SCC to host how-to event on photographing the solar eclipse on July 13

first_imgWith a little over two months to go before the solar eclipse, Southwestern Community College is gearing up for the once-in-a-lifetime event by hosting a presentation by photographer Johnny Horne at 7 p.m. on Thursday, July 13, in Myers Auditorium on SCC’s Jackson Campus.This presentation will be a how-to on photographing the solar eclipse, which will occur on Aug. 21.“We are very excited to have Johnny Horne give this presentation,” said Lynda Parlett, SCC’s executive director of institutional development. “This a great opportunity to learn about capturing a photograph of the solar eclipse to share with future generations.”The session will also include information for budding and amateur photographers who wish to take pictures of planets, stars and astronomical events.Horne served as a staff photographer for the Fayetteville Observer for 44 years and is a contributing editor for “Sky and Telescope” magazine.He has also served on the technical support staff for “Sky and Telescope” total solar eclipse expeditions to Mexico, Africa and the Caribbean.In 1986 Horne photographed Halley’s Comet from the Australian Outback, and his astronomical photographs have appeared in magazines and newspapers worldwide.last_img read more

Six Reasons Not to Hate Epcot’s “Guardians of the Galaxy — Awesome Mix Tape Live!”

first_imgShare This!According to legend, as Walt Disney was lying on his deathbed, he stared at the ceiling tiles and mapped out his vision for Walt Disney World’s EPCOT, a forward-thinking community where people from all nations could gather together, share their culture and technological innovations, and enjoy classic pop songs performed by comic book characters. Okay, we’re pretty sure that last part wasn’t part of Walt’s original “Florida Project” plans, but that hasn’t stopped the modern-day Disney company from dropping Guardians of the Galaxy – Awesome Mix Tape Live! into Epcot’s American Gardens Theater to entertain the summer crowds.This is far from the first time that World Showcase’s premier amphitheater has tried to beat the heat with vintage tunes; the Sounds Like Summer cover band concert series ran there for several years before being canceled in 2017. But this time around, Epcot’s entertainment team has cut out the middlemen by building their own classic rock group, and fronting it with two fan-favorite Marvel heroes: Peter “Star-Lord” Quill, and Gamora. The show’s paper-thin premise is that a Xandarian Chamber Orchestra has been sent to Epcot as cultural outreach ambassadors. Star-Lord soon arrives with a sword-swinging Gamora in tow to teach them how to play retro hits from his home planet Earth, instead of their usual atonal alien intonations.Epcot’s new ‘Guardians of the Galaxy — Awesome Mix Tape Live!’ show may be the surprise sleeper hit of the summer.Despite their box office popularity, the Guardians of the Galaxy seem to be developing a history of making Disney diehards hyperventilate. The conversion of Disney California Adventure’s Twilight Zone Tower of Terror into Guardians of the Galaxy – Mission: Breakout! was bemoaned by many… at least until the reimagined ride reopened, and quickly rose to the top of Disneyland Resort’s guest satisfaction surveys. Similarly, when Guardians of the Galaxy: Awesome Mix Tape Live was first announced, you could practically hear the eye-rolling from old-school EPCOT admirers, who predicted the show would be the worst shoehorning of an intellectual property into World Showcase since 1994’s Magical World of Barbie.Well, get ready for a twist more shocking than the end of Infinity War, because it turns out that the Guardians of the Galaxy know how to throw a pretty great party. The thematic justification for the venue is vaporous at best, but taken on its own terms, Awesome Mix Tape Live turned out to be far more entertaining than anyone could have predicted. We’re not saying anyone should skip their Soarin’ FastPass just to see it, but if you aren’t on a tight touring plan, it’s worth stopping in for a performance while in the back half of World Showcase.Rocket Raccoon doesn’t appear on stage during Awesome Mix Tape Live!, but you might spot him in the sound booth.Here are six reasons why Guardians of the Galaxy Awesome Mix Tape Live is unexpectedly non-awful:1. The SetlistWisely, this show is all about the songs, and the selections include the cream of the crop from both Guardians of the Galaxy movie soundtracks. It kicks off with Blue Suede’s Hooked on a Feeling, whose iconic “Ooga-Chaka” intro is indelibly linked to the first film’s trailer; we were disappointed when the tune wasn’t picked as one of the random options in the Mission: Breakout ride, so it’s great to hear it here. That’s followed by Redbone’s “Come and Get Your Love,” Pat Benatar’s “Hit Me With Your Best Shot,” and Queen’s “Don’t Stop Me Now,” with “I Want You Back” by the Jackson 5 capping off the twenty-minute set. Every song is a certified crowd-pleaser, and there are no down-tempo numbers to sap the show’s momentum.2. The MusiciansDisney probably could have gotten away with a glorified meet-and-greet using pre-recorded music (like the Guardians of the Galaxy dance party in DCA), but instead they went all out with a six-piece live band, consisting of a keyboard player, drummer, bass and lead guitarists, and a pair of horn players. That’s more instrumentalists than some Broadway touring companies employ these days. Better yet, this band really rocks, and their energy elevates what could easily have otherwise been cosplay karaoke. Kudos also go to the sound crew, who give the mix just enough bass to make you want to bang your head, without blowing out the vocals.3. The SingersThose vocals are delivered by a lead male vocalist with silvery cybernetic makeup; he’s backed up by a pair of purple females who do the heavy lifting by harmonizing, and occasionally take the spotlight. There are two rotating casts, and their vocal talents range for “pretty good for a theme park” to “why aren’t you famous yet?” In fact, actress Michelle Knight was in the Broadway cast of Jersey Boys, and starred off Broadway in Disenchanted. Legends like Michael Jackson and Freddie Mercury are hard acts to follow, but this cast has the professional pipes to do their songs justice.4. The Production ValuesFor a short-term production, Disney apparently invested a surprising amount of money, starting with the wall of supersized LED screens behind the stage, which display adorable new animations of Baby Groot. Then there’s the pyrotechnics, which range from blasts of fog and fire to spinning sparklers and roman candles. And don’t overlook the movie-quality costumes and makeup for the cast and crew. Awesome Mix Tape Live has been dismissed by some as nothing but a quick cash grab, but the superior stagecraft suggests otherwise.5. The ActorsStar-Lord and Gamora don’t sing during the show, and they don’t do stunts, though Gamora gets in some martial arts acrobatics during a girl-power moment. But they do bind the production together with their between-song banter, and these performers do a fine job embodying their character’s cinematic personas. The actors playing Peter Quill have to work particularly hard, since their hairpieces are fairly hilarious – though vastly improved over the wigs used at previous meet and greets – but these guys manage to pull off Chris Pratt’s charming schmuck shtick to a T. And if you were a fan of Universal Orlando’s Halloween Horror Nights, you may recognize P.J. Gajda from his years playing Bill S. Preston in Bill & Ted’s Excellent Halloween Adventure.6. The WritingSpeaking of Bill & Ted, you might detect an echo of their banter in the back-and-forth between Star-Lord and cohorts. That’s because new Guardians show was written and directed by J. Michael Roddy, who was a writer for Universal’s parody show during the late 1990s. This show’s style will also seem familiar if you’ve had the good fortune to sail on a Disney Cruise with a Marvel or Star Wars day at sea, since Roddy has helmed the theatrical productions for those as well. Sure, the storyline isn’t exactly Shakespeare, but the dialogue does a credible job of capturing the characters’ voices without becoming inaccessible to viewers unfamiliar with the franchise. And Star-Lord manages to land a couple pop-culture punchlines that made us laugh out loud.Guardians of the Galaxy – Awesome Mix Tape Live is currently being performed five times each day, and is scheduled to run through August 19. The first show of the day at 1:30 p.m. is the least crowded, followed by the last at 8 p.m. Seats in the front are shaded from the elements, but benches further back give a better view of the screens and stage effects.If you can’t see the show in person, we recorded a livestream of a recent performance that you can replay of below:Finally, if you’re still not convinced that the Guardians of the Galaxy belong in Epcot, our advice is to start getting used to it. Because as you can tell from this photo of their roller coaster’s massive new show building (as seen from the parking lot), you’re going to be seeing a lot more of them in the future.Epcot’s Guardians of the Galaxy roller coaster (some assembly required).last_img read more

How Not to Use Apache Hadoop

first_imgRelated Posts Sometimes best practices and practical tips can obscure mistakes that you should avoid. Sometimes what you really need is a list of worst practices.Iwona Bialynicka-Birula has written a post organizing things not to do in Apache Hadoop into three categories: efficiency, scalability and reliability.Bialynicka-Birula writes:The problem with Hadoop is that it is relatively easy to get started using it without an in-depth knowledge of what gives it its powers and without this, you are more likely than not to design your solution in a way which takes all of those powers away. So let’s take a look at the few key features of Hadoop and what not to do to keep them. Why You Love Online Quizzes Tags:#Big Data#hack See also:HBase Dos and Don’tsMongoDB Gotchas for the Unaware User. klint finley 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? Growing Phone Scams: 5 Tips To Avoidlast_img read more

Getting To Know The MutationObserver API

first_imgSee live demo →After you start the observer, try using CTRL-B and CTRL-I to format the editable text. You’ll notice this works much more effectively than the previous characterData example. In this case, the broken up child nodes don’t affect the observer because we’re observing all nodes inside the targeted node, instead of a single text node.Recording Old ValuesOften when observing for changes to the DOM, you’ll want to take note of the old values and possibly store them or use them elsewhere. This can be done using a few different properties in the options object.attributeOldValueFirst, let’s try logging out the old attribute value after it’s changed. Here’s how my options will look along with my callback:options = { attributes: true, attributeOldValue: true}function mCallback (mutations) { for (let mutation of mutations) { if (mutation.type === ‘attributes’) { // Do something here… } }} function mCallback(mutations) { for (let mutation of mutations) { if (mutation.type === ‘characterData’) { // Do something here… } }}Notice again the type being looked for in the callback function is characterData.See live demo →In this example, I’m looking for changes to a specific text node, which I target via element.childNodes[0]. This is a little hacky but it will do for this example. The text is user-editable via the contenteditable attribute on a paragraph element.Challenges When Observing For Character Data ChangesIf you’ve fiddled around with contenteditable, then you might be aware that there are keyboard shortcuts that allow for rich text editing. For example, CTRL-B makes text bold, CTRL-I makes text italic, and so forth. This will break up the text node into multiple text nodes, so you’ll notice the MutationObserver will stop responding unless you edit the text that’s still considered part of the original node.I should also point out that if you delete all the text, the MutationObserver will no longer trigger the callback. I’m assuming this happens because once the text node disappears, the target element is no longer in existence. To combat this, my demo stops observing when the text is removed, although things do get a little sticky when you use rich text shortcuts.But don’t worry, later in this article, I’ll discuss a better way to use the characterData option without having to deal with as many of these quirks.Observing For Changes To Specified AttributesEarlier I showed you how to observe for changes to attributes on a specified element. In that case, although the demo triggers a class name change, I could have changed any attribute on the specified element. But what if I want to observe changes to one or more specific attributes while ignoring the others?I can do that using the optional attributeFilter property in the option object. Here’s an example:let options = { attributes: true, attributeFilter: [‘hidden’, ‘contenteditable’, ‘data-par’] }, observer = new MutationObserver(mCallback);function mCallback (mutations) { for (let mutation of mutations) { if (mutation.type === ‘attributes’) { // Do something here… } }}As shown above, the attributeFilter property accepts an array of specific attributes that I want to monitor. In this example, the MutationObserver will trigger the callback each time one or more of the hidden, contenteditable, or data-par attributes is modified.See live demo →Again I’m targeting a specific paragraph element. Notice the select drop down that chooses which attribute will be changed. The draggable attribute is the only one that won’t qualify since I didn’t specify that one in my options.Notice in the code that I’m again using the attributeName property of the MutationRecord object to log which attribute was changed. And of course, as with the other demos, the MutationObserver won’t start monitoring for changes until the “start” button is clicked.One other thing I should point out here is that I don’t need to set the attributes value to true in this case; it’s implied due to attributesFilter being set to true. That’s why my options object could look as follows, and it would work the same:let options = { attributeFilter: [‘hidden’, ‘contenteditable’, ‘data-par’]}On the other hand, if I explicitly set attributes to false along with an attributeFilter array, it wouldn’t work because the false value would take precedence and the filter option would be ignored.Observing For Changes To Nodes And Their Sub-TreeSo far when setting up each MutationObserver, I’ve only been dealing with the targeted element itself and, in the case of childList, the element’s immediate children. But there certainly could be a case where I might want to observe for changes to one of the following:An element and all its child elements;One or more attributes on an element and on its child elements;All text nodes inside an element.All of the above can be achieved using the subtree property of the options object.childList With subtreeFirst, let’s look for changes to an element’s child nodes, even if they’re not immediate children. I can alter my options object to look like this:options = { childList: true, subtree: true}Everything else in the code is more or less the same as the previous childList example, along with some extra markup and buttons.See live demo →Here there are two lists, one nested inside the other. When the MutationObserver is started, the callback will trigger for changes to either list. But if I were to change the subtree property back to false (the default when it’s not present), the callback would not execute when the nested list is modified.Attributes With subtreeHere’s another example, this time using subtree with attributes and attributeFilter. This allows me to observe for changes to attributes not only on the target element but also on the attributes of any child elements of the target element:options = { attributes: true, attributeFilter: [‘hidden’, ‘contenteditable’, ‘data-par’], subtree: true} See live demo →Start the observer, then try the add/remove buttons for both lists. The only catch here is that if you hit one of the “stop” buttons, the observer will stop observing for both lists, not just the one it’s targeting.Moving A Node Tree That’s Being ObservedOne last thing I’ll point out is that a MutationObserver will continue to observe for changes to a specified node even after that node has been removed from its parent element.For example, try out the following