DSWD Bicol donates P1.5M worth of food packs for Taal eruption evacuees Daybreak as smoke, ash billows from Taal volcano PLAY LIST 01:04Daybreak as smoke, ash billows from Taal volcano01:05Poor visibility, nakaapekto sa maraming lugar sa Batangas03:028,000 pulis sa Region 4-A, tuloy ang trabaho03:57Phivolcs, nahihirapan sa komunikasyon sa Taal01:04Sold-out: Stores run out of face masks after Taal spews ash01:45Iran police shoot at those protesting plane shootdown The coach even admitted that he “used to do it” himself but hasn’t done so since 2001.Jones, who was in charge of his native Wallabies when they lost the 2003 World Cup final to England, was appointed to the England job shortly after the team’s miserable first-round exit on home soil in 2015.They now face an All Blacks side bidding to lift the Webb Ellis Cup for the third time in a row, and the fourth in New Zealand’s history.– ‘No one thinks we can win’ –The title-holders were hugely impressive in a 46-14 quarter-final thrashing of Ireland, while England reached the last four with an almost-as-emphatic 40-16 victory over Australia.Nevertheless, Jones insisted the team was not under any pressure, asking the press-conference crowd to put up their hand if they thought England could win.ADVERTISEMENT “There you go, so no one. No one thinks we can win,” he said.Jones, the coach of the Japan side that enjoyed a huge upset win over South Africa at the 2015 World Cup, joked that “there are 120 million Japanese people out there whose second team are the All Blacks. So there’s no pressure on us.”Meanwhile he was adamant that New Zealand were in a very different situation.“They’ve got to be thinking about how they’re looking for their third World Cup (in a row) and so that brings some pressure,” said Jones.The coach has long had a reputation for pre-match ‘mind games’ in the build-up to a Test.When asked if he was making these comments in the expectation they would be read by All Blacks players, Jones laid into the New Zealand media for the supposed partisan nature of their rugby coverage.“Well someone has to ask them (the All Blacks) a question because the New Zealand media doesn’t –- you guys are just fans with a keyboard,” he said.“The English media –- a week ago I was going to get sacked, we couldn’t play — we deal with a completely different situation.” Sports Related Videospowered by AdSparcRead Next 2 village execs nabbed in Bohol buy-bust England’s players take part in a training session at the Arcs Urayasu Park in Urayasu on October 22,2019 during the Japan 2019 Rugby World Cup. (Photo by Anne-Christine POUJOULAT / AFP)England’s training session ahead of their upcoming Rugby World Cup semifinal was covertly filmed by an unknown sleuth, coach Eddie Jones said Tuesday.Most leading nations including England keep their practice secret, with strict limits on who is allowed into the ground to ensure opponents can’t spy on them ahead of a game.ADVERTISEMENT LATEST STORIES MOST READ 400 evacuees from Taal eruption take refuge in Mt. Banahaw Phivolcs: Cloud seeding in ashfall affected areas needs study Don’t miss out on the latest news and information. Roger Federer praises Andy Murray’s Antwerp comeback success No need to wear face masks in Metro Manila, says scientist ‘People evacuated on their own’ “There was definitely someone in the apartment block filming but it might have been a Japanese fan,” said Jones, whose men face reigning champions New Zealand in Yokohama on Saturday.Access to training sessions is typically only given to accredited journalists, photographers and broadcast cameras.FEATURED STORIESSPORTSAndray Blatche has high praise for teammate Kai SottoSPORTSBig differenceSPORTSAlmazan status stays uncertain ahead of Game 4But the Australian appeared to shrug off the suspected infringement, saying that his team “don’t care” and that it “doesn’t change anything” due to the modern media ecosystem.“You can watch everyone’s training on YouTube. There’s no value in doing that sort of thing, absolutely zero,” Jones said. LOOK: Taal Volcano island 2 days after eruption ‘Gago’ View comments
Related Posts A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Market 1. An Open APIWhen it comes to developer APIs, Yahoo! is at the forefront. According to ProgrammableWeb, Yahoo! ties with Google for having the most APIs (25), which is why it boggles my mind that they don’t have one for My Yahoo! the way Google does for iGoogle, or Facebook, or Pageflakes, or Netvibes do. Even more amazing, Yahoo! actually already has a widgets API, it’s just focused in the wrong direction: on the desktop instead of toward their own web platform.“The bottom line is, if we expect you to make My Yahoo! your home on the Web, then we need to deliver the content thatÄôs important to your life. Hence weÄôre working around the clock to add more and more relevant modules to choose from.” — My Yahoo! Team, June 2007The best way to add more relevant modules is to open the platform to anyone. Why have a team of people adding only “official” modules and working from a limited perspective when you could have thousands of developers doing the work for you for free? Look at the explosion of applications on Facebook’s platform as an example of how well this works. Right now there are over 2300 apps on Facebook, created in just the first two full months of the platform, and that is about 500 more than there were 12 days ago.Sure not all of those apps will be great, and many of them will likely be downright awful. But the chances of adding applications that are useful to your users and will potentially attract new ones greatly increases when you open up your platform. Further, it is now your users, rather than a small team of paid employees, who are deciding which applications are useful to them. Yahoo! could still retain editorial control by approving applications before adding them to the site, or by featuring modules vetted by the editorial staff.Certainly for a content company like Yahoo!, opening up their platform might seem like giving their competitors a way to leech users away from their own content, but in reality the opposite it a true. It actually means giving users access to competitor content while keeping them on your site, which is a net positive.2. Richer ApplicationsCurrently most My Yahoo! modules are one-way, meaning that they give you information but you don’t really interact with them. I can get my email via a My Yahoo! module, but I can’t compose and send or even read a full email without leaving the My Yahoo! page. Some widgets have basic input functions — like the reference or stock quote widgets — but query results are still returned on a separate page, rather than inside the widget.iGoogle’s YouTube app can play videos directly in the app.For My Yahoo! to be taken seriously as a platform and compete with Facebook and iGoogle, they’ll need to support richer applications. That means applications that can be interacted with on the page, such as a dictionary app that loads the definition I am after without sending me away from my My Yahoo! page, or a Games application that lets me load a game of Literati right inside my start page, or a Flickr app that lets me upload photos and manage my galleries without actually visiting Flickr.One of the reasons people get so excited about Facebook and other burgeoning web platforms is that there exists the potential for nearly any sort of application. With the right apps, Facebook could theoretically become a one stop shop for web surfers to consume information and perform tasks. Support for richer applications would put Yahoo! in the mix for creating the web platform that demands the most of your attention.3. Make the Platform Social This is probably the last step Yahoo! should take when building their web platform. Richard and I have both talked about turning start pages into social networks (here and here), and this is certainly where I see these companies going. As Richard said, it seems to be almost a natural evolution — once you have the users, why not allow them to interact? But Yahoo! needs to focus on building out their platform for developers before turning it into a social network.It’s no secret that Yahoo! has long wanted a social network. There was their famous failed attempt to buy Facebook last fall, and they have since been linked with bebo as well. When Yahoo! launched the beta of their new My Yahoo! service last March, they hinted at the prospect of making their start page property more social, so it is possible they already have plans to do so.I think growing a social network around their platform makes more sense than purchasing one. My Yahoo! already has 50 million users (by December 2006 numbers) — or a lot more than Facebook. Since we’re already using My Yahoo! to tie Yahoo!’s services together and already want it to be the hub for the Yahoo! universe and the web at large, it makes sense to build in a social network, rather than purchase one from the outside and go through the headache of figuring out how to get it integrated.ConclusionCertainly the Yahoo! platform won’t fix Yahoo! by itself, but I think it should be a major part of their plans going forward. Turning My Yahoo! into an open platform for rich internet applications does two things: 1. it can unify Yahoo!’s services under one umbrella — something they have long struggled to do, and 2. it adds utility for users and gives them less reason to leave Yahoo!, and the longer people stay on the page, the more likely they are to start using Yahoo! for search.I think Yahoo! is actually in a better position to create a winning platform than Google is right now. Their start page is already established and has an enormous user base, they have a rich developer culture built around their other APIs and they can seed their platform with some of the best content on the web.What do you think of my proposed idea to turn My Yahoo! into a platform? Do you use My Yahoo! now? Would you if it was the platform I envision? Would that be a step in the right direction for Yahoo!? Leave your thoughts below. josh catone 1 Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… As part of our focus on Yahoo!’s next 100 days this week, I am going to dive into how I would go about fixing the company. Or at least starting along that path. According to comScore, Yahoo! is the 3rd most visited collection of web properties worldwide (trailing only Google and Microsoft), reaching about 61% of the global web audience. In the US, the company’s websites are still #1, and actually have a broader ad reach then Google domestically. Yet Yahoo!’s total revenues for the first six months of 2007 were less than Google’s revenue for just the last quarter.Though that serves as a table setter for the problems at Yahoo!, I won’t get into financials in this article, as that is not my forte. Instead I will focus on what can be done to create a more useful and meaningful Yahoo! for users, one that can keep people on the site and drive them to use their search engine. Remember that Google controls ~50% of the search market share and pay-per-click text ads on search results drive a significant portion of their revenue — search share is very important to Yahoo!The Platform is the Killer AppThe killer app on the web is the platform. We’ve talked about this before on this blog in terms of social networks and AJAX start pages, and software like Google Gears, the Adobe Integrated Runtime, and the Dojo Offline Toolkit that let developers take the web out of their web apps and have added credence to the idea that the platform of the future is the Internet. Social networking darling Facebook has realized the power of the platform, which is part of the reason for all the hype, so have start pages like Pageflakes and Netvibes, who are building sophisticated (and increasingly more social) web platforms for developers. These platforms are beneficial for users because, like a desktop operating system, they allow people to aggregate the applications they use in one, central, organized location for quick access. For developers, platforms are a central location to launch new applications to the greatest number of people. For these reasons, the platform itself becomes the web’s killer app.One need look no further than this year’s hottest gadget, the iPhone to see how beneficial a strong platform can be for a service or product. While Apple didn’t provide a platform for developers in the true sense of the word, the number of iPhone-specific web apps that have been developed for the phone grows daily. These applications extend the functionality of the device and add value to users at no cost to Apple. Often, it is third party applications on a platform that attract new users or retain existing ones.Building a Yahoo! PlatformYahoo! needs to realize that the web platform is getting more and more important. Google already has, and is building a platform around their start page, iGoogle, by encouraging developers to build “gadgets” specifically for it. For Yahoo!, a platform can unify their services — which right now are scattered — and add utility to their page that will keep users there long enough to conduct searches. Yahoo! controls some of the hottest and most useful properties on the web, but has not figured out how to tie them together. They’ve started to bring some of their acquisitions under the single Yahoo! sign-on umbrella, but that still doesn’t bring my del.icio.us links, my Flickr photos and my fantasy sports team management to one central location.The good news for Yahoo! is that they already have a property just waiting to be turned into a full fledged platform: My Yahoo!My Yahoo! is one of the oldest and most popular start pages on the Internet (I’ve used it since 1999), visited by about 50 million people monthly. The path toward a Yahoo! platform begins with My Yahoo!, which has been undergoing a major update via their new beta site. Many of the changes the My Yahoo! beta showcases are good: drag and drop page organization, more customization tools, multiple pages, and the ability to create a module out of any RSS feed are all great features. Yahoo! has also wisely begun to utilize their start page as a way to tie their various services together — for example, I can add a static module for my del.icio.us bookmarks or my Flickr images. But there is still a lot more they need to do. Below I will outline three things I think they need to do to compete with the other fledgling platforms on the web. Tags:#Analysis#web
Earlier this year, astronomers reported discovering a handful of Earth-like planets orbiting distant stars. One of them, a presumably rocky orb dubbed Kepler-438b, orbits a red dwarf star and may be just a bit warmer than Earth, those researchers suggested. Now, another team finds that the planet may be hostile to life because it has no atmosphere, thanks to supersized solar flares that blast the planet every few hundred days, the researchers report online before print in the Monthly Notices of the Royal Astronomical Society. The flares are about 10 times as powerful as those ever recorded on our sun, the team estimates. And because Kepler-438b orbits just 25 million kilometers from its star (about half the distance of Mercury’s closest approach to our sun), that’s a recipe for disaster for life as we know it, the researchers say: With little or no atmosphere, the planet’s surface would be exposed to harsh x-ray and ultraviolet radiation, not to mention floods of charged particles like those in our solar wind.
Hot zone Reindeer will be slaughtered in Nordfjella, Norway; no culling is recommended for the area near Trondheim where two moose with chronic wasting disease have been found. By Erik StokstadApr. 3, 2017 , 5:30 PM CWD, discovered in 1967, has been found in 24 U.S. states and two Canadian provinces, and it has been spread in part by shipments of infected animals. Many species of cervids are susceptible, including elk, moose, and several kinds of deer. Infected animals typically begin showing symptoms such as weight loss, lethargy, and drooling 2 to 3 years after infection and then die within months. In Wyoming, where CWD has been endemic for decades, up to 40% of some herds are infected, and white-tailed deer populations are declining by 10% a year.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)CWD is very contagious: Prions spread easily through saliva, urine, and feces, and can linger in the environment for years, which suggests that feeding stations and salt licks are hot spots of infection. Once the disease has become firmly established, environmental contamination makes eradication very hard, says Christina Sigurdson, a prion researcher at the University of California, San Diego. “It hasn’t been shown so far to be possible,” she says. There’s no evidence that humans can get sick from eating infected deer, but it is not recommended. (Mad cow disease, also caused by prions, can infect people who eat contaminated meat and has caused more than 200 deaths so far.)Norway’s first CWD case was detected by chance after wildlife biologists working in the rugged mountains of Nordfjella found a sick young reindeer on 15 March 2016. After its death, tests at the Norwegian Veterinary Institute (NVI) in Oslo pointed to CWD. “I couldn’t believe it,” says NVI prion researcher Sylvie Benestad. But international reference labs confirmed her diagnosis. The prions resemble those found in North American deer, Benestad and her colleagues have found. How the disease got to Norway is a mystery. Prions may have arrived in deer urine, which is bottled in the United States and sold as a lure, or perhaps they hitched a ride on hiking boots or hunting gear. But prion diseases can also start spontaneously, after proteins begin to misfold in a single individual, and Benestad’s hunch is that this is a more likely scenario. After the initial discovery, Norwegian officials began looking for other cases. A local hunter found two moose with CWD near the town of Selbu, 40 kilometers southeast of Trondheim (see map), in May 2016. During last fall’s hunting season, thousands of hunters and other volunteers collected about 8000 brain samples from all over the country, turning up two more cases of infected reindeer near Nordfjella. The cases in Nordfjella and Selbu are likely not linked, says Benestad, as the reindeer and moose have different types of prions. Norwegian Institute for Nature Research A year after a deadly and highly contagious wildlife disease surfaced in Norway, the country is taking action. Chronic wasting disease (CWD), caused by misfolded proteins called prions, has already ravaged deer and elk in North America, costing rural economies millions in lost revenue from hunting. Its presence in Norway’s reindeer and moose—the first cases in Europe—is “a very serious situation for the environment and for our culture and traditions,” says Bjørnar Ytrehus, a veterinary researcher at the Norwegian Institute for Nature Research in Trondheim.Last week, Norway’s minister of agriculture and food gave the green light for hunters to kill off the entire herd in which three infected individuals were found, about 2000 reindeer, or nearly 6% of the country’s wild population. “We have to take action now,” says Karen Johanne Baalsrud, director of plant and animal health at the Norwegian Food Safety Authority in Oslo. The deer’s habitat will be quarantined for at least 5 years to prevent reinfection. The odds of a successful eradication, experts say, will depend largely on how long CWD has been present in Norway. CREDITS: (GRAPHIC) G. GRULLÓN/SCIENCE; (DATA) NORWEGIAN VETERINARY INSTITUTE/NORWEGIAN ENVIRONMENT AGENCY Norway plans to exterminate a large reindeer herd to stop a fatal infectious brain disease This reindeer is one of three confirmed to have had chronic wasting disease, the first cases known in the wild outside North America. An advisory panel convened by the Norwegian Scientific Committee for Food Safety last week suggested different approaches for the two locations. Around Selbu, it recommended increased surveillance, but no culling of moose yet. The two infected moose were older animals, suggesting that these were cases of spontaneous disease, which are less likely to be infectious. (The reason why: In spontaneous cases of prion disease, such as in sheep, prions are only found in the brain.) And even even if the unusual prions in moose are contagious, the solitary nature of these animals lowers the chances of transmission.Reindeer, however, are the most gregarious of cervids, and the three sick individuals in Nordfjella could easily have spread prions. Culling the entire herd would be “drastic,” the panel acknowledged, but should be attempted as soon as possible. The slaughter, to start in August, will be carried out by amateur hunters, who can eat the meat if prion tests come back negative. Professional sharpshooters will be used to find any elusive survivors. “We will do whatever it takes,” says Erik Lund, a senior wildlife adviser at the Norwegian Environment Agency in Trondheim. Until the operation begins, wildlife rangers are patrolling to prevent animals from leaving or entering the herd’s 2000-square-kilometer habitat. The area is ringed by paved roads, which reindeer don’t like to cross, but if any do, the rangers have orders to track down and kill them. Repopulation won’t begin until at least 2022. Benestad says testing old feces may be a way to check whether prions lingering in the environment have degraded.Based on the prevalence in Nordfjella—estimated at 1%—Lund guesses that CWD may have been present for only 5 to 7 years, which could mean contamination is minimal. “There’s a good chance they can solve the problem,” says wildlife ecologist Michael Samuel of the University of Wisconsin in Madison. Quick response has been shown to work before: In 2005, routine testing revealed CWD on two deer farms in central New York. Strict regulations prevented the disease from spreading. The state has seen no cases since.But it’s also possible that CWD is lurking elsewhere in Norway, the panel noted. The agencies will collect another 20,000 samples in the coming hunting season, and they plan to continue monitoring for years to come. The specter of CWD has also alarmed the European Food Safety Authority, which released a report in January recommending that seven nearby countries all begin 3-year sampling programs.Clarification, 4 April, 4.20 p.m.: The paragraph explaining why no culling is planned around Selbu has been edited to make it clearer.
Except… nobody’s actually searching for that phrase (except you, when you’re checking your keyword rank). You’re not getting any traffic or leads or customers – so who cares that you’re the #1 result? First, you’re optimizing your website for the wrong keywords. “But we sell [insert your esoteric term of choice here]”. Yes, but no one knows what that is and no one’s searching for it. At this point we say, you need to go through a full . They know they need to do this “Internet marketing stuff”. process to identify the best keywords for you business – those that have a high number of monthly searches, are relevant to your business, and are actually within your reach to rank for in the first 10 organic search results on Google. We still call ourselves an inbound marketing system. But we know it requires explanation. We recognize people are looking for an Internet marketing solution and so that’s where we meet our market in the middle. We go to them, understand their problems and needs, and explain how what we do solves their problems. The focus here is changing from yourself to your customers. Because otherwise you’re just standing alone on that soapbox of yours shouting to a nonexistent crowd. keyword research and start blogging generate leads online ” meant? Still, a lot of people say, “inbound market-wha?” It takes some education. But what we did is we took the perspective of our buyer. He knows he needs to and SEO get found in search engines inbound marketing Topics: The second problem is, well, these words we found – the high volume, less difficult, somewhat relevant phrases – aren’t exactly what you sell, that’s not how you would describe what you do. This is a tricky problem. Your customers don’t know they need your product, but you know it solves such-and-such problem that they have. Well, in this case you need to educate your customers on what you do. Six months ago do you think anyone knew what ” to grow his business. She knows she needs to Photo Credit Thomas Hawk Originally published Aug 28, 2008 9:10:00 AM, updated July 08 2013 monitor her company’s web presence There are two problems here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
and other location-based social networks, but also to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. We have Facebook, similar to on this blog in the past. However, this trend just got a lot more interesting for marketers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack talked many times about the adoption and marketing implications of location-based social networks HTML5 mobile site Foursquare Facebook Business Pages has delivered a major blow to not only to as well as their Originally published Aug 19, 2010 10:05:00 AM, updated October 20 2016 users to check in to offline locations similar to other location-bastion social networks. The Places feature is available in Facebook’s Facebook Places allows Marketing Takeaway Facebook Places isn’t an attack on Foursquare, it is a direct attack on Google and Yelp. Facebook realizes that as retail business shift marketing dollars online, a huge opportunity exists. iPhone application Yelp and other location-focused sites, is also allowing businesses to claim their location in Facebook Places. Once Facebook Places is available to you, add the location to your business. Once that location page is created, you will then have the option to “claim” it as the page for your business. It is likely that Facebook will launch many other marketing opportunities for Businesses on Facebook places in the future, so it is important to go ahead and claim your location now. Topics: Do you plan to use Facebook Places? Although the feature is now available in the newest version of the Facebook iPhone app, the company says it is still rolling out the feature and is not yet available to all users. Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Additionally, it doesn’t seem like Facebook is out to “kill” other location-based networks. It will allow Foursquare and other major location-based social networks to push location information into Places so that a user can use Foursquare to check in on both Foursquare and Facebook Places. If you are a marketer, this announcement demonstrates that location-based social networks are transforming from a trend into a mainstream feature of social networking. Some of the initial developers using Facebook Places are social game developers like Booyah, who plan to create new social games based on location. Facebook . One change in Facebook Places is that instead of showing people who have checked in nearby, the application will display people near you that Facebook has determined to have relevancy to you.
Ecommerce Marketing Originally published Sep 14, 2010 9:00:00 AM, updated February 01 2017 While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge. The very best converting ecommerce sites make extensive use of remarketing tools to improve their ultimate transaction rate and retain visitors who are not yet ready to buy. These sites capture visitor information early, use value-added marketing offers, and have unique product page content beyond the boring manufacturer’s same-old template. For ecommerce sites that don’t convert at 18% or better, implementing non-transactional leads can greatly improve their ultimate conversion rate. A poor implementation, however, can lead to an even poorer site conversion rate as traffic is siphoned off the primary ecommerce funnel. There are three critical pieces to a successful implementation of offer-driven lead paths. They are: Call-to-action button Landing page with a form Thank you page Keep reading for implementation and design specifics on these three key pieces.Call-to-Action Buttons That Don’t Cannibalize TransactionsA call-to-action button’s purpose is to capture interest and divert traffic that does not intend to transact immediately. The button itself needs to have specific design and language characteristics to accomplish this goal and not remove people from the primary transactional funnel. Two critical basics of non-transactional call-to-action buttons design on ecommerce sites: Clearly identify the buttons as paths to learning more , not continuing down the purchase path. Visitors will self-select to engage if they are interested but not ready to purchase. Use messaging like “Looking for more? Download the buyer’s guide to…” or “Need more information before you buy?” to make this crystal clear.If the button is placed as a secondary conversion option in conjunction with “buy now” messaging, it should be less eye-catching than the “buy now” button or messaging .Landing Pages That Capitalize on an Indicator of InterestOnce a site visitor clicks a call-to-action button, they move to a landing page. A landing page is a page with one singular purpose: collect visitor information (a name and email) in return for an asset (a buyer’s guide, ebook, factsheet). As with the call-to-action button, below are 2 critical considerations particular to ecommerce sites: Visitors to your non-transactional landing pages have already indicated interest in downloading the asset and not converting. Take off the sales hat for just a moment ; time to allow visitors to get what they want as simply as possible. That means no “buy now” or product-level messaging and a relatively short form. Briefly express the value of your giveaway to capitalize on the previous indicator of interest from the call to action button click. Recall that visitors to the landing page have expressed that they are not ready to purchase right now and are looking for more information. It’s better to capture their information here than have them defect and buy from a competitor next week.Thank You Pages That Don’t Maroon ShoppersAfter a visitor indicates interest by clicking a call-to-action and completes the form on the landing page, the site needs to uphold its end of the bargain and deliver the asset. The most effective way to deliver the asset is on a dedicated thank you page. On this page, the asset is can be linked along with hooks back into the main site’s funnel. This page may even remain open as people peruse your content, so keeping links back to the main ecommerce funnel may yield some additional utility. Two important elements for thank you pages on ecommerce sites: Keep the first, clearest link on the page for the asset . People have come through the landing page and expect a simple method of receiving their asset. Give it to them.Other links on the page can fall into two categories, depending on your goals. The links can either continue visitors in the “learn more” mode, which they are already in, and link to a blog or other informational assets. Alternatively, if the asset given away on the thank you page helps visitors make a final buying decision, follow-up links can now direct traffic back into the main ecommerce site funnel. Now is the time to put on your sales hat back on and move people back into the product pages, if you like.Putting Non-Transactional Ecommerce Leads in Their PlaceWhen the time comes to make a purchase, would you rather have been in communication with a lead for 2 weeks? Or would you rather they make their own unaided decision to type your site into the address bar? By following the tips above, ecommerce marketers can begin to grow their up-funnel email list and increase customer retention in the critical consideration stage that precedes an online purchase. The best-converting ecommerce sites in the world are doing this already. Photo Credit: Яick Harris Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Loading… Originally published Jun 2, 2011 11:30:00 AM, updated July 19 2013 Go ahead … don’t be shy! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What did you expect, pay-per-clue? PPC Originally published Jan 16, 2012 11:00:00 AM, updated October 20 2016 Topics:
Calls to Action Topics: The content assets listed in the ‘awareness’ stage are appropriate for that stage of the buying cycle because they help educate your lead — not on your solution , but on their need . The content assets in the ‘evaluation’ stage, however, speak directly to how your company can help solve their needs, bridging the gap between the educational assets and product/service information. The assets in the ‘purchase’ stage require more action from the lead — actions the lead is more likely to take because they’re now more educated about their problem and why your company is a good choice for solving it.You’ll notice some content asset types appear in more than one stage of the buying cycle — webinars, for example. This is due to the content in that content asset type. A webinar from the ‘awareness’ stage of the buying cycle would be educational about a general subject matter, while a webinar from the ‘evaluation’ stage would be centered around your specific solution.An added benefit to completing this exercise is that you’ll be able to identify any holes in your content strategy. Do you notice you have quite a few offers to cater to prospects in the top of the funnel (the awareness stage), but very few offers to satisfy prospects’ needs at the middle (evaluation stage) or bottom (purchase stage) of the funnel? Knowing which stages of the funnel for which you’re lacking offers will help to inform your future content creation strategy so you have a well-rounded arsenal of offers that can be used in other marketing efforts like lead nurturing .Now that you’ve successfully mapped your existing offers to the stages in the sales cycle, you’re ready for step 2! Step 2: Map Your Website Pages to Stages in the Sales Cycle The next thing you’ll need to do is determine how each page on your website aligns with the stages you identified in step 1. By knowing which pages more effectively appeal to visitors in particular stages of the sales cycle, you’ll know where to place the offer CTAs that coincide with those stages (which you’ve already done in step 1).So how do you know which pages of your website map to which stages of your sales cycle? You’ll need two pieces of intelligence: your analytics, and your common sense. The first one is something you need to rely on your marketing analytics software for; the latter one is entirely up to you ;-)Add a new sheet to your spreadsheet, and this time, list all of the pages on your website in column A. If you have a ton of pages on your site, you can make things a little easier for yourself by bucketing pages into different categories, such as ‘about’ pages, product pages, blog pages, thank-you pages, case study pages, marketing resources pages, and so on and so forth. The only pages you shouldn’t add CTAs to are the landing pages for your offers , as you never want to distract visitors from or add more friction to the pages where you house your lead-capture forms. Now add a new column to your spreadsheet and categorize each page/category of pages by which stage in the sales cycle visitors will most likely be in if they’re on those pages. Again, use a combination of common sense and your marketing analytics. Here’s how. Leveraging Your Common Sense Think logically about each page on your website. Are people who are hanging out on your products pages more likely to be in the awareness stage or the evaluation/purchase stages? The latter, right? What about pages like your press room or ‘About Us’ page? People checking out these pages are probably just getting to know your business, so they’re most likely in the awareness stage. And the pages housing your case study or testimonial content likely attract prospects who are in the evaluation stage, right? Other pages, like those on your blog for instance, might get a combination of traffic: people who find your articles organically through search and know nothing about your business yet, or repeat visitors/subscribers who keep coming back to your blog and, while they may have advanced to the evaluation or purchase stages, still find your blog content valuable and useful. Leveraging Your Marketing Analytics We all know that great marketers don’t solely rely on common sense. They also heavily depend on data to make the most informed marketing decisions. This is where your analytics come into play. Using tools like HubSpot’s Conversion Assists can help you identify which pages on your website contribute to leads and customers. Conversion assists are pages on your website that your visitors viewed before converting into leads or customers. In other words, if you notice that particular pages are commonly viewed before leads converted into customers, you know those pages are influential in the evaluation or purchase stages. Similarly, if you notice that particular pages are commonly visited before people convert from visitors to leads, you know those pages are influential in the awareness stage. Step 3: Use Analytics to Identify Your Best Offers for Each Stage So now you know which stage in your sales cycle each of your offers align with, and you’ve also determined which pages on your site CTAs for those offers belong. You’re nearly there!Depending on how many offers you have identified for each stage, you might want to do just a bit more analysis to pinpoint your best-performing offers. This is particularly important if you have a bunch of offers available and need to narrow down a list of those to use in CTAs on your web pages. If you don’t have very many available, you’ll probably be creating CTAs for all of them so you’re not using the same CTA on every page, and you can likely skip this step. (But you should probably invest more time into content creation to expand the number of offers you have at your disposal.) Use your landing page analytics to analyze your offers by each sales cycle stage, and pick out your top-performing offers by using metrics such as landing page conversion rate and submissions as proxies. For HubSpot customers, the Landing Page Analytics tool makes this a snap! Finally, in the second sheet of your spreadsheet, create a new column, and add these offers to your rows of website pages, matching them with their appropriate stage in the sales cycle.Voila! Now you have a spreadsheet that indicates which offers you will use in CTAs on what website pages! Step 4: Design, Test, and Analyze Now that you know what to do, do it! Add the appropriate CTA buttons for your offers to their corresponding web pages. And if you don’t have CTAs for your offers, get to designing them! Hire a designer, create them yourself, or use a tool like HubSpot’s CTA Module to get going.And don’t forget to do some testing, particularly on pages whose sales cycle stages aren’t so cut and dry like your blog. Test CTAs for different offers on different pages to optimize performance and come up with your own best practices that are specific to your business, industry, and audience. Again, HubSpot’s CTA Module (pictured above) makes it very easy to A/B test calls-to-action to optimize click-through rates and conversions. How do you determine which CTAs to include on your website’s various pages? Originally published Apr 11, 2012 9:00:00 AM, updated February 01 2017 The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website. After all, if you’re putting all that hard work into creating stellar marketing offers and building the landing pages to house them, you need to let your website visitors know they exist. CTAs are a great way to do that.But surely there should be more of a science involved than just slapping a CTA button on any page on your site willy-nilly … especially if you’ve been building out your offer backlog and have several of them at your disposal. So how do you know which offer’s CTA button to put on what pages of your website? Here’s an easy step-by-step guide to make it easy to decide. Step 1: Map Your Offers to Stages in the Sales Cycle Before you do anything else, you need to conduct an audit of all the marketing offers you have at your disposal. Create a spreadsheet, and list all of your offers in column A. It’s also a good idea to list their corresponding landing pages in column B, if only to have a record of all your offers and their URLs in one place.Next, identify the various stages in your sales cycle. This may be different from business to business and industry to industry, but just so we’re all on the same page, we’ll go with the three most widely recognized stages: awareness , evaluation , and purchase . Awareness: Prospects have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Evaluation: Prospects are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit. Purchase: Prospects are ready to make a purchase.Identifying the stages in your sales cycle is important, because not every offer will be appropriate for prospects in every stage of the sales cycle. For example, if you sell personal tax software, a website visitor in the awareness stage might have found an article on your blog because they were looking for information about how to do their taxes by themselves. In this case, the best offer for them probably isn’t a free trial of your software, because they may not even know you sell software or that they need software to solve their problem. For this new visitor who knows nothing about you or what you offer, an educational ebook called something like “10 Common Mistakes People Make When Filing Their Taxes” would probably be a much more suitable offer. That free trial, on the other hand, would likely be something you’d offer to a prospect in the purchase stage.Once you’ve identified the various stages in your sales cycle, add a third column to your spreadsheet, and categorize each of your existing offers by these stages. The diagram below will help you determine which types of offers typically map to the three main stages in the sales cycle . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack