Brian Halligan’s 2010 Marketing Wish List

first_img — blogs, other websites, twitter, facebook, linkedin, etc.  Your domain should turn into a glorified landing page. @bhalligan 1.  The word “campaign” goes away.  My blood curdles every time I hear someone talk about doing a “social media campaign” or “blog campaign.”  Blogs and social media behave like compound interest, so if you treat them like “campaigns,” you lose all the benefits.  Marketers should be permanently creating, optimizing, promoting, converting, & analyzing. your 7.  Twitter stays independent.  love 4.  The PR industry transforms itself.  [Yes, I know some percentage of PR firms have already transformed.  If you are one of the enlightened, I wish you a breakout 2010!] than they were when you first wrote “Crossing The Chasm.”  Shake us up with your brilliance! Free Marketing Webinar: learn everything you need to know about how CEOs can measure marketing efforts, hire the right people, and communicate using social media. Your ideas are more applicable now where the customers are 8.  Steve Jobs announces something/anything in a new, remark-able way that we can all learn from (again).  I am more interested in the innovative marketing practices he uses to announce his new “thing” than I am in the new “thing” itself. A CEO’s Guide to Internet Marketing – with HubSpot CEO Brian Halligan — 5.  Google’s growth flattens as Adwords “efficiency” model finally gets “efficient.”  Bing emerges as a viable competitor to Google.  I 10.  Marketers stop worrying about “social media ROI” and just start doing it.  What’s the ROI of putting your pants on in the morning? My 2010 Marketing Wish List: Download the free webinar 6.  Madison Avenue keeps shrinking and the center of marketing gravity decentralizes to places like California, Boston, etc. wishlist you’d like to share with me? Learn everything any CEO needs to know about internet marketing. What do you think?  Anything on 9.  Geoffrey Moore writes a follow-up to “Crossing The Chasm” for the internet age.  Where are you, Geoffrey?  3.  The concept of a website should get turned on its head.  Companies spend 90% of their “internet” time worrying about what is happening on their website (their domain) when they should be spending 10% of their time there and 90% of their time out 2.  The phrase “marketing automation” goes away until 2012.  99.9% of companies need “marketing transformation” — the last thing they should be doing is “automating” the old rules of marketing into their business and ossifying themselves. Google, but I don’t think it is “healthy” for one company to dominate an industry like they are doing. Originally published Jan 4, 2010 3:22:00 PM, updated July 11 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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