demo:See live demo →This is another example that uses childList to monitor for changes to the child elements of a target element. Notice the button that disconnects the sub-list, which is the one being observed. Click the “Start…” button, then click the “Move…” button to move the nested list. Even after the list is removed from its parent, the MutationObserver continues to observe for the specified changes. Not a major surprise that this happens, but it’s something to keep in mind.ConclusionThat covers just about all the primary features of the MutationObserver API. I hope this deep dive has been useful for you to get familiar with this standard. As mentioned, browser support is strong and you can read more about this API on MDN’s pages.I’ve put all the demos for this article intoa CodePen collection, should you want to have an easy place to mess around with the demos. (dm, il)From our sponsors: Getting To Know The MutationObserver API Try out the demo →Again, I’ve abbreviated the code for clarity, but the important parts are:The options object is using the attributes property, set to true to tell the MutationObserver that I want to look for changes to the targeted element’s attributes.The mutation type I’m testing for in my loop is attributes, the only one that qualifies in this case.I’m also using the attributeName property of the mutation object, which allows me to find out which attribute was changed.When I trigger the observer, I’m passing in the paragraph element by reference, along with the options.In this example, a button is used to toggle a class name on the targeted HTML element. The callback function in the mutation observer is triggered every time the class is added or removed.Observing For Character Data ChangesAnother change you might want to look for in your app is mutations to character data; that is, changes to a specific text node. This is done by setting the characterData property to true in the options object. Here’s the code:let options = { characterData: true }, observer = new MutationObserver(mCallback); Getting To Know The MutationObserver API Getting To Know The MutationObserver API Louis Lazaris 2019-04-26T13:30:16+02:00 2019-04-26T12:34:22+00:00In complex web apps, DOM changes can be frequent. As a result, there are instances where your app might need to respond to a specific change to the DOM.For some time, the accepted way to look for changes to the DOM was by means of a feature called Mutation Events, which is now deprecated. The W3C-approved replacement for Mutation Events is the MutationObserver API, which is what I’ll be discussing in detail in this article.A number of older articles and references discuss why the old feature was replaced, so I won’t go into detail on that here (besides the fact that I wouldn’t be able to do it justice). The MutationObserver API has near complete browser support, so we can use it safely in most — if not all — projects, should the need arise.Basic Syntax For A MutationObserverA MutationObserver can be used in a number of different ways, which I’ll cover in detail in the rest of this article, but the basic syntax for a MutationObserver looks like this:let observer = new MutationObserver(callback); See live demo →Notice the use of the attributeName and oldValue properties of the MutationRecord object. Try the demo by entering different values in the text field. Notice how the log updates to reflect the previous value that was stored.characterDataOldValueSimilarly, here’s how my options would look if I want to log old character data:options = { characterData: true, subtree: true, characterDataOldValue: true} function callback (mutations) { // do something here}observer.observe(targetNode, observerOptions);The first line creates a new MutationObserver using the MutationObserver() constructor. The argument passed into the constructor is a callback function that will be called on each DOM change that qualifies.The way to determine what qualifies for a particular observer is by means of the final line in the above code. On that line, I’m using the observe() method of the MutationObserver to begin observing. You can compare this to something like addEventListener(). As soon as you attach a listener, the page will ‘listen’ for the specified event. Similarly, when you start observing, the page will begin ‘observing’ for the specified MutationObserver.The observe() method takes two arguments: The target, which should be the node or node tree on which to observe for changes; and an options object, which is a MutationObserverInit object that allows you to define the configuration for the observer.The final key basic feature of a MutationObserver is the disconnect() method. This allows you to stop observing for the specified changes, and it looks like this:observer.disconnect();Options To Configure A MutationObserverAs mentioned, the observe() method of a MutationObserver requires a second argument that specifies the options to describe the MutationObserver. Here’s how the options object would look with all possible property/value pairs included:let options = { childList: true, attributes: true, characterData: false, subtree: false, attributeFilter: [‘one’, ‘two’], attributeOldValue: false, characterDataOldValue: false};When setting up the MutationObserver options, it’s not necessary to include all these lines. I’m including these simply for reference purposes, so you can see what options are available and what types of values they can take. As you can see, all except one are Boolean.In order for a MutationObserver to work, at least one of childList, attributes, or characterData needs to be set to true, otherwise an error will be thrown. The other four properties work in conjunction with one of those three (more on this later).So far I’ve merely glossed over the syntax to give you an overview. The best way to consider how each of these features works is by providing code examples and live demos that incorporate the different options. So that’s what I’ll do for the rest of this article.Observing Changes To Child Elements Using childListThe first and simplest MutationObserver you can initiate is one that looks for child nodes of a specified node (usually an element) to be added or removed. For my example, I’m going to create an unordered list in my HTML, and I want to know whenever a child node is added or removed from this list element.The HTML for the list looks like this: read more

My Customers Don’t Use Twitter, Why Should I? @Pistachio Explains.

first_img Inbound Marketing University Download the free webinar Want to learn more about using Twitter for Marketing and PR? 1) Twitter Page SEO: Twitter for Business consultancy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5) PR Gravity: Lots of journalists use Twitter as a tool to search for people to interview for news stories. Stop pitching; instead, create interesting and informative content. Journalists who need your expertise will find you on their own. Laura has concisely determined five “off-platform benefits” of Twitter, even if you aren’t using it to communicate with leads and customers directly. Webinar: Twitter for Marketing and PR @Pistachio Here are her five points summarized from the above video: about the , co-author of watch her IMU webinar here One of the major questions that she addressed in her presentation was,  ” 3) Content Generation Engine: ” Twitter for Dummies , and creator of a new 4) Word-of-Mouth “Passalong”: In her words, “Just search for Pistachio You don’t need your own Twitter account to collect the content that people are generating. Set up a widget on your website that aggregates tweets about your company, industry, or anything your non-Twitter customers might find interesting. Madonna collects the content her fans create about her and uses it to add fresh content to her website. business benefits of Twitter Use Twitter as a platform to gather consumer research on your product or industry. What are people saying about your company? Recruit research groups or host a live survey using a hashtag! Utilize the viral nature of Twitter and start a campaign that people will talk about on and offline. When Dell gave out coupons on Twitter, Twitter-users passed along the coupons to folks outside of their online networks too.  Laura’s final takeway: .)  You can Twitter applications startup . (Laura is a famous Twitter Queen, founder of the first .” It’s a common word, but Laura dominates the search rankings. By being active on Twitter and having a Twitter handle that is a word people will search for, most likely it will rank well.  . Make sure you’re using Twitter and social media in a way that is unselfish. Serve your community by being helpful. Learn, listen, care, and serve! 2) Research: Originally published Aug 19, 2009 8:46:00 AM, updated October 20 2016 Laura ” Twitter Marketing ” Fitton presented a fantastic webinar for Can you think of any other off-platform benefits of Twitter?  Topics: If my best leads and potential customers aren’t on Twitter, why on earth should I be on Twitter? for tips and tricks to drive inbound marketing using Twitter.last_img read more

Happy National Candy Cane Day, Marketers!

first_img inbound marketing kit special day Your Marketing Takeaways: 2.  Decorating the tree with candy canes became fashionable during the 1850s when a resident of Ohio,  August Imgard, hung them on a Christmas tree to augment his homemade decorations. What type of “sweet” data points can you find in your business? 4. The modern candy cane was invented by Bob McCormack of Atlanta.  He started the curved candy trend sometime in the early 1920’s with handmade versions.  As the original candy cane maker in the United States, Bob’s Candies manufactured about two million each day in 2009. ,  ,  . Inbound Marketing Kit 1. The original candy cane did not have stripes.  Before the red stripe was introduced, a candy cane was simply a white, mint-flavored stick. 3. Some Christians believe the candy cane has a symbolic meaning with the “J” shape representing Jesus’s initial, and the red/white stripes representing Christ’s purity and blood.  Others view the candy as the shape of a shepherd’s hook.  , and a  6. Candy canes are made with sugar, corn syrup, and starch – a super-solid sugar rush.   Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our 7. Candy canes were once considered “medicine”.  The soothing peppermint and sugar combo was used as a pacifier for children. Other flavors – including anise and cinnamon – were used by apothecaries to help soothe and calm their patients (probably the parents of the kids that needed a pacifier).center_img Two billion candy canes, about $214 million worth, were purchased this holiday season by consumers with a sweet tooth.   tweets . YouTube videos Facebook application history Here are some fun facts to help you celebrate the sugary day of December 26.  And, if on this day after Christmas, you are looking for ways to creatively use your leftover candy canes, here’s a video to give you some helpful tips.   Finally, once you have utilized this information for your own marketing efforts, the content will be picked up over and over again by others in your industry, creating the thought leadership every CEO looks for!   Every product has something interesting to say about it. Even an innocuous product like candy canes has its own  Originally published Dec 26, 2009 9:19:00 AM, updated March 21 2013 Using metrics or specific data points such as number sold, revenue generated, introduction of, or timeline/history, any company can create content that will resonate with its customers and prospects. You would be amazed at the number of statistics you can pull together once different angles are considered.  And, some of them can be fun! 5. The mass-produced version of the candy cane made the scene in the 1950s when Bob’s (see #3 above) brother-in-law figured out how to cut, pull, twist and package the confection in a factory setting.    , Twitter  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Brian Halligan’s 2010 Marketing Wish List

first_img — blogs, other websites, twitter, facebook, linkedin, etc.  Your domain should turn into a glorified landing page. @bhalligan 1.  The word “campaign” goes away.  My blood curdles every time I hear someone talk about doing a “social media campaign” or “blog campaign.”  Blogs and social media behave like compound interest, so if you treat them like “campaigns,” you lose all the benefits.  Marketers should be permanently creating, optimizing, promoting, converting, & analyzing. your 7.  Twitter stays independent.  love 4.  The PR industry transforms itself.  [Yes, I know some percentage of PR firms have already transformed.  If you are one of the enlightened, I wish you a breakout 2010!] than they were when you first wrote “Crossing The Chasm.”  Shake us up with your brilliance! Free Marketing Webinar: learn everything you need to know about how CEOs can measure marketing efforts, hire the right people, and communicate using social media. Your ideas are more applicable now where the customers are 8.  Steve Jobs announces something/anything in a new, remark-able way that we can all learn from (again).  I am more interested in the innovative marketing practices he uses to announce his new “thing” than I am in the new “thing” itself. A CEO’s Guide to Internet Marketing – with HubSpot CEO Brian Halligan — 5.  Google’s growth flattens as Adwords “efficiency” model finally gets “efficient.”  Bing emerges as a viable competitor to Google.  I 10.  Marketers stop worrying about “social media ROI” and just start doing it.  What’s the ROI of putting your pants on in the morning? My 2010 Marketing Wish List: Download the free webinar 6.  Madison Avenue keeps shrinking and the center of marketing gravity decentralizes to places like California, Boston, etc. wishlist you’d like to share with me? Learn everything any CEO needs to know about internet marketing. What do you think?  Anything on 9.  Geoffrey Moore writes a follow-up to “Crossing The Chasm” for the internet age.  Where are you, Geoffrey?  3.  The concept of a website should get turned on its head.  Companies spend 90% of their “internet” time worrying about what is happening on their website (their domain) when they should be spending 10% of their time there and 90% of their time out 2.  The phrase “marketing automation” goes away until 2012.  99.9% of companies need “marketing transformation” — the last thing they should be doing is “automating” the old rules of marketing into their business and ossifying themselves. Google, but I don’t think it is “healthy” for one company to dominate an industry like they are doing. Originally published Jan 4, 2010 3:22:00 PM, updated July 11 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Write a Whitepaper That Will Capture Leads

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types Originally published Sep 1, 2010 8:00:00 AM, updated August 26 2017 The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative . Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads.Download our free marketing tool that helps you generate more leads and learn about website visitors.ScopeWhitepapers are usually in-depth reports on a specific topic, like a research paper intended for publication on the Web. Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires several readings to glean the full extent of its information. Readers expect a high degree of expertise backed by solid research that is fully documented by references. It can take weeks or even months to write and polish a good whitepaper.StyleWhitepapers are usually serious in tone and professional in appearance. You can expect your readers to include people who are considering purchasing your products or services, so you want to make sure your whitepapers are written well, edited well and formatted to represent your brand on the same level as your brochures and website. It’s a good idea to enlist the services of a graphic designer to layout your pages, images, fonts and colors for best results. Have at least two experienced writers review your document for grammar, spelling and accuracy. Make sure your management team has reviewed it to avoid possible problems with content or strategy.IntentBlogs are intended for reaching out to the general public, to update them on your ideas and strategies. More often than not, blogs are opinion-based. Usually blogs are informal and often playful. Whitepapers are for capturing leads – it’s all about business. You are providing something truly valuable for your target audience. Good information backed by well-documented research is worth its weight in gold. When someone signs up for your whitepaper on your landing page they are connecting with you and allowing you to connect with them further, i.e. move them further down the sales funnel. They will gladly do this if your whitepaper provides useful information and insight they can’t get elsewhere.So what constitutes a great lead-generating whitepaper? Find a topic that feeds a need . You must know your target market, what do they want to know and what’s already out there? You can explore topics in social media and community sites that generate a lot of comments. If you have expertise in one of those topics, get to work. Put your heart into it . Don’t just patch together a bunch of other peoples’ work. Analyze the data and add value by evaluating options and presenting them to your readers in an easy to understand way. Make it substantial . Cover the ground. Make an outline first, and organize it well into chapters or sections. It’s a good idea to make each section a “bite-sized” chunk, maybe one page with charts or graphics that covers a certain point. Make it authoritative . Do your homework and make sure you mention previous authoritative work on the subject. Your mission isn’t to be the only expert in the field – it’s to be the latest expert with the freshest insights. Create a great landing page . Include a summary and topics to let people know what the whitepaper’s about. Tell them why it’s important to them, and with time and exposure, include some snippets from comments and reviews. Here are some examples of whitepapers on inbound marketing: Inbound Marketing Blueprint for the C-Suite (Kuno Creative) Inbound Marketing Gameplan (PR2020) The 7 Universal Laws Of Pull Marketing (PullnotPush) Internet Marketing Whitepapers (HubSpot) Tell us about some great whitepapers you have downloaded and why you liked them.last_img read more

5 Marketing Lessons from Harry Potter

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Since 1997, the Harry Potter books have been a big part of many of our lives. Whether you were someone who stood in line for hours to be the first to see a new movie or anxiously awaited a book release to find out if Harry Potter would finally defeat Voldemort, you have been a part of the Harry Potter revolution. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Rowling took when writing the books and marketing them.  So as the movie series comes to an end on Friday, think about the marketing lessons that can be learned from Harry Potter. 1. Develop a Strategic Approach When J.K. Rowling first started to write the Harry Potter books , she knew exactly how the characters and story were going to develop.  For years, fans asked her how the story was going to end, if Harry was going to die, if Snape had allegiance to Dumbledore or Voldemort.  She never said a word, but she told the world that she knew the answers.  As a marketer, it is important to develop a strategy.  Create goals, and execute your strategy with those goals in mind.  You will find that you will have more success with a strategic approach from the beginning until the end than you will if you just make it up as you go. 2. Viral Marketing After the phenomenon began, J.K. Rowling did not have to do much promoting. The fans took over and created many viral campaigns on her behalf talking about the excitement they had over upcoming releases.  Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf.  These promotions are more genuine because they come from the source, the fans, instead of the person who makes a profit.  In the same ways, marketers need to utilize inbound marketing to create the same buzz over their product, service or company.  Positive reviews and promotions that come straight from consumers are more valuable than content that comes from the company.  Utilize the different social media tools that are available online to create the hype that you need to be successful. 3. Multi-Channel Approach J.K. Rowling used multiple channels to reach her audience.  She recognized that her audience ranged from young children to adults, and she needed to cater to their interests.  In addition to the books and movies, she created an experience through amusement parks like the Wizarding World of Harry Potter.  She is now entering the social media space by creating Pottermore which will open in October.  The Harry Potter trailers reached millions of viewers on YouTube . Marketers should follow her example by using many channels to get their message out.  Different parts of your audience are more attracted through different means making it necessary to use a healthy mix of promotional tools. 4. Play Off Your Audience’s Personality After a few book releases, J.K. Rowling knew how to reach her audience.  She knew the anticipation of new books or movies, sneak previews and subtle hints made her audience go wild.  In the years to come, she used this knowledge to generate more buzz about anything relating to Harry Potter.  Marketers need to do a lot of research to understand and connect with their audience.  The more knowledge you have, the easier it will be to execute your strategy.  If your audience is attracted by a certain channel, use it.  If your audience is attracted by a certain message, use it.  If your audience is attracted by a certain spokesperson, use them.  Having this knowledge about your audience puts you miles ahead of your competitors. 5. Create a Distinct Brand When you think of Harry Potter a few keywords come to mind.  They could be wizard, lightning bolt scar, Quidditch, or “the boy who lived.”  These characteristics of this book series are recognized by people who aren’t even fans. J.K. Rowling has created a distinct brand for Harry Potter that is comparable to Nike, Apple and Coca-Cola.  Marketers need to follow this lead and create specific and identifiable brands for their company or cause.  What message does your brand have?  What is your brand supposed to symbolize?  How will other people connect with your brand?  What does your brand mean to your audience? Identifying all aspects of your brand is important at the start of any campaign.What other marketing lessons can you think of from the Harry Potter series?Photo Credit: bibicall Marketing Advice Originally published Jul 12, 2011 5:00:00 PM, updated July 28 2017 Topics:last_img read more

What to Do When Facebook Goes Down

first_img Facebook Marketing Topics: Yesterday morning, as many Facebook users worldwide discovered, the site — both its desktop and mobile versions — went down for a while. (Admit it, you were one of those who panicked when this occurred.)Despite the temporary glitch, the social media powerhouse was back up and running not too long after the issue first arose — and thus, a billion people across the globe (including a considerable number of inbound marketers) exhaled a simultaneous sigh of relief.No marketer out there would say they were happy the downtime happened. However, every marketing pro and agency can use the situation to serve as a reminder that when things like this happen, the world doesn’t end — nor are their campaigns ruined.Allow me to elaborate.Options Abound When Facebook Goes DownThink about it: Would Facebook (or Twitter or Pinterest, for that matter) going down for a short period — or even a full day — have that great of a negative impact on your marketing efforts? Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales?Let me state this before I go any further: Yes, Facebook is undoubtedly a huuuge part of marketers’ strategies. When the site goes down, it feels as if your own site goes down. You worry about all of the issues that can come up when Facebook’s not operating as normal, and understandably so.But there’s one big difference between your Facebook page not working and your own website not working — you own and control your website. If your site goes down, you have the power to get it back working properly. And you have the capacity to adjust anything and everything on your site that you want, whenever you want, so you can leverage its capabilities to power your marketing.This, without a doubt, should make you feel pretty reassured of your marketing plans if you’re using your website now to its fullest abilities — like, say, starting a business blog, building landing pages that house amazing offers, and optimizing your site for SEO and lead generation.In other words, I’m here to tell you that there are a number of ways your marketing campaigns can endure social media outages that may feel like a huge punch in the marketing gut. Because while Facebook experiencing tech issues for an extended period may considerably alter your campaign’s progress, when you look at the bigger picture of your efforts — blogging, email, ebooks, whitepapers, infographics, and SlideShares — Facebook stalling for a short while doesn’t have to be the end of the world.How to Refocus Your Marketing EffortsUsing these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Take your blog, for instance.If you’re blogging the right way, you’ve developed a hefty amount of evergreen content and informational posts that will continuing to drive traffic and leads for you from search engines. And if you need a boost immediately, guess what — you can blog right now!Additionally, if you have, say, a brand new infographic you were planning to roll out on the site, you could publish it on another social outlet (they can’t all crash simultaneously … I hope and think). Create a blog post centered around the graphic, use it as an opportunity to promote on some other social networks, and even email it to some of your contacts who you think would find it useful. (Just remember not all of your subscribers are the same, so segment your emails and send content only to those you think would find it useful).It’s Possible to Capitalize on Social Media OutagesWhile it will likely take some hard work by you and your team to adjust your inbound campaign on the fly when things like this happen, just remember a negative can sometimes be turned into a positive.Just take a look at some brands took advantage of the outage — a worldwide issue, and one that many, many people were searching online around the time it happened.As Mashable points out, some companies, such as Gillette, were very quick to take to other social outlets to not only express their own frustrations with the issue, but also to promote themselves in a unique way.#Facebookdown Grab your Venus razor and Embrace your extra “me” time. pic.twitter.com/pUYjLVobBb— Gillette Venus (@GilletteVenus) October 21, 2013While it’s anyone’s guess if this tweet provided a boost to Gillette in some form, keep in mind that playing off these types of situations offers the potential to bolster brand awareness for all kinds of companies and organizations.The bottom line is this: Just know the next time something like Facebook going down occurs again — and this kinda thing will happen from time to time — you’ve got other facets of your marketing efforts that can help you ride out the storm.Do you prepare a “plan B” for your marketing efforts in case crashes like Facebook’s happen? Tell us all about it below!Image credit: Ivan McClellan Originally published Oct 22, 2013 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more