Science candidates: High-tech smarts aren’t enough for defeated Obama aide

first_imgBrian Forde brought a background in technology to his run for Congress. Q: You’ve said Zuckerberg’s testimony was an embarrassing example of how poorly Congress understands tech. What will it take to close that gap?A: I think that we are going to need more congressional hearings that look like the Zuckerberg hearing, in which Congress makes a fool of itself with regard to science and technology. Once we have more of these examples, it becomes part of a greater national narrative of what we need in Congress.Q: How can scientists help?A: The thing about technology is that before the ink is dry on a piece of legislation, the technology has already changed. So you need people who understand where it’s going and can see around corners. The problem is that if the only thing a member of Congress has heard about technology are 4-minute attacks from people who don’t know what they are talking about, it’s going to be very hard to have a productive conversation with that member in a way that helps Americans.But here’s a thought: How many scientists have sent their member of Congress a one-pager, a blog post, or a research paper with a note that says, “Here’s a quick way to help you get up to speed on this issue, because I heard you say something that wasn’t quite accurate? Or would you like me to host a roundtable, bringing together people with expertise on this issue?”Those types of efforts can massively impact the perspective of an elected official—or even a candidate. Of course, there’s still the question of whether the member or the candidate is willing to listen.Q: What’s next for you?A: It’s too soon to say. I haven’t even talked about it with my wife [Alison Grigonis, a lawyer who also worked in the Obama White House as a liaison between the president and his Cabinet]. But I’m effusively supportive of Katie [Porter] and have told every one of my supporters that I would appreciate if they would consider doing so, both in terms of financial support and in volunteer hours. And I’ll do anything she asks of me, because the most important thing is to flip this seat. Forde for Congress By Jeffrey MervisJun. 28, 2018 , 8:30 AM For many first-time congressional candidates with science and technology backgrounds, fundraising can be a major obstacle. Not to Brian Forde, who was once a  senior technology adviser to former-President Barack Obama. Forde managed to outpace his Democrat rivals by raising some $1.5 million for his southern California House race, including more than $300,000 in contributions via cryptocurrencies.But on 5 June Forde received only 6% of the vote, leaving him a distant fourth in the open, top-two primary to represent California’s 45th congressional district in Orange County. Democrat Katie Porter, a law professor at the University of California, Irvine (UCI), edged out fellow UCI law professor Dave Min for the right to challenge incumbent Republican Mimi Walters in the November general election.The 38-year-old Democrat stands by his message that Congress needs more technologists to do its job. Exhibit A, he says, are all the legislators who struggled to keep up with Facebook CEO Mark Zuckerberg when he testified this spring. But the knowledge gained from a tech career that gave him the chance to brief Obama on the emerging world of cryptocurrencies—and then to create a digital currency initiative within the Media Lab at the Massachusetts Institute of Technology in Cambridge—wasn’t nearly enough to win a seat in Congress. Political smarts are even more important, he acknowledges.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)Forde spoke with ScienceInsider both before and after his defeat, offering some advice to scientists weighing their own bids for elective office and reflecting on his own campaign. Science candidates: High-tech smarts aren’t enough for defeated Obama aide Q: Looking back, is there anything you would have done differently?A: I would have started running earlier. [Porter and Min declared in April 2017, and Forde jumped in last summer.] As a first-time candidate, it’s like when you’re a child, and every month of growth is massive. Being naturally cautious, a scientist or technologist might be inclined to wait and not jump in until you have everything lined up. But you need to let go of that idea and realize that you’re going to learn a lot once you start running.Q: How did you go about attracting support from a community that has traditionally stayed away from politics?A: You have to give them a compelling reason why something they care about is under attack. And if it’s not, then what are you fighting for that they care about?For example, I was running against a candidate who fundamentally doesn’t understand, or care to understand, cryptocurrency. [Min ran an ad that accused Forde of taking crypto donations from “Bitcoin speculators that oppose cracking down on drug deals and human trafficking.”] And while most people in that space haven’t been active politically, they were more than happy to contribute to my campaign because the alternative was having someone who clearly did not understand this emerging technology and who perpetuated lies about the technology. Follow our rolling coverage of 2018’s science candidates. Meet the scientists running to transform Congress in 2018 The science vote The science candidates: races to watch in 2018last_img read more

FIFA’s Chuck Blazer admitted taking bribes for World Cup votes

first_imgA former executive committee member of football’s global governing body FIFA told a US judge in November 2013 that he and other officials took bribes in connection with the 1998 and 2010 World Cups, among other major tournaments.Chuck Blazer, a US citizen, secretly pleaded guilty to 10 criminal counts in New York as part of an agreement with US prosecutors, according to a partially blacked out transcript of the hearing released on Wednesday.According to US officials, Blazer’s cooperation helped build a sprawling corruption case that has led to charges against top FIFA figures and prompted the resignation on Tuesday of longtime president Sepp Blatter.Blazer served as an executive committee member of FIFA from 1997 to 2013 and was the general secretary of CONCACAF, soccer’s governing body in North and Central America and the Caribbean, from 1990 to 2011.”Among other things, I agreed with other persons in or around 1992 to facilitate the acceptance of a bribe in conjunction with the selection of the host nation for the 1998 World Cup,” Blazer told US District Judge Raymond Dearie during a closed-door proceeding in Brooklyn federal court on the morning of November 25, 2013, according to the transcript.Though France won the bidding to host the tournament, separate court documents claim Morocco paid the bribe in connection with the 1998 World Cup.Blazer added that from 2004 to 2011, “I and others on the FIFA executive committee agreed to accept bribes in conjunction with the selection of South Africa as the host nation for the 2010 World Cup.”U.S. authorities have said South Africa paid a $10 million bribe while bidding to be the 2010 World Cup host. The country has confirmed the payment but said it was a donation to support soccer development in the Caribbean, not a bribe.advertisementBlazer also admitted to taking kickbacks related to five different editions of CONCACAF’s premier event, the Gold Cup, between 1996 and 2003.”I knew my actions were wrong at the time,” he said.A lawyer for Blazer declined to comment.Many of the details were revealed in documents released by US authorities last week, when they announced indictments for 14 people, including nine FIFA officials.Blazer, 70, is one of four defendants in the case who pleaded guilty in secret and agreed to assist US investigators.During his plea, he said he suffered from health problems. Friends of Blazer say he is currently hospitalized and unable to speak due to a breathing tube.last_img read more

Why HD DVD Will Beat Blu-Ray: A Better Name For Mere Mortals

first_imgI was recently shopping at BestBuy with my wife, Kirsten.  She’s close to the opposite end of the tech-geek spectrum as I am (she uses a computer every day, but mostly for useful things and is not particularly concerned about some of the religious debates around technology and the relative merits of one thing vs. the other.  She’s not going to be running out to buy an iPhone as soon as it launches (I likely will be). I’m currently in the market for a new DVD player at home.  I’m generally not big on DVDs as I find the whole notion of moving data bits around using atoms organized into shiny disks someone quaint.  My parents are visiting us from India, and there are some things they want to watch that are not “in the cloud” somehwere — only on DVD.  But I digress. What do you think? How important is a simple name in helpling customers make a decision? So, my question is this:  Of the thousands of mere mortals (i.e. not tech-geeks) that will make the DVD player buying decision in the coming months and years, how many times will this story repeat itself?  How many people will walk out the door with an HD DVD player simply because they think it’s the “natural” choice”?  How many of these decisions will it take for HD DVD to become the prevailing standard not on technical merit, but just because of the name?  If we think back to the VHS vs. BetaMax debate, I find a bit of similarity.  VHS (when people asked) stood for “Video Home System”.  BetaMax didn’t stand for anything.  Will history repeat itself? Originally published Jun 6, 2007 10:43:00 AM, updated March 21 2013 So, we are in the market for a DVD player.  I’ve been following the HD / DVD Blu-Ray debate for a while — primarily as a curious bystander, because it didn’t really affect me all that much — until now.  As I was walking down the DVD player aile in the store with Kirsten, she paused and pointed to one and said “why not just buy this one”.  (It was an HD DVD player).  I asked her why that particular one had caught her eye.  Her response:  “Well, it’s an HD DVD player.  Aren’t you all over that whole HD thing?”  She basically thought HD DVD was what connected to our HDTV and that was that.  The whole notion of Blu-Ray with all it’s technical merits never crossed her mind.  It just made sense to her that an HD DVD went along with an HD TV.  In her mind, Blu-Ray wasn’t even in the race.  Decision made. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

8 Free Links to Promote a Blog

first_imgDo you have a new blog? Want to get 8 free links to your blog? Here is a list of free links in blog directories that you can get for your blog, along with the Page Rank of the blog directory (read this article to learn more about Page Rank: The Importance of Google PageRank: A Guide For Small Business Executives).So far, none of these links have driven a ton of traffic, however, more inbound links do help you a lot in terms of search engine optimization (read this article to learn more about linkbuilding: Executive Summary: Linkbuilding and SEO for the Internet Marketing Neophyte).We have submitted our own blog to each of these blog directories and can confirm that they are quality links from reputable sources, and they are all free and do not require a reciprocal link.8 Quality Blog Directories with Free, No-Reciprocal Links Page Rank  PR: wait… I: wait… L: wait… LD: wait… I: wait…wait… C: wait… SD: wait… Blog Optimization 3 Globe of Blogs 6 5 Bloggernity Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page). SuperBlog Directory 3 7 BlogFlux 6 Blog Listing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bloggapedia Blog Directory Blogarama Topics: Originally published Nov 28, 2007 12:18:00 PM, updated October 18 2015 4 6 Bloggiolast_img read more

Help! No One’s Searching For My Products and Services

first_imgExcept… nobody’s actually searching for that phrase (except you, when you’re checking your keyword rank). You’re not getting any traffic or leads or customers – so who cares that you’re the #1 result? First, you’re optimizing your website for the wrong keywords. “But we sell [insert your esoteric term of choice here]”. Yes, but no one knows what that is and no one’s searching for it. At this point we say, you need to go through a full . They know they need to do this “Internet marketing stuff”. process to identify the best keywords for you business – those that have a high number of monthly searches, are relevant to your business, and are actually within your reach to rank for in the first 10 organic search results on Google. We still call ourselves an inbound marketing system. But we know it requires explanation. We recognize people are looking for an Internet marketing solution and so that’s where we meet our market in the middle. We go to them, understand their problems and needs, and explain how what we do solves their problems. The focus here is changing from yourself to your customers. Because otherwise you’re just standing alone on that soapbox of yours shouting to a nonexistent crowd. keyword research and start blogging generate leads online ” meant? Still, a lot of people say, “inbound market-wha?” It takes some education. But what we did is we took the perspective of our buyer. He knows he needs to and SEO get found in search engines inbound marketing Topics: The second problem is, well, these words we found – the high volume, less difficult, somewhat relevant phrases – aren’t exactly what you sell, that’s not how you would describe what you do. This is a tricky problem. Your customers don’t know they need your product, but you know it solves such-and-such problem that they have. Well, in this case you need to educate your customers on what you do. Six months ago do you think anyone knew what ” to grow his business. She knows she needs to Photo Credit Thomas Hawk Originally published Aug 28, 2008 9:10:00 AM, updated July 08 2013 monitor her company’s web presence There are two problems here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

My Customers Don’t Use Twitter, Why Should I? @Pistachio Explains.

first_img Inbound Marketing University Download the free webinar Want to learn more about using Twitter for Marketing and PR? 1) Twitter Page SEO: Twitter for Business consultancy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5) PR Gravity: Lots of journalists use Twitter as a tool to search for people to interview for news stories. Stop pitching; instead, create interesting and informative content. Journalists who need your expertise will find you on their own. Laura has concisely determined five “off-platform benefits” of Twitter, even if you aren’t using it to communicate with leads and customers directly. Webinar: Twitter for Marketing and PR @Pistachio Here are her five points summarized from the above video: about the , co-author of watch her IMU webinar here One of the major questions that she addressed in her presentation was,  ” 3) Content Generation Engine: ” Twitter for Dummies , and creator of a new 4) Word-of-Mouth “Passalong”: In her words, “Just search for Pistachio You don’t need your own Twitter account to collect the content that people are generating. Set up a widget on your website that aggregates tweets about your company, industry, or anything your non-Twitter customers might find interesting. Madonna collects the content her fans create about her and uses it to add fresh content to her website. business benefits of Twitter Use Twitter as a platform to gather consumer research on your product or industry. What are people saying about your company? Recruit research groups or host a live survey using a hashtag! Utilize the viral nature of Twitter and start a campaign that people will talk about on and offline. When Dell gave out coupons on Twitter, Twitter-users passed along the coupons to folks outside of their online networks too.  Laura’s final takeway: .)  You can Twitter applications startup . (Laura is a famous Twitter Queen, founder of the first .” It’s a common word, but Laura dominates the search rankings. By being active on Twitter and having a Twitter handle that is a word people will search for, most likely it will rank well.  . Make sure you’re using Twitter and social media in a way that is unselfish. Serve your community by being helpful. Learn, listen, care, and serve! 2) Research: Originally published Aug 19, 2009 8:46:00 AM, updated October 20 2016 Laura ” Twitter Marketing ” Fitton presented a fantastic webinar for Can you think of any other off-platform benefits of Twitter?  Topics: If my best leads and potential customers aren’t on Twitter, why on earth should I be on Twitter? for tips and tricks to drive inbound marketing using Twitter.last_img read more

Top 5 Inbound Marketing Stories of the Week: Media Relations Isn’t Dead

first_img Author: PR Squared really hit home for me.  In a time when we’re constantly reminded of the pending death of newspapers due to the increasingly powerful Web, PR guru Todd Defren Lesson: 1. Translations for Facebook Connect Brand evangelists have surprising potential. Todd Defren Google Sidewiki Influential Marketing Blog Twitter Marketing: It’s More Like Email Than You Think because of the Internet; in addition, with all the biased clutter found on the Web, it’s no wonder that traditional news outlets are still seen as the most reliable editorial source.  Therefore, to get that coverage from credible media like the The Vizion Blog Speaking of the clutter on the Web, what if there were someone whose sole job responsibility was to sort through and uncover the best and most worthy content?  Rohit discusses this role and what it would entail, calling it “Content Curator,” or someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.  Think Lesson: How to Claim Your Website’s Google Sidewiki Apply traditional marketing tactics to the new ways of the Web. 2. , which can be used to translate websites into any of the languages Facebook supports.  Barb’s short article describes the tool, based on the same solution Facebook itself employed to translate its site, which recruited volunteers to help translate the site into more than 65 languages.  The tool will display content in a visitor’s native language if they log in using Facebook Connect.  This of course means that potentially all websites can be translated into Manifesto For The Content Curator: The Next Big Social Media Job Of The Future? Author: of of pulls us back down to earth to show us that, despite what you may think, media relations shouldn’t be dying along with it.  In fact, among the pile of biased content littering the blogosphere, traditional news outlets still stand out as the most faithful, unbiased sources, proving that we should focus on media relations now more than ever before. ‘s Pirate language Author: of Successful techniques from one tool may work for another. Mainstream Media Relations: More Important Than Ever inbound marketing kit You may have to sift through the clutter to find quality content. 3. Author: Download our Bill Hartzer Zephrin Laskercenter_img Originally published Oct 2, 2009 7:05:00 AM, updated July 18 2013 Take advantage of new technologies, and don’t get left out of the conversation (especially if it’s happening on your own site). Barb Dybwad BusinessWeek By claiming your Google Sidewiki space, website owners ensure their own comments appear at the top of all other comments.  Website owners can use this space to promote their site, direct visitors to important pages, and make sure they’re aware of what others are saying about their site.  Although only users who download the wiki will see the comments, Bill suggests it as another way to join the conversation.   Lesson: but on a much broader scale.  , Todd advises us to keep nurturing those media relationships! . Lesson: .  I’m a fan. Mashable Alltop Guy Kawasaki As a public relations professional, this week’s top story on Learn more about inbound marketing and how to combine blogging, SEO and social media for results. By some estimates, in just a few years we will reach a point where all the information on the Internet will double every 72 hours.  Does this role already exist in some places, and do we need it? 4.  Advertising Age Photo by Annie Mole Inbound Marketing Kit is here, and Bill Hartzer gives you step by step instructions on how to claim yours and why it’s an important thing to do.  The Sidewiki is an add-on to the Google toolbar that allows any Web user who downloads it to make comments on any website; the comments are then viewable to anyone else who visits the site and has downloaded the Sidewiki.  Lesson: or of NY Times With its new $100 million funding under its belt, Twitter must justify its worth by leveraging the data it knows and translating it into real results and revenue for marketers.  Zephrin’s article makes suggestions to Twitter about how to attract advertisers, primarily by capitalizing on lessons learned from email marketing. Zephrin’s thought is that email-like capabilities — such as the ability to segment audiences, access dynamic reporting, test and optimize campaigns in real time, etc. — would be valuable to Twitter advertisers.  If Twitter can deliver on these basic capabilities for marketers, they’ll have no trouble pulling in advertisers’ dollars.  What do you think? Author: 5. To support the thought that media relations shouldn’t be at death’s door, Todd points out that the number of unique visitors to newspaper websites has grown by 15.8% to 65 million in the past year.  While newspapers may be struggling in terms of earning money, their audience is flourishing.  Why?  Stories can now be spread much faster and more easily of The Facebook just announced the release of its new tool for developers,  Rohit Bhargava Don’t start cutting off ties with journalists just yet.  Media relations is alive and kicking! Facebook Releases Free Tool for Translating Your Site Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Twitter Tips for Building Relationships and Generating Media Coverage

first_img Once you’ve identified and started following some of the key influencers and media professionals in your industry, start tweeting with them, but don’t oversell your business or product. Develop relationships by tweeting about an article of theirs you enjoyed reading or ask how they feel about a particular topic they specialize in. Sometimes reporters will also use Twitter to broadcast that they’re seeking subjects or sources for a particular story they’re writing. If it’s a fit for your business, reply! is a free website that enables you to search for and locate journalists by source (publication) or by beat (topic). 5. Direct Message reporters instead of sending them an email. ,” a guide for media folks that includes resources on how to use Twitter to find sources for stories more quickly, how to tell better stories, and how to increase reach for their work. Here are some helpful tools you can use to pinpoint the influencers and media professionals covering your industry: Reporters and big-time bloggers are incredibly active on social networks, especially when gathering information for stories. Use the resources mentioned above to find media people on Twitter, and start connecting with them! that can help you find the top Twitter users by location and also measure the online authority of a particular user. Twitter for Newsrooms 2. Watch/search for tweets about editorial opportunities. Twitter Tools for Finding Influencers applicable to you! Originally published Jul 6, 2011 1:29:00 PM, updated October 20 2016 Relationships Lead to Coverage For marketers, using Twitter can be a great way to introduce yourself and your company to the media. But how do you find the influencers in your industry on Twitter? One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Another way is to start following journalists who target your industry. So in what specific ways can you take advantage of Twitter for media relations? ? 2. Muck Rack: 3. Share tips to other resources. Muck Rack 4. Share your content and company news when appropriate. JournalistTweets . free marketing tools 1. Tweet Grader: By sending a Direct Message, you are forced to create a short, concise pitch that a reporter is more likely to read. Also, direct messages are very casual, and some media folks prefer DMs to email pitches. In addition, it will save you the time it would normally take to write a lengthy pitch (which isn’t recommended anyway!). Remember, you can only DM people if they follow you back. But be careful not to pitch too much; it’s easy enough for them to unfollow you, making it much more difficult to connect and putting you on their radar as a spammy pitcher.center_img The following is an adapted excerpt from our new, free ebook, ” Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? It’s true! In fact, Twitter recently published ” 3. JournalistTweets: Because of the real-time nature of Twitter, it’s a great place for media professionals to look for last-minute, additional resources for their stories. When following bloggers and reporters on Twitter, keep close track of their tweets and scan for any opportunities. It may take some time to build lasting relationships with bloggers, journalists, and reporters, but the ultimate payoff is worth it. PR coverage and the buzz it generates can be a rewarding and beneficial asset for a business, adding credibility and providing third-party validation for your company and brand. is a free site that curates tweets from journalists and allows users to filter journalists on Twitter by industry. is Topics: Tweet Grader Once you’ve developed a good relationship with a certain influencer, share a link to content that represents your business, its culture, and what your brand is all about. Did you just write an article on your blog about some important company news? Tweet a link to an appropriate journalist who covers a relevant topic. ” for 2011. Download the full ebook build positive relationships with the media on Twitter 6. Use Twitter to check in before pitching. Check to see what the person you’re about to pitch is up to before contacting them. In the event that the person is sick, having a bad day, or away traveling, it may be best to contact him or her at another time. 1. Develop relationships with reporters, bloggers, and other media professionals through Twitter. Tips for Using Twitter to Build Relationships With Media How to Use Twitter for Business: An Introductory Guide here Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In what other ways can you is one of HubSpot’s It’s also a great idea to send reporters tips and links to other resources simply to be helpful and improve your relationship with them, even if the tip isn’t specifically regarding your company. They will be thankful for your help and will be more likely to use you as a reference when the subject Twitter Marketinglast_img read more

What to Do When Facebook Goes Down

first_img Facebook Marketing Topics: Yesterday morning, as many Facebook users worldwide discovered, the site — both its desktop and mobile versions — went down for a while. (Admit it, you were one of those who panicked when this occurred.)Despite the temporary glitch, the social media powerhouse was back up and running not too long after the issue first arose — and thus, a billion people across the globe (including a considerable number of inbound marketers) exhaled a simultaneous sigh of relief.No marketer out there would say they were happy the downtime happened. However, every marketing pro and agency can use the situation to serve as a reminder that when things like this happen, the world doesn’t end — nor are their campaigns ruined.Allow me to elaborate.Options Abound When Facebook Goes DownThink about it: Would Facebook (or Twitter or Pinterest, for that matter) going down for a short period — or even a full day — have that great of a negative impact on your marketing efforts? Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales?Let me state this before I go any further: Yes, Facebook is undoubtedly a huuuge part of marketers’ strategies. When the site goes down, it feels as if your own site goes down. You worry about all of the issues that can come up when Facebook’s not operating as normal, and understandably so.But there’s one big difference between your Facebook page not working and your own website not working — you own and control your website. If your site goes down, you have the power to get it back working properly. And you have the capacity to adjust anything and everything on your site that you want, whenever you want, so you can leverage its capabilities to power your marketing.This, without a doubt, should make you feel pretty reassured of your marketing plans if you’re using your website now to its fullest abilities — like, say, starting a business blog, building landing pages that house amazing offers, and optimizing your site for SEO and lead generation.In other words, I’m here to tell you that there are a number of ways your marketing campaigns can endure social media outages that may feel like a huge punch in the marketing gut. Because while Facebook experiencing tech issues for an extended period may considerably alter your campaign’s progress, when you look at the bigger picture of your efforts — blogging, email, ebooks, whitepapers, infographics, and SlideShares — Facebook stalling for a short while doesn’t have to be the end of the world.How to Refocus Your Marketing EffortsUsing these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Take your blog, for instance.If you’re blogging the right way, you’ve developed a hefty amount of evergreen content and informational posts that will continuing to drive traffic and leads for you from search engines. And if you need a boost immediately, guess what — you can blog right now!Additionally, if you have, say, a brand new infographic you were planning to roll out on the site, you could publish it on another social outlet (they can’t all crash simultaneously … I hope and think). Create a blog post centered around the graphic, use it as an opportunity to promote on some other social networks, and even email it to some of your contacts who you think would find it useful. (Just remember not all of your subscribers are the same, so segment your emails and send content only to those you think would find it useful).It’s Possible to Capitalize on Social Media OutagesWhile it will likely take some hard work by you and your team to adjust your inbound campaign on the fly when things like this happen, just remember a negative can sometimes be turned into a positive.Just take a look at some brands took advantage of the outage — a worldwide issue, and one that many, many people were searching online around the time it happened.As Mashable points out, some companies, such as Gillette, were very quick to take to other social outlets to not only express their own frustrations with the issue, but also to promote themselves in a unique way.#Facebookdown Grab your Venus razor and Embrace your extra “me” time.— Gillette Venus (@GilletteVenus) October 21, 2013While it’s anyone’s guess if this tweet provided a boost to Gillette in some form, keep in mind that playing off these types of situations offers the potential to bolster brand awareness for all kinds of companies and organizations.The bottom line is this: Just know the next time something like Facebook going down occurs again — and this kinda thing will happen from time to time — you’ve got other facets of your marketing efforts that can help you ride out the storm.Do you prepare a “plan B” for your marketing efforts in case crashes like Facebook’s happen? Tell us all about it below!Image credit: Ivan McClellan Originally published Oct 22, 2013 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Can a Career in B2B Marketing Be Fulfilling? [SlideShare]

first_img Career Development Our buddy Doug Kessler is at it again — this time with yet another fantastic SlideShare presentation that should be required viewing for anyone who calls themselves a B2B marketer.First, he had us mesmerized by his commentary on crappy content. Then it was his secret ingredient to great content. This time, he’s searching for the meaning in B2B marketing. Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Have you ever questioned whether your career is worthy? Let’s face it — our jobs as B2B marketers aren’t particularly glamorous or altruistic. “When you were a kid, you never said, ‘I want to be a B2B marketer when I grow up.'”But all that’s not to say a career in B2B marketing can’t be fulfilling, and that’s exactly what Velocity Partners Creative Director and Co-Founder Doug Kessler emphasizes in his latest SlideShare masterpiece, “The Search for Meaning in B2B Marketing.”So whether you are in fact questioning the meaning of your B2B marketing career, or you just want to check out another example of remarkable content, give Doug’s SlideShare a look. In it, he shares his 7 sources of meaning — the things that give him fulfillment and a sense that his work is worthwhile. Something tells me you’ll be able to relate, or at least benefit from a little Monday morning burst of inspiration. And if you want to learn more about the genius behind Doug’s content creation, we spoke to him one-on-one about it here, and actually called out this very SlideShare, too. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 24, 2014 8:00:00 AM, updated July 28 2017center_img Topics: The Search for Meaning in B2B Marketing from Velocity PartnersWhat do you find fulfilling about your B2B marketing career? Share it in the comments!last_img read more