Toyota is set to produce 120 000 Fortunersports utility vehicles and Hilux pick-ups in2008, as well as 100 000 Corolla sedans.(Image: Toyota South Africa)Janine ErasmusSince 2003 Toyota South Africa has transformed itself from a small local vehicle supplier into a major international car and component exporter. In March the company announced that five years spent upgrading its manufacturing plant in Prospecton, Durban, will allow it to produce 220 000 units this year, 147 000 of them to be shipped to Europe and Africa.These exports will account for 60% of South Africa’s total vehicle exports. Including components, the potential value of the exports is some R20-billion, nearly 1% of the country’s gross domestic product.At a ceremony launching new model Corolla sedan exports to Europe and Africa, South African Minister of Transport Jeff Radebe commended Toyota for its commitment to local empowerment, saying that almost half of its total investment had been spent with accredited black economic empowerment companies.Radebe said vehicle exports account for 7% of South Africa’s total exports, and attributed the ongoing success of this sector to the government’s Motor Industry Development Programme.“South African vehicle exports are projected to rise strongly this year,” he said. “And it is a well known fact that our domestic new vehicle sales increased by a record 22% in 2004, followed by a new record of 27% in 2005, making South Africa one of the best performing automobile markets internationally.”Other dignitaries in attendance included King Zwelithini of the Zulu nation, Japanese ambassador Akihiko Furuya, eThekwini municipality mayor Obed Mlaba, and the vice chair of Toyota Japan, Katsuhiro Nakagawa.Johan van Zyl, president and CEO of Toyota South Africa, said the Prospecton plant now boasts of cutting-edge manufacturing technologies. “This historic occasion aligns Toyota South Africa closely with a number of other Toyota global production facilities, each with an annual manufacturing capacity of 200 000 to 250 000 vehicles,” Van Zyl said at the ceremony.“Together with component exports the potential value of Toyota’s exports for the year is in the order of R20-billion, a number that is close to 1% of South Africa’s gross domestic product.”Turkey is the first country to receive Toyota Corolla vehicles from the Prospecton plant, while Toyota vehicles manufactured in South Africa will be exported to more than 40 global destinations during 2008.Toyota’s 220K programmeSince its entry into the local market in 1961 Toyota has been one of South Africa’s most popular motor brands. In 2002 the company, with parent company Toyota Motor Corporation (TMC), embarked on a programme to elevate the local manufacturer into a valuable export base that could supply markets in Europe and elsewhere in Africa.At the start of the programme, known as 220K, Toyota SA’s manufacturing capacity was 100 000 vehicles. The upgrade took place in three stages. During the first phase Corollas were exported to Australia. The second phase saw Toyota SA named as a global manufacturing hub for the new Hilux pickup truck (known locally as a bakkie) in the markets of Europe and Africa.The third phase commenced with the announcement that the Corolla sedan was also destined for European and African showroom floors. Both models are produced in South Africa in right- and left-hand drive variants.In order to meet this requirement new facilities and technologies were introduced – a multi-billion rand investment. Said Van Zyl, “This investment was made not only to increase annual production volumes to a required 220 000 units but also to ensure that this volume is achieved in accordance with the strictest global quality standards defined by TMC.”Van Zyl praised TMC for its high level of support, saying that it has led to greater efficiency across the supplier network and allowed the Prospecton plant to adopt true “Just in Time” manufacturing principles, cutting down on lead times and stock levels of components.He said that virtually every area of the manufacturing operation has been modernised – the oldest significant manufacturing facility at Prospecton is a mere six years old. Among the newly installed plants are a water-based paint plant, a press shop expansion, a new facility for manufacturing resin components such as dashboard panels and bumpers, and a new stamping plant. In several cases this is technology that has been introduced outside Japan for the first time.“We now have the production facilities and systems in place to produce at the volumes and quality levels that justify our inclusion in the Toyota global production network. Our quality inspection processes are continually audited by TMC for compliance with international quality benchmarks,” said Van Zyl.Investing in peopleAbout 4 000 new job opportunities have been created by the initiative – Toyota employs around 10 000 people in South Africa. In addition, the company has made a substantial investment in training and has spent R300-million on the development of its workforce over the past five years. Of these, 174 people have visited Japan for training in the Toyota Way, a philosophy that is supported by two core values – respect for people, and continuous improvement.And there have been other benefits. Said Van Zyl, “The 220K project has provided an environment that has encouraged 12 new international suppliers to invest in South Africa. Eight are from Japan and four from Europe. Nine have invested in their own right and three are joint ventures with South African companies. The impact of the Toyota South Africa 220K project is far-reaching and substantial.”Useful linksToyota South AfricaDepartment of TransporteThekwini municipalityMotor Industry Development Programme
It’s hard to keep up with the daily web technology trends and announcements, much less try to extrapolate where things will be five or ten years from now. But Timothy Chou, former President of Oracle on-Demand, tries to do just that in an Informationweek’s Optimize magazine by predicting four lessons for the future of enterprise software.1. Keep it Simple. Google is an example of a company that has become great by keeping their focus and providing a service that is simple and easy to use — information search monetized by targeted ads. Chou sees a future of software composed of very many highly-focused services from many vendors delivered on-Demand.Infrastructure costs will continue to plummet. And platforms like Amazon’s EC2 will make it easy for vendors to deploy on-Demand services. The foundation is in place to encourage the growth of thousands of specialized on-Demand services.On-Demand services will be very low-cost and sold at high volume. Traditional software sold in the range of $100/user/month. Software sold as SaaS is now being sold more on the range of $10/user/month — a drop of a factor of ten. Chou thinks that in the not distant future that those costs will drop by yet another factor of ten.For non-business use we’re already seeing costs plummet to nothing. Google Apps offers an introductory business bundle for small companies that is free. Zoho Office offers database applications, documents, and project planning for free or nominal costs.2. Software as a Commodity. The focus of computers has moved from hardware to software over the years. Chou sees another transition where software becomes more of a commodity and the value to consumers will center on information.3. Business software to become more game-like. Games have historically excelled at state-of-the-art graphic presentations and interactivity. On-line global multi-player games are experimenting with new elements of group collaboration. Business software can learn much from game software capabilities in the areas of graphics and collaboration.4. Software will be more service-based than product-based. Increasingly software companies are relying more on service dollars rather than dollars stemming directly from products. From 1996 to 2005 services revenues grew. For example, Sun Microsystems shifted from 0 to 40 percent, and IBM moved from 30 percent to more than 50 percent.
(AP) A formal baby announcement has been posted at Buckingham Palace saying Queen Elizabeth II welcomed the birth of Prince Harry and Meghan’s son, her eighth great-grandchild.A pair of uniformed staff members placed the framed announcement on an easel just inside the palace gates Monday afternoon, observing a long tradition hours after the new prince’s arrival was announced on social media.The ceremonial easel carried an announcement of Prince William and Kate’s third child, Prince Louis, in April 2018. It remained there for about 24 hours.
To learn more about Intel’s presence at Symantec ManageFusion 2009, go to: http://www.intel.com/go/managefusion/ While at Symantec ManageFusion 2009, we had a chance to talk to IT executives and managers from Las Vegas Sands Corporation, Blue Cross Blue Shield and McCormick Spice Company and Lee Bender, senior technical manager from Symantec. In this video, they talk about benefits of Symantec Altiris Client Management Suite v6.5 (and above) with Intel vPro Technology, including power management, remote diagnosis and repair, and fast call for help.
Man and the machine: Guido Bothe with the HammerWhat does the Hindi word “chinkara” have in common with German’s “schnell”? Everything, to 47-year-old German expatriate Guido Bothe.Resident of Alibag and the mastermind of Chinkara Motors, run in partnership with wife Shama, Bothe produces hand-made adventure vehicles. His most famous is,Man and the machine: Guido Bothe with the HammerWhat does the Hindi word “chinkara” have in common with German’s “schnell”? Everything, to 47-year-old German expatriate Guido Bothe.Resident of Alibag and the mastermind of Chinkara Motors, run in partnership with wife Shama, Bothe produces hand-made adventure vehicles. His most famous is modelled after the smallest Asiatic gazelle, “sleek, graceful, nimble and very quick”.The Chinkara 1.8 S Roadster – the S stands for schnell, or “fast” in German – made its debut at the Mumbai Auto Show 2003, receiving much acclaim as India’s first indigenous sports car. The vehicle comes customised and takes three-and-a-half months to complete.Bothe’s most recent creation is the Hammer, which made its first appearance at Delhi’s DefExpo ’06 in February. The vehicle looks like a 1960s Corvette Stingray, with a machine-gun mount on the back and armoured in hand-fitted layers of Kevlar and ceramic. It weighs 1,100 kg and is equipped with a 130 hp engine.Bothe predicts that the Hammer has a “huge” potential market among border patrols, special task forces, forest departments and antipoaching squads. “Like a hammer, you get in, hit your target fast, then get out fast,” he explains.It is not a high turnover business. Bothe and his 11-man team of welders, moulders, mechanics and fitters have custom-built 11 of the Chinkara Roadsters since 2003; it will take at least 50 of them to be sold for the company to even break even on its investment.Each Chinkara Roadster costs between Rs 6 lakh and Rs 7 lakh and Bothe admits his consumer base isn’t large. But he isn’t worried. “Success in numbers is minuscule,” he says, insisting that Chinkara is in business for the long haul to “look at the fun-factor of vehicles”, especially since a growing number of people consider cars as “not just a means of transport”.advertisementShama handles the administrative responsibilities-besides, being an Indian she technically owns the company- while Bothe attends to the workshop, re-engineering and finishing auto parts into the works of his imagination. Since the company’s inception, Chinkara has expanded its product line to include all terrain vehicles (ATVs) and speedboats.In his youth, Bothe had travelled the world, experimenting with extreme sports and at 36, he took a holiday in Maharashtra where he met Shama while sailing with her cousin. “When I went back (to Germany), it was like being in the wrong movie,” he says.”People were white and grey. I had such a good time in India, I decided to move here and stay with the good times.”
41 Blogging Tips (www.chrisg.com) A Simple Marketing Strategy (www.baymard.com)Where Can I Find Keyword Cost for AdWords? (www.startuphustle.com)Top 10 Multivariate and A/B Testing Results from 2007 (www.optimizeandprophesize.com)5 Ways to Ensure Readers Remember You (www.etienneteo.com) Originally published Mar 17, 2008 10:37:00 AM, updated October 01 2019 A little while back we launched Links.HubSpot.com, which is a social news site for Marketing Mavens. There are some great articles over there, and I’m going to start sharing some of the better ones here on the HubSpot Blog. You may want to signup for Links.HubSpot.com, because once you are signed in, the homepage is actually customized based on your voting history, so over time if you sign-in and vote, you should get articles more and more tuned in to your interest. You can also add articles that you like and share them with the rest of the community. It’s still in Beta, and some spam (non-marketing) articles sneak in, but there is some good stuff there now, and often articles you would not have found elsewhere.Here are 5 of my favorite marketing articles from Links.HubSpot.com from this past week. Enjoy! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Except… nobody’s actually searching for that phrase (except you, when you’re checking your keyword rank). You’re not getting any traffic or leads or customers – so who cares that you’re the #1 result? First, you’re optimizing your website for the wrong keywords. “But we sell [insert your esoteric term of choice here]”. Yes, but no one knows what that is and no one’s searching for it. At this point we say, you need to go through a full . They know they need to do this “Internet marketing stuff”. process to identify the best keywords for you business – those that have a high number of monthly searches, are relevant to your business, and are actually within your reach to rank for in the first 10 organic search results on Google. We still call ourselves an inbound marketing system. But we know it requires explanation. We recognize people are looking for an Internet marketing solution and so that’s where we meet our market in the middle. We go to them, understand their problems and needs, and explain how what we do solves their problems. The focus here is changing from yourself to your customers. Because otherwise you’re just standing alone on that soapbox of yours shouting to a nonexistent crowd. keyword research and start blogging generate leads online ” meant? Still, a lot of people say, “inbound market-wha?” It takes some education. But what we did is we took the perspective of our buyer. He knows he needs to and SEO get found in search engines inbound marketing Topics: The second problem is, well, these words we found – the high volume, less difficult, somewhat relevant phrases – aren’t exactly what you sell, that’s not how you would describe what you do. This is a tricky problem. Your customers don’t know they need your product, but you know it solves such-and-such problem that they have. Well, in this case you need to educate your customers on what you do. Six months ago do you think anyone knew what ” to grow his business. She knows she needs to Photo Credit Thomas Hawk Originally published Aug 28, 2008 9:10:00 AM, updated July 08 2013 monitor her company’s web presence There are two problems here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Webinar: Twitter for Marketing and PR Originally published Feb 2, 2009 7:50:00 AM, updated February 01 2017 This post was written by Dan Zarella . 1. LinkedInProbably the most obvious way to identify influential individuals at specific organizations is by searching the trusty social network for business people, LinkedIn. A search for your target business or title on LinkedIn will show you people you may already be connected with, either directly or through your connections. This is a good place to start, since you might be able to leverage your exisiting contacts.The social media playing field is much bigger than LinkedIn, and as a recent HubSpot cartoon mentioned, LinkedIn can be a bit of a walled-garden , discouraging “weak” connections. The two other largest social arenas (Twitter and Facebook) are also ripe for this type of search.2. TwitterOne of my favorite features of Twitter Grader is the search function . You can put in a keyword and see the most influential Twitter users who’ve used that keyword, effectively a list of thought leaders in that niche. But if you’re looking to identify influencers in a business or organization don’t limit yourself to just searching for topical keywords, try brand or company names, or even titles. For instance, if you were looking for the most influential Twitterers inside of Ford, a search for Ford would quickly reveal that Scott Monty is the head of social media at the automobile giant. A similar search for HubSpot would show you those HubSpotters who are on Twitter (and there are a bunch of us).3. Facebook Facebook Grader , a newer HubSpot tool along the same lines as Twitter Grader, can be used in a similar way. Keep in mind that this tool is newer and will only return users who have used the tool to grade their Facebook accounts already, but this tool has the potential to be even more powerful, given the much larger audience on Facebook. One example that does return results already is a search for HubSpot.4. BloggersYou can also use a variety of blog search engines to search for bloggers in your target companies or roles. Good ones to start with are Technorati and Google Blog Search , but there are tons out there and they all return slightly different results, so give some of the others a try. You can also search on bookmarking sites like delicious to see which blogs have been bookmarked the most.5. Niche Social NetworksThere are a ton of smaller, niche networks where professionals in nearly every industry gather. Find the social networks for your vertical and search for your target businesses or roles there. A few examples of this type of site include Toolbox for IT , Lawyrs , Decorati , Reel-Exchange and MediaBistro .Then, Connect with Influencers Once you’ve identified your influencers, use the tools and mechanisms provided by the social site you found them on to connect with them. Send them an invitation to join your network if you found them on LinkedIn. If they’re on Twitter, follow them and start replying to their tweets and ReTweeting their good posts (ReTweeting especially will ingratiate yourself with your targets — people love that). If they write a blog, subscribe to their feed and start commenting on their posts and linking to them from your blog (again, bloggers love getting links, so this is an especially good tactic). Generally speaking, networking and connecting for business purposes in these three ways tends to be accepted.Facebook can be more tricky, so tread with caution here. If it looks like they’re friends with a lot of people, including professional contacts that they might not be actual, social friends with, its probably not going to bother them if you send them a friend request. On the other hand if they don’t have a ton of friends, they’re likely to be using Facebook only to connect with their real-world family and friends, so chances are good that its best to not try to friend them for business purposes. Influencer Marketing Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Episode #39 – May 8th, 2009 Marketing Takeaway Intro How to interact on Twitter: @ Closing @ On next week’s episode (May 15th, 2009), Mailbag will be on HubSpot TV http://itunes.hubspot.tv Originally published May 10, 2009 7:37:00 PM, updated July 04 2013 Boston Globe article: Products that might not be social at first glancemight be able to become social, giving them more inbound marketingpower. Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. Recent The Future of the Boston Globe and Content in General Start your trial now! Miss last week’s episode?: If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google? Boston is the Hub of Inbound Marketing Richie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros system Marketing Tip of the Week Marketing Takeaway Twitter Competing with Google? Scottsdale Police Department Tweets Bank Robber’s Picture on Twitter @ScottsdalePD Marketing Takeaway: Scott Kirsner HubSpot TV Guest: mvolpe Great example of innovation based on your top users as well as using inbound marketing within your product HubSpot Free Trial : Produce more content and in multiple formats to suit all of the audiences you serve. Richie Hawtin launches Twitter app for Traktor Headlines Do Press Releases count as content creation? Remember to subscribe in iTunes: : Promote the content you publish in social media to attract more visitors and links. Make sure you are listen to your most sophisticatedcustomers and understand how they are pushing, adapting and enhancingyour product. Cinema Tech (May 1, 2009) Boston Globe Still Strong Online @scottkirsner Doing it Right Traktor Pro added the functionality into the next release of the product BonusMarketing Takeaway: Boston Globe Journalist New book: Make sure you are listening to your customers to find new product innovations. karenrubin Twitter Plans to Squash Google’s Spider? Innovation Economy HubSpot TV – Ahh Choo! Marketing and Swine Flu Scottsdale PD Tweets Bank Robbers photo: Chris Brogan Newspapers Use Kindle to Boost Subscribers (Length: 27 minutes, 59 seconds.) Fans, Friends & Followers DJing Social Media & Inbound Marketing From PRSA Conference: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What did you expect, pay-per-clue? PPC Originally published Jan 16, 2012 11:00:00 AM, updated October 20 2016 Topics: