LATEST STORIES LOOK: Taal Volcano island 2 days after eruption Guiao was first tapped to call the shots for Gilas in the 2018 Asian Games where he guided the country to its best finish in 16 years before being appointed to officially replace Chot Reyes in time for the fourth window of the Fiba World Cup Asian Qualifiers.Sports Related Videospowered by AdSparcRead Next Robredo to visit Batangas families displaced by Taal erruption SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold PLAY LIST 06:27SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold00:50Trending Articles01:45Explosive Gilas Pilipinas not yet at its best, says Tim Cone01:52Phivolcs: Cloud seeding in ashfall affected areas needs study01:04Daybreak as smoke, ash billows from Taal volcano01:05Poor visibility, nakaapekto sa maraming lugar sa Batangas03:028,000 pulis sa Region 4-A, tuloy ang trabaho03:57Phivolcs, nahihirapan sa komunikasyon sa Taal01:04Sold-out: Stores run out of face masks after Taal spews ash View comments LOOK: Kryz Uy, Slater Young expecting first son La Salle blows lead, escapes NU for first win on Kurt Lojera winner Residents rescue horses, farm animals left on volcano island Don’t miss out on the latest news and information. Yeng Guiao. Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—Al Panlilio, president of the Samahang Basketbol ng Pilipinas, said the governing body for basketball in the country has accepted Yeng Guiao’s decision to step down as head coach of Gilas Pilipinas.Panlilio also lauded Guiao for not backing down from the challenge when he took on the head-coaching role for the national team last year despite the timing and circumstances.ADVERTISEMENT No need to wear face masks in Metro Manila, says scientist “Coach Yeng Guiao had the unenviable task of picking up the pieces for Gilas Pilipinas Men. Even if the odds were stacked against him from the start, he took on the challenge head on and gave it his best shot,” Panlilio said in a statement Wednesday. “His selection to take over was unanimous and it spoke volumes about the respect that he has gained throughout his career from all members of the Philippine basketball community.”“It is with a heavy heart that we accept coach Yeng’s resignation as the head coach of Gilas Pilipinas men. The SBP thanks him for his contributions and wishes him well in all his future endeavors.”FEATURED STORIESSPORTSAndray Blatche has high praise for teammate Kai SottoSPORTSBig differenceSPORTSAlmazan status stays uncertain ahead of Game 4READ: Guiao steps down as Gilas head coachGuiao resigned just three days after the Philippine team went winless in the 2019 Fiba World Cup in China. Taal Volcano’s lava fountain weakens, but Phivolcs says it’s not sign of slowing down Teen dead, another hurt in vehicular collision in Santiago City MOST READ Heart Evangelista, Kim Chiu, more celebs appeal for animal rescue after Taal eruption
Holbrook wins two individual events for TigersBy Paul LeckerSports ReporterMARSHFIELD — Marshfield won five of the 11 events and came up short, losing a nonconference dual meet to Onalaska/Holmen/Aquinas 94-76 in girls swimming action Thursday at Marshfield High School.Marshfield senior Elizabeth Holbrook was part of four of the five wins for the Tigers. She won the 200-yard individual medley in 2:27.88 and the 100 breastroke in 1:14.02, and she was part of the 200 medley relay (2:05.27) and 200 freestyle relay (1:55.28) that also won for Marshfield. Megan Donahue, Ryenne Zee, and Erika Roeglin were also part of both winning relays.Zee accounted for the other Tigers’ win as she finished first in the 100 butterfly in 1:06.92. She took second in the 50 freestyle in 28.12 seconds. Donahue also had a second-place finish in the 100 backstroke (1:09.45).Marshfield was without one of its top swimmers, Sophia Koehn, who was out due to illness.The Tigers will return to action Sept. 10 at the Rhinelander Invitational.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)VarsityOnalaska/Holmen/Aquinas 94, Marshfield 76(Winners and Marshfield finishers)200 medley relay: 1. Marshfield (Megan Donahue, Elizabeth Holbrook, Ryenne Zee, Erika Roeglin) 2:05.27.200 freestyle: 1. Becky Pulvermacher (OHA) 2:19.13; 3. Grace Hilbelink (MAR) 2:30.92; 4. Morgan Nordbeck (MAR) 2:36.40; 5. Elise Ashby (MAR) 2:36.58.200 IM: 1. Holbrook (MAR) 2:27.88; 3. Valerie Kushnir (MAR) 2:41.61; 6. Malina Barker (MA) 2:58.33.50 freestyle: 1. Claire Hale (OHA) 27.13; 2. Zee (MAR) 28.12; 3. Donahue (MAR) 28.89; 4. Roeglin (MAR) 29.06.100 butterfly: 1. Zee (MAR) 1:06.92; 5. April Read 9MAR) 1:18.46.100 freestyle: 1. Eva Marchiando (OHA) 1:03.26; 3. Roeglin (MAR) 1:05.18; 5. Elizabeth Lecker (MAR) 1:08.37; 6. Nordbeck (MAR) 1:13.08.500 freestyle: 1. Pulvermacher (OHA) 6:02.72; 3. Madi Hall (MAR) 6:29.41; 5. Emily Hopperdietzel (MAR) 6:44.69.200 freestyle relay: 1. Marshfield (Roeglin, Donahue, Holbrook, Zee) 1:55.28.100 backstroke: 1. Hale (OHA) 1:07.66; 2. Donahue (MAR) 1:09.45; 5. Hopperdietzel (MAR) 1:20.38; 5. Barker (MAR) 1:21.34.100 breaststroke: 1. Holbrook (MAR) 1:14.02; 3. Hilbelink (MAR) 1:26.81; 5. Ashby (MAR) 1:30.25.400 freestyle relay: 1. Onalaska (Sayge Stojadinovic, Pulvermacher, Marciando, Jen Laux) 4:20.46; 2. Marshfield (Ashby, Kushnir, Barker, Hall) 4:34.13; 5. Marshfield (Nordbeck, Riya Bolander, McKenzie Wilsmann, Ariel Fernandez) 5:05.50.—JVNo team scores(Winners and Marshfield finishers)200 medley relay: 1. Marshfield (Nordbeck, Ashby, Read, Kate Konrardy) 2:39.33.200 freestyle: 1. Wilsmann (MAR) 2;55.8..200 IM: 1. Fernandez (MAR) 2:57.31; 2. Bolander (MAR) 3:05.02.50 freestyle: 1. Read (MAR) 30.84; 2. Lecker (MAR) 32.12; 3. Mary Ann Stangl (MAR) 34.58.100 butterfly: 1. Erika Kay Tsumagari (OHA) 1:20.28; 2. Fernandez (MAR) 1:21.17.100 freestyle: 1. Maggie Stangl (MAR) 1:12.40; 2. Ana Paape (MAR) 1:14.30; 4. Cassidy Kolstad (MAR) 1:19.36.200 freestyle relay: 1. Marshfield (Mag. Stangl, Kolstad, Kaycee Irwin, Bolander) 2:18.28; 2. Marshfield (Paape, Hopperdietzel, Olivia Corrigall, M.A. Stangl) 2:28.35.100 backstroke: 1. Mag. Stangl (MAR) 1:28.01; 3. Corrigall (MAR) 1:52.87.100 breaststroke: 1. Helen Hale (OHA) 1:27.72; 2. Bolander (MAR) 1:34.65; 3. Paape (MAR) 1:39.46; 4. Gracia Sandok (MAR) 1:47.54.400 freestyle relay: 1. Marshfield (Mag. Stangl, Kolstad, Paape, M.A. Stangl) 5:15. 46; 3. Marshfield (Irwin, Konrardy, Hopperdietzel, Sandok) 5:34.67.
Prineville, Oregon; Council Bluffs, Iowa; Quincy, Washington; The Dalles, Oregon; Mahwah, New Jersey. Are these the cities that will drive future US economic growth? These are becoming hubs of growth around cloud computing and big data research. While the industrial age in the US was driven by cities like Philadelphia, Detroit, Buffalo, Cleveland, these new cities are hosting massive data centers for housing data collected by companies like Facebook, Google, Microsoft and the New York Stock Exchange.Oregon in particular is seeing huge growth. Thanks to tax incentives, good climate, cheap power, and the availability of water, growth has been very rapid in a few of what are currently rural Oregon communities. Big data is translating to big building and big construction. The data centers and construction are bringing with them jobs and tax revenues. In an effort to bring industry to Oregon, land in different parts of the state has already been marked as pre-approved for large industries, removing most of the red tape normally involved in getting government approval.Facebook is building a 307,000 square feet facility in Prineville, Oregon. Google is already in Prineville. In and around The Dalles, companies like Google, Yahoo, Microsoft, and T-Mobile have set up business along the Columbia river. But the activity isn’t limited to Oregon. In Quincy, Washington, Microsoft, Intuit and Yahoo already have large centers. In Council Bluffs, Google is setting up a $600 million data center. Twitter is rumored to be planning a large data center outside of Salt Lake City. And the New York Stock Exchange is setting up a 400,000 square foot facility in Mahwah.
The cupboards of the Natural History Museum in London hold spectacular dinosaur fossils, from 10-centimeter, serrated Tyrannosaurus rex teeth to a 4-meter-long hadrosaur tail. Now, researchers are reporting another spectacular find, buried in eight nondescript fossils from the same collection: what appear to be ancient red blood cells and fibers of ancient protein.Using new methods to peer deep inside fossils, the study in this week’s issue of Nature Communications backs up previous, controversial reports of such structures in dinosaur bones. It also suggests that soft tissue preservation may be more common than anyone had guessed. “It’s encouraging,” especially because the proteins were found in what appear to be the most unremarkable, ordinary bones, says Matthew Collins, an archaeologist and biochemist at the University of York in the United Kingdom. But he and others caution that the team hasn’t proven beyond doubt that the structures do contain ancient proteins.As early as the 1970s, researchers captured images of what looked like cellular structures inside dinosaur fossils. But did the structures contain actual tissue? Proteins commonly decay hundreds to thousands of years after an organism dies, but in rare cases they have been known to survive up to 3 million years. In a series of studies beginning a decade ago, a team led by North Carolina State University paleontologist Mary Schweitzer reported that they had extracted what appeared to be collagen, the most abundant protein in bone, from a 68-million-year-old T. rex fossil. They sequenced fragments of the protein and concluded that it closely matched that of birds, dinosaurs’ living descendants (see here and here). But other teams haven’t been able to replicate the work, and others suggested that the collagen could be contamination.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)The new study, led by materials scientist Sergio Bertazzo and paleontologist Susannah Maidment, both of Imperial College London, has a different strategy for hunting down ancient proteins. Bertazzo, an expert on how living bones incorporate minerals, uses a tool called a focused ion beam to slice through samples, leaving pristine surfaces that are ideal for high-resolution imaging studies. He teamed up with Maidment to apply the technique to eight chunks of dinosaur toe, rib, hip, leg, and claw.What they found shocked them. Imaging the fresh-cut surfaces with scanning and transmission electron microscopes, “we didn’t see bone crystallites” as expected, Maidment says. “What we saw instead was soft tissue. It was completely unexpected. My initial response was these results are not real.”The U.K. team tested more fossils and ran microscopic samples from what appear to be collagen fibers through a mass spectrometer to get the weight of the component molecules. The weights came back as identical to those of the three most common amino acids in collagen, the team reports.But outsiders, including Schweitzer, say that the weights aren’t conclusive proof that the molecules being analyzed are amino acids, or that they came from a dinosaur rather than a contaminant. A different type of mass spectrometer that can provide the sequence of the amino acids in a protein fragment would strongly suggest the existence of collagen and replicate the earlier work, Collins says. Maidment says the team hopes to do such studies soon. If they succeed, the work may spur additional efforts to isolate dinosaur proteins and understand how they differed from those of their modern relatives.
Except… nobody’s actually searching for that phrase (except you, when you’re checking your keyword rank). You’re not getting any traffic or leads or customers – so who cares that you’re the #1 result? First, you’re optimizing your website for the wrong keywords. “But we sell [insert your esoteric term of choice here]”. Yes, but no one knows what that is and no one’s searching for it. At this point we say, you need to go through a full . They know they need to do this “Internet marketing stuff”. process to identify the best keywords for you business – those that have a high number of monthly searches, are relevant to your business, and are actually within your reach to rank for in the first 10 organic search results on Google. We still call ourselves an inbound marketing system. But we know it requires explanation. We recognize people are looking for an Internet marketing solution and so that’s where we meet our market in the middle. We go to them, understand their problems and needs, and explain how what we do solves their problems. The focus here is changing from yourself to your customers. Because otherwise you’re just standing alone on that soapbox of yours shouting to a nonexistent crowd. keyword research and start blogging generate leads online ” meant? Still, a lot of people say, “inbound market-wha?” It takes some education. But what we did is we took the perspective of our buyer. He knows he needs to and SEO get found in search engines inbound marketing Topics: The second problem is, well, these words we found – the high volume, less difficult, somewhat relevant phrases – aren’t exactly what you sell, that’s not how you would describe what you do. This is a tricky problem. Your customers don’t know they need your product, but you know it solves such-and-such problem that they have. Well, in this case you need to educate your customers on what you do. Six months ago do you think anyone knew what ” to grow his business. She knows she needs to Photo Credit Thomas Hawk Originally published Aug 28, 2008 9:10:00 AM, updated July 08 2013 monitor her company’s web presence There are two problems here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Webinar: Twitter for Marketing and PR Originally published Feb 2, 2009 7:50:00 AM, updated February 01 2017 This post was written by Dan Zarella . 1. LinkedInProbably the most obvious way to identify influential individuals at specific organizations is by searching the trusty social network for business people, LinkedIn. A search for your target business or title on LinkedIn will show you people you may already be connected with, either directly or through your connections. This is a good place to start, since you might be able to leverage your exisiting contacts.The social media playing field is much bigger than LinkedIn, and as a recent HubSpot cartoon mentioned, LinkedIn can be a bit of a walled-garden , discouraging “weak” connections. The two other largest social arenas (Twitter and Facebook) are also ripe for this type of search.2. TwitterOne of my favorite features of Twitter Grader is the search function . You can put in a keyword and see the most influential Twitter users who’ve used that keyword, effectively a list of thought leaders in that niche. But if you’re looking to identify influencers in a business or organization don’t limit yourself to just searching for topical keywords, try brand or company names, or even titles. For instance, if you were looking for the most influential Twitterers inside of Ford, a search for Ford would quickly reveal that Scott Monty is the head of social media at the automobile giant. A similar search for HubSpot would show you those HubSpotters who are on Twitter (and there are a bunch of us).3. Facebook Facebook Grader , a newer HubSpot tool along the same lines as Twitter Grader, can be used in a similar way. Keep in mind that this tool is newer and will only return users who have used the tool to grade their Facebook accounts already, but this tool has the potential to be even more powerful, given the much larger audience on Facebook. One example that does return results already is a search for HubSpot.4. BloggersYou can also use a variety of blog search engines to search for bloggers in your target companies or roles. Good ones to start with are Technorati and Google Blog Search , but there are tons out there and they all return slightly different results, so give some of the others a try. You can also search on bookmarking sites like delicious to see which blogs have been bookmarked the most.5. Niche Social NetworksThere are a ton of smaller, niche networks where professionals in nearly every industry gather. Find the social networks for your vertical and search for your target businesses or roles there. A few examples of this type of site include Toolbox for IT , Lawyrs , Decorati , Reel-Exchange and MediaBistro .Then, Connect with Influencers Once you’ve identified your influencers, use the tools and mechanisms provided by the social site you found them on to connect with them. Send them an invitation to join your network if you found them on LinkedIn. If they’re on Twitter, follow them and start replying to their tweets and ReTweeting their good posts (ReTweeting especially will ingratiate yourself with your targets — people love that). If they write a blog, subscribe to their feed and start commenting on their posts and linking to them from your blog (again, bloggers love getting links, so this is an especially good tactic). Generally speaking, networking and connecting for business purposes in these three ways tends to be accepted.Facebook can be more tricky, so tread with caution here. If it looks like they’re friends with a lot of people, including professional contacts that they might not be actual, social friends with, its probably not going to bother them if you send them a friend request. On the other hand if they don’t have a ton of friends, they’re likely to be using Facebook only to connect with their real-world family and friends, so chances are good that its best to not try to friend them for business purposes. Influencer Marketing Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
inbound marketing kit special day Your Marketing Takeaways: 2. Decorating the tree with candy canes became fashionable during the 1850s when a resident of Ohio, August Imgard, hung them on a Christmas tree to augment his homemade decorations. What type of “sweet” data points can you find in your business? 4. The modern candy cane was invented by Bob McCormack of Atlanta. He started the curved candy trend sometime in the early 1920’s with handmade versions. As the original candy cane maker in the United States, Bob’s Candies manufactured about two million each day in 2009. , , . Inbound Marketing Kit 1. The original candy cane did not have stripes. Before the red stripe was introduced, a candy cane was simply a white, mint-flavored stick. 3. Some Christians believe the candy cane has a symbolic meaning with the “J” shape representing Jesus’s initial, and the red/white stripes representing Christ’s purity and blood. Others view the candy as the shape of a shepherd’s hook. , and a 6. Candy canes are made with sugar, corn syrup, and starch – a super-solid sugar rush. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our 7. Candy canes were once considered “medicine”. The soothing peppermint and sugar combo was used as a pacifier for children. Other flavors – including anise and cinnamon – were used by apothecaries to help soothe and calm their patients (probably the parents of the kids that needed a pacifier). Two billion candy canes, about $214 million worth, were purchased this holiday season by consumers with a sweet tooth. tweets . YouTube videos Facebook application history Here are some fun facts to help you celebrate the sugary day of December 26. And, if on this day after Christmas, you are looking for ways to creatively use your leftover candy canes, here’s a video to give you some helpful tips. Finally, once you have utilized this information for your own marketing efforts, the content will be picked up over and over again by others in your industry, creating the thought leadership every CEO looks for! Every product has something interesting to say about it. Even an innocuous product like candy canes has its own Originally published Dec 26, 2009 9:19:00 AM, updated March 21 2013 Using metrics or specific data points such as number sold, revenue generated, introduction of, or timeline/history, any company can create content that will resonate with its customers and prospects. You would be amazed at the number of statistics you can pull together once different angles are considered. And, some of them can be fun! 5. The mass-produced version of the candy cane made the scene in the 1950s when Bob’s (see #3 above) brother-in-law figured out how to cut, pull, twist and package the confection in a factory setting. , Twitter Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types Originally published Sep 1, 2010 8:00:00 AM, updated August 26 2017 The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative . Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads.Download our free marketing tool that helps you generate more leads and learn about website visitors.ScopeWhitepapers are usually in-depth reports on a specific topic, like a research paper intended for publication on the Web. Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires several readings to glean the full extent of its information. Readers expect a high degree of expertise backed by solid research that is fully documented by references. It can take weeks or even months to write and polish a good whitepaper.StyleWhitepapers are usually serious in tone and professional in appearance. You can expect your readers to include people who are considering purchasing your products or services, so you want to make sure your whitepapers are written well, edited well and formatted to represent your brand on the same level as your brochures and website. It’s a good idea to enlist the services of a graphic designer to layout your pages, images, fonts and colors for best results. Have at least two experienced writers review your document for grammar, spelling and accuracy. Make sure your management team has reviewed it to avoid possible problems with content or strategy.IntentBlogs are intended for reaching out to the general public, to update them on your ideas and strategies. More often than not, blogs are opinion-based. Usually blogs are informal and often playful. Whitepapers are for capturing leads – it’s all about business. You are providing something truly valuable for your target audience. Good information backed by well-documented research is worth its weight in gold. When someone signs up for your whitepaper on your landing page they are connecting with you and allowing you to connect with them further, i.e. move them further down the sales funnel. They will gladly do this if your whitepaper provides useful information and insight they can’t get elsewhere.So what constitutes a great lead-generating whitepaper? Find a topic that feeds a need . You must know your target market, what do they want to know and what’s already out there? You can explore topics in social media and community sites that generate a lot of comments. If you have expertise in one of those topics, get to work. Put your heart into it . Don’t just patch together a bunch of other peoples’ work. Analyze the data and add value by evaluating options and presenting them to your readers in an easy to understand way. Make it substantial . Cover the ground. Make an outline first, and organize it well into chapters or sections. It’s a good idea to make each section a “bite-sized” chunk, maybe one page with charts or graphics that covers a certain point. Make it authoritative . Do your homework and make sure you mention previous authoritative work on the subject. Your mission isn’t to be the only expert in the field – it’s to be the latest expert with the freshest insights. Create a great landing page . Include a summary and topics to let people know what the whitepaper’s about. Tell them why it’s important to them, and with time and exposure, include some snippets from comments and reviews. Here are some examples of whitepapers on inbound marketing: Inbound Marketing Blueprint for the C-Suite (Kuno Creative) Inbound Marketing Gameplan (PR2020) The 7 Universal Laws Of Pull Marketing (PullnotPush) Internet Marketing Whitepapers (HubSpot) Tell us about some great whitepapers you have downloaded and why you liked them.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In his Check out Scott’s . As part of his book launch, Scott is giving away a free ebook: Monitor What’s Being Said . For his book and ebook, Scott conducted research that examined the communications infrastructure and stock price of the top 100 companies on the Fortune 500 list. Scott uncovered an interesting correlation: Companies that participate in real time are more successful. During the period he measured – closing price on December 31, 2009 through closing price on September 3, 2010 (when the book is a successful marketing author and speaker who just launched his latest book, operate in real time were up 2010 year-to-date. went to print) – the stock prices of 67% of companies that operate in real time were up, while only 42% of companies that do ebook , Scott provides examples of how companies have made the transition to the real-time web. Some of the primary steps he outlines include: According to Scott, “Real time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.” Develop Guidelines and Train Staff Becoming a Real-Time Company Engage With the Market Real-Time Marketing and PR not Build a Team Real-time communication is causing organizational changes and is impacting how companies organize staff and implement strategies. In an interview Scott conducted with Coca-Cola, Petro Kacur, senior manager of marketing communications, said, “There has been a convergence and blurring of lines between traditional ‘communications’ and ‘marketing.’ This has changed our view of the communications function and how we engage with our consumers. We are moving from a monologue to a dialogue. In recognition of these growing trends and their impact on our company’s reputation, in March 2009 we formed an office of digital communications and social media. [This office] will help us become even more comfortable and effective in these new spaces.” ebook Real-Time: How Marketing & PR at Speed Drives Measurable Success Originally published Nov 1, 2010 11:30:00 AM, updated October 20 2016 Topics: for a more in-depth look at real-time marketing and PR practices and to learn which companies are winning and losing the real-time battle. What is Real Time? David Meerman Scott Time Management Real-Time Marketing & PR
In this episode of Inbound Now, we are joined by David Siteman Garland from Smarter, Faster, Cheaper Passion may come from the product itself, it may be from a bigger idea, it may be from the thrill of starting something new, or changing an existing market, or the company itself, but in order to really Smarter, Faster, and Cheaper Sounds Great… Where do I Start? In this episode we discuss: Look for the Underdog Passion is something that you can see and feel in the content that is produced and that One of the best ways to build trust and longevity in a brand is about creating interesting, entertaining, and relevant content. : Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business, Why passion is a key ingredient to content creation A Look Into the Future . passion is contagious Originally published Jan 6, 2011 8:00:00 AM, updated July 03 2013 . Build out these areas of your site and keep building that in-house email list. Getting your feet wet and creating Knowledge and personality can increase over time but without passion for the content that you are producing, Why emulating big brands might not always be your best bet passion is a KEY component Not to mention the tremendous SEO implications of building out all of those pages of content on your own site. David suggests finding one thing you are good at within the content creation realm and start producing one piece of content a week. (Make sure it’s indexable by Google for SEO credit!) What is Most Important Knowledge, Personality, or Passion for Building Your Business Smarter, Faster, and Cheaper? David’s focus has always on his community and not necessarily about building the “David Siteman Garland” brand. He focuses on creating entertaining useful content for his community and his community responds to that and builds and builds. This has resulted in David being hired time and time again by numerous companies including Google. The importance of having a clean, user-friendly site Don’t look at an entrenched big brand that joined social media “just because”. (I’m talking about you, Oprah.) Housing your content on your own site will ensure that you will be in good shape if something like this were to happen. . 20% on creating the content and 80% on promoting that content and building those relationships online. Topics: you will fail. and commenting on why you want the book! (* to comment you must “like” the page) Don’t get intimidated by the big guys who are cranking out the content. Start with one small thing that is repeatable. People are not going to tune into your blog or other pieces of your content if they are product focused. Inbound Marketing Video = audio and text. People like to consume content in different ways. Cater to all of them. Remember, Google eats text for breakfast when indexing pages. Product Pushing and the Hard Sell are Out The Rise to the Top Look for people who have done this without a huge budget! Companies that have just emerged and have leveraged “digital smoozing” can teach much better lessons. Hubspotters are extremely passionate about everything inbound marketing and the web! This helps fuel all of the content we produce and grow our community. Where to start when diving into inbound marketing Start building your site and content now! Click here you have to have it! You need a home base to house your own content. Twitter could die tomorrow and “Flitter” could pop up in it’s place leaving you with nothing to show for it. Take ownership of your content and fans today Then, we take a look ahead into whats coming up in 2011 Gauging Online Influence with Jason Keath of Social Fresh Just want to listen? David is a marketer and hustling entrepreneur that runs his own business and show over on RISE and has managed to grow his audience from 0 to over 100,000 raving fans in just under two years. Both the Rise to the Top and a content creation habit are critically important for your success online! Hands down “Content is king, marketing is queen, and your website is your throne.” Enter to win a signed copy of David’s new book: by heading to the Build it and They Will Come . People are programed on schedules and if you set an expectation for your content, you should stick by it. Choose one thing you might want to try and get rolling with it. Do it once a week. More web shows, more podcasts, more “web djs” “crush it” 37 Signals Inbound Now Fan Page Consistent content is key Repurpose content! David sees many many more businesses becoming media sources. Moving online relationships to offline in person relationships. Bringing people together! to building any business through these new social channels. Content curation will be a rising trend where, within this sea of content, there will be an increasing need in someone out their making sense of it all. The ins and outs of creating content Emulating big brands may not be the best model. Look at people that are building big things that started with nothing. Past Episodes: Moonlighting to grow a community, there is no shame in that! You don’t have to be Shakespeare to blog or Spielberg to create video. started building their communities of passionate, raving fans before they had a tangible product. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack