Today’s Top LP Jobs

first_imgArea Assset & Profit Protection Mgr, Sears, (IL) This position is available in several locations across the US. Working in partnership with the Zone / Market Manager, Asset & Profit Protection, the incumbent uses data analytics, trend and outlier intelligence to address profit drain opportunities within a limited geographic market within or across format lines. This position executes company programs concerning profit protection, margin improvement, inventory shortage control, internal & external dishonesty detection / detention and safety / hazardous materials / environmental issues… Learn moreSr. Mgr. Region AP, Winn-Dixie, (FL) The Sr. Manager, region asset protection, is responsible for providing oversight in the protection of company assets and executing asset protection programs designed to minimize inventory shrink, workers compensation claims, general liability claims, bad checks and cash losses within an assigned region… Learn moreDistrict AP Manager, Stage Stores, (OH) Overall responsibility for shortage reduction in designated area of responsibility of 20-25 individual store locations. Ensures that shrink reduction is achieved through audits, action plans, training, store visits, and investigations… Learn more- Sponsor – LP Supervisor, Kohl’s, (TX) Work as a team member with Regional Loss Prevention and Store Management to improve internal shortage controls, reduce the opportunity for shrinkage and ensure the safety of customers and associates.  Implement and execute store shortage programs, shortage awareness and compliance to company standards. Coordinate all internal investigations while directing the in store training of all of our corporate programs… Learn more  Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox.  Sign up nowlast_img read more

How Not to Use Apache Hadoop

first_imgRelated Posts Sometimes best practices and practical tips can obscure mistakes that you should avoid. Sometimes what you really need is a list of worst practices.Iwona Bialynicka-Birula has written a post organizing things not to do in Apache Hadoop into three categories: efficiency, scalability and reliability.Bialynicka-Birula writes:The problem with Hadoop is that it is relatively easy to get started using it without an in-depth knowledge of what gives it its powers and without this, you are more likely than not to design your solution in a way which takes all of those powers away. So let’s take a look at the few key features of Hadoop and what not to do to keep them. Why You Love Online Quizzes Tags:#Big Data#hack See also:HBase Dos and Don’tsMongoDB Gotchas for the Unaware User. klint finley 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? Growing Phone Scams: 5 Tips To Avoidlast_img read more

Six Reasons Videos That Aren’t Viral Are Valuable

first_imgThat’s a mistake. Download the free video Of course, the chances of your companycreating a video that reaches 19 million people in three weeks areessentially zero. It’s not going to happen, so don’t bother. Videodoesn’t need to be viral to have an impact on your business. In fact,any robust inbound marketingcontent strategy should include a videocomponent, designed with assumption that none of the videos will “goviral.” Instead, businesses should put time into video for at least sixother reasons: The video was published July 19, and it already has over 15 millions views. Topics: (2) Videos Are Marketing Annuities– Like a blog post, videos are annuitites; once you’ve published yourvideo and it passes its intial burst of traffic, you’ll continue to get traffic and banding value indefinitely. Mostmarketers understand that truly viral videos are almost impossible tocreate — and they use this as a reason to abandon video altogether. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 3, 2009 8:15:00 AM, updated October 20 2016 to become an online video marketing superstar. (5) Videos Are Easier to Produce Than YouThink –If your company is in a content mindset, videos will be easy to produce.  Don’t getsucked into production details. Just plan the video, schedule time to shoot it, and make sure the shooting doesn’t drag on. It doesn’t need to be perfect.center_img (6) More Video, More Likely to Have a Big Success– Justlike venture capital or movie production, onlinemarketing video is porfolio business.  No successful moviestudio bets their year on a single film. They spread their resourcesacross multiple films, and hope they’ll get one money-maker out oftheir portfolio. You should approach your marketing videos the same way. (1) Video Gives Your Company Voice –It’s onething to read a paragraph about a company, but it’s a completelydifferent thing to spend four minutes listening to a company’s founderexplain the vision and purpose of the company. Video adds a personaldimension to company websites, which are typically heavy on impersonaltext. Webinar: How to Use Online Video for Marketing Video: How to Use Online Video for Marketing Learn how to use online video and podcasts for promoting your brand and generating new business. (4) Video IsAnother Channel for Your Content– Effective inbound marketing contentstrategies need to be executed in multiple media types. Some forms ofinformation are best communicated in blog posts; some in photos orgraphics; some in webinars; others in video. If you’re not using oreven experimenting with any of one these channels, you’re missingpotential customers. When peopletalk about online video they typically talk about videos like this one,the Minnesota wedding entrance choreographed to the Chris BrownballadForever. Does your company use video for marketing? Why? What else should be on this list? That’swhat you call a viral video. It’s the stuff marketers dream of — 15million people reached with no money spent on distribution orproduction. Businesses that achieve that kind of reach profitenormously. If you have any doubts, checkout what it did to Forever’s itunessales. Video Marketing (3) Videos Build Company Culture– Videos are fun and they showthat your company can have fun. They serve as morale builders within thecompany, and recruiting tools outside the company.last_img read more

9 SEO Insights You Must Follow

first_img 9.  Meta Keywords Topics: Use both the keywords that are in your page title at least three times in the page’s content. Try to bold or underline the keyword at least once.  This has an effect on how relevant the keyword is to the page. SEO Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making. The website page’s URL should include the first keyword you used in the pages page tile .  If can’t identify two or three keywords for a page you than need to separate out the pages content and create a new website page. The page title needs to be under 70 characters and no more than 3 long tail keywords in the page title. Your most important keyword should be first and each keyword should be separated by pipes (|). major changes Originally published Dec 13, 2010 7:00:00 AM, updated October 30 2019 3. URL The page should have one (1) or two (2) H1 heading tags that use the first two keywords in the page title in step 1. These keywords should be used in a conversational format in the pages content.  In addition to H1 tags, the page should include a couple of H2 heading tags that usually go underneath each H1 tag. The meta description should be under 150 characters and incorporate two of the keywords used in the page’s page title. The best meta descriptions provide a valuable, compelling reason why someone should visit the page.  Don’t add keywords into the meta description for the sake of having them in there, but include them in a conversational format. Create one (1) or two (2) internal links on the page linking to related pages. Use the keywords you’re targeting on the page that you’re linking to in the anchor text for each link. Pre-Step 1: 4. Heading Tags 8. Cross Linking Pages Make sure you have at least three internal links that link to the page you’re optimizing. The link’s anchor text should have keywords that are included in the page you’re linking too.center_img 1. Page Title 2. Meta Description 6. Internal Links 7. Images Any images used on the page should have their file name match one of the keywords in the page title. Each word in the file name should be separate with dashes (-).  The image alt text should match the image’s file name and the keyword in the page title. Don’t use dashes between the word in the alt text. SEO is actually a relatively simple technique that requires small changes based on If you are unable to change image file name or it’s a very time consuming process, then only change the image’s alt text using a keyword from the page title.  Read the page’s content and identify two or three keywords that are most frequently used in the page’s content and are relevant to the overall page topic.  You should only target from step  1 The primary goal of your search engine optimization (SEO) is to drive relevant people that are interested in your industry or company to your website.  If you follow SEO than you know how fast things change.  You also know how hard it can be to keep all with these changes.   . The keywords in the URL should be separated using dashes (-).   e.g. www.sample.com/best-vermont-ski-resorts 5.  Page Content the search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy. They aren’t part of Google’s or Bing’s search algorithm, so they aren’t as important as steps 1-8.  However, still add three (3) to five (5) meta keywords to the page that are related to the page title and content.  Smaller search engines still might use them in their algorithm. two (2) or three (3) keywords per website page Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Inbound Marketing Is About Much More Than Getting Found

first_img Topics: Marketing Automation You are a savvy inbound marketer. You’ve got a killer blog, search optimized content, and an active social media community. The top of your funnel is swelling. And that’s great. But the truth is, you may only have it half right.Inbound marketing initially emerged as a response to the negative impact that traditional outbound marketing methods, like advertising and direct mail, had been having on prospective customers. Tired of being interrupted by irrelevant marketing messages, buyers began driving their own research – taking to search engines and social media sites to get the information they needed to make their purchasing decisions. By prioritizing useful, search-friendly content, inbound marketing provided a welcomed alternative.But there’s a whole other part of inbound marketing that often gets overlooked. The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. In fact, Gleanster Research found that even when dealing with high-quality leads, only about 50% of them are ready to buy when they first convert. It takes time and tailored communications to bring them to a decision point. Understanding Buyer Interests and Experiences (Lead Intelligence)Sometimes marketers refer to this as prospect or lead intelligence. True inbound marketing should help you gain insight into what first brought prospects to your company and what their end goals are. It should also help you separate out the common experiences of people who end up buying versus general website traffic. To do so, you have to be data-driven. You have to understand not just general trends about your website, but also indicators of the individual customer experience – from the moment they first discovered you, all the way through to their most recent purchase, and beyond.What It Takes:Analytics that tell you which companies and prospects are visiting your site and why.A leads database that includes a history of your leads’ content interests and interactions.Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions.Adaptive Communications (Lead Nurturing & Marketing Automation)One of the major weaknesses of outbound marketing is that it pummels prospective customers with irrelevant messages they aren’t ready for. The same can easily be true for email marketing campaigns, which is why email marketing campaigns that are part of an inbound marketing strategy should reflect the individual evolving needs of your leads. They should be relevant to the content that your leads have already consumed and where they are in the buying cycle. And while we’re at it, they should sound like a real person wrote them — no more “Greetings… Our records show that you registered…” That’s rubbish. Communications from your company should feel as if they were written expressly for the recipient.  In fact, we’ve found that lead nurturing campaigns with emails that reflect individual interests have a significantly higher click-through rate (CTR) than more generic email blasts. Our research showed that lead nurturing emails generated an 8% CTR compared to the typical 3% CTR of general email sends.What It Takes:Email content designed to inform and engage over time.Messages that are triggered based on lead behavior on your site and across other channels (marketing automation).An email system intelligent enough to stop emailing or shift the communications once a lead has converted.A team member who can write… and relate. Marketing AnalyticsIf inbound marketing starts with getting found and generating leads and continues as nurturing those leads, then the final stop is analyzing the effectiveness of your whole inbound marketing funnel. Understanding which channels and strategies are effectively achieving your marketing goals and which are underperforming will help you improve, iterate, and focus more of your time on what works rather than what doesn’t. Analyzing your marketing also helps you prove your business’ inbound marketing ROI.What It Takes:Website and marketing analytics tools to enable you to track which channels are effectively generating leads, and which aren’t.Closed-loop marketing analytics to understand which leads turn into your ideal customers.Dharmesh Shah, HubSpot’s co-founder, often talks about making marketing that people can actually love — marketing that helps and adds value. That’s the promise of inbound marketing. To achieve that vision, however, your company’s marketing has to focus on the full customer experience, from helping them find you to supporting their unique decision-making process. Getting inbound right takes both.  Originally published Dec 19, 2011 3:15:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Time to Drop Your Outdated Addiction to PPC [Cartoon]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What did you expect, pay-per-clue? PPC Originally published Jan 16, 2012 11:00:00 AM, updated October 20 2016 Topics:last_img read more

Twitter Introduces ‘Negative Keyword Targeting,’ and Other Marketing Stories of the Week

first_img Originally published Dec 16, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Happy Sunday, marketers! Get ready! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond.Before getting started, let’s make sure you have your 2013 marketing goals in order. What are you hoping to achieve this coming year? Keep in mind, your goals should be Specific, Measurable, Attainable, Relevant, and Time-bound (AKA, S.M.A.R.T.). If you need help getting started with your 2013 goals, download this planning template.Next, we’ll show you a few things to look out for in 2013 that may not have been a priority in 2012. As the marketing world shifts, so must you as a marketer.So what do you say, are you ready to see your future? Let’s get started:Twitter Introduces ‘Negative Keyword Targeting’ to Make Ads More Relevant, From MashableTwitter now allows advertisers to target negative keywords for Promoted Tweets. This means, if an advertiser wanted to buy the term “tomatoes,” but didn’t want to receive results about the film review aggregator and forum, Rotten Tomatoes, the advertiser could choose “rotten” as a negative keyword to avoid such results. This will help advertisers drill down on the exact target audience they’re hoping to reach.In addition to negative keywords, Twitter is now leveraging newsjacking on their advertising platform. Promoted Tweets can now automatically match up with trending topics. The example Mashable gave was, “if a celebrity’s pregnancy news starts trending, and you’re a retailer of baby clothing, your Promoted Tweet may be entered into the auction for that trending search.” Suddenly, advertising on Twitter is getting much more relevant, personal, and dynamic. If you’re interested in reading more about Twitter’s latest advertising updates, you can read the full story here.Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing LandJust like Twitter, Facebook has been making some changes to its advertising tool too. There’s now a much simpler way for small businesses to generate more page Likes (yay!). The tool is aimed at businesses with fewer than 10,000 page Likes, since this is where the majority of SMBs tend to fall. Essentially what you see as a SMB inside the ad unit is a simpler flow, much like when you promote a post currently. As Marketing Land puts it, you’ll see “a subtle but key element of the pre-populated UI is the estimated number of Likes that advertisers will get in exchange for their budgets.” Basically, the more you spend, the more Likes you get. This new ad update applies to both PC and mobile versions of the Facebook newsfeed. Interested in learning more about this new update for SMBs? Read the full story here.How to Run a Last-Minute Holiday Campaign Using PPCThe holidays are approaching so quickly! What’s a marketer to do? Consumers are searching left and right for last minute deals online, but SEO is an investment over time, which means you won’t see results immediately. I assure you, there is a solution. To add a little spice to the SERPs and earn some quick wins for your marketing team, try pay-per-click (PPC) ads. You’ll rank, users will click, and everyone will be happy. PPC will also help you with your organic search terms in the long-run because you can then identify which keywords were searched for most by the people who clicked on your ads. That sounds like another big win if you ask me! To learn exactly how to run a PPC campaign to give your company a boost this holiday season, you can read the full article here.Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities, From MarketingProfsWhat are your marketing priorities for 2013? In which programs do you plan to increase your spend? According to MarketingProfs, “55.5% of marketing executives say they plan to increase spending on email campaigns in 2013, 51.8% plan to boost spend on social media, and 42.8% plan to up their spend on mobile marketing.” Trailing not far behind is SEO/PPC at 39.8 percent, and lower down on the list includes advertising, tradeshows, and direct mail. So what does this mean for marketers? Well, essentially, Inbound for the win! If you’re already leveraging inbound marketing, you’re way ahead of the game — congratulations! If you’re not already leveraging inbound marketing, you might want to get started. Let’s call it your marketing resolution for 2013. To see what other marketers are planning for 2013, check out the full story here.35 Free Pre-Designed Email TemplatesIt’s obvious that marketers are finding great value from email marketing, especially based on the 2013 budget projections above. Another piece we’ll be seeing more frequently in 2013 is visual content. So what happens when you combine the two? You get 35 free pre-designed email templates to help you craft emails that nail both form and function. These email templates can be installed right into your current HubSpot account, through a free trial of HubSpot’s email tool, or you can use the raw HTML code in your current email service provider (ESP). Of course design is important, but not many marketing teams can hire a designer to beautify every single email that gets sent. That’s where pre-designed templates come in. If you’re interested in downloading the 35 free email templates mentioned above, you can access them right here.November ComScore Data Suggest PC Search Volume May Have Peaked, From Search Engine LandAs 2013 rolls around, it’s important to think about the future of marketing, and the agility of your own company to quickly pick up and adapt to new features, functions, or best practices. One of the functions you might really want to keep an eye on is SEO. As mobile/tablet usage continues to grow, SEO continues to change. Search Engine Land puts it bluntly, “Smartphone-based queries and lookups are cannibalizing PC search to some degree.” They are suggesting that PC search volume may have reached its peak. Do you agree with this discussion? If this is the case, what will you do in 2013 to adapt to the new rules of SEO? If you’re interested in seeing more data related to PC search queries, you can read the full story here.What do you expect to see from the world of marketing in 2013? Are there any marketing trends or predictions you’re keeping a close eye on once the new year rolls around? Share your thoughts in the comments below!Image credit: darinrmcclure Topics: Keyword Optimizationlast_img read more

How to Create Marketing That’s Actually Helpful [Printable Checklist]

first_imgHave you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! News? Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers. Jay Baer, a marketing strategist, speaker, and author of a new, New York Times Best Selling book called Youtility: Why Smart Marketing Is About Help Not Hype, says this social media melting pot of brands, friends, and family creates an “invitation avalanche:” everyone and every brand is inviting you to read this, watch that, “like” it, then share it. We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. For companies, Jay says the only way to truly stand out amidst this information overload is to either be amazing (“Be like Zappos!”), which can be hard, or be useful — a much more practical option. If as a company you become massively useful, your customers will keep you close in their digital watering holes, just like friends and family. This is the essence of what Jay calls “Youtility,” marketing so useful people would pay you for it. (Except, of course, you don’t charge.) Youtility is marketing consumers want to consume, not marketing brands simply want create.Here’s what it looks like.Youtility Marketing in Action: 3 ExamplesTwo of these examples of awesomely useful marketing you’ll find discussed in greater detail in Jay’s book (along with many other examples). I added one to the mix (can you guess which one?)1) Car Seat Helper: A Mobile App From the Phoenix Children’s HospitalIf you are/were a parent, which would you trust more with your injured child: a hospital that has made a proactive effort to keep your child safe, or just any old clinic around the corner?Parents everywhere — not just in Phoenix, Arizona — struggle to select the safest car seat for their children, especially with an array of models, colors, and sizes to choose from. Instead of grabbing one out of 45 models off the shelf at Babies “R” Us and risking an accident, PCH created an award-winning mobile app that would recommend the ideal car seat based on a child’s height and weight. The app wasn’t just downloaded and used by tens of thousands of parents; it found its way into numerous police and fire safety training programs spanning from California to New Jersey.You know what else is cool about the app? PCH didn’t fetch all the information to create the app from scratch. The American Academy of Pediatrics already had a brochure with the data and recommendations in the hospital’s Injury Prevention Center, but it wasn’t packaged in a way that made it as helpful as it could be.Like PCH, your company can create Youtility by simply building upon an idea that already exists.2) Biophilia: Björk’s Interactive App AlbumMusic is created to be heard, right? But as a musician, how do you enter a growing number of ears when the volume of music in the world is produced, remixed, published, and shared faster than it can be consumed? You enhance the listening experience.That’s what Björk did with Biophilia, the album she released in July 2011. Unlike typical albums, Biophilia was released in partnership with Apple as a series of ten apps for the iPhone and iPad. Each app allowed fans to explore a different song within a new virtual, 3-dimensional universe that included gaming elements, lyrics, and access to essays and artifacts Björk used for inspiration when creating each song. The apps even included visualizations to watch while listening, or snippets of the songs to manipulate and create as your own. Watch the video below to see what I mean.Biophilia is Youtility; it’s so useful it’s being used to teach children about music and science in Iceland. It’s so useful it tempts fans and non-fans alike to purchase the app. And even two years after its debut, the album is in the news: recently, a startup in San Francisco helped make the iOS-only app available on Android to reach an even wider audience — school music programs with slashed budgets in particular. How’s that for helpful?3) Pool 101: Common Pre-Purchase Pool Questions Answered by River Pools and SpasThe foreword to Youtility contains a business success story written by Marcus Sheridan, a marketing consultant known as “The Sales Lion,” and co-owner of a pool company in Virginia called River Pools and Spas (who also happens to be a HubSpot customer). I won’t spill all the beans for you, but I will sum up the River Pools and Spas like so: while facing “complete financial ruin” at the beginning of 2009, Marcus made the decision to “act like a swimming pool consumer instead of a swimming pool installer.” This changed everything. The first thing he did was brainstorm every question related to pools he was ever asked by prospects and customers, and then he started answering each in a separate blog post. Week after week, Marcus added more posts answering more questions. Today, River Pools and Spas is the most trafficked pool website in the world. River Pools and Spas answered questions its competitors were too afraid or too lazy to answer in its Pool 101 article and video series, and throughout its entire blog. As a result, potential pool buyers trust River Pools and Spas with their pool purchase because they learned everything they needed to know from their content. Youtility doesn’t have to be an elaborate app or digital experience; it just needs to be wanted by consumers. So, how do you go about creating marketing people actually crave?The 6-Step Path to Creating Your Own Inherently Useful MarketingSo, how can you be a Youtility marketer? Reference this checklist that’ll help you establish whether the marketing content you’re creating is truly helpful. I think you’ll find being useful isn’t that hard, and the rewards are worth the gut check. You can also read more about how to create Youtility for your company in Jay’s new book, and download and print this checklist if you prefer non-digital versions of your reminders 😉 (Embed This Infographic)So, how does your marketing measure up? Are you investing in creating helpful marketing? If so, how? Share your stories in the comments! Topics: Originally published Jul 30, 2013 8:00:00 AM, updated February 01 2017center_img Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Hate Cold Calls From Telemarketers? Here’s a Way to Fight Back

first_img Inbound Sales (Marketing) Last week our CEO Brian Halligan published a fantastic article about why cold calling is dead and why inbound sales is the future.Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. But if that’s not enough — here’s another reason. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reportsLee Beaumont, of Leeds, set himself up with a personal line that costs money to call — the kind normally used by for-pay services like horoscopes, tech support, and, um, “adult entertainment content.” In the U.S. we call them 1-900 numbers.In Britain there are a variety of numbers like this. The one Beaumont bought begins 0871. He paid 10 pounds (a bit over $15) plus tax to set up the line. It costs 10 pence a minute to call him on this line; he gets 7 pence and the rest goes to the service provider.Beaumont set up the line in November 2011, and then every time he was asked online to provide a phone number, he gave them the 0871 number. Beaumont even gave the number to his bank, gas, and electric companies. When they asked why he had a premium number he told them he doesn’t like getting called at home, so they can either pay to call him or they can contact him via email.Beaumont says the tactic has worked. These days he gets 13 calls a month, down from 20 to 30 before he bought the premium number.Setting a TrapBut there’s a twist to the story. Because Beaumont makes money with the line, he’s started trying to lure marketers into using it.For example, he posted the number on Twitter, hoping that marketing companies would pick it up and start calling him on it.Ironically, Beaumont says he now looks forward to those annoying calls from people trying to sell solar panels. When telemarketers call him, he tries to keep them on the phone for as long as possible, to run up the bill.So far he has made about 300 pounds, or about $450, with the line. That’s not a lot over a two-year period, but it’s enough to give him some satisfaction.A Message to MarketersThe point to this isn’t so much that marketers need to worry about hordes of people rushing out to buy premium numbers.The point is that in every aspect of their lives consumers are finding ways to tune out interruptive messages that they don’t want. They use DVRs to skip commercials. They use ad blocking software to get rid of ads on websites.As Brian Halligan wrote last week: “It’s imperative that those of us in Sales and Marketing adapt our approach to reflect the needs of the modern buyer. Customers are now controlling the buying process and inbound selling is how modern salespeople can keep up.”To learn the five keys to inbound selling, read Brian’s entire blog post, and check out his SlideShare, too.Image credit: starmanseries Originally published Sep 10, 2013 4:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more