Share This!According to legend, as Walt Disney was lying on his deathbed, he stared at the ceiling tiles and mapped out his vision for Walt Disney World’s EPCOT, a forward-thinking community where people from all nations could gather together, share their culture and technological innovations, and enjoy classic pop songs performed by comic book characters. Okay, we’re pretty sure that last part wasn’t part of Walt’s original “Florida Project” plans, but that hasn’t stopped the modern-day Disney company from dropping Guardians of the Galaxy – Awesome Mix Tape Live! into Epcot’s American Gardens Theater to entertain the summer crowds.This is far from the first time that World Showcase’s premier amphitheater has tried to beat the heat with vintage tunes; the Sounds Like Summer cover band concert series ran there for several years before being canceled in 2017. But this time around, Epcot’s entertainment team has cut out the middlemen by building their own classic rock group, and fronting it with two fan-favorite Marvel heroes: Peter “Star-Lord” Quill, and Gamora. The show’s paper-thin premise is that a Xandarian Chamber Orchestra has been sent to Epcot as cultural outreach ambassadors. Star-Lord soon arrives with a sword-swinging Gamora in tow to teach them how to play retro hits from his home planet Earth, instead of their usual atonal alien intonations.Epcot’s new ‘Guardians of the Galaxy — Awesome Mix Tape Live!’ show may be the surprise sleeper hit of the summer.Despite their box office popularity, the Guardians of the Galaxy seem to be developing a history of making Disney diehards hyperventilate. The conversion of Disney California Adventure’s Twilight Zone Tower of Terror into Guardians of the Galaxy – Mission: Breakout! was bemoaned by many… at least until the reimagined ride reopened, and quickly rose to the top of Disneyland Resort’s guest satisfaction surveys. Similarly, when Guardians of the Galaxy: Awesome Mix Tape Live was first announced, you could practically hear the eye-rolling from old-school EPCOT admirers, who predicted the show would be the worst shoehorning of an intellectual property into World Showcase since 1994’s Magical World of Barbie.Well, get ready for a twist more shocking than the end of Infinity War, because it turns out that the Guardians of the Galaxy know how to throw a pretty great party. The thematic justification for the venue is vaporous at best, but taken on its own terms, Awesome Mix Tape Live turned out to be far more entertaining than anyone could have predicted. We’re not saying anyone should skip their Soarin’ FastPass just to see it, but if you aren’t on a tight touring plan, it’s worth stopping in for a performance while in the back half of World Showcase.Rocket Raccoon doesn’t appear on stage during Awesome Mix Tape Live!, but you might spot him in the sound booth.Here are six reasons why Guardians of the Galaxy Awesome Mix Tape Live is unexpectedly non-awful:1. The SetlistWisely, this show is all about the songs, and the selections include the cream of the crop from both Guardians of the Galaxy movie soundtracks. It kicks off with Blue Suede’s Hooked on a Feeling, whose iconic “Ooga-Chaka” intro is indelibly linked to the first film’s trailer; we were disappointed when the tune wasn’t picked as one of the random options in the Mission: Breakout ride, so it’s great to hear it here. That’s followed by Redbone’s “Come and Get Your Love,” Pat Benatar’s “Hit Me With Your Best Shot,” and Queen’s “Don’t Stop Me Now,” with “I Want You Back” by the Jackson 5 capping off the twenty-minute set. Every song is a certified crowd-pleaser, and there are no down-tempo numbers to sap the show’s momentum.2. The MusiciansDisney probably could have gotten away with a glorified meet-and-greet using pre-recorded music (like the Guardians of the Galaxy dance party in DCA), but instead they went all out with a six-piece live band, consisting of a keyboard player, drummer, bass and lead guitarists, and a pair of horn players. That’s more instrumentalists than some Broadway touring companies employ these days. Better yet, this band really rocks, and their energy elevates what could easily have otherwise been cosplay karaoke. Kudos also go to the sound crew, who give the mix just enough bass to make you want to bang your head, without blowing out the vocals.3. The SingersThose vocals are delivered by a lead male vocalist with silvery cybernetic makeup; he’s backed up by a pair of purple females who do the heavy lifting by harmonizing, and occasionally take the spotlight. There are two rotating casts, and their vocal talents range for “pretty good for a theme park” to “why aren’t you famous yet?” In fact, actress Michelle Knight was in the Broadway cast of Jersey Boys, and starred off Broadway in Disenchanted. Legends like Michael Jackson and Freddie Mercury are hard acts to follow, but this cast has the professional pipes to do their songs justice.4. The Production ValuesFor a short-term production, Disney apparently invested a surprising amount of money, starting with the wall of supersized LED screens behind the stage, which display adorable new animations of Baby Groot. Then there’s the pyrotechnics, which range from blasts of fog and fire to spinning sparklers and roman candles. And don’t overlook the movie-quality costumes and makeup for the cast and crew. Awesome Mix Tape Live has been dismissed by some as nothing but a quick cash grab, but the superior stagecraft suggests otherwise.5. The ActorsStar-Lord and Gamora don’t sing during the show, and they don’t do stunts, though Gamora gets in some martial arts acrobatics during a girl-power moment. But they do bind the production together with their between-song banter, and these performers do a fine job embodying their character’s cinematic personas. The actors playing Peter Quill have to work particularly hard, since their hairpieces are fairly hilarious – though vastly improved over the wigs used at previous meet and greets – but these guys manage to pull off Chris Pratt’s charming schmuck shtick to a T. And if you were a fan of Universal Orlando’s Halloween Horror Nights, you may recognize P.J. Gajda from his years playing Bill S. Preston in Bill & Ted’s Excellent Halloween Adventure.6. The WritingSpeaking of Bill & Ted, you might detect an echo of their banter in the back-and-forth between Star-Lord and cohorts. That’s because new Guardians show was written and directed by J. Michael Roddy, who was a writer for Universal’s parody show during the late 1990s. This show’s style will also seem familiar if you’ve had the good fortune to sail on a Disney Cruise with a Marvel or Star Wars day at sea, since Roddy has helmed the theatrical productions for those as well. Sure, the storyline isn’t exactly Shakespeare, but the dialogue does a credible job of capturing the characters’ voices without becoming inaccessible to viewers unfamiliar with the franchise. And Star-Lord manages to land a couple pop-culture punchlines that made us laugh out loud.Guardians of the Galaxy – Awesome Mix Tape Live is currently being performed five times each day, and is scheduled to run through August 19. The first show of the day at 1:30 p.m. is the least crowded, followed by the last at 8 p.m. Seats in the front are shaded from the elements, but benches further back give a better view of the screens and stage effects.If you can’t see the show in person, we recorded a livestream of a recent performance that you can replay of below:Finally, if you’re still not convinced that the Guardians of the Galaxy belong in Epcot, our advice is to start getting used to it. Because as you can tell from this photo of their roller coaster’s massive new show building (as seen from the parking lot), you’re going to be seeing a lot more of them in the future.Epcot’s Guardians of the Galaxy roller coaster (some assembly required).
By Paul LeckerSports ReporterGILMAN – Marshfield Columbus Catholic scored 13 runs in the first two innings and went on to crush Gilman 16-1 in a Cloverbelt Conference East Division baseball game Friday at Gilman High School.The Dons scored five times in the first inning and added eight more in the second to roll to their second-straight win and improve to 2-1 overall and in the Cloverbelt East.Billy Young went 3-for-3 with four RBIs, and Tyler Fuerlinger and Charles Payant each had two hits for Columbus Catholic.Jeremy Binder threw three shutout innings to earn the victory for the Dons.Columbus Catholic’s next game is Thursday at Neillsville.(Hub City Times Sports Reporter Paul Lecker is also the publisher of MarshfieldAreaSports.com.)Dons 16, Pirates 1Columbus Catholic 580 21 – 16 14 0Gilman 000 10 – 1 4 5WP: Jeremy Binder. LP: James Copenhaver.SO: Binder (3 inn.) 5, Billy Young (2 inn.) 3; Copenhaver 5. BB: Binder 1, Young 0; Copenhaver 6.Top hitters: CC, Matthias Gouin 3B; Tyler Fuerlinger 2×3, 2B; Young 3×3, 4 RBIs; Charles Payant 2×2. G, Chase Rosemeyer 2B; Logan Anderson 2B.Records: Columbus Catholic 2-1 overall and Cloverbelt East; Gilman 0-2 overall and Cloverbelt East.
The Hugin autonomous underwater vehicles being deployed to search for MH370. Photo: Ocean Infinity. Deep sea search company Ocean Infinity has confirmed it has inked a deal to continue the search for missing Malaysia Airlines flight MH370 and says the search will start “imminently” in the zone identified by the Australian Transport Safety Bureau.The company said the project’s sophisticated surface vessel, Seabed Constructor, was now close to the search area and the “no find, no fee” sweep, which was expected to last 90 days.“We are pleased that our offer to continue the search for missing Malaysian Airlines flight MH370 has been accepted by the Government of Malaysia, who I would like to thank for giving us the opportunity,’’ OI chief executive Oliver Plunkett said.“Whilst there can be no guarantees of locating the aircraft, we believe our system of multiple autonomous vehicles working simultaneously is well suited to the task at hand.“I wish our team the best of luck in their endeavours and sincerely hope that we will be able to play a part in providing some answers to the many people affected by this tragedy.”The company also confirmed it would use up to eight Hugins autonomous underwater vehicles capable of operating to depths of 6000m and already tested to just above that limit.The company did not give any details of the agreement but Channel News Asia reported earlier today that it was a tiered arrangement that would see the company paid up to $US50 million if it is found in the ATSB search area and $US70 million if it is found beyond that.The report said the it would be paid $US20 million if the plane, which went missing in 2014 with 239 passengers and crew on board, was found in first 5000 sq. km.The search will begin in a 25,000 sq. km area designated by experts in 2016 as the most likely crash site.Drift modelling and analysis of satellite imagery significantly boosted confidence among Australian experts that the wreckage of the Boeing 777, which went missing in March 2014, is in the southern half of a 25,000 sq. km.Scientists identified a location at latitude 35.6°S and longitude 92.8°E, near the seventh arc defined by satellite data, as the most likely location for the missing plane.However, if the wreckage is not found in the 25,000 sq. km search area the vessel will head north to areas proposed by other experts.Ocean Infinity said the use of “free flying AUVs” meant they were not tethered and could collect higher quality data.The AUVs are equipped with side scan sonar, multi-beam echo sounder, sub-bottom profiler, HD camera, conductivity/temperature/depth sensor, self-compensating magnetometer, synthetic aperture sonar and a turbidity sensor.They can scour up to 1200 sq. kms a day, meaning the initial search area could be covered in about three weeks.The discovery of the wreckage will leave the Malaysian Government facing the question of how to retrieve the debris and particularly the crucial flight data and cockpit voice recorders.The quickest way to start the process would be to use the Seabed Constructor.The Seabed Constructor. Photo: Swire Seabed.Sources have told AirlineRatings the sophisticated vessel is carrying remotely operated vehicles and a 6000-metre rated recovery winch capable of retrieving debris at the kind of depths at which it is likely to be located.They also saw the Seabed Constructor as the “asset of opportunity” if the wreckage is located before the winter weather sets in.Crucially, the ship is equipped with a dynamic positioning system that allows it to stay on station above the tethered robots as they work.Also on board to assist with analysis of sonar data are staff from Deep Ocean Search, a company which focuses on “ultra-deep water services” in depths of up to 6000m.DOS was instrumental in finding the SS City of Cairo, sunk by a German U-boat in 1942 while carrying 100 tonnes of silver coins from Bombay to England.Under contract to the UK government, DOS and recovered tons of silver coins from a depth of 5150m, a world record at the time and more than 1300m deeper than the Titanic.DOS told AirlineRatings it was unable to answer questions because it had signed a non-disclosure agreement with Ocean Infinity.But its website indicated operating at extreme depth was not without “serious technical difficulties’ which resulted in multiple breakdowns but were eventually resolved.ROV’s differ from the torpedo-shaped autonomous underwater vehicles being deployed in the search in that they are tethered to the ship by a cable and operated in real-time from consoles.They have cameras and often come equipped with sonar as well as thrusters and often manipulating armsSensitive electronics and data storage on deep water ROVs are protected in titanium vessels and an expert said every connector, cable and device had to withstand the pressure.He said there were many ROVs designed to run at a depth of about 3000m but very few work class ROVs rated for 6000m.However, he said the technology for deep dives was mature.“The ones around that can be used for this sort of thing are typically designed for something other than the oil and gas industry,’’ he said.Much deeper dives were conducted by the bathyscaphe Trieste in 1960 and by movie director James Cameron in 2012. Both dived on the Challenger Deep in the Pacific Ocean’s Mariana Trench and reached depths of almost 11,000m .A Japanese remotely operated underwater vehicle called Kaiko established a depth record for umanned probes in 1995 when it reached the bottom of the Challenger Deep. Others to explore the abyss were Japan’s ABISMO, the US hyrbrid ROV Nereus and China’s Haidou-1.
I was recently shopping at BestBuy with my wife, Kirsten. She’s close to the opposite end of the tech-geek spectrum as I am (she uses a computer every day, but mostly for useful things and is not particularly concerned about some of the religious debates around technology and the relative merits of one thing vs. the other. She’s not going to be running out to buy an iPhone as soon as it launches (I likely will be). I’m currently in the market for a new DVD player at home. I’m generally not big on DVDs as I find the whole notion of moving data bits around using atoms organized into shiny disks someone quaint. My parents are visiting us from India, and there are some things they want to watch that are not “in the cloud” somehwere — only on DVD. But I digress. What do you think? How important is a simple name in helpling customers make a decision? So, my question is this: Of the thousands of mere mortals (i.e. not tech-geeks) that will make the DVD player buying decision in the coming months and years, how many times will this story repeat itself? How many people will walk out the door with an HD DVD player simply because they think it’s the “natural” choice”? How many of these decisions will it take for HD DVD to become the prevailing standard not on technical merit, but just because of the name? If we think back to the VHS vs. BetaMax debate, I find a bit of similarity. VHS (when people asked) stood for “Video Home System”. BetaMax didn’t stand for anything. Will history repeat itself? Originally published Jun 6, 2007 10:43:00 AM, updated March 21 2013 So, we are in the market for a DVD player. I’ve been following the HD / DVD Blu-Ray debate for a while — primarily as a curious bystander, because it didn’t really affect me all that much — until now. As I was walking down the DVD player aile in the store with Kirsten, she paused and pointed to one and said “why not just buy this one”. (It was an HD DVD player). I asked her why that particular one had caught her eye. Her response: “Well, it’s an HD DVD player. Aren’t you all over that whole HD thing?” She basically thought HD DVD was what connected to our HDTV and that was that. The whole notion of Blu-Ray with all it’s technical merits never crossed her mind. It just made sense to her that an HD DVD went along with an HD TV. In her mind, Blu-Ray wasn’t even in the race. Decision made. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Episode #39 – May 8th, 2009 Marketing Takeaway Intro How to interact on Twitter: @ Closing @ On next week’s episode (May 15th, 2009), Mailbag will be on HubSpot TV http://itunes.hubspot.tv Originally published May 10, 2009 7:37:00 PM, updated July 04 2013 Boston Globe article: Products that might not be social at first glancemight be able to become social, giving them more inbound marketingpower. Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot’s inbound marketing system. Recent The Future of the Boston Globe and Content in General Start your trial now! Miss last week’s episode?: If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google? Boston is the Hub of Inbound Marketing Richie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros system Marketing Tip of the Week Marketing Takeaway Twitter Competing with Google? Scottsdale Police Department Tweets Bank Robber’s Picture on Twitter @ScottsdalePD Marketing Takeaway: Scott Kirsner HubSpot TV Guest: mvolpe Great example of innovation based on your top users as well as using inbound marketing within your product HubSpot Free Trial : Produce more content and in multiple formats to suit all of the audiences you serve. Richie Hawtin launches Twitter app for Traktor Headlines Do Press Releases count as content creation? Remember to subscribe in iTunes: : Promote the content you publish in social media to attract more visitors and links. Make sure you are listen to your most sophisticatedcustomers and understand how they are pushing, adapting and enhancingyour product. Cinema Tech (May 1, 2009) Boston Globe Still Strong Online @scottkirsner Doing it Right Traktor Pro added the functionality into the next release of the product BonusMarketing Takeaway: Boston Globe Journalist New book: Make sure you are listening to your customers to find new product innovations. karenrubin Twitter Plans to Squash Google’s Spider? Innovation Economy HubSpot TV – Ahh Choo! Marketing and Swine Flu Scottsdale PD Tweets Bank Robbers photo: Chris Brogan Newspapers Use Kindle to Boost Subscribers (Length: 27 minutes, 59 seconds.) Fans, Friends & Followers DJing Social Media & Inbound Marketing From PRSA Conference: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
So you started a blog, you’ve been writing good posts for a few months, and you still don’t have the traction you want — subscriptions, comments and inbound links are all below your targets. What can you do to build your blog? Follow conventional wisdom, and focus harder on writing great posts? Bad idea. Instead, think of the process like a job search. If you were looking for a job, would you focus exclusively on improving your skills? Or would you be pounding the pavement, looking for new opportunities while you’re improving your skills? When you’re looking for a job, you need to be aggressive about getting in front of the right people — only you can’t be so aggressive that you annoy people. You need to find the same balance when you’re building your blog. You need to share posts on Learn how to build your business blog into an inbound marketing machine. (1) Network — Facebook Originally published Jun 5, 2009 7:40:00 AM, updated March 21 2013 (2) Spread the Word — Blogs are no different. Just as you wouldn’t sit back and wait for employers to offer you a job, you shouldn’t sit back and wait for readers to find your blog. Webinar: Advanced Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and make sure all your friends and contacts know you’re blogging. But you can’t overwhelm or bore them. A good way to handle this balance is to use these channels for more than just broadcasting your blog. to learn how to create a thriving blog. If you’re looking for a job, a good way to get your foot in the door or get noticed is to do a high-profile project — maybe an event, a video or a software application — that gets attention. In the blog world high profile, potentially controversial posts are a good way to get attention. Try publishing something that’s a little spicy that people will react to. If it’s well-written and thoughtful, people will pass it around, more people will be exposed to your blog, and it will grow. Twitter Bloggers understand the value of a link, so they’re usually willing to do an interview in order to get some exposure and a link back to their site. Find prominent bloggers in your industry and ask them for an email interview. People are far more apt to do an email interview than a guest post because it’s an easier format. Instead of coming up with their own original article, they’re just responding to your questions. When you publish the interview, send them the link and encourage them to spread it via their own channels. To help you get started, here are five specific steps you can take to pound the pavement for your blog: Find high-quality, high-traffic blogs related to your industry that are willing to accept guest posts and write a post or two for them. Assuming they’re willing to include a prominent link back to your blog, this is a great way to introduce new people to your blog and build subscribers. Be careful not to commit to too many guest posts, because you’ll start to get fewer new subscribers after a few posts. What do you think? What am I missing on this list? (3) Guest Posts — (4) Email Interviews With Prominent Bloggers — Download the free webinar (5) Grab Attention — When you’re looking for a job, you talk to old friends, attend industry events, show up at community meetups, scan LinkedIn for potential connections and build relationships on Twitter. It’s not much different when you’re looking for readers for your blog. You go to Google Blog Search, Technorati, Twitter Grader and Twitter Search and type in the keywords for your industry. Figure out who in your industry you respect, who the influencers are, and make connections with them. Comment on their posts and, when it adds value, include links to your posts in the comments. Write posts on your blog that respond to their posts. Mention them in your posts. Above all, do you what you can to build relationships and get them to notice that you’re creating thoughtful, interesting content on your blog. and
9. Meta Keywords Topics: Use both the keywords that are in your page title at least three times in the page’s content. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. SEO Here are nine SEO techniques that you should always follow regardless of the changes the search engines are continuously making. The website page’s URL should include the first keyword you used in the pages page tile . If can’t identify two or three keywords for a page you than need to separate out the pages content and create a new website page. The page title needs to be under 70 characters and no more than 3 long tail keywords in the page title. Your most important keyword should be first and each keyword should be separated by pipes (|). major changes Originally published Dec 13, 2010 7:00:00 AM, updated October 30 2019 3. URL The page should have one (1) or two (2) H1 heading tags that use the first two keywords in the page title in step 1. These keywords should be used in a conversational format in the pages content. In addition to H1 tags, the page should include a couple of H2 heading tags that usually go underneath each H1 tag. The meta description should be under 150 characters and incorporate two of the keywords used in the page’s page title. The best meta descriptions provide a valuable, compelling reason why someone should visit the page. Don’t add keywords into the meta description for the sake of having them in there, but include them in a conversational format. Create one (1) or two (2) internal links on the page linking to related pages. Use the keywords you’re targeting on the page that you’re linking to in the anchor text for each link. Pre-Step 1: 4. Heading Tags 8. Cross Linking Pages Make sure you have at least three internal links that link to the page you’re optimizing. The link’s anchor text should have keywords that are included in the page you’re linking too. 1. Page Title 2. Meta Description 6. Internal Links 7. Images Any images used on the page should have their file name match one of the keywords in the page title. Each word in the file name should be separate with dashes (-). The image alt text should match the image’s file name and the keyword in the page title. Don’t use dashes between the word in the alt text. SEO is actually a relatively simple technique that requires small changes based on If you are unable to change image file name or it’s a very time consuming process, then only change the image’s alt text using a keyword from the page title. Read the page’s content and identify two or three keywords that are most frequently used in the page’s content and are relevant to the overall page topic. You should only target from step 1 The primary goal of your search engine optimization (SEO) is to drive relevant people that are interested in your industry or company to your website. If you follow SEO than you know how fast things change. You also know how hard it can be to keep all with these changes. . The keywords in the URL should be separated using dashes (-). e.g. www.sample.com/best-vermont-ski-resorts 5. Page Content the search engines announce. I bold major changes because the changes really need to be major to affect your overall website rankings and SEO strategy. They aren’t part of Google’s or Bing’s search algorithm, so they aren’t as important as steps 1-8. However, still add three (3) to five (5) meta keywords to the page that are related to the page title and content. Smaller search engines still might use them in their algorithm. two (2) or three (3) keywords per website page Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
In this episode of Inbound Now, we are joined by David Siteman Garland from Smarter, Faster, Cheaper Passion may come from the product itself, it may be from a bigger idea, it may be from the thrill of starting something new, or changing an existing market, or the company itself, but in order to really Smarter, Faster, and Cheaper Sounds Great… Where do I Start? In this episode we discuss: Look for the Underdog Passion is something that you can see and feel in the content that is produced and that One of the best ways to build trust and longevity in a brand is about creating interesting, entertaining, and relevant content. : Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business, Why passion is a key ingredient to content creation A Look Into the Future . passion is contagious Originally published Jan 6, 2011 8:00:00 AM, updated July 03 2013 . Build out these areas of your site and keep building that in-house email list. Getting your feet wet and creating Knowledge and personality can increase over time but without passion for the content that you are producing, Why emulating big brands might not always be your best bet passion is a KEY component Not to mention the tremendous SEO implications of building out all of those pages of content on your own site. David suggests finding one thing you are good at within the content creation realm and start producing one piece of content a week. (Make sure it’s indexable by Google for SEO credit!) What is Most Important Knowledge, Personality, or Passion for Building Your Business Smarter, Faster, and Cheaper? David’s focus has always on his community and not necessarily about building the “David Siteman Garland” brand. He focuses on creating entertaining useful content for his community and his community responds to that and builds and builds. This has resulted in David being hired time and time again by numerous companies including Google. The importance of having a clean, user-friendly site Don’t look at an entrenched big brand that joined social media “just because”. (I’m talking about you, Oprah.) Housing your content on your own site will ensure that you will be in good shape if something like this were to happen. . 20% on creating the content and 80% on promoting that content and building those relationships online. Topics: you will fail. and commenting on why you want the book! (* to comment you must “like” the page) Don’t get intimidated by the big guys who are cranking out the content. Start with one small thing that is repeatable. People are not going to tune into your blog or other pieces of your content if they are product focused. Inbound Marketing Video = audio and text. People like to consume content in different ways. Cater to all of them. Remember, Google eats text for breakfast when indexing pages. Product Pushing and the Hard Sell are Out The Rise to the Top Look for people who have done this without a huge budget! Companies that have just emerged and have leveraged “digital smoozing” can teach much better lessons. Hubspotters are extremely passionate about everything inbound marketing and the web! This helps fuel all of the content we produce and grow our community. Where to start when diving into inbound marketing Start building your site and content now! Click here you have to have it! You need a home base to house your own content. Twitter could die tomorrow and “Flitter” could pop up in it’s place leaving you with nothing to show for it. Take ownership of your content and fans today Then, we take a look ahead into whats coming up in 2011 Gauging Online Influence with Jason Keath of Social Fresh Just want to listen? David is a marketer and hustling entrepreneur that runs his own business and show over on RISE and has managed to grow his audience from 0 to over 100,000 raving fans in just under two years. Both the Rise to the Top and a content creation habit are critically important for your success online! Hands down “Content is king, marketing is queen, and your website is your throne.” Enter to win a signed copy of David’s new book: by heading to the Build it and They Will Come . People are programed on schedules and if you set an expectation for your content, you should stick by it. Choose one thing you might want to try and get rolling with it. Do it once a week. More web shows, more podcasts, more “web djs” “crush it” 37 Signals Inbound Now Fan Page Consistent content is key Repurpose content! David sees many many more businesses becoming media sources. Moving online relationships to offline in person relationships. Bringing people together! to building any business through these new social channels. Content curation will be a rising trend where, within this sea of content, there will be an increasing need in someone out their making sense of it all. The ins and outs of creating content Emulating big brands may not be the best model. Look at people that are building big things that started with nothing. Past Episodes: Moonlighting to grow a community, there is no shame in that! You don’t have to be Shakespeare to blog or Spielberg to create video. started building their communities of passionate, raving fans before they had a tangible product. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Billboards were the first form of advertising. And while we see them around, we have quickly learned that this immeasurable, outbound form of marketing isn’t very cost-effective. And although we have grown past our billboard days and established a solid online presence, we must never forget all that we learned from marketing in the past.Introducing the billboard exercise: the one and only workout that will put your brand into the shape it needs to send the right message. *Wink Wink*This all-in-one workout comes in a 3-part series, which will help you identify your core marketing message and improve your inbound marketing. Simply follow the instructions below and see the results right before your eyes!1. Select Your Workout BuddiesGetting the motivation to go to the gym often requires convincing your friends to join you for some moral support. Similarly, you’ll need to rally up the troops for this exercise. A brand’s messaging should never rest on the shoulders of one person. This message is supposed to represent your product or service, and to effectively communicate what that product or service is, all employees need to know exactly what the brand message is. (This doesn’t mean you need every person at your company involved, but there should be a core group that is working together to create this message). 2. Trim the FatThis is the most important part—the part where you lose weight! Many marketers jump ahead into the bigger picture. They have a beautiful storyline for advertising, a fantastic strategy for reaching out to blogs, and even know what social media platforms to promote their big ideas through. But before you can do any of that, you need to lose all the details and focus on what exactly the brand message is.A successful billboard, typically, is one that defines the brand message in 7 words or fewer. And that is exactly what you need to do with your brand. If you can narrow down what your entire brand message is in a mere 7 words (or fewer), than you have clearly defined exactly what your brand does in a short, elevator speech format. This statement should reflect what your brand can deliver, believes, stands for, and does. You can then use this message and expand upon it in your inbound marketing efforts.When writing a blog post, think, “Does this message reflect our billboard message?” When designing your Facebook business page, think, “Is the way we describe ourselves representative of our billboard message?” When creating a YouTube video, think, “Does this truly communicate our billboard message?”You can provide details, images, context, and various other things when messaging your brand online. The purpose of the billboard exercise is to have that lucid one-liner that is omnipresent in every message you send.3. Dress to ImpressNow that you have narrowed your brand message down, it’s time to show it off! In the brand world, the perfect outfit comes shaped in a call-to-action (CTA). A CTA is an image or text that tells your visitors what action they should take next on your site. The hope is that these CTAs will lead to landing pages where you can collect your visitors’ contact information in exchange for an offer they believe will benefit them. In other words, ebooks, webinars, whitepapers, and other free content giveaways.Use the statement you created earlier as the inspiration behind these CTAs. Dress up your brand message with images, narration, and data. Your brand will feel young, hip, and super popular.Now that you’ve completed this 3-part workout—never lose steam! It’s easy to bask in the results of that solid week when you went to the gym every day, and then let that excuse why you never went again after that. The message created from this billboard exercise should be remembered in every campaign you create. While your various campaigns may promote disparate parts of your business, all your marketing efforts need to be reflective of that key brand message. This message is what you and your company stands for, and you should never lose sight of that.Do you think the billboard exercise is important? How else can you implement it? Inbound Marketing Originally published Oct 21, 2011 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here.Last month, LinkedIn launched company updates, making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business’ product awareness, and generate leads on LinkedIn.That’s why it’s critically important to create a page that is blanketed with great information. A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. Just as a personal profile is professional in its resume-like nature, yet has a touch of personality through Twitter streams and applications, a company page should emit a white-collar persona paired with some company character. With that in mind, here are 5 steps to complete your company page.1. Include Basic InformationGo to Admintools –> Edit. From there, LinkedIn will prompt you to fill in generic information about your company (a lot of which may already be complete from when you added the company page in the first place). Be sure to fine-tune the description portion, as this will be crucial in user understanding of your company.2. Post JobsThe second tab on a company page is “Careers.” This feature allows you to post job openings at your company. While your company may already have various methods of announcing that you’re hiring, what better place to post a job opening than the very network where many professionals live and explore? Let people know you’re looking for fresh meat to help build what is ultimately defined in your company description.3. Include Products/ServicesLinkedIn can help you showcase your business’ various products/services, so be sure to include them on your company page. Heading to the products tab on your company page, click on the “Admin tools” button again to reveal a new drop down menu—this menu changes from tab to tab.You now have the option to “Add a product or service.” Do it. LinkedIn will take you through simple, step-by-step instructions to help you broadcast those services.4. PromoteUnder the initial overview tab, LinkedIn (under Admintools) allows you to promote your company through an ad campaign. This feature is split into 4 simple steps, which LinkedIn takes you through in a very comprehensible manner. A “Common Questions” box also appears to the right of this page, so you can truly understand how the feature works. A LinkedIn ad campaign could help spread the word about your company as you build and integrate inbound marketing efforts into your business platform.5. Measure EverythingWell, everything provided on your company page, anyway. The fourth and final tab on your company page is “Analytics.” Remember that everything you do with internet marketing involves taking the time to see how those efforts are playing out (this will help you determine whether or not those efforts are worth the time.) The analytics tab will allow you to track page views and unique visitors on your overall page, as well as each individual tab. LinkedIn also measures how many clicks your products or services have received as well as the number of members following your company.In addition, LinkedIn gives percentages for member visits. This tool can be helpful in understanding who your LinkedIn target audience consists of, because the data is split into member visits by industry (marketing, finance, etc.), function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.).Et voilà! You now have a fabulous company profile page—one that can be reached through your wonderful personal page. Now you can start leveraging your company page to be even more beneficial through the use of company updates. Learn how to activate and use company updates here.Is your LinkedIn company page up to snuff?Image Credit: Sheila Scarborough Topics: LinkedIn Company Pages Originally published Nov 7, 2011 11:30:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack