Regional Land Trust Hosts Panthertown Hike

first_imgCelebrating 20 years of conservation, Mainspring Conservation Trust is hosting 20 events in 2017, including a hike in Panthertown Valley on Thursday, May 18 from 10:00 a.m. – 2:00 p.m. that is open to the public.The moderate, three-mile hike will be led by Friends of Panthertown founding board member Mike Purdy. Mainspring and Friends of Panthertown recently partnered together to raise money for the purchase of 16 acres of private property that borders the western entrance to Panthertown Valley and Salt Rock Gap near Cashiers in Jackson County.The hike will begin on that newly acquired property and will go to Wilderness and Frolictown, stopping for lunch at scenic Granny Burrells Falls. This should be an exceptional time to view the spring blooms popping up in the valley.The hike is limited to 20 participants and costs $15 per person, which includes a boxed lunch. RSVP to Sharon Burdette at 828.524.2711 or sburdette@mainspringconserves.org.Founded in 1997, Mainspring has conserved more than 25,000 acres and connected thousands of youth to nature in the six western-most counties in North Carolina and northern Rabun County, Georgia. To view the entire list of 20-for-20 events, visit www.mainspringconserves.org.last_img read more

#Nextchat RECAP: Recruiter’s Handbook

first_imgOn September 5, @shrmnextchat chatted with special guest speaker, author, and leadership and management consultant @Sharlyn_Lauby on the Recruiter’s Handbook.If you missed this excellent chat on the building blocks of a strong recruiting program, you can read all the tweets here:last_img

How Not to Use Apache Hadoop

first_imgRelated Posts Sometimes best practices and practical tips can obscure mistakes that you should avoid. Sometimes what you really need is a list of worst practices.Iwona Bialynicka-Birula has written a post organizing things not to do in Apache Hadoop into three categories: efficiency, scalability and reliability.Bialynicka-Birula writes:The problem with Hadoop is that it is relatively easy to get started using it without an in-depth knowledge of what gives it its powers and without this, you are more likely than not to design your solution in a way which takes all of those powers away. So let’s take a look at the few key features of Hadoop and what not to do to keep them. Why You Love Online Quizzes Tags:#Big Data#hack See also:HBase Dos and Don’tsMongoDB Gotchas for the Unaware User. klint finley 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? Growing Phone Scams: 5 Tips To Avoidlast_img read more

U.S. judge tosses climate lawsuits by California cities, but says science is sound

first_imgCities in the United States had taken oil companies to court, arguing that they should pay for climate-related problems caused by the burning of fossil fuels. U.S. judge tosses climate lawsuits by California cities, but says science is sound Read more… Originally published by E&E NewsA federal court judge yesterday threw out lawsuits from two California cities seeking to make oil companies pay for worsening sea-level rise and other climate change impacts.Judge William Alsup of the U.S. District Court for the Northern District of California granted the request from five oil companies seeking dismissal of the cases brought by San Francisco and Oakland. They were suing Chevron Corp., BP PLC, ConocoPhillips, Exxon Mobil Corp. and Royal Dutch Shell PLC, arguing that the companies make and sell products that when combusted create a public nuisance. The cities also contended that the companies knew the global dangers for decades and hid that information while protecting their assets.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*) Alsup, a Clinton appointee who in March held a high-profile “tutorial” on climate science, said evaluating blame for warming impacts is a political issue and not one for the courts to decide.”This order accepts the science behind global warming,” Alsup said in his ruling. “So do both sides. The dangers raised in the complaints are very real. But those dangers are worldwide. Their causes are worldwide. The benefits of fossil fuels are worldwide. The problem deserves a solution on a more vast scale than can be supplied by a district judge or jury in a public nuisance case.”The decision marks a huge blow for climate change activists and other cities pursuing similar lawsuits. It’s a win, meanwhile, for the oil companies and other industry groups that opposed the lawsuit.John Coté, communications director for San Francisco City Attorney Dennis Herrera, said in an email that “this is obviously not the ruling we wanted, but this doesn’t mean the case is over.””We’re reviewing the order and will decide on our next steps shortly,” he added. “We’re pleased that the court recognized that the science of global warming is no longer in dispute. Our litigation forced a public court proceeding on climate science, and now these companies can no longer deny it is real and valid. Our belief remains that these companies are liable for the harm they’ve caused.”Oakland City Attorney Barbara Parker said that “we are carefully reviewing the order and considering all options, including an appeal.””We believe our lawsuit presents valid claims and these defendants must be held accountable for misleading the American people about the catastrophic risks to human beings and all forms of life on this planet caused by fossil fuel-driven global warming and sea-level rise,” she said.Alsup said the cities’ theory—that the combustion of fossil fuels created a nuisance—had a scope that was “breathtaking.””It would reach the sale of fossil fuels anywhere in the world, including all past and otherwise lawful sales, where the seller knew that the combustion of fossil fuels contributed to the phenomenon of global warming,” Alsup said in his order. “While these actions are brought against the first, second, fourth, sixth and ninth largest producers of fossil fuels, anyone who supplied fossil fuels with knowledge of the problem would be liable.”The cities originally filed the suits in state court. The oil companies moved the cases to federal court, and Alsup ruled that they belonged in his court because it was a federal issue. In that ruling, he appeared to indicate he did not believe that federal law and federal court precedents precluded the cities from seeking action. In his ruling yesterday, Alsup said there was no conflict between that decision and this one.”It remains proper for the scope of plaintiffs’ claims to be decided under federal law, given the international reach of the alleged wrong,” Alsup said. “Although the scope of plaintiffs’ claims is determined by federal law, there are sound reasons why regulation of the worldwide problem of global warming should be determined by our political branches, not by our judiciary.”The lawsuits by San Francisco and Oakland were the first to go forward among a growing group of similar cases. Also in California, Imperial Beach, San Mateo, Marin County, Richmond, Santa Cruz and Santa Cruz County are suing two dozen or more fossil fuel companies and trade associations in separate cases. A decision in the 9th U.S. Circuit Court of Appeals is pending on whether to uphold an order by federal Judge Vince Chhabria that moved those suits from federal to state court.The city of Boulder and the counties of San Miguel and Boulder in Colorado are suing Suncor Energy Inc. and Exxon Mobil, demanding “past and future damages” for climate impacts. King County, Wash., sued the same five companies named in the San Francisco and Oakland suits. New York City also filed a claim against the same oil companies named in those suits.National Association of Manufacturers President and CEO Jay Timmons in a statement said this ruling could foreshadow what those cities are up against.”Other municipalities around the country who have filed similar lawsuits should take note as those complaints are likely to end the same way,” he said. “New York City, Boulder, and the other California municipalities should withdraw their complaints and follow the lead of others that are focused on meaningful solutions.”Related:In a San Francisco courtroom, climate science gets its day on the docketReprinted from Climatewire with permission from E&E News. Copyright 2018. E&E provides essential news for energy and environment professionals at www.eenews.net P. A. Lawrence, LLC/Alamy Stock Photo By Anne C. Mulkern, E&E NewsJun. 26, 2018 , 9:10 AMlast_img read more

Top 5 Inbound Marketing Stories of the Week: Media Relations Isn’t Dead

first_img Author: PR Squared InboundMarketing.com really hit home for me.  In a time when we’re constantly reminded of the pending death of newspapers due to the increasingly powerful Web, PR guru Todd Defren Lesson: 1. Translations for Facebook Connect Brand evangelists have surprising potential. Todd Defren Google Sidewiki Influential Marketing Blog Twitter Marketing: It’s More Like Email Than You Think because of the Internet; in addition, with all the biased clutter found on the Web, it’s no wonder that traditional news outlets are still seen as the most reliable editorial source.  Therefore, to get that coverage from credible media like the The Vizion Blog Speaking of the clutter on the Web, what if there were someone whose sole job responsibility was to sort through and uncover the best and most worthy content?  Rohit discusses this role and what it would entail, calling it “Content Curator,” or someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.  Think Lesson: How to Claim Your Website’s Google Sidewiki Apply traditional marketing tactics to the new ways of the Web. 2. , which can be used to translate websites into any of the languages Facebook supports.  Barb’s short article describes the tool, based on the same solution Facebook itself employed to translate its site, which recruited volunteers to help translate the site into more than 65 languages.  The tool will display content in a visitor’s native language if they log in using Facebook Connect.  This of course means that potentially all websites can be translated into Manifesto For The Content Curator: The Next Big Social Media Job Of The Future? Author: of of pulls us back down to earth to show us that, despite what you may think, media relations shouldn’t be dying along with it.  In fact, among the pile of biased content littering the blogosphere, traditional news outlets still stand out as the most faithful, unbiased sources, proving that we should focus on media relations now more than ever before. ‘s Pirate language Author: of Successful techniques from one tool may work for another. Mainstream Media Relations: More Important Than Ever inbound marketing kit You may have to sift through the clutter to find quality content. 3. Author: Download our Bill Hartzer Zephrin Laskercenter_img Originally published Oct 2, 2009 7:05:00 AM, updated July 18 2013 Take advantage of new technologies, and don’t get left out of the conversation (especially if it’s happening on your own site). Barb Dybwad BusinessWeek By claiming your Google Sidewiki space, website owners ensure their own comments appear at the top of all other comments.  Website owners can use this space to promote their site, direct visitors to important pages, and make sure they’re aware of what others are saying about their site.  Although only users who download the wiki will see the comments, Bill suggests it as another way to join the conversation.   Lesson: but on a much broader scale.  , Todd advises us to keep nurturing those media relationships! . Lesson: .  I’m a fan. Mashable Alltop Guy Kawasaki As a public relations professional, this week’s top story on Learn more about inbound marketing and how to combine blogging, SEO and social media for results. By some estimates, in just a few years we will reach a point where all the information on the Internet will double every 72 hours.  Does this role already exist in some places, and do we need it? 4.  Advertising Age Photo by Annie Mole Inbound Marketing Kit is here, and Bill Hartzer gives you step by step instructions on how to claim yours and why it’s an important thing to do.  The Sidewiki is an add-on to the Google toolbar that allows any Web user who downloads it to make comments on any website; the comments are then viewable to anyone else who visits the site and has downloaded the Sidewiki.  Lesson: or of NY Times With its new $100 million funding under its belt, Twitter must justify its worth by leveraging the data it knows and translating it into real results and revenue for marketers.  Zephrin’s article makes suggestions to Twitter about how to attract advertisers, primarily by capitalizing on lessons learned from email marketing. Zephrin’s thought is that email-like capabilities — such as the ability to segment audiences, access dynamic reporting, test and optimize campaigns in real time, etc. — would be valuable to Twitter advertisers.  If Twitter can deliver on these basic capabilities for marketers, they’ll have no trouble pulling in advertisers’ dollars.  What do you think? Author: 5. To support the thought that media relations shouldn’t be at death’s door, Todd points out that the number of unique visitors to newspaper websites has grown by 15.8% to 65 million in the past year.  While newspapers may be struggling in terms of earning money, their audience is flourishing.  Why?  Stories can now be spread much faster and more easily of The Facebook just announced the release of its new tool for developers,  Rohit Bhargava Don’t start cutting off ties with journalists just yet.  Media relations is alive and kicking! Facebook Releases Free Tool for Translating Your Site Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Free Link-Building Directories to Jumpstart Your Search Engine Ranking

first_img Link Building Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Editor’s Note: The contents of this articles are out of date. It remains live for posterity (hah, remember when people used link building directories?), but the advice is no longer current with Google’s recommendations. If you’d like to stay up to date with the latest SEO trends, I recommend checking out this article.Links are the top metric by which search engines determine who you are and what you are about, and ultimately how you are ranked in search results.  In other words, links are your website’s life line. A great way to jumpstart your link-building efforts to get that online vote of trust is to submit your business to directories, which is a great way to get your small business website on the map.Wondering how to get more inbound linksto your website, and where to start? Here’s a list of top link-building directories, which are all FREE resources to help you get started.Access 4 Essential Link-Building TipsLocal Directories:Loopt.comLocaleze.comBiglocal.comOpenlist.comOutside.inBOTW.org/top/Regional/United_StatesSuperpages.comSearch Engine Local Business Listings:Yahoo.com, Google.com and Bing.com LocalGetlisted.org (to double check if you’ve been listed)Blog Directories:DoFollowBlogs.comPlaceBlogger.comBloglines.comBlogsearch.Google.comTechnorati.comBlogged.comBlogCatalog.comBlogmarks.netMyBlogLog.comZimbio.comReview and Rating Directories:Yelp.comRateitall.comInsiderPages.comDirectories not only help you get more inbound links but also bring in more qualified traffic and generate leads. As you add your business to directories, be sure to use very specific categories including location, industry-specific niches and anything else that makes you unique. Whether you are locally focused or have branches throughout the country, you should be listed where people are looking for you. Inbound links pointing to your site from other trusted sources on the Web are like people raising their hand to Google and saying, “You should pay attention to this one!”Photo Credit: Jurek Durczak Topics: Originally published Feb 11, 2010 2:30:00 PM, updated September 07 2017last_img read more

How to Market Smarter, Faster, and Cheaper with David Siteman Garland [Inbound Now #2]

first_imgIn this episode of Inbound Now, we are joined by David Siteman Garland from Smarter, Faster, Cheaper Passion may come from the product itself, it may be from a bigger idea, it may be from the thrill of starting something new, or changing an existing market, or the company itself, but in order to really Smarter, Faster, and Cheaper Sounds Great… Where do I Start? In this episode we discuss: Look for the Underdog Passion is something that you can see and feel in the content that is produced and that One of the best ways to build trust and longevity in a brand is about creating interesting, entertaining, and relevant content. : Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business, Why passion is a key ingredient to content creation A Look Into the Future . passion is contagious Originally published Jan 6, 2011 8:00:00 AM, updated July 03 2013 . Build out these areas of your site and keep building that in-house email list.  Getting your feet wet and creating Knowledge and personality can increase over time but without passion for the content that you are producing, Why emulating big brands might not always be your best bet passion is a KEY component Not to mention the tremendous SEO implications of building out all of those pages of content on your own site. David suggests finding one thing you are good at within the content creation realm and start producing one piece of content a week. (Make sure it’s indexable by Google for SEO credit!) What is Most Important Knowledge, Personality, or Passion for Building Your Business Smarter, Faster, and Cheaper? David’s focus has always on his community and not necessarily about building the “David Siteman Garland” brand. He focuses on creating entertaining useful content for his community and his community responds to that and builds and builds. This has resulted in David being hired time and time again by numerous companies including Google. The importance of having a clean, user-friendly site Don’t look at an entrenched big brand that joined social media “just because”. (I’m talking about you, Oprah.) Housing your content on your own site will ensure that you will be in good shape if something like this were to happen.  . 20% on creating the content and 80% on promoting that content and building those relationships online. Topics: you will fail. and commenting on why you want the book! (* to comment you must “like” the page) Don’t get intimidated by the big guys who are cranking out the content. Start with one small thing that is repeatable. People are not going to tune into your blog or other pieces of your content if they are product focused. Inbound Marketing Video = audio and text. People like to consume content in different ways. Cater to all of them. Remember, Google eats text for breakfast when indexing pages. Product Pushing and the Hard Sell are Out The Rise to the Top Look for people who have done this without a huge budget! Companies that have just emerged and have leveraged “digital smoozing” can teach much better lessons.center_img Hubspotters are extremely passionate about everything inbound marketing and the web! This helps fuel all of the content we produce and grow our community. Where to start when diving into inbound marketing Start building your site and content now! Click here you have to have it! You need a home base to house your own content. Twitter could die tomorrow and “Flitter” could pop up in it’s place leaving you with nothing to show for it. Take ownership of your content and fans today Then, we take a look ahead into whats coming up in 2011 Gauging Online Influence with Jason Keath of Social Fresh Just want to listen? David is a marketer and hustling entrepreneur that runs his own business and show over on RISE and has managed to grow his audience from 0 to over 100,000 raving fans in just under two years. Both the Rise to the Top and a content creation habit are critically important for your success online! Hands down “Content is king, marketing is queen, and your website is your throne.” Enter to win a signed copy of David’s new book: by heading to the Build it and They Will Come . People are programed on schedules and if you set an expectation for your content, you should stick by it. Choose one thing you might want to try and get rolling with it. Do it once a week. More web shows, more podcasts, more “web djs”  “crush it” 37 Signals Inbound Now Fan Page Consistent content is key Repurpose content! David sees many many more businesses becoming media sources.  Moving online relationships to offline in person relationships. Bringing people together!  to building any business through these new social channels.  Content curation will be a rising trend where, within this sea of content, there will be an increasing need in someone out their making sense of it all.  The ins and outs of creating content Emulating big brands may not be the best model. Look at people that are building big things that started with nothing. Past Episodes: Moonlighting to grow a community, there is no shame in that! You don’t have to be Shakespeare to blog or Spielberg to create video. started building their communities of passionate, raving fans before they had a tangible product.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Tactics for Finding Meaningful Conversations on Twitter [@InboundNow #34]

first_img , find, and participate in relevant industry conversations on Twitter? are social media tool Originally published Aug 18, 2011 11:02:00 AM, updated October 20 2016 Runtime: 12:25 Inbound Now is currently in booking mode for upcoming episodes! Is there a certain topic you would like covered or an expert you would like to see come on. Contact me on Twitter Using What other tactics do you use to to see a ton of options and start getting rid of some of the noise. Reach out in a genuine way and start sharing their content on a regular basis. There monitor To view more episodes of Inbound Now, You can add questions to a to-do list to answer later, or forward them to a colleague and help them connect with relevant Twitter users. 4. Find Relevant Tweeters in Your Space , we share some advanced Twitter search tips to help you wade through the fire hose to find relevant conversations and filter out useless noise. Topics: advanced search link Here are some other examples of other common search modifiers, courtesy of the Twitter application, HootSuite: Regardless of the tool you use, centralizing information in one place is critical to saving hours of time and your sanity. Key Point: The tools you are using aren’t as important as the smart searches you are using to find the useful needles in the proverbial Twitter haystack. . keyword ? -http is a great site to scan Twitter bios for relevant keywords. It may take a little digging, but once you find some influential people in your space, make sure to start following them and connect. gets rid of all the auto-posts from blogs and people’s RTs, which can be helpful when you are looking for statements and questions(?) around your keywords (a.k.a. conversations). keyword suggest -http keyword anyone -http keyword recommend -httpcenter_img Followerwonk.com Search.twitter.com SEO and Social Media is a great way to start learning the advanced search queries Twitter has to offer. Click on the -http conversations happening and questions being asked about your industry. The trick is finding them in an efficient way. Would you like to see a particular marketing mastermind on the show? You need to set up a place to centralize all your queries in one place. I prefer to use HootSuite, TweetDeck, or Sendible for this. HubSpot also has a pretty nifty It never hurts to have an influencer on your side, and they can be instrumental in helping you spread your messages when the time comes. Give, give, give, before you ever try and ask for anything. (This is the Golden Rule in social media). . social media and digital marketing podcast The InboxQ.com 3. Set Up a Listening Station Twitter @DavidWells or drop me a line on our contact page helps you take your monitoring to the next level by providing a browser plug in/extension that notifies you of any new conversations happening around one of your advanced search strings. 1. Use Advanced Search Modifiers click here In this episode of Inbound Now, HubSpot’s Four awesome search modifiers for Twitter are: 2. Leverage InboxQ to help keep tabs on conversation. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Exercise Tactics to Whip Your Brand Message Into Shape

first_imgBillboards were the first form of advertising. And while we see them around, we have quickly learned that this immeasurable, outbound form of marketing isn’t very cost-effective. And although we have grown past our billboard days and established a solid online presence, we must never forget all that we learned from marketing in the past.Introducing the billboard exercise: the one and only workout that will put your brand into the shape it needs to send the right message. *Wink Wink*This all-in-one workout comes in a 3-part series, which will help you identify your core marketing message and improve your inbound marketing. Simply follow the instructions below and see the results right before your eyes!1. Select Your Workout BuddiesGetting the motivation to go to the gym often requires convincing your friends to join you for some moral support. Similarly, you’ll need to rally up the troops for this exercise. A brand’s messaging should never rest on the shoulders of one person. This message is supposed to represent your product or service, and to effectively communicate what that product or service is, all employees need to know exactly what the brand message is. (This doesn’t mean you need every person at your company involved, but there should be a core group that is working together to create this message). 2. Trim the FatThis is the most important part—the part where you lose weight! Many marketers jump ahead into the bigger picture. They have a beautiful storyline for advertising, a fantastic strategy for reaching out to blogs, and even know what social media platforms to promote their big ideas through. But before you can do any of that, you need to lose all the details and focus on what exactly the brand message is.A successful billboard, typically, is one that defines the brand message in 7 words or fewer. And that is exactly what you need to do with your brand. If you can narrow down what your entire brand message is in a mere 7 words (or fewer), than you have clearly defined exactly what your brand does in a short, elevator speech format. This statement should reflect what your brand can deliver, believes, stands for, and does. You can then use this message and expand upon it in your inbound marketing efforts.When writing a blog post, think, “Does this message reflect our billboard message?” When designing your Facebook business page, think, “Is the way we describe ourselves representative of our billboard message?” When creating a YouTube video, think, “Does this truly communicate our billboard message?”You can provide details, images, context, and various other things when messaging your brand online. The purpose of the billboard exercise is to have that lucid one-liner that is omnipresent in every message you send.3. Dress to ImpressNow that you have narrowed your brand message down, it’s time to show it off! In the brand world, the perfect outfit comes shaped in a call-to-action (CTA). A CTA is an image or text that tells your visitors what action they should take next on your site. The hope is that these CTAs will lead to landing pages where you can collect your visitors’ contact information in exchange for an offer they believe will benefit them. In other words, ebooks, webinars, whitepapers, and other free content giveaways.Use the statement you created earlier as the inspiration behind these CTAs. Dress up your brand message with images, narration, and data. Your brand will feel young, hip, and super popular.Now that you’ve completed this 3-part workout—never lose steam! It’s easy to bask in the results of that solid week when you went to the gym every day, and then let that excuse why you never went again after that. The message created from this billboard exercise should be remembered in every campaign you create. While your various campaigns may promote disparate parts of your business, all your marketing efforts need to be reflective of that key brand message. This message is what you and your company stands for, and you should never lose sight of that.Do you think the billboard exercise is important? How else can you implement it?  Inbound Marketing Originally published Oct 21, 2011 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

16 Examples of Twitter Brand Page Backgrounds to Inspire You

first_imgAlthough none of us really like to admit it, let’s be honest: first impressions matter. So if you’re trying to build a remarkable social media presence, you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. It’s no secret that people will judge a book by its cover. And if that’s the case, wouldn’t you want to make sure the first impression of your brand page is one that captures visitors’ attention, making them inclined to stick around and learn more about you?Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate, so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. Smart marketers are using this space to visually and creatively capture visitors’ attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. Are you?If you could use some inspiration, here are some great examples of how real brands are painting their Twitter landscapes. And to get started designing your own Twitter background, check out our handy guide (with a video tutorial) on how to create a custom Twitter background.1) Etica WinesThe Etica Wines Twitter page is a perfect blend of interesting design, branding, and links for visitors to learn more about the company, a wine guide and resource, as well as connect with them on Facebook or via email.2) SpotifyThe Twitter background design for Spotify, a music discovery and sharing application for all genres, effectively demonstrates Spotify’s value proposition, both in its imagery as well as its minimalistic copy.3) IdeaPaintIdeaPaint’s Twitter background cleverly features the brand’s signature product — paint that transforms walls into whiteboards — in action. After all, a picture is worth a thousand words!4) DropboxThe Twitter background design for Dropbox, a file and folder sharing service, features a cute and clever cartoon that embodies its brand/product. Your first impression? Dropbox is such a likable brand!5) AdrantsAdrants, a quirky marketing and advertising publication, uses its Twitter background to mimic that of its website, simply and consistently extending brand recognition.6) The Sales LionSimilarly, The Sales Lion’s Twitter background perpetuates the branding elements of its website’s masthead while also providing visitors with a quick snippet of information about what The Sales Lion is and what it offers.7) SnappleSnapple uses its Twitter background as a call-to-action to promote its latest Twitter campaign, which encourages Twitter users to tweet at the brand using either the hashtag #lemonade or #tea (depending on Twitter users’ preference for which part of the popular Half & Half flavor is their favorite) for a chance to win ‘Snapply’ prizes.*8) SalesforceSalesforce uses its Twitter background real estate to emphasize its cloud branding and also show the faces behind the brand’s tweets. (Note: Using ^ followed by a person’s initials is a way for brands to show who authors individual tweets when Twitter is managed by multiple contributors).*9) TargetWhile we usually find patterned backgrounds to be a little bit on the distracting/annoying/headache-inducing side, Target strikes a healthy balance between pattern and white space on its Twitter background, while also providing ways for Twitter users to connect with the brand on other social networks.10) ZendeskThere’s nothing wrong with a simple, clean design, and Zendesk’s background definitely demonstrates that, along with an unobtrusive call-to-action to follow the brand — and what you’ll get if you do.11) LivestrongLivestrong’s fierce Twitter background also inspires, empowering visitors to connect with the foundation in a number of ways to appeal to each of the brand’s different personas.12) MLT CreativeMLT Creative, a B2B marketing agency, uses its page to feature its mission, to “make ideas work,” and emphasize its agency’s creativity. Clean, professional-looking, and intriguing!13) ZipcarZipcar’s background creatively showcases its happy users, putting customers at the forefront of its Twitter marketing strategy. The page also includes a call-to-action to learn more and sign up for Zipcar on its website.14) IMPACT BrandingInbound marketing agency IMPACT Branding’s Twitter page proves that looking professional and appealing doesn’t have to mean complicated designwork. With its sleek design, the page highlights IMPACT’s value prop and where Twitter users can find more information.15) McDonald’sLike Snapple, McDonald’s uses its Twitter background to reflect its current marketing promotion, Dollar Menu University, an interactive game that it also promotes using its banner image and the pinned tweet at the top of its page.*16) HubSpotWhile we didn’t find many examples of businesses using their Twitter backgrounds to feature calls-to-action for particular promotions, offers, or events, we’re currently using HubSpot’s very own Twitter background to promote our upcoming marketing conference, Inbound 2012. Don’t be afraid to use your Twitter background to highlight your campaigns and drive Twitter users to action. Remember: you can update your background as often as you’d like!(*Note: Use of features such as page banners/pinned tweets you see on pages like Snapple, Salesforce, McDonald’s, and HubSpot is available only to businesses with Enhanced Brand Pages, currently only available to select brands.)What other creative business uses of Twitter backgrounds have you come across? Feel free to share them in the comments below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 23, 2012 3:35:00 PM, updated February 01 2017 Topics: Twitter Marketing Exampleslast_img read more