The new Jackson County Visitor Guide for 2017-18 is on stands across the county and state, and features new hikes, waterfalls to explore, arts & culture and things to do that both tourists and residents will enjoy. The guide is produced by the Jackson County Tourism Development Authority, is available at no charge and can be picked up at visitor centers and select local businesses.The Visitor Guide showcases Jackson County’s rural, scenic and welcoming mountain communities of Cashiers, Cherokee, Dillsboro, Sylva, Cullowhee, Glenville and Sapphire.The expanded 72-page, color guide with foldout maps is “full of information on restaurants and dining, accommodations, and things to do in the mountains,” JCTDA Executive Director Nick Breedlove said. “This year’s guide is 20-percent larger than last year and contains much more content,” he added.“Visitors to the area love to reference the foldout hiking and waterfall map to navigate our scenic trails,” said Breedlove. “In addition, we have a foldout for the WNC Fly Fishing Trail and information on Jackson County’s designation as NC Trout Capital.” Jackson County is home to the nation’s first-and-only fly fishing trail. With over 4,600 miles of pristine trout waters, Jackson County is a fisherman’s paradise.The “Things to Do” section of the guide contains six pages of helpful tips highlighting arts and crafts, outdoor recreation, shopping and adventures to experience while visiting our county. When asked, “What’s there to do in Jackson County?’, this list will be something one can hand to family or friends from out-of-town, and they’ll find more than a weekend’s worth of activities,” said Breedlove.The following additions and information are new in this year’s guide:Total Solar Eclipse- Being in the path of totality, Jackson County is a prime viewing location for the once-in-a-lifetime phenomenon on August 21, 2017. The guide provides visitors with information on the events planned around this spectacular event.“On the Silver Screen” – This section details the recent filming of Three Billboards and Dirty Dancing, both of which will air this year. Details on where visitors can go to see scenes directly from the films and details on what makes Jackson County’s picturesque towns such a hot spot for film crews are all included.Ale Trail- With a fourth craft brewery opening this summer on Main Street, Jackson County’s Ale Trail has expanded to four breweries in a walkable one mile stretch. Information about the Ale Trail and each brewery appears in this year’s new guide.Also, a feature not to miss includes a list and description of Jackson County’s greatest natural assets, including the Blue Ridge Parkway, Great Smoky Mountains National Park and Panthertown Valley, often called the “Yosemite of the East,” encompassing some 6,295 acres of wilderness.The JCTDA is continuing its focus on environmental stewardship by promoting the “Leave No Trace Seven Principles.” The LNT principles support sustainable tourism and preserving natural resources for years to come.“People are discovering what’s so special about Jackson County, and they’re planning trips up from the city to get away for the weekend,” Breedlove said, citing increasing tourism expenditures.“We’re just over two and a half hours from Atlanta, Charlotte, Knoxville and many other areas,” he said, making it perfect for a trip to the mountains. “We offer a wide array of hotels, resorts, vacation rentals and cabins for travelers; pair that with Jackson County’s craft breweries, farm-to-table culinary scene alongside all our outdoor activities, and it makes for a perfect weekend getaway.”In 2015, tourists spent $175 million in Jackson County, an increase of almost three percent over 2014. “We expect even more visitors this year,” Breedlove said.
Watch video of US president Barack Obama’s stirring tribute to Nelson Mandela at FNB Stadium in Johannesburg on 10 December, at a memorial service attended by over 90 heads of state and government and, despite the pouring rain, tens of thousands of ordinary South Africans.Video courtesy of the White House. READ MORE • Mandela on Media Club South Africa • Nelson Mandela: the world mourns • Nelson Mandela – a timeline • Barack Obama’s tribute to Mandela • Watch: World reacts to Mandela’s death • Infographic: Mandela family tree • Nelson Mandela’s words of wisdom • The women in Madiba’s life • Tutu leads memorial at the Nelson Mandela Centre of Memory • High-res photos: In 2010, Nelson Mandela wishes World Cup good luck to Bafana Bafana
Francis Collins, director of the National Institutes of Health (NIH) for the past 7 years, expects to go back to full-time research for a while if he’s not asked to stay on by President-elect Donald Trump, the physician-geneticist said this week. And he expressed unhappiness with Congress’s plan to freeze NIH spending at current levels well into next year, dubbing it “crap.”Like other presidential appointees, Collins must submit by 7 December a letter of resignation that says he will resign as of 20 January, Collins told Scientific American earlier this week. After that, “I have no idea … my mind is pretty open. … It’s not really up to me.” But he said he expects to continue to run the lab he has had at NIH for 23 years “come what may.” Collins declined to comment to reporters yesterday on whether he has been talking to the Trump transition team, but said that if he were asked to stay on, “I guess I’d have to see if that actually happened and what the conditions were.”Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*) He told ScienceInsider that if he doesn’t remain NIH director, it’s “absolutely possible” that he would go back to full-time research “at least for a while. It’s sort of like a sabbatical.” He said that he has had “no ability to do any negotiation about possible future roles” in the public or private sectors because of federal conflict of interest rules. “So when people say, ‘You must have a plan on what you’re going to do next,’ and I say ‘I don’t,’ they should believe it because I don’t.”Collins’s NIH lab, which studies the genetics of diabetes and aging, now has about 10 members, including four postdocs. Collins says he could conceivably stay on permanently at NIH: “It is a wonderful place and my lab is very well situated.” He added, however, that in anticipation of a possible move, he has not taken any new trainees into his lab for the past couple years. Collins, 66, previously took a break after stepping down in 2008 as director of the National Human Genome Research Institute, where he led the Human Genome Project. After writing a book about personalized medicine, he became NIH director in August 2009.His predecessor, Elias Zerhouni, also took some time off after resigning shortly before the 2008 presidential election. But Harold Varmus, NIH director in the late 1990s, moved directly from that position to Memorial Sloan-Kettering Cancer Center in 1999.Collins has been sending a message of reassurance to NIH staff and the research community since Trump’s upset victory on 8 November. He said yesterday that he’s “not really concerned” about the fate of President Obama’s initiatives in precision medicine and brain research. “Congress has been continually positive about medical research, it’s one of their highest priorities, and its not a partisan issue. … That kind of support which has already led to the launch of the Precision Medicine Initiative and the BRAIN [Brain Research through Advancing Innovative Neurotechnologies] initiative … gives me great confidence that despite various transitions, this kind of effort is going to continue to be a priority for the United States.”Collins did express concern, however, about the news yesterday that Congress intends to pass a stopgap funding measure keeping NIH’s current budget at the 2016 level until 31 March. The Senate and House of Representatives had been considering 2017 spending bills that would give the $32 billion agency between a $1.25 billion and $2 billion increase next year. A continuing resolution (CR), as it’s called, would be “an extremely unfortunate and painful outcome for biomedical research” because it would force NIH to spend its final 2017 budget in just 6 months. That could make it difficult to spend the money “in the most innovative way,” he told an audience at the Bipartisan Policy Center, a think tank in Washington, D.C.“There’s an acronym here which is: A CR Attenuates Progress. That would be C-R-A-P in case you haven’t figured that out,” Collins said to laughter.
— blogs, other websites, twitter, facebook, linkedin, etc. Your domain should turn into a glorified landing page. @bhalligan 1. The word “campaign” goes away. My blood curdles every time I hear someone talk about doing a “social media campaign” or “blog campaign.” Blogs and social media behave like compound interest, so if you treat them like “campaigns,” you lose all the benefits. Marketers should be permanently creating, optimizing, promoting, converting, & analyzing. your 7. Twitter stays independent. love 4. The PR industry transforms itself. [Yes, I know some percentage of PR firms have already transformed. If you are one of the enlightened, I wish you a breakout 2010!] than they were when you first wrote “Crossing The Chasm.” Shake us up with your brilliance! Free Marketing Webinar: learn everything you need to know about how CEOs can measure marketing efforts, hire the right people, and communicate using social media. Your ideas are more applicable now where the customers are 8. Steve Jobs announces something/anything in a new, remark-able way that we can all learn from (again). I am more interested in the innovative marketing practices he uses to announce his new “thing” than I am in the new “thing” itself. A CEO’s Guide to Internet Marketing – with HubSpot CEO Brian Halligan — 5. Google’s growth flattens as Adwords “efficiency” model finally gets “efficient.” Bing emerges as a viable competitor to Google. I 10. Marketers stop worrying about “social media ROI” and just start doing it. What’s the ROI of putting your pants on in the morning? My 2010 Marketing Wish List: Download the free webinar 6. Madison Avenue keeps shrinking and the center of marketing gravity decentralizes to places like California, Boston, etc. wishlist you’d like to share with me? Learn everything any CEO needs to know about internet marketing. What do you think? Anything on 9. Geoffrey Moore writes a follow-up to “Crossing The Chasm” for the internet age. Where are you, Geoffrey? 3. The concept of a website should get turned on its head. Companies spend 90% of their “internet” time worrying about what is happening on their website (their domain) when they should be spending 10% of their time there and 90% of their time out 2. The phrase “marketing automation” goes away until 2012. 99.9% of companies need “marketing transformation” — the last thing they should be doing is “automating” the old rules of marketing into their business and ossifying themselves. Google, but I don’t think it is “healthy” for one company to dominate an industry like they are doing. Originally published Jan 4, 2010 3:22:00 PM, updated July 11 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The Thank You Economy Originally published Apr 14, 2011 8:00:00 PM, updated July 11 2013 Inbound Marketing Gary tells us that one of the biggest differences between How To” book because his other venture, The Daily Grape, was taking up so much of his time. Regardless, The Thank You Economy would have an incredible impact. Crush It is that ” You can watch the full interview below. The Thank You Economy The Thank You Economy One of the reasons that Gary waited so long to publish was so successful? was because he didn’t feel that the world’s communication infrastructure ready. It wasn’t until this year that he felt Gary tells us that he had much less time to market The Rise to the Top. Gary Vaynerchuk is the definition of hustler. He is the founder of Wine Library TV, The Daily Grape, and author of The Thank You Economy This blog post is based off of David Garland’s interview with Gary Vaynerchuk on his HubSpot sponsored web series ” Use Data to Back Up Your Claims Crush It Topics: At the start of his interview, he tells us that the majority of the complaints he got about his book was that they wish it was more of a ” The Thank You Economy . Even though Gary has lead an extremely interesting life, his audience is still more interested in how he can help them than Gary’s general opinions about how the business economy is evolving. These complainers seem to be saying, “okay we agree, but how can we benefit.” Don’t just state your opinion about a specific topic, but share how your audience can get value from your insights. They will thank you for it! . The interview was incredibly entertaining and as like most of David’s interviews there are a number of great takeaways for internet marketers. The Thank You Economy and Now, we have reached a point with social media where every interaction you have with someone can have a huge impact on your business. People have become excellent at researching solutions to their problems, so it’s no longer about the hard sell. Real engagement will lead to real relationships, which will eventually lead to real commerce. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Crush It and most recently Build Relationships with Your Fans The Thank You Economy Create Content that Solves a Problem Crush It saw just as much success as his first book. What do you think are some of the reasons backs up his statements with numbers, data and case studies, where as was more of just a “rant.” Instead of just saying “Here’s how it is. Take it or leave it.” Gary backs up his theories with evidence and his readers are more easily convinced because of this. than
Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: In a press release distributed yesterday recapping Google’s fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users.Sure, 90 million may seem like nothing compared to Facebook’s giant 800 million user base, but considering the new social network has only been around a mere 7 months, the growth isn’t easily ignored. In fact, the count has more than doubled since October, when Google’s official count stood at 40 million. And when you also factor in Experian Hitwise’s prediction that Google+ will amass 400 million users by the end of 2012, the power of Google+ is definitely not something to shrug off.Google Now Requiring New Gmail Signups to Also Create Google+ AccountsConsidering Google is now practically forcing new Google+ signups with its modified Google account registration form, we doubt it’ll have any trouble hitting that 400 million number.Previously, anyone who wished to register for YouTube, Gmail, or other Google products were only required to provide an existing email address or set up a Gmail account. Now, new Gmail registrants must also provide their name, birthday, and gender, and a Google+ account is automatically created with these other signups.The updated registration form even includes an opted-in checkbox that allows Google to use users’ account information for personalization purposes. After new users complete the form, they are then taken to a profile set-up page, which confirms that new users will also be added to the social network.While Google is guaranteeing an increase in registered Google+ users by this method, more users will really only be valuable if they’re active. I’d guess that many of these new signups won’t even really care that they’ve also been added to Google+. Google will have to do more than just drive registrations if they want to collect the valuable social data they’re after. Why Marketers Should Care About the Growth of Google+ But yes, you should care. Particularly if you’re a marketer. Especially still if you weigh in the fact that it’s not really about the individual power of Google+ as a social network. It’s about how Google can leverage the social data of Google+. As we discussed earlier this month, Google+ is changing the web, whether you like it or not. And the more users Google+ attracts, the more social data Google can collect.Not a believer? Consider the powerful changes we’ve already seen Google make since the dawn of Google+:July 2011: Google starts showing Google+ profile images alongside organic search results.November 2011: Google+ launches business pages.Early December 2011: Google integrates Google+ and Gmail.Mid-December 2011: Google+ enables multiple business page administrators.Late December 2011: Google starts pulling in Google+ status updates into organic search results.Early January 2012: Google launches ‘Search plus Your World,’ the controversial algorithm update that features content from Google+ and shows more personalized results for organic searches. Google+ is obviously impacting search, but it’s also giving Google the leverage it needs to dominate the web. Even if just for the search component, businesses can’t afford not to jump on the Google+ bandwagon. If you haven’t already done so, create your Google+ business page today and start optimizing your business’ Google+ presence.What do you think about the growth of Google+? Are you still putting off creating a Google+ business page?Image Credit: xkcd Originally published Jan 20, 2012 1:30:00 PM, updated October 20 2016
Originally published Oct 18, 2012 12:21:00 PM, updated July 28 2017 Facebook Business Pages Topics: Are you a global business that sells to customers on an international scale? Have you struggled with the agonizing question of whether to set up multiple social media accounts on each social network to better support your various marketing initiatives geared toward different international markets? Well as it turns out, Facebook feels your pain.Yesterday, Facebook announced the launch of Global Pages, a new structure to business pages for global brands aimed to provide a better, localized experience for international brands’ prospects and customers. The new structure consolidates a business’ global Facebook presence into one place while still providing a localized experience.How Facebook’s New Global Structure WorksThe idea is, rather than a global brand maintaining one general, broadly targeted Facebook page — or juggling multiple Facebook Pages set up for each different international market — that brand can instead maintain and promote one centralized Facebook Page URL. Visitors to that page will then get routed to the most appropriate version of a page based on their home country, where they will see a localized version of the page, which the administrator can customize to include different cover photos, profile photos, applications, milestones, ‘About’ information, and news feed stories.The global marketer can set up their Global Pages structure to create localized pages for the specific markets (i.e. single or multicountry regions) they’re targeting. They can also set up a default page that all other users outside of these specific markets get directed to. If you’re familiar with LinkedIn’s targeted Product and Services Page variations within their Company Pages, Facebook is implementing a similar idea: Users get redirected to the version of the page that’s best suited for them based on their geographic location.Okay — so what’s the difference between a global marketer just setting up and customizing different Facebook Pages? In one word: centralization.3 Key Benefits of Global PagesA Centralized Facebook Presence: No matter which version of the page a visitor gets routed to, all visitors will see the same page name (translated into their local language), fan count, and ‘People Talking About This’ counts.A Single URL: Rather than having to promote a different page URL for each localized page, global brands will be able to promote one single URL in all of their marketing efforts to promote their Facebook presence, since page visitors will be automatically be redirected to the appropriate version of the Page based on their goegraphic information.A Centralized Global Insights Dashboard: Rather than having to check the Facebook Insights for multiple pages, administrators of the main Global Page will be able to check Insights for all page variations in one centralized dashboard.But What if I Already Have Multiple Pages Set Up?It’s easy to see how this new feature can help global social media marketers who already manage one general page, eliminating the pain of geo-targeting every status update and page post — but what about the marketers who have already set up completely separate, country-specific Facebook Pages for each of their target international markets?According to Facebook, it is possible for admins of multiple pages to transition to the new Global Pages structure, citing examples such as the global Walt Disney Studios team working on Frankenweenie, who were easily able to migrate their country-specific pages for France, Ireland, Italy, Spain, the United Kingdom, and the United States to the Global Pages framework. Other brands, including the Holiday Inn and the Kit Kat team from Nestle have also successfully transitioned their various localized pages from regions around the globe to the new structure.And that’s not all …Facebook Also Promises Improved Global Benchmarking Data in the FutureWithin Facebook’s announcement, the social network also mentioned they’re working on ways to make it easier for global marketers to measure their specific, localized audiences in each country — which will include country-level fan counts for both Global Pages as well as pages not yet transitioned to the new framework (coming later this year in its public API).In addition, Facebook is working to provide a way for marketers to benchmark their brand against competitors, enabling global marketers to measure and analyze how each localized market is performing and compare that data on a country-specific level with other Facebook pages via Facebook’s API. Great News for International MarketersThis seems like a no-brainer for businesses who cater to a global audience. No more agonizing over whether to divide their Facebook presence in order to appropriately cater their content and updates to their inidividual, localized segments of their audience. No more time spent fiddling with geo-targeting every single status update. No more splitting up the overall reach and impact of their Facebook presence.To get started with Global Pages, Facebook indicates you’ll need to get in touch with your Facebook client partner or account manager to discuss. If you’re not already working with Facebook, you can contact Facebook marketing solutions here.To learn more about how to effectively implement a global social media marketing strategy, download our free ebook, The Complete Guide to Global Social Media Marketing.If you’re a global marketer, will you explore Facebook’s new Global Pages offering?Image Credit: Sudhamshu Don’t forget to share this post! 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Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? . Some of our clients even have Tomorrow People presence, as well as many other companies we work with — and they’re all seeing great results from it. So how do social media not . 3) Grows the Network It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. But at our company, By employing a team of full-time and part-time community managers, we’ve cut down on the number of sales people we need to employ because the inbound leads we’re producing are highly qualified. We’re doing the same for our clients, such as LinuxIT and Workbooks; by engaging effectively with communities online, their sales teams are more efficient because they’re receiving far more These tasks detract from the central role, but are all too often lumbered on community managers. Email marketing A community manager isn’t responsible for: do? Twitter 2) Listens to the Buzz Lead nurturing make the leap? This post will tell you everything you need to know about integrating a community manager into your marketing department. Quantity is important to establish reach We have packaged the model into a 5-step methodology we call Zoober: listen, create, engage, transform, grow. This is a process of continuous improvement, where we constantly measure and amend our approach. Our community management team delivers the ‘Engage’ stage of this model — telling people what we’re doing and bringing them to our website. , we apply the lean manufacturing continuous improvement methodology Six Sigma to our internal processes, assuming the leads are the final output. We use HubSpot to measure our traffic and social media engagement. This should include blogger outreach, too — finding the right person to get to know and ask for guest blogging opportunities. You could also consider reaching out to the publications, forums, and Q&A sites your target audience uses. 5) Joins the Conversation and you What are a community manager’s roles and responsibilities? Google+ . Additionally, our average money hiring sales people or in other marketing hires. Develop a process or methodology to ensure you continually improve your social media results each month, and document & review those processes every month. Give your community management team great tools & remarkable content to get the best results. Managing social media communities is a highly skilled, challenging role — which is why we’re amazed how many companies think they can get their intern to do it in their spare time. , but just transfer this step to whatever tool you use — and ensuring profiles are standardized and present the company in a professional light. They should also increase your Facebook fans and What does the community manager Community managers should also investigate the various social media automation tools available, and stay up to date with technology, marketing, and industry news. 4) Distributes Content A good community manager should then grow your networks by engaging every day online (via forums and owned communities) and offline (via events, conferences, and meet ups). They should also, of course, craft status updates, posts, and tweets — because like most of your other marketing channels, social media also depends on sharing excellent content. Originally published Oct 9, 2012 2:00:00 PM, updated October 20 2016 We’ve also noticed that Twitter and LinkedIn contacts. Your community manager should promote your blog and website content to your network. They should help your company foster meaningful business discussions that will allow you to reach your target audience and gain more clients. It’s about dialogues, not monologues. employing a community manager drives approximately 30% more traffic to our website every month It’s definitely worth the effort for us — and we’re sure it could be worth it for you, too! Too many companies don’t bother with social media engagement, or engage with it in an ad hoc fashion. Simply asking your copywriter to tweet every now and again, or getting the intern to update your company LinkedIn profile, won’t cut it; you need people who can focus on this role strategically and consistently to engage your online audience effectively. The benefits are clear — but the process requires a professional. generate more leads , we’ve been developing our community management team and processes to real effect over the past 16 months. I also know that HubSpot invests in employees dedicated solely to managing their no This involves replying to online questions and comments immediately, giving your brand a face, and creating a relationship with prospects. The community manager should represent the client’s voice, but should also be able to get their individual personality across. Especially in blogger outreach, conversation should come naturally to them — they shouldn’t be struggling to find a voice when contacting strangers. A good community manager should listen to the buzz already online — finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. What are they talking about? Who are your rivals? What are they interested in? When are they most likely to read a tweet, or an update? Are they aware of your brand? Who are the key influencers within your industry who you should develop a long lasting relationship with? Marketing strategy quality First, what are the benefits of having a community manager? 1) Sets Up and Manages Profiles Content creation we use HubSpot . You should also remember that while hiring a community manager is certainly an expense, you could visitor-to-lead conversion rate for our B2B clients is 8% Topics: qualified leads sales people, as they sell online: so the community managers are driving their sales directly! Alistair Norman is the Marketing Director of HubSpot’s International Partner Agency of the Year 2012, the UK inbound marketing agency Tomorrow People. Alistair is also an auditor of the MA/MSc programme at Birmingham City University’s New Technology Institute. Follow Alistair on save For us, it has made sense to hire a community management team, but it may make sense for other companies to retain these skills — it’s all about finding people with the right skills and enabling them to develop a community for you in the long-term. Building efficiency into our process to Is it worth it? Where does the community manager role fit? Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. Our community management team sets up and manages our company and employee social media profiles and groups. This involves setting up the content within our social media publishing tool — Community Management , but your community manager should also focus on creating a larger base of high quality social media fans and followers. A thousand Facebook friends from the wrong industry may not be as valuable as 20 very influential friends with the right connections. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Feb 17, 2015 1:00:00 PM, updated February 01 2017 Topics: You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it.Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different channels. Here’s how!1) Break it out Into Multiple Blog PostsTake sections of content from the white paper and set them up as individual blog posts. You’ll build a library of valuable content assets and work toward SEO ranking for your keywords. We know that blogging helps drive traffic to your website, converts traffic to leads and establishes authority.2) Share Facts via Social ChannelsTake a few key statistics from the piece and write social posts using that content. If you have the time, create graphics of the statistical information. Use visual content, which can generate up to 94% more views. Write compelling content to complement the visual and provide a link to a landing page with an offer to download the white paper.3) Distribute Content in an EmailBuild an email campaign using content from the white paper. Ensure that you keep the email short and simple and that you have a strong call-to-action. Make sure the content is repurposed to resonate with your target audience. If you are making an offer, know that relevant emails generate 18 times more revenue than broadcast emails.4) Integrate the Content Into Your WebsiteWhile the white paper likely delved into great detail surrounding your product or service, take just a few key points and add that content and visuals to the product page(s) on your website.5) Communicate via a VideoPull a few key points from each section of your white paper to develop your storyboard for a video. Whether you have a narrator talking through the key points or include the text within the video, share the features and benefits of your product or service. Provide a strong call-to-action to help build your lead funnel.Repurpose doesn’t mean that additional work isn’t involved. However, that work is streamlined as you start to define your key messaging and find creative ways to use what you have. It builds a cohesive message that is reiterated through your distribution channels, helping to make your name become synonymous with the key message.The Bottom LineIf you want this piece of content to extend even further into your marketing efforts, download Five Tips to Promote Your Content. You’ll be sure to find some additional ideas on how to get the most use out of your content! Content Types Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack