Innovation/SaaS: As Software Evolves, Where Will it Take Us?

first_imgIt’s hard to keep up with the daily web technology trends and announcements, much less try to extrapolate where things will be five or ten years from now. But Timothy Chou, former President of Oracle on-Demand, tries to do just that in an Informationweek’s Optimize magazine by predicting four lessons for the future of enterprise software.1. Keep it Simple. Google is an example of a company that has become great by keeping their focus and providing a service that is simple and easy to use — information search monetized by targeted ads. Chou sees a future of software composed of very many highly-focused services from many vendors delivered on-Demand.Infrastructure costs will continue to plummet. And platforms like Amazon’s EC2 will make it easy for vendors to deploy on-Demand services. The foundation is in place to encourage the growth of thousands of specialized on-Demand services.On-Demand services will be very low-cost and sold at high volume. Traditional software sold in the range of $100/user/month. Software sold as SaaS is now being sold more on the range of $10/user/month — a drop of a factor of ten. Chou thinks that in the not distant future that those costs will drop by yet another factor of ten.For non-business use we’re already seeing costs plummet to nothing. Google Apps offers an introductory business bundle for small companies that is free. Zoho Office offers database applications, documents, and project planning for free or nominal costs.2. Software as a Commodity. The focus of computers has moved from hardware to software over the years. Chou sees another transition where software becomes more of a commodity and the value to consumers will center on information.3. Business software to become more game-like. Games have historically excelled at state-of-the-art graphic presentations and interactivity. On-line global multi-player games are experimenting with new elements of group collaboration. Business software can learn much from game software capabilities in the areas of graphics and collaboration.4. Software will be more service-based than product-based. Increasingly software companies are relying more on service dollars rather than dollars stemming directly from products. From 1996 to 2005 services revenues grew. For example, Sun Microsystems shifted from 0 to 40 percent, and IBM moved from 30 percent to more than 50 percent.last_img read more

iAMT Scan – Custom Inventory helps with Enterprise Activations

first_imgAMTSetupStatus – Provisioning State of the Management EngineAMTVersion – AMT VersionBIOSVersion – System Bios VersionDate – Date the scan was performedDHCPServer – IP Address of the DHCP Server that lease was obtained fromDNSServerOrder – DNS Search OrderFQDN – Fully Qualified name of the host based on NT/AD DomainDNS_FQDN – Fully Qualified DNS Name for the Host AdapterGateway – Gateway (router) IP AddressHECIVersion – HECI Driver VersionMAC – AMT Capable HOST MAC AddressIPAddress – Current IP Address of Host at time of scanLMSVersion – LMS Driver VersionMake – ManufacturerModel – Manufacturer’s ModelSerialNumber – Machine’s Serial NumberSMSSiteCode – SMS Site the local machine is managed by (if available)SubnetMask – Current IP Subnet MaskSystemName – Host machine nameUNSVersion – UNS Driver VersionUUID – The Systems UUIDProvisionServerPing – Ping status for ‘provisionserver’ DNS entry The identification and activation of vPro systems that are not remote configuration capable and that have not completed the provisioning/activation process prior to being placed in the field can be a daunting task in a large enterprise environment. Especially in the common situation where vPro systems have been deployed before backend infrastructure is in place.To help address this, we created a small utility that leverages MEInfo to capture MEBx details related to activation, and store this data in the Windows registry. This allows for automated inventory methods to collect and report the information enterprise wide, allowing detailed planning of remote activation strategy.The utility requires the same set of prerequistes as MEInfo to produce full detail, such as the HECI drivers to be in place, and Administrator priviledges on the local machine, but is small, silent, and Software Deployment friendly.All of the data that iAMT Scan generates is stored in the local system registry:HKEY_LOCAL_MACHINE\HARDWARE\INTEL\iAMT SCAN DATAConsisting of the Following String Value Entries: iAMT Scan v.0.3.0 Use Guide: iAMT Scan v.0.3.0 Executable:last_img read more

3 Key Factors For Improving Ecommerce Conversion Rates

first_img Ecommerce Marketing Originally published Sep 14, 2010 9:00:00 AM, updated February 01 2017 While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge. The very best converting ecommerce sites make extensive use of remarketing tools to improve their ultimate transaction rate and retain visitors who are not yet ready to buy. These sites capture visitor information early, use value-added marketing offers, and have unique product page content beyond the boring manufacturer’s same-old template. For ecommerce sites that don’t convert at 18% or better, implementing non-transactional leads can greatly improve their ultimate conversion rate. A poor implementation, however, can lead to an even poorer site conversion rate as traffic is siphoned off the primary ecommerce funnel. There are three critical pieces to a successful implementation of offer-driven lead paths. They are: Call-to-action button Landing page with a form Thank you page Keep reading for implementation and design specifics on these three key pieces.Call-to-Action Buttons That Don’t Cannibalize TransactionsA call-to-action button’s purpose is to capture interest and divert traffic that does not intend to transact immediately. The button itself needs to have specific design and language characteristics to accomplish this goal and not remove people from the primary transactional funnel. Two critical basics of non-transactional call-to-action buttons design on ecommerce sites: Clearly identify the buttons as paths to learning more , not continuing down the purchase path. Visitors will self-select to engage if they are interested but not ready to purchase.  Use messaging like “Looking for more? Download the buyer’s guide to…” or “Need more information before you buy?” to make this crystal clear.If the button is placed as a secondary conversion option in conjunction with “buy now” messaging, it should be less eye-catching than the “buy now” button or messaging .Landing Pages That Capitalize on an Indicator of InterestOnce a site visitor clicks a call-to-action button, they move to a landing page. A landing page is a page with one singular purpose: collect visitor information (a name and email) in return for an asset (a buyer’s guide, ebook, factsheet). As with the call-to-action button, below are 2 critical considerations particular to ecommerce sites: Visitors to your non-transactional landing pages have already indicated interest in downloading the asset and not converting. Take off the sales hat for just a moment ; time to allow visitors to get what they want as simply as possible. That means no “buy now” or product-level messaging and a relatively short form. Briefly express the value of your giveaway to capitalize on the previous indicator of interest from the call to action button click. Recall that visitors to the landing page have expressed that they are not ready to purchase right now and are looking for more information. It’s better to capture their information here than have them defect and buy from a competitor next week.Thank You Pages That Don’t Maroon ShoppersAfter a visitor indicates interest by clicking a call-to-action and completes the form on the landing page, the site needs to uphold its end of the bargain and deliver the asset. The most effective way to deliver the asset is on a dedicated thank you page. On this page, the asset is can be linked along with hooks back into the main site’s funnel. This page may even remain open as people peruse your content, so keeping links back to the main ecommerce funnel may yield some additional utility. Two important elements for thank you pages on ecommerce sites: Keep the first, clearest link on the page for the asset . People have come through the landing page and expect a simple method of receiving their asset. Give it to them.Other links on the page can fall into two categories, depending on your goals. The links can either continue visitors in the “learn more” mode, which they are already in, and link to a blog or other informational assets. Alternatively, if the asset given away on the thank you page helps visitors make a final buying decision, follow-up links can now direct traffic back into the main ecommerce site funnel. Now is the time to put on your sales hat back on and move people back into the product pages, if you like.Putting Non-Transactional Ecommerce Leads in Their PlaceWhen the time comes to make a purchase, would you rather have been in communication with a lead for 2 weeks? Or would you rather they make their own unaided decision to type your site into the address bar? By following the tips above, ecommerce marketers can begin to grow their up-funnel email list and increase customer retention in the critical consideration stage that precedes an online purchase. The best-converting ecommerce sites in the world are doing this already. Photo Credit: Яick Harris Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What Topic Do You Want To Learn About in HubSpot’s Next Ebook?

first_img Loading… Originally published Jun 2, 2011 11:30:00 AM, updated July 19 2013 Go ahead … don’t be shy!center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

5 Simple Steps to an Awesome LinkedIn Company Page

first_imgThe following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here.Last month, LinkedIn launched company updates, making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business’ product awareness, and generate leads on LinkedIn.That’s why it’s critically important to create a page that is blanketed with great information. A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. Just as a personal profile is professional in its resume-like nature, yet has a touch of personality through Twitter streams and applications, a company page should emit a white-collar persona paired with some company character. With that in mind, here are 5 steps to complete your company page.1. Include Basic InformationGo to Admintools –> Edit. From there, LinkedIn will prompt you to fill in generic information about your company (a lot of which may already be complete from when you added the company page in the first place). Be sure to fine-tune the description portion, as this will be crucial in user understanding of your company.2. Post JobsThe second tab on a company page is “Careers.” This feature allows you to post job openings at your company. While your company may already have various methods of announcing that you’re hiring, what better place to post a job opening than the very network where many professionals live and explore? Let people know you’re looking for fresh meat to help build what is ultimately defined in your company description.3. Include Products/ServicesLinkedIn can help you showcase your business’ various products/services, so be sure to include them on your company page. Heading to the products tab on your company page, click on the “Admin tools” button again to reveal a new drop down menu—this menu changes from tab to tab.You now have the option to “Add a product or service.” Do it. LinkedIn will take you through simple, step-by-step instructions to help you broadcast those services.4. PromoteUnder the initial overview tab, LinkedIn (under Admintools) allows you to promote your company through an ad campaign. This feature is split into 4 simple steps, which LinkedIn takes you through in a very comprehensible manner. A “Common Questions” box also appears to the right of this page, so you can truly understand how the feature works. A LinkedIn ad campaign could help spread the word about your company as you build and integrate inbound marketing efforts into your business platform.5. Measure EverythingWell, everything provided on your company page, anyway. The fourth and final tab on your company page is “Analytics.” Remember that everything you do with internet marketing involves taking the time to see how those efforts are playing out (this will help you determine whether or not those efforts are worth the time.) The analytics tab will allow you to track page views and unique visitors on your overall page, as well as each individual tab. LinkedIn also measures how many clicks your products or services have received as well as the number of members following your company.In addition, LinkedIn gives percentages for member visits. This tool can be helpful in understanding who your LinkedIn target audience consists of, because the data is split into member visits by industry (marketing, finance, etc.), function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.).Et voilà! You now have a fabulous company profile page—one that can be reached through your wonderful personal page. Now you can start leveraging your company page to be even more beneficial through the use of company updates. Learn how to activate and use company updates here.Is your LinkedIn company page up to snuff?Image Credit: Sheila Scarborough Topics: LinkedIn Company Pages Originally published Nov 7, 2011 11:30:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more