack: 3. Share tips to other resources. Muck Rack 4. Share your content and company news when appropriate. JournalistTweets . free marketing tools 1. Tweet Grader: By sending a Direct Message, you are forced to create a short, concise pitch that a reporter is more likely to read. Also, direct messages are very casual, and some media folks prefer DMs to email pitches. In addition, it will save you the time it would normally take to write a lengthy pitch (which isn’t recommended anyway!). Remember, you can only DM people if they follow you back. But be careful not to pitch too much; it’s easy enough for them to unfollow you, making it much more difficult to connect and putting you on their radar as a spammy pitcher. The following is an adapted excerpt from our new, free ebook, ” Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? It’s true! In fact, Twitter recently published ” 3. JournalistTweets: Because of the real-time nature of Twitter, it’s a great place for media professionals to look for last-minute, additional resources for their stories. When following bloggers and reporters on Twitter, keep close track of their tweets and scan for any opportunities. It may take some time to build lasting relationships with bloggers, journalists, and reporters, but the ultimate payoff is worth it. PR coverage and the buzz it generates can be a rewarding and beneficial asset for a business, adding credibility and providing third-party validation for your company and brand. is a free site that curates tweets from journalists and allows users to filter journalists on Twitter by industry. is Topics: Tweet Grader Once you’ve developed a good relationship with a certain influencer, share a link to content that represents your business, its culture, and what your brand is all about. Did you just write an article on your blog about some important company news? Tweet a link to an appropriate journalist who covers a relevant topic. ” for 2011. Download the full ebook build positive relationships with the media on Twitter 6. Use Twitter to check in before pitching. Check to see what the person you’re about to pitch is up to before contacting them. In the event that the person is sick, having a bad day, or away traveling, it may be best to contact him or her at another time. 1. Develop relationships with reporters, bloggers, and other media professionals through Twitter. Tips for Using Twitter to Build Relationships With Media How to Use Twitter for Business: An Introductory Guide here Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In what other ways can you is one of HubSpot’s It’s also a great idea to send reporters tips and links to other resources simply to be helpful and improve your relationship with them, even if the tip isn’t specifically regarding your company. They will be thankful for your help and will be more likely to use you as a reference when the subject Twitter Marketing
Originally published Apr 3, 2013 2:00:00 PM, updated July 28 2017 Marketing Strategy Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ever wake up on the wrong side of the bed?Of course you have. We all have.Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark. Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! Sometimes, it’s good to embrace the negative — whether it’s shutting out audiences, casting a villain, or even just a less than cheerful attitude. (Trust me — this will all make sense in a second.)So, here we go … if you ever wake up wanting to shut out the world, here’s how you can take it out (positively!) in your marketing.Free Download: Marketing Editorial Calendar Template8 Opportunities to Be More Negative in Your Marketing1) Create Negative, or Exclusionary PersonasLet’s start with something a little bit easier to swallow than just being a total grumpy pants — exclusionary personas. Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas — they’re the personas of the people you do not want to target in your marketing.This is about more than just recognizing that not everyone in the world is a potential future customer — it’s about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team’s time, and will never become customers. Why won’t they ever become a customer? Could be a lot of things — they don’t have the budget, or they’re just fans of your content or social media presence. Or maybe they do become customers, but they cost you a ton of money; for instance, they could have a high acquisition cost, or a high propensity to churn.In this case, it behooves you to identify who these folks are so you can ensure you either 1) stop creating content that draws in the wrong people, or 2) let them keep reading and engaging with your content to help you spread your reach, but keep them from getting rotated to sales reps using methods like assigning them a low lead score.2) Leverage ExclusivityThis is the VIP, red-carpet tactic we all know and love (or love to hate). When you tell someone they can’t have something, or what they want is scarce, it often makes them want it more. You know, the whole “playing hard to get” thing we’ve all either been victim of or practiced ourselves at one point or another in our love lives. This just so happens to be a common sales tactic, but marketers can use it, too. Tell prospects they can have an offer … but only for a limited time. Or only for the first 10 that respond in social media. Heck, you don’t even always have to tell them what it is. The 11K Club, which I wrote about in more detail in this post about leveraging exclusivity in your marketing, launched a campaign where they asked people to sign up for something — but they couldn’t tell you what.I totally signed up.This tactic is particularly popular with savvy ecommerce shops, too — ModCloth, for instance, frequently sends me emails letting me know that an item I like is so popular, it’s almost out of stock. “Oh no! Everyone else is snagging it! I have to get it before I’m left out!”The moral of the story? Leave people out once in a while. If everyone gets something, it’s not as special. And when you go VIP, the ones who do get it feel uber-special. (There … we just turned a negative into a positive. See?)3) Craft Negative Titles and HeadlinesI don’t know what this says about human nature, but there’s an undeniable correlation between page views and negativity. Consider these titles that showed up while scanning CNN’s homepage today:What you get wrong about BBQWorst U.S. cities for allergiesIvy leagues accepting fewer studentsCould our favorite flavorings be damaging our DNA?Beware the parental overshareThese are about clicks. No question about it. We all know the news has gone the negative route for years, and they do it because it works.Now, you shouldn’t throw out some inflammatory headline just to get clicks — if you’re going to get negative with your titles, you have to back it up with some solid content that actually merits that bombastic title of yours. Here are a few examples that worked out extremely well for us:15 Things People Absolutely Hate About Your Website13 Hilarious Examples of Truly Awful Stock PhotographyYour Mom Hates This Blog PostDoes Google Hate Small Businesses?4) Create a Bond Over a Shared Negative ExperienceAlright, now we’re getting warmed up! So you’re throwing out some negative titles, but have you considered drawing that negativity into your content? When you draw on a negative situation in your content — particularly right in the beginning — it can actually help reader retention and engagement. Some marketers are afraid to stir up negative feelings in their reader, but it can actually create a shared experience and tap into a level of emotion that some may not expect to get while reading marketing content, particularly if you’re a B2B marketer.I mean, that’s why I started this post the way I did — getting up on the wrong side of the bed is an experience everyone I know can relate to. And sometimes, it’s easier to form a bond with someone over a shared negative experience than something warm and fuzzy.But be forewarned — once you have a bond with the reader based on a shared negative experience, it’s crucial to shift the mood to something more positive and solution-oriented. People like to know they’re not alone (misery loves company), but most don’t like to dwell on the negativity.5) Cast Some VillainsJust like we can all bond over a shared negative experience, so too can we bond over a common enemy. Casting a villain has been a common marketing tactic for years, and I’m not just talking about the Hamburglar. Villains can take more subtle forms, playing on common tropes — the dopey husband, the nagging girlfriend, the jerk boss. These take common experiences and personify them in order to elicit a feeling in the consumer, and help tell the story you’re trying to tell. For a great example of using multiple villains in your marketing, just check out Career Builder’s 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications.6) Stir Up Some ControversyThis one’s not for the faint of heart, but if you feel confident about your brand, your PR team, and your position on an issue, you can take a controversial stance on a popular topic. This does a few things for your marketing:Positions yourself as a thought leader (only if your thought was a good one — so try to make sure it is)Sends a ton of traffic your wayHelps you define your brandDrives natural PRElicits strong emotions, both positive and negativeThat last one is what I want you to pay the most attention to. When you take a staunch position on a polarizing issue, you will have people that despise you for it. You will also generate some seriously ardent supporters. If you’re going to play the controversy game, be prepared to deal with both, because while some results could be really exciting for your brand, some backlash will inevitably come with it.7) Use Data to Build a Case Around Why Something StinksLet’s start this off with an example, since we did this just this morning in our blog post, “Why the Blog Post Is the New Ad Unit.” The beginning of the post included this data point:While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad’s performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind’s Global Benchmarks Report, and that figure is on a downward spiral due to banner blindness, among other things.You build a case around why one thing stinks (banner ads) … so you can show why something else is awesome (blog posts). This can be made even more compelling if you have two data points that demonstrate a stark contrast; the juxtaposition of positive and negative paints a pretty dramatic picture in readers’ minds, and the succinct data points make it easy to quickly demonstrate the bad versus the good.8) Make Fun of YourselfFinally, turn that negativity inward. A little self-deprecation can be fun for others, makes you seem more human, and actually might make you feel better about your slip-ups. After all, we all have them, and it’s important to learn how to make light of your mistakes. For example, this very feeling was the impetus for a blog post we wrote several months ago: our very own Marketing Hall of Shame. In it, we detailed some of our dumbest marketing mistakes. It was helpful not only in the “being-the-first-to-laugh-at-yourself” way, but because people can learn from these mistakes, and hopefully not have to repeat them.When Negativity BackfiresAll this being said, it’s important to always consider whether your negativity is going to backfire. Are you being an unadulterated jerkface? Is this negativity going to be lost on your audience? Does your buyer persona really hate this kind of stuff?For instance, something that almost always comes off as totally petty and unnecessarily negative is bickering with competitors. I mean, think about how annoying political ads are; you certainly don’t want to come off like that. I think one piece of advice from my childhood can sum up how you should approach bickering with competitors:”If you don’t have anything nice to say, don’t say anything at all.”Yes, even if they started it.It’s also important to remember that any negativity you draw on needs to be tempered with some positivity. For instance, we learned this the hard way with a post we published a few months ago called, “101 Sure-Fire Ways to Make People Hate Your Marketing.” It was a snark fest, but it didn’t perform that well, and some readers thought it was just too much negativity. The lesson? If you’re going to get snarky, 101 doses of it may be too much. Furthermore, had the balance of the post been tipped more heavily toward positive things, like how to fix these 101 mistakes, the response may have been more positive.Finally, I think striving to be inspirational should always be an aspiration for marketers. There’s no question that marketers capable of inspiring people — take charity:water’s unbelievable case study videos, or even our own founder Dharmesh Shah’s deck on creating a company we love at HubSpot — see unbelievable success from their efforts. In fact, I think if you’re able to inspire people in your marketing, the effects last much longer, and are much stronger than any of these negative tactics.What do you think about getting a little negative in your marketing? Do you ever get a bit edgy, or do you keep it to more behind-the-scenes stuff, like exclusionary personas? Share your thought in the comments!
HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us, most of them are duds. Maybe once in a while, we’ll get a gem … maybe. But often, we’re passing on most of the pitches in our inbox.We pass on most because we want to make everything you read worth your time. Since you — yes you, the person reading this very post — have taken time out of your day to visit our site, we better make sure we’re giving you something that’s up your alley. So that’s why we’ll pass on most of what comes through our inboxes.Download our free email productivity guide here for even more time-saving email management tips. But this last month, we got one of the best pitches I’ve ever seen. It was so good, I couldn’t not share it with you all. Because if you’re trying to grow your business, chances are you’ll need to pitch someone at some point — so get out your notepad. Meet Bryan Harris, founder of Videofruit. You’ve probably already seen what came from this pitch. If you’re interested in an in-depth look into how he preps to pitch people, read his post here. Basically, his method is based on Gary Vaynerchuck’s Jab, Jab, Jab, Right-Hook methodology. Instead of pitching people directly, he gives value without getting anything in return. His first attempt of this methodology, he gave an iPhone app to bestselling author Jon Acuff — for free. “It’s just like interacting with your neighbor across the street,” Bryan told me. “If one day I asked her for an egg, she’d come running. It’s basic human behavior. If you give someone something, they’ll want to give you something back.” Now, I’m the neighbor here to tell you the other side of the story. I’m here to tell you why his “pitch” was just so engaging and convincing. We can’t guarantee every pitch will work, but following Bryan’s lead will give you a much better chance of being noticed (in a good way). How Bryan Hooked MeThis is the email Bryan sent me:Just a few lines of text. Nothing too apparent from the get-go that would indicate this pitch was amazing and wonderful. But if you look closer, you’ll see why it hit the nail on the head. Here’s why Bryan’s pitch got my attention. He wasn’t a stranger.Sure, we had never met or talked before, but Bryan wasn’t a stranger. He had been reading and interacting with HubSpot content for almost two years. How do I know? I’m a creep, and I looked up his contact record in HubSpot. I could see he wasn’t some random stranger out to get backlinks. He knew us as well as anyone can without actually meeting — and that knowledge transferred into the rest of the following bullet points. He knew our tone.Because he wasn’t a stranger, he knew how we write on the blog. We’re conversational. We’re casual. We try to be fun (or at least punny). We’re definitely not a buttoned-up jargon factory.So Bryan mirrored our tone. There’s no fluff. No pitch red flags like “keyword rich” or “original content.” Nada. Just a normal, conversational tone that makes us know that there’s a real human behind the other end of the screen — not some SEO robot. He knew our peers.I’m a big fan of KISSmetrics. I think they have some of the best content on the web for marketers. So the fact that Bryan mentioned them — and had actually worked with them — definitely caught my eye.I don’t want you to think that this was the only reason we accepted Bryan. It’s not. We’ve been pitched before by lots of wonderful people who have worked with companies we admire and respect. This was the cherry on top of all of the other reasons we mention in this post — this reference (and link to his work there) solidified an already-strong feeling I had about him. He knew our weaknesses. If you poke around the blog, you’ll notice that we don’t do a ton of video. We have little bursts here and there, but it’s by no means something we do on a regular basis. We’re a small team here, so getting dedicated video resources on a consistent basis is difficult. That’s what made Bryan’s pitch that much more awesome: His content could fill a need we had. We hadn’t come out and said it directly, but by doing his research (which he did), he would know that we would be interested in video content. He kept it short and direct. Bryan hooked me in seven sentences. He didn’t beat around the bush — he introduced himself, showed us what he could offer, and asked us if we were interested. This was like a breath of fresh air among the other pitches we’ve gotten that could masquerade as novels.Being direct saves everyone time. You don’t have to spend hours and hours and hours writing a pitch and we don’t have to spend the same amount of time reading it. Win-win. He went the extra 5K … and it was awesome. From the screenshot above, it’s not evident how much work Bryan put into this pitch. Let me fill you in: He created a custom, minute-long sample for us of the type of video he’d create. You can check it out here. That’s not easy — it’s not like whipping up 500 words on a topic. You’ve got to write the script, shoot the video, edit it, and upload it. That’s a lot of effort for potentially zero payoff. But because the topic was spot on and video was very, very well put together, I was sold. He went more than an extra mile — maybe as far as an extra 5K — and it paid off. He asked at the right time. Being in the right place at the right time isn’t something that you can control — sometimes it’s just luck. Bryan had some luck in this equation, too. I had the bandwidth to work with a contributor and my boss was totally on board with the project. Sometimes when pitching others, you won’t be quite as lucky (and I’m sure this has happened to Bryan before). So if it’s not a great time at the exact moment you email, but you have the rest of these elements down-pat, chances are the person you’re pitching will ask you to follow up with them in the future. I would have done that with Bryan.So the reason we accepted Bryan’s pitch wasn’t just because of one detail. All of these little nuanced elements came together at once to be one of the best pitches I’ve seen, hands down. Think you can top Bryan’s pitch? Feel free to send us one. Guest Blogging Originally published May 2, 2014 8:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public.BitTorrent, a peer-to-peer file-sharing protocol that’s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. Last week, Thom Yorke, the Radiohead front man who is nearly as well known for his pay-what-you-want pricing experiment as he is for his music, issued an announcement that took the music and technology industries by storm: He would self-distribute a solo album exclusively on BitTorrent.Coincidentally, BitTorrent is enjoying a PR coup while other fringe communities, namely the lurid 4Chan and its geeky distant cousin Reddit, have found themselves tangled in controversy surrounding the distribution of intimate photos stolen from celebrities. While Reddit has been turning on itself, others have been so outraged by 4Chan that they’ve orchestrated elaborate hoaxes in attempt to shudder the site entirely. If appealing to the mainstream factored into either site’s growth plan, it could be time to consider Plan B.No such plan is required for BitTorrent. Thanks to Yorke’s win-the-internet announcement, which threatens to cut the middlemen like iTunes and Spotify out of music distribution while simultaneously positioning BitTorrent’s new Bundle product as a way for artists to profit from their work and connect with fans, the public is seeing the technology company in a very different light. Talk about a turnabout for a brand that was once so associated with illegal file-sharing that it blogged in late 2012, “Does BitTorrent = Piracy?” (Spoiler: The answer it gave was, “No.”)Turning Around BitTorrent’s ReputationAnswering common questions isn’t all BitTorrent was doing to turn around its reputation at the time. According to the company’s Chief Marketing Officer, Jascha Kaykas-Wolff, it wasn’t much later that the company began conversations with Yorke, discussions that eventually led to last Friday’s news. Kaykas-Wolff explained that two years ago this Christmas Eve will mark the anniversary of a conversation over tea in London between BitTorrent’s Chief Content Officer (then VP of Marketing) Matt Mason, Yorke, and his management. The two sides enjoyed what Kaykas-Wolff termed “an ideological match” in that they both felt the internet wasn’t helping artists and fans to connect in the way it should. Yorke and his manager recognized BitTorrent’s potential to distribute recordings directly to fans and not only monetize the transaction, but also give the artist access to everyone who downloaded the files. Eventually, Mason spun up a new product, called BitTorrent Bundle, which Kaykas-Wolff describes as “a record store for the internet generation.” Files can be email-gated or pay-gated. Yorke’s solo effort, Tomorrow’s Modern Boxes, is the first pay-gated torrent.In time, the PR frenzy will subside. It always does. The BitTorrent-Yorke agreement marks a moment that runs much deeper and endures much longer than any news cycle. Simply, BitTorrent has fused its product together with content. “This (partnership) is an absolute form of content marketing. It’s all about supporting the artists and matching it to what the BitTorrent community has said it wants,” said Kaykas-Wolff. And he’s right. The Tomorrow’s Modern Boxes release isn’t entirely unlike a marketing technology company running a popular blog on its own software — it becomes difficult to distinguish the product from the content. And that’s exactly the point.Yet although the BitTorrent partnership is structurally similar to what business-to-business marketers have been doing for a few years, it would have been easy for Mason to have been so blinded by tried-and-true content marketing programs that he could have overlooked the larger opportunity presented by Yorke.When asked about his company’s willingness to “think big,” Kaykas-Wolff responded, “Everyone is following the content model taught by marketing technology vendors. There needs to be room to experiment with different formats, different ideas, and reaching different audiences that you didn’t have access to previously.”So if any marketers are looking to experiment with large, multimedia files in their content mix, I know a popular protocol that’s ideal for distribution. It’s also suddenly a highly trusted brand.Image credit: BitTorrent Originally published Sep 30, 2014 6:00:00 AM, updated February 01 2017 Content Marketing
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.Take pricing objections, for instance. They tend to sound something like this: “I’m not so sure about the price … “Alas, this simple phrase can have one of a plethora of meanings:”I just committed to another project yesterday, so the budget is tight.””I heard you gave Company Inc. a 10% discount. I want one, too!””This is actually less expensive than I expected. Did you remember to account for all the features I want?””Purchases over $100 have to go through my boss, and she’s really busy right now.””I was quoted another number by your colleague a month ago.”How does a seller connect a prospect’s seemingly straightforward phrase with their secret meaning? They don their Sherlock Holmes hats and ask pertinent questions to reveal the buyer’s true feelings. If you’ve ever longed for a what-my-buyer-is-saying to what-they-actually-mean translator, today’s your lucky day. The comic below takes a humorous look at eight common “buyerpspeakerisms” and translates them into plain English. But it’s not all fun and games — take a look at the last panel for an actionable takeaway.Like this graphic? Repost it on your site with the following embed code:Share this Image On Your Site
Topics: When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack — as they have in previous years.What makes this part of the world such a beacon of creative thought?As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”Like many other non-English concepts, lagom defies quick or simple translation. It’s more of a cultural belief than mere letters strung together to signify objects or actions.Download our complete productivity guide here for more tips on improving your productivity at work.But what is it, and how can we use it at work and in life?What Is Lagom?Roughly speaking, lagom is a state of being sufficiently balanced. However, that doesn’t mean everything is equal, as on a leveled seesaw. Instead, lagom means having just the right amount of something for a given situation. The common Swedish proverb, “lagom är bäst” — which roughtly translates to, “the right amount is best” — is similar to the English phrase, “everything in moderation.”Finding lagom takes some practice, especially for those who were not brought up in Nordic countries where lagom is as natural as fjords and icy winters. And yet, it might be the key for businesspeople who are mired in a losing, imbalanced approach of creating products and then searching in vain for users — not to mention, those who simply want to find better work-life balance.The Barrier of Black-and-White ThinkingA barrier to embracing a lagom mindset is the prevalence of binary thinking. Left or right. Yes or no. Certainly, there are times in life when such starkness makes sense; no one would argue, for example, that at a train crossing, you would sit partway on the tracks instead of either stopping or going.But in the business world, effective solutions and answers are rarely black-and-white. Unfortunately, many struggle to see shades of gray when it comes to product development or product-market fit. That sheds some light on why throwing convention out the window sometimes leads to success.“Why can’t I connect travelers with local hosts for a whole new travel experience?” “Why can’t I combine riders with independent drivers via an app for better taxi experiences?” “Why can’t I create a taco shell made with Doritos?”Lagom at WorkDespite some trends toward blended products — lagom in a product context — it isn’t easy to see how to incorporate this concept of varied perspectives into your business. I struggled to see it myself, in fact, until I attended an international hackathon in Ireland.Our team was comprised of eight engineers and two marketers, including myself. The challenge: Come up with a new kind of conference identification badge that people would love.After brainstorming, we dismissed the notion of a traditional paper name tag encased in plastic, instead opting for an electronic one with image and video capabilities. Those who have read Arthur C. Clarke’s 3001: The Final Odyssey might be vaguely reminded of the nanochip inserted into everyone at birth to allow for more seamless introductions. Our suggestion, I’m proud to say, was less invasive — but just as compelling.We hoped that the badge would spur serendipitous moments for conference-goers via an embedded tracking mechanism. Our goal was to make it the centerpiece of a novel, productive conference experience. On that, everyone agreed — but soon, the classic engineer-marketer battle ensued. Sometimes, engineers tend to be product-centric and marketers, well, market-centric. In our scenario, the former focused on the ability to solve our problem using the product, while the latter concentrated on the user experience and costs.It wasn’t until we reached a blended, balanced approach — lagom — that we managed to create the final product that both sides had hoped for.A great product only sells if it satisfies a market that’s willing to pay for the solution. Any product lacking balance is destined for a bumpy and potentially fatal debut. Product-Market Fit Through BalanceNathan Furr and Paul Ahlstrom, co-authors of Nail It then Scale It, hit the proverbial nail on the head when they rhetorically asked:With this question, Furr and Ahlstrom referred to a phenomenon that I’ve seen in over two decades of working with entrepreneurs and corporations: Achieving early product-market fit exponentially increases a startup’s chances for success. Getting there, however, requires finding lagom. Let’s face it: You’ll get feedback on any solution … eventually. But entrepreneurs are often blinded by a passion for a specific solution. Instead of listening to unadulterated feedback, they might peddle products in search of an audience. Watch one episode of “Shark Tank,” and you’ll immediately see why that’s a disastrous approach.A key milestone for me, which was essentially my “aha!” moment, was the realization that striving for product-market balance required exceptional listening ability. The only way to see a situation, or a product, from more than one viewpoint is to listen and accept others’ ideas — then, challenge and question everything they’ve said with curiosity and sincerity.Balance.The only way to do that — the only way to balance your company vision with the needs of your market — is through repeated, meaningful customer conversations. Always Focus on the CustomerCustomers naturally focus on their needs. As an entrepreneur, I realized that instead of guessing at those needs, I could learn what they are through conversations with my audience. Only by actively seeking market insights could I craft my business strategy, make better product decisions, and promote customer loyalty.This epiphany has become the basis of everything I do and teach. By shifting from the “what” to the “why,” I’ve become aware of just how much of our decision-making depends on the internalization of others’ ideas.Most of us would like to believe that we make decisions consciously and individually. But back in the early 2000s, Harvard professors determined that 95% of purchase decisions are made subconsciously, posing quite the challenge to marketers.That’s why better business decision-making requires us to unearth our customers’ innermost thoughts and feelings. Yes, it takes practice just like any skill. Those of us who didn’t grow up in Nordic countries may find the pursuit of lagom — by way of talking to customers, and perhaps even strangers — challenging at first.But doing so springs us from the trap of self-centeredness and facilitates raw, human-to-human connection. That’s where lagom — and true balance — really begins. Don’t forget to share this post! Work Life Balance Originally published Jan 2, 2018 8:00:00 AM, updated January 02 2018
The best times to post on social media are different with every social network and what type of audience you want to engage with. Facebook and Twitter both see high engagement at 9 a.m., whereas one of the best times to post on Instagram is 5 p.m.. LinkedIn caters to B2B audiences, with an ideal posting time of 10 a.m. to 12 p.m. Pinterest sees high engagement as late as 4 a.m. With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post. Originally published Nov 11, 2019 6:06:00 PM, updated November 11 2019 Don’t forget to share this post! Best Times to Post on Social Media Social Media Publishing Topics: To start, let’s take a look at the U.S. About half of the country’s population is in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total U.S population.Given that sizable share, if you’re targeting a U.S. audience, try alternating posting times in Eastern and Central Time Zones — we’ll get into those specific times in a bit.If you’re targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they’re using. That kind of data is available through studies like Smart Insights’ Global Social Media Research Summary, or We Are Social’s annual Digital Global Overview.1. Best Time to Post on InstagramInstagram is meant for use on mobile devices. Approximately 60% of its U.S. users use the app daily, though it would appear that many engage with content more during off-work hours than during the workday.On average, the best times to post on Instagram across industries are 1 p.m, and 5 p.m., during lunch and the end of the typical work day, respectively.B2B organizations have the most times of high-clickthrough rates to choose from: 12 to 1 p.m., 5:00 to 6:00 p.m., and even as late as 8 to 9 p.m. when people are winding down for the day.The best day to post on Instagram is Friday.2. Best Time to Post on FacebookPeople log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it’s used depends heavily on the audience.On average, the best time to post across industries is 9 a.m., when people are just starting work and going online for the first time.Facebook sees another increase in clickthrough rates between 11:00 a.m. to 12 p.m., when folks are take their lunch break.The hours of 3:00 PM – 4:00 PM are also promising posting times for B2C, B2B, software, and higher-ed organizations.The best days to post on Facebook are Thursday to Sunday.3. Best Time to Post on TwitterLike Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. How it’s used also depends heavily on audience — but people often treat it like an RSS feed, and something to read during downtimes in their day, like commutes, work breaks, and so on.Good times to tweet average around 8 to 10 a.m., as well as 6 – 9 p.m. — which makes sense, given that it correlates with both morning and evening commutes.B2C companies have the most hours to choose from where they would see heightened clickthrough rates on their content: 8 to 10 a.m., 12 p.m., and then 7 to 9 p.m.If your goal is to maximize retweets and clickthroughs, aim for noon or 5 to 6 p.m.For B2C companies, the best days to tweet are weekends. For B2B companies, the best days to tweet are weekdays. Coincidence? Not really. If you think about it, people shop for business needs when they’re working (weekdays) and personal needs when they’re off work (weekends).4. Best Time to Post on LinkedInRoughly 25% of U.S. adults use LinkedIn, largely for professional purposes, during weekdays and the work hours. It’s used with slightly less frequency than some of the other channels on this list.Aim to post on LinkedIn between 10 a.m. to noon.B2C, media, and higher-ed organizations have the narrowest windows for when to post for maximum performance: 12 p.m., 8 a.m., and 10 a.m. are their best times, respectively.The best day to post on LinkedIn is Wednesday.5. Best Time to Post on PinterestPinterest users skew heavily female, and 29% of users are active on this channel on a regular basis.The best times to post on Pinterest are 8 to 11 p.m. and, interestingly, 2 p.m. to 4:00 a.m. This could indicate some interest in the platform in non-North American time zones, which means global content is all the more important here.Contrasting many of the other channels we’ve listed here, evening commutes tend to be some of the worst times to post to Pinterest. That could be due to the fact that it’s not as “browseable,” with many pins requiring navigation away from the channel.Creating an Effective Posting ScheduleThere you have it, folks. Keep in mind that although each social network sees its engagement and clickthrough rates increase at specific hours and days of the week, how much engagement you get depends on your audience and content you publish for them.Perhaps you’ve established a weekly video series that your audience always expects to see on Friday morning. In this case, don’t listen to the data above — you have an agreement with you followers, and this day and time works just for you.Need more help developing your social media content calendar? Check out this helpful blog post.Happy posting, tweeting, and pinning.Editor’s note: This post was originally published in 2017, but was updated for comprehensiveness in October 2019. Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours to post on each social media channel?Unfortunately, there’s no perfect answer. People browse each social network differently, and businesses may find different days and times work best for them. For example, while Twitter sees tweets perform well at hours like 6 p.m., Pinterest sees certain posts perform well as late at 2 a.m..These aren’t your only (or best) times, though. Good post timing depends on the platform you’re using, as well as on how your target audience interacts with that platform, the regions and corresponding time zones you’re targeting, and your marketing goals (e.g., clickthroughs versus shares).Manage and plan your social media posts with the help of this free calendar template.However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic — from the likes of Buffer and Quintly, just to name a couple — and created a helpful list of ideal posting times based on industry trends across today’s most popular social networks. The industries they analyzed include:B2CB2BSoftwareHealthcareMediaHigher EducationBookmark this post as a go-to set of guidelines, and refer to it next time you need to find the optimal posting times for your business.
Samsung has started teasing the launch of the Galaxy Tab S6 in India. The company posted a “coming soon” teaser on its Samsung India social media accounts, suggesting that the flagship tablet will arrive in the country soon enough. The Galaxy Tab S6 first went official in August touting a Snapdragon 855 SoC along with a new S Pen and an in-display fingerprint sensor, among other things.The Galaxy Tab S6 is a high-end tablet as it brings flagship features that one expects to see in a 2019 tablet. The Galaxy Tab S6 will look to take on the iPad Pro by offering an attractive entertainment device that doubles up as a powerful productivity tablet. The Tab S6 gets a magnetic strip on the metal rear panel that allows you to magnetically attach and charge the S Pen.Get ready to power up your ability to create and work, anywhere. Coming soon. #TabRedefined pic.twitter.com/sOzYEZRZqoSamsung India (@SamsungIndia) October 7, 2019The Tab S6 sports a 10.5-inch Super AMOLED WQXGA display with narrow bezels all around similar to the Tab S4 last year. There is no home button or a side fingerprint sensor this time around as the Tab S6 gets an in-display fingerprint sensor. The tablet gets quad speakers and Dolby Atmos support, but lacks a 3.5mm headphone jack.Galaxy Tab S6 is powered by a 7nm octa-core Snapdragon 855 chipset with up to 8GB of RAM and 256GB of internal storage. It is unclear whether Samsung will launch multiple memory and storage versions of the Tab S6 in India. The tablet houses a 7,040mAh battery, which will deliver around 15 hours of usage as per the company.The S Pen for the Tab S6 comes with Bluetooth LE much like the S Pen on the Galaxy Note 10. It allows you to use the stylus to perform certain actions like taking selfies or controlling media and presentations like a remote. The Tab S6 also comes with a new and improved Samsung DeX. It has included a a dedicated DeX key to the Tab S6 Book Cover Keyboard, allowing you to enable DeX mode with a single tap.Samsung will soon launch the Tab S6 in India, though an exact date is still unknown. There is no word on pricing just yet. The Tab S6 starts at USD 649 (approx Rs 45,000) in the US, so its India pricing could be in the same ballpark.ALSO READ | Samsung Galaxy S9, M30s, The Frame QLED TV and more on offer during Samsung Anniversary Sale