Two Plugins to Track Changes on a WordPress Site

first_imgMy client sent me an email message, saying something wasn’t working correctly on their website. They made some changes, but now the site was acting “wonky.” Their words, not mine. I asked, if they installed any new plugins, modified settings for installed plugins, or if they deleted anything. “I’m not sure what happened,”, my client replied. “I don’t remember what I did. Can you fix it?”If this has happened to you, it can be like a treasure hunt trying to discover what the user changed in WordPress. Without some clues, where do you begin? You want to find out if the user:Changed the themeDeleted the themeMoved a widgetGave access to a new administrative userChanged a menuAnd many more itemsTracking down what users, especially users with administrative access, have changed on a WordPress site can be a challenge without a map. Thankfully, there are a couple plugins that provide you a map that can make your treasure hunt a lot easier.The ARYO Activity Log plugin allows you to quickly find out from your Dashboard what changes have been made to the site, and by whom. The plugin tracks who has created, updated, or deleted posts, pages, custom post types, tags, categories, taxonomies, comments and media. Find out which users have logged in, logged out, and whether the user’s login failed. What I found helpful was discovering if a widget was added or deleted (the source of my client’s issue), or if the widget order was changed.ARYO Activity Log is easy to install, with minimal configuration. It adds another administrative menu choice to your Dashboard, near the top of the menu. There are only two tabs in the settings options. You can set the maximum number of days to keep updates (no more than 30 days is recommended). And by setting up custom notifications, you can be emailed when certain events take place.Stream, which was released late last year, offers similar tracking features and functionality, though with more customization options than ARYO Activity Log. Once its installed, you’ll find a new “Stream” menu choice near the top of the administrative menu where you can track changes made to the site’s pages, posts, media, tags, categories, and comments. In Stream Records, you can filter logged actions by connector, context, action and IP address, making it simple to track down changes. Stream Settings offer you more configuration options, allowing you to restrict who has access to the activity log by role or by user name. Using their Developer API, you can create your own custom connectors. According to their description, Stream won’t pollute your default posts table with records or slow down content querying on your site.Both plugins are free. Note that email notifications in Stream are only available through their premium extensions.Do you think you’ll use ARYO Activity Log or Stream for tracking? Or are you using something else to track changes on your WordPress sites? Share your thoughts in the comments. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…RelatedShare Your Favorite Plugin: Simple HistoryActivity monitoring plugins are essential for troubleshooting a site when something isn’t working correctly. Without a log of what changed on a website, you can feel like you’re on a treasure hunt with no clues. I’ve written about WordPress plugins to track changes in the past and how they can…In “WordPress”Common Plugins I Install on WordPress SitesI’ve chatted with WordPress designers and developers about the standard plugins they install on WordPress sites. You know, the common plugins you install to set up a default WordPress site. After hearing from several friends and colleagues, and sharing my default setup in online forums and chats, I thought it…In “WordPress”Share Your Favorite Plugin: File ManagerWhen you don’t have the FTP credentials or web host credentials for a site, the File Manager plugin allows you to edit, download, delete files in WordPress. Use with caution, it’s a powerful plugin.In “WordPress”last_img read more

Ramaphosa in Sri Lanka to help mediate reconciliation

first_img7 July 2014 South African Deputy President Cyril Ramaphosa arrived in Colombo, Sri Lanka on Monday for his first visit as Special Envoy of the President. President Jacob Zuma appointed Ramaphosa as Special Envoy to Sri Lanka and South Sudan during his State of the Nation address in February, following a request from both countries for assistance in bringing about peace and reconciliation. Despite the official end of the decades-long civil war between the Sri Lankan state and the militant separatist Tamil Tigers in 2009, religious conflict continues to dog the south Asian island nation, against a backdrop of rising ethnic tensions between the largely Buddhist majority Sinhalese and minority Muslims. Senior delegations from the Sri Lankan government and the Tamil National Alliance visited South Africa in February and April respectively. Both delegations met Ramaphosa and invited him to visit Sri Lanka. “We are going to listen to the Sri Lankans,” Ramaphosa said ahead of his visit. “We have already met them a few times in South Africa, but this time around we are going to go to Colombo and meet the government, the president of Sri Lanka and a number of other government ministers.” He is also expected to meet opposition parties and travel to the north, where conflict in that country is at its fiercest. “We will discuss with people in the community. We will also try to help the Sri Lankans with the truth and reconciliation process, their own constitutional reform, and make sure Sri Lanka does indeed become a stable country where they will enjoy human rights.” Ramaphosa is being accompanied by Deputy International Relations Minister Nomaindia Mfeketo. He is expected to return to South Africa on Wednesday. SAnews.gov.za and SAinfo reporterlast_img read more

Breaking News in the Industry: April 4, 2019

first_imgFeds investigating fatal shooting of suspected shoplifterFederal atuhorities have launched an investigation into possible civil rights violations by a Deptford, New Jersey, police officer who fatally shot a suspected shoplifter who they allege aggressively drove toward him as she attempted to flee. The review comes nearly five months after a grand jury in Gloucester County declined to recommend charges against Sgt. Kevin Clements in the death of LaShanda Anderson in the June 9 confrontation outside the Marshalls store at Deptford Crossing.In a March 15 letter to the lawyers representing Anderson’s family in a potential civil suit, Paul D. Colangelo, first assistant county prosecutor, advised that “the Federal Government is reviewing my office’s investigation to determine if Sgt. Clements committed any civil rights violations in his use of deadly force that resulted in Ms. Anderson’s death.” County Prosecutor Charles Fiore and federal authorities declined comment on the letter and documents obtained by The Inquirer under the state’s Open Public Records Act.The letter was in response to a request seeking the prosecutor’s complete investigative file into the case, which Fiore denied. Clements fired, striking Anderson, 36, of Philadelphia in the left side of her head and arm, authorities said. She died at the scene. Two alleged accomplices in the $3,400 shoplifting spree were eventually taken into custody. [Source: The Inquirer]- Sponsor – Shoplift arrest uncovers 8 warrants in 4 countiesIt was a “see something, say something” moment for some Roseville, California, retail employees that led to the arrest of a man with eight warrants out in four counties. On Tuesday morning, Roseville police say employees saw a man, later identified as David Franklin Tietjen, apparently casing some items at a store. Another man, Nathan Mark Gallagher, was seen circling outside in a car.When officers arrived, Gallagher took off. But he eventually pulled over and officers found over $2,000 worth of stolen items in his car. Gallagher, as officers also found he had 8 warrants for his arrest from 4 counties. Tietjen also led officers on a short foot chase but was also soon arrested. Both men have been booked into jail facing charges of organized retail crime.   [Source: CBS13 Sacramento]Shoplifting trio have their ‘case filed’The cases of three people arrested for shoplifting at the Kohl’s store at Rhode Island Mall on March 9 have been filed for one year. Richard Irvin, 28; Tristan Irvin, 25; and Alisha Leonard, 30, all pleaded no contest to various misdemeanor charges stemming from their theft of more than $500 in merchandise from the store.Third Division District Court Judge Joseph Ippolito Jr. handed down the ruling on March 21 for each charge of conspiracy and removal of an anti-theft device against Richard Irvin, of Hyde Park, MA, imposed a no-trespass order, and ordered Irvin to pay $186.75 in court costs. In a separate court hearing on March 11, Ippolito filed charges of shoplifting and conspiracy against Tristan Irvin, of West Warwick, and imposed a no-trespass order and $186.75 in court costs. The third person, Alisha Leonard, also of Warwick, received a similar judgment on March 21. Under Rhode Island state law, the cases can be reinstated if the three are arrested again within the next year, or fail to pay court costs.   [Source: Warwick Post]Felony theft increase ready for House voteA Florida House proposal that would increase a threshold for felony theft charges from $300 to at least $1,000 passed its final committee Wednesday, preparing it to go to the House floor for a vote.  Efforts to raise the threshold amount for the first time since 1986 have stalled in the Legislature in the past. This year’s proposal (HB 589) has steadily moved forward in the House, as criminal-justice reform advocates say there is momentum to pass such measures. Yet, past arguments against the proposal have re-emerged during this year’s Session, as demonstrated during a House Judiciary Committee debate Wednesday.The Florida Retail Federation, whose members include Target, Walmart and Walgreens, opposes easing retail theft sanctions. James Miller, a spokesman for the organization, said his group’s focus is “specifically on strengthening punishment for organized retail crime and the repeat offender.” Under the bill, someone who steals retail property that is valued at $300 or more could still be charged with a third-degree felony if the offender coordinated with other people to commit the crime or if the offenders stole another item from a different store within a 48-hour period.   [Source: FLAPOL]Traveling group charged with ORCOn March 16, at about 6:52 p.m., police were dispatched to a report of theft at a Michael Kors outlet in North Bend, according to Snoqualmie police in Washington state.. The officer took a report, and after viewing high quality video, took still photos from the footage of the suspects to reference later on. The officer, while driving by another store, located the four suspects, three females and one male, and observed them speaking with each other through the clear windows of another business. He witnessed the suspects split up inside the store, a common practice in organized thefts, authorities said.The officer waited outside the storefront. Two of the three females exited the store and were detained. Back-up officers arrived and the lead officer entered the store, taking the male suspect into custody for theft. The final female suspect was also detained. Among the items stolen were apparel, shoes, purses and sunglasses taken from the Nike store, Coach, Michael Kors, Under Armour, Cutter & Buck, Eddie Bauer locations in the Premium Outlet Mall. The four suspects have long criminal histories that include prior theft charges, possession of stolen property, residential burglary, forgery and ID theft. The investigation remains open and the charges have been referred to the King County Prosecutor’s Office.   [Source: Valley Record]Rumpus with shoplifters ends in 2 arrestsPolice in University Heights, Ohio, were called to Macy’s, where loss prevention associates were engaged in a struggle with a man, 19. The man was subsequently subdued and arrested on a charge of grand theft. Also with man was a girl, 17.  She was charged with theft and robbery. The names of the subjects were not released.   [Source: Cleveland.com] Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

LP Executives’ Family Members Tour Historic Bluffton, SC, at LPM Annual Meeting

first_imgWhile loss prevention retail and vendor executives were engaged in business meetings at the annual LP Magazine, LP Foundation, and RILA Asset Protection Leaders Council three-day event, sixteen family and guests of attendees were treated to a tour of nearby historic Bluffton, SC, sponsored by CAP Index and Zellman.The tour started with an hour-long boat ride down the May River through the unique South Carolina marshes with miles of oyster beds that wrap around the Bluffton area. Accompanied by beautiful sunshine, light breeze, and “refreshing” boat spray, the participants were welcomed by a resident dolphin, many egrets, and a hunting eagle.The May River cruise included educational facts provided by the boat captain about the flat, low country shoreline, including that there is a 10-foot tidal range that provides a lengthy oyster spawning season, natural oyster reefs grow in clusters versus individually, and why the oyster season takes place during the “R” months. The SC marshland ecosystem makes a perfect habitat for naturally growing abundant clusters of meaty, briny oysters.- Sponsor – The first stop was at the Bluffton Oyster Company—one of the last remaining companies harvesting naturally grown oysters—where their team of up to 27 pickers and shuckers process not only oysters, but also crab and shrimp.Church of the Cross, Bluffton, SCThe tour continued to historic Bluffton, a small Southern town classically decorated by tangled Spanish moss draping from century-old live oak trees and ferns hanging over wrap-around covered porches. The first stop in Bluffton was the Church of the Cross, a historic town landmark built in 1857. The participants then split into smaller groups to explore shops, art boutiques, farmer’s market booths, and chose a perfect spot for a leisurely lunch. All who went on the tour helped support the local economy by purchasing one or more treasured items from the local shops and vendors. Last, but certainly not least, all met new friends and enjoyed the camaraderie of the fun group of men and women.“I want to express how much I enjoyed this year’s family tour,” said Maureen Arigi, wife of Kroger executive Tom Arigi. “It is always great to see new and fun places and learn a bit about the local attractions. Even more important, I appreciate that family is included in the LPM annual meeting. Being part of the meeting allows me to meet with all the friends and business leaders Tom has worked with over the years. I know planning an event like the LPM annual meeting is no easy task. I appreciate those who worked so hard to make it a success!”John Vece, husband of Protos Security executive Kris Vece, said, “The family tour was a great way to meet and greet with other LP spouses. Together we took a boat tour from Hilton Head Island up to old town Bluffton, where we learned about local oyster harvesting, shopped, and enjoyed a nice lunch. It was a perfect day! Thank you for including me.” Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

Combining McAfee ePO with vPro PowerShell Module

first_imgWhat if you needed to isolate a client due to a security threat event reported within McAfee ePO console?One approach is to utilize the System Defense capabilities of the Intel vPro technology.   A cmdlet within the Intel vPro PowerShell Module can enable the base System Defense filter, view the current System Defense statement, or clear all System Defense filters.Combining that capability with an Auto Response within McAfee ePO is demonstrated and explained in more detail here – https://community.mcafee.com/docs/DOC-4063last_img read more

Signs of ancient cells and proteins found in dinosaur fossils

first_imgThe cupboards of the Natural History Museum in London hold spectacular dinosaur fossils, from 10-centimeter, serrated Tyrannosaurus rex teeth to a 4-meter-long hadrosaur tail. Now, researchers are reporting another spectacular find, buried in eight nondescript fossils from the same collection: what appear to be ancient red blood cells and fibers of ancient protein.Using new methods to peer deep inside fossils, the study in this week’s issue of Nature Communications backs up previous, controversial reports of such structures in dinosaur bones. It also suggests that soft tissue preservation may be more common than anyone had guessed. “It’s encouraging,” especially because the proteins were found in what appear to be the most unremarkable, ordinary bones, says Matthew Collins, an archaeologist and biochemist at the University of York in the United Kingdom. But he and others caution that the team hasn’t proven beyond doubt that the structures do contain ancient proteins.As early as the 1970s, researchers captured images of what looked like cellular structures inside dinosaur fossils. But did the structures contain actual tissue? Proteins commonly decay hundreds to thousands of years after an organism dies, but in rare cases they have been known to survive up to 3 million years. In a series of studies beginning a decade ago, a team led by North Carolina State University paleontologist Mary Schweitzer reported that they had extracted what appeared to be collagen, the most abundant protein in bone, from a 68-million-year-old T. rex fossil. They sequenced fragments of the protein and concluded that it closely matched that of birds, dinosaurs’ living descendants (see here and here). But other teams haven’t been able to replicate the work, and others suggested that the collagen could be contamination.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)The new study, led by materials scientist Sergio Bertazzo and paleontologist Susannah Maidment, both of Imperial College London, has a different strategy for hunting down ancient proteins. Bertazzo, an expert on how living bones incorporate minerals, uses a tool called a focused ion beam to slice through samples, leaving pristine surfaces that are ideal for high-resolution imaging studies. He teamed up with Maidment to apply the technique to eight chunks of dinosaur toe, rib, hip, leg, and claw.What they found shocked them. Imaging the fresh-cut surfaces with scanning and transmission electron microscopes, “we didn’t see bone crystallites” as expected, Maidment says. “What we saw instead was soft tissue. It was completely unexpected. My initial response was these results are not real.”The U.K. team tested more fossils and ran microscopic samples from what appear to be collagen fibers through a mass spectrometer to get the weight of the component molecules. The weights came back as identical to those of the three most common amino acids in collagen, the team reports.But outsiders, including Schweitzer, say that the weights aren’t conclusive proof that the molecules being analyzed are amino acids, or that they came from a dinosaur rather than a contaminant. A different type of mass spectrometer that can provide the sequence of the amino acids in a protein fragment would strongly suggest the existence of collagen and replicate the earlier work, Collins says. Maidment says the team hopes to do such studies soon. If they succeed, the work may spur additional efforts to isolate dinosaur proteins and understand how they differed from those of their modern relatives.last_img read more

Facebook Places Launches, Allows Businesses to “Check In”

first_img and other location-based social networks, but also to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places.  We have Facebook, similar to on this blog in the past. However, this trend just got a lot more interesting for marketers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack talked many times about the adoption and marketing implications of location-based social networks HTML5 mobile site Foursquare Facebook Business Pages has delivered a major blow to not only to as well as their Originally published Aug 19, 2010 10:05:00 AM, updated October 20 2016 users to check in to offline locations similar to other location-bastion social networks. The Places feature is available in Facebook’s Facebook Places allowscenter_img Marketing Takeaway Facebook Places isn’t an attack on Foursquare, it is a direct attack on Google and Yelp. Facebook realizes that as retail business shift marketing dollars online, a huge opportunity exists. iPhone application Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places. Once Facebook Places is available to you, add the location to your business. Once that location page is created, you will then have the option to “claim” it as the page for your business. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now. Topics: Do you plan to use Facebook Places? Although the feature is now available in the newest version of the Facebook iPhone app, the company says it is still rolling out the feature and is not yet available to all users.  Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Additionally, it doesn’t seem like Facebook is out to “kill” other location-based networks. It will allow Foursquare and other major location-based social networks to push location information into Places so that a user can use Foursquare to check in on both Foursquare and Facebook Places. If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. Some of the initial developers using Facebook Places are social game developers like Booyah, who plan to create new social games based on location. Facebook .  One change in Facebook Places is that instead of showing people who have checked in nearby, the application will display people near you that Facebook has determined to have relevancy to you.last_img read more

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

first_img Whether the notion of the “long tail” resonates with you or this idea of “blue ocean” keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do.  Focusing less on the most common or obvious keywords and more on carving out your own unique set terms will likely result in faster and better results. keyword research It occurred to me that applying the essence of their theory to your or In Kim and Mauborgne’s metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy.  A blue ocean represents new industries where opportunity is abundant and competition is non-existent; picture the clear, blue ocean water. “business consulting” “consultants” “consulting” A few years ago we posted an I created a spreadsheet (represented above) of about 1500 keywords that we track (presuming they are all reasonably relevant).  Then, based on the intensity of competition for each keyword, I applied a gradient with blue being applied to those keywords with little or no competition and red being applied to those with steep competition.  The result is a pretty cool visual representation of which keywords would likely deliver the quickest and most qualified results. .  They are easy to identify and they are attractive because lots and lots of people tend to search for them.  To actually generate organic traffic from them, however, is incredibly difficult, if not impossible, for most companies; there is just way too much competition. Typically, these “red ocean” keywords are also very expensive if you were to consider buying them as part of a paid search campaign.  As it turns out, these popular search terms are also rather vague and are less likely to send high quality traffic your way.  In general, Kim and Mauborgne would recommend against spending any time competing for those terms on the right. , Keyword Research strategy could open up a sea, if you will, of opportunity. Keywords farthest to the right represent those that are common or most obvious.  For a consulting company, examples might be by W. Chan Kim and Renee Mauborgne.  Essentially, the book encourages entrepreneurs to think differently about their business plans.  Instead of entering an existing industry and fighting for market share, create a brand new industry.  Instead of working hard to beat the competition, eliminate it.  Blue Ocean Keywords Topics: Red Ocean Keywords Keywords on the left, on the other hand, represent creative, outside-the-box keywords that differentiate a product or service from the masses.  Using the same fictional consulting company as above, examples of “blue ocean” keywords might be “small business IT consulting”, “small business network implementation” or “IT consulting company Cambridge, MA”.  These types of “long tail” terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site.  There are also far fewer sharks in the water.  That “blue ocean” on the left – and even in the middle- is where the greatest opportunity lives and the list is endless.  What you see in the image above is just an illustration to make a point.  Blue ocean keywords are innumerable, all you need to do to take advantage of this opportunity it create the content.  Publishing often and writing relevant content will result in increased (and qualified) traffic form search engines.  And, if you are just getting started and you are considering jumpstarting your efforts with a paid search campaign, blue ocean keywords are usually far less expensive. article inspired by the book “Blue Ocean Strategy” Originally published Oct 27, 2010 8:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Gary Vaynerchuk on “Context Marketing”

first_img The Thank You Economy Originally published Apr 14, 2011 8:00:00 PM, updated July 11 2013 Inbound Marketing Gary tells us that one of the biggest differences between How To” book because his other venture, The Daily Grape, was taking up so much of his time. Regardless, The Thank You Economy would have an incredible impact.  Crush It is that ” You can watch the full interview below. The Thank You Economy The Thank You Economy One of the reasons that Gary waited so long to publish was so successful? was because he didn’t feel that the world’s communication infrastructure ready. It wasn’t until this year that he felt Gary tells us that he had much less time to market The Rise to the Top. Gary Vaynerchuk is the definition of hustler. He is the founder of Wine Library TV, The Daily Grape, and author of The Thank You Economy This blog post is based off of David Garland’s interview with Gary Vaynerchuk on his HubSpot sponsored web series ” Use Data to Back Up Your Claimscenter_img Crush It Topics: At the start of his interview, he tells us that the majority of the complaints he got about his book was that they wish it was more of a ” The Thank You Economy . Even though Gary has lead an extremely interesting life, his audience is still more interested in how he can help them than Gary’s general opinions about how the business economy is evolving. These complainers seem to be saying, “okay we agree, but how can we benefit.” Don’t just state your opinion about a specific topic, but share how your audience can get value from your insights. They will thank you for it!  . The interview was incredibly entertaining and as like most of David’s interviews there are a number of great takeaways for internet marketers. The Thank You Economy and Now, we have reached a point with social media where every interaction you have with someone can have a huge impact on your business. People have become excellent at researching solutions to their problems, so it’s no longer about the hard sell. Real engagement will lead to real relationships, which will eventually lead to real commerce.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Crush It and most recently Build Relationships with Your Fans The Thank You Economy Create Content that Solves a Problem Crush It saw just as much success as his first book. What do you think are some of the reasons backs up his statements with numbers, data and case studies, where as was more of just a “rant.” Instead of just saying “Here’s how it is. Take it or leave it.” Gary backs up his theories with evidence and his readers are more easily convinced because of this.  thanlast_img read more