Pair charged with theft of plywood

first_imgAn off-duty officer spotted two suspicious people driving a truck early Wednesday in an area under construction on Peach Tree Drive in Chatham.Chatham-Kent police reportedly found the truck leaving the area at a high rate of speed with the tailgate down and several sheets of plywood in the back.The officer who began a traffic stop saw 11 sheets of plywood in the box of the truck valued at approximately $500.A 34-year-old Wallaceburg woman was arrested and charged with theft under $5,000 and being in possession of property obtained by a crime under $5,000. She was released with a court date.The second woman, a 38-year-old woman of no fixed address, was arrested and charged with theft under $5,000 and being in possession of property obtained by a crime under $5,000. She was also arrested on an outstanding warrant for failing to attend court. She was held for bail.Assault chargeA vehicle parked without permission in a person’s driveway sparked a Tuesday night argument between the property owner and his unwanted visitors.A female passenger in the vehicle exited during the squabble and allegedly struck the man. The vehicle then fled prior to police arrival.Through investigation, police identified the woman and she was arrested later that night.The 23-year-old woman was charged with assault and released with a court date.Man charged with theftPolice responded to a shoplifting complaint last week at Sobeys in Blenheim.Through investigation, police identified the man wanted for allegedly stealing $190 worth of groceries.On Tuesday afternoon, police found the man in Chatham and he was arrested.The 33-year-old Chatham man was charged with theft under $5,000. He was released with a court date.Warrant arrestOn Tuesday night, police arrested a man wanted for reportedly breaching conditions of his probation order.The 25-year-old Chatham man was arrested and released with a court date.The man, also wanted by the OPP, was then turned over to their officers for court purposes.Crash investigatedEmergency crews responded to a two-vehicle collision on Communication Road near Drury Line Tuesday morning.Two vehicles were travelling south on Communication Road when one vehicle rear-ended the other, causing it to hit a hydro pole, police said.A 24-year-old Chatham woman and her two-year-old daughter were taken to hospital as a precaution.A 29-year-old Chatham man was charged with careless driving.Total damage was estimated at $25,000.Tool theftSome time over the past couple of days, someone entered a shed on Dufferin Avenue and stole a welder, two chainsaws and various tools.Anyone with information is asked to contact Const. Kyle Bakker at kyleba@chatham-kent.ca or 519-436-6600 ext. 87320.Anonymous callers may call Crime Stoppers at 1-800-222-TIPS (8477) and may be eligible for a cash reward.Break and enterPolice responded to a break and enter Wednesday morning at the Subway restaurant on St. Clair Street in Chatham.Damage to the front glass doors was estimated at $1,000.Police believe the suspect is a thin, 5’6″ white man in his early 20s. He was last seen wearing a red bandana, a red ball cap, a black hoodie, baggy dark-coloured pants and white running shoes.Anyone with information is asked to contact Const. Will Sharrow at willsh@chatham-kent.ca or 519-436-6600 ext. 84996, or Crime Stoppers.last_img read more

Igesund’s plea to Bafana’s ’12th man’

first_img22 January 2013 South Africa’s boisterous, colourful supporters are very special to the national team, coach Gordon Igesund said on Monday, urging the public to carry the spirit they showed in Johannesburg over to Durban, where Bafana Bafana face Angola in a must-win game on Wednesday. Addressing journalists in Johannesburg on Monday, Igesund said the crowd at the National Stadium on Saturday had been “brilliant” in their effort to lift the team in very challenging playing conditions. “We now need the public to go to Moses Mabhida Stadium in their numbers and give the boys the support and work as the 12th player. “We will do our best to make our amazing supporters happy,” Igesund vowed. “They have been fantastic throughout and they need to be rewarded with performances that warrant their unwavering support.” He said the dream of winning the tournament was still very much alive, and that it was only a matter of time before Bafana turned their chances into goals. South African Football Association (Safa) president Kirsten Nematandani said Bafana Bafana still had an excellent opportunity to progress further in the tournament. “We urge the public to continue supporting and encouraging our boys to regain their winning mentality.” Bafana will face Angola at the Moses Mabhida stadium at 5pm on Wednesday. Meanwhile, on Tuesday night, in a thrilling Group C match, Ethiopia held reigning champions Zambia to a 1-1 draw at Mbombela Stadium in Nelspruit. Collins Mbesuma scored for Zambia, but Adane Girma equalised for Ethiopia, who were down to 10-men after their goalkeeper Jemal Tassew was sent off for a dangerous tackle in the 25th minute. In the second Group C match, Burkina Faso struck a late equaliser to earn a 1-1 draw against Nigeria, leaving Group C all square. On Tuesday evening, a star-studded Ivory Coast will face a Togolese team led by Tottenham Hotspur striker Emmanuel Adebayor at Royal Bafokeng Stadium in Rusternburg, followed by a clash between North African giants Algeria and Tunisia at the same venue. Source: SANews.gov.zalast_img read more

MTN-Qhubeka invited to Tour du Suisse

first_img11 March 2014 Further evidence of Team MTN-Qhubeka’s growing status was provided on Monday when the South African UCI Professional Continental cycling team was given a wild card invitation to be part of the 78th Tour de Suisse, a World Tour stage race taking place from 14 to 22 June. The World Tour includes cycling’s Grand Tours, the Tour de France, Giro d’Italia and Vuelta a Espana. MTN-Qhubeka’s goal is to earn invitations to the three events. Hard work paying off “Our World Tour programme keeps growing and shows the hard work the team put in last year is paying off,” Team Principal Douglas Ryder said in a statement. “We have had some fantastic results recently in stage races with our African and South African riders and to be able to race in a World Tour stage race as iconic as the Tour de Suisse is huge. “Many teams use the Tour de Suisse as a final preparation race for the Tour de France, and so for Africa to be a part of this race is just a massive opportunity,” Ryder said. “Linus Gerdemann will lead the team in this event, a race he has participated in six times previously and where he won his first race as a professional cyclist.”‘My most favourite race’ Gerdemann is excited to see his new team in his favourite race. “The Tour de Suisse is my most favourite race of all races,” he said. “It is incredibly well organised and races on the most beautiful terrain. It is also where I won my first professional race so it will always be a special race for me. “Our team is very well suited for this race and we will work hard to do a good result there.”2013 victories Last year, Team MTN-Qhubeka recorded the second most wins among Pro Continental teams, with 16 victories. The most high profile of those was Gerald Ciolek’s stunning win in the Milan-San Remo. They will be joined at the Tour de Suisse by two other wild card teams, the Swiss Professional Continental Team IAM Cycling and the Polish team CCC Polsat Polkowice. SAinfo reporterlast_img read more

Amazon Opens a Kindle Store for the iPhone

first_imgTags:#Amazon#E-Books#news#web Today, Amazon finally released an iPhone-specific version of its Kindle eBook store, which makes it a lot easier to browse and buy books while on the go. Sadly, though, Amazon did not release a new version of the Kindle app with a built-in browser (yet). So users are still being kicked out of the iPhone app and taken to Safari in order to browse the store and complete transactions. A button that takes users back to the Kindle app only appears after a purchase in Safari has been completed.The iPhone-optimized site is basically just an eBook-specific version of Amazon’s regular mobile site. Except for the ability to send eBook purchases to your mobile devices – the Kindle and the iPhone – nothing really sets the iPhone Kindle store apart from the rest of Amazon’s mobile site. The mobile site itself is quite well done and makes it easy to browse and buy books (or anything else that Amazon sells for that matter). frederic lardinois Conflict with Apple?A lot of the discussion around the new iPhone optimized Kindle store currently focuses on the fact that Apple, with the upcoming iPhone 3.0 OS update, will make it easy for developers to charge for transactions from within a specific app. Obviously, eBooks would be one of the many areas where developers could not only make good use of this capability, but where Apple could also get a nice 30% cut from every transaction. By going through the web, Amazon can bypass Apple completely.What About Stanza?What will be more interesting to see, though, is if Amazon will also start to integrate some of the technology it acquired when it bought Stanza last month. Stanza already featured the ability to browse books without ever having to leave the app, though the final transactions were also handled on the sellers’ websites. Before the acquisition, Stanza had also been working with Adobe to create a standard for online book catalogs, based on Stanza’s own specifications, and we hope that the Stanza team will continue this work under Amazon and maybe the next version of the Kindle app will integrate some of this work. 8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hosting Related Posts A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic…last_img read more

8 Free Links to Promote a Blog

first_imgDo you have a new blog? Want to get 8 free links to your blog? Here is a list of free links in blog directories that you can get for your blog, along with the Page Rank of the blog directory (read this article to learn more about Page Rank: The Importance of Google PageRank: A Guide For Small Business Executives).So far, none of these links have driven a ton of traffic, however, more inbound links do help you a lot in terms of search engine optimization (read this article to learn more about linkbuilding: Executive Summary: Linkbuilding and SEO for the Internet Marketing Neophyte).We have submitted our own blog to each of these blog directories and can confirm that they are quality links from reputable sources, and they are all free and do not require a reciprocal link.8 Quality Blog Directories with Free, No-Reciprocal Links Page Rank  PR: wait… I: wait… L: wait… LD: wait… I: wait…wait… C: wait… SD: wait… Blog Optimization 3 Globe of Blogs 6 5 Bloggernity Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page). SuperBlog Directory 3 7 BlogFlux 6 Blog Listing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bloggapedia Blog Directory Blogarama Topics: Originally published Nov 28, 2007 12:18:00 PM, updated October 18 2015 4 6 Bloggiolast_img read more

Gary Vaynerchuk on “Context Marketing”

first_img The Thank You Economy Originally published Apr 14, 2011 8:00:00 PM, updated July 11 2013 Inbound Marketing Gary tells us that one of the biggest differences between How To” book because his other venture, The Daily Grape, was taking up so much of his time. Regardless, The Thank You Economy would have an incredible impact.  Crush It is that ” You can watch the full interview below. The Thank You Economy The Thank You Economy One of the reasons that Gary waited so long to publish was so successful? was because he didn’t feel that the world’s communication infrastructure ready. It wasn’t until this year that he felt Gary tells us that he had much less time to market The Rise to the Top. Gary Vaynerchuk is the definition of hustler. He is the founder of Wine Library TV, The Daily Grape, and author of The Thank You Economy This blog post is based off of David Garland’s interview with Gary Vaynerchuk on his HubSpot sponsored web series ” Use Data to Back Up Your Claimscenter_img Crush It Topics: At the start of his interview, he tells us that the majority of the complaints he got about his book was that they wish it was more of a ” The Thank You Economy . Even though Gary has lead an extremely interesting life, his audience is still more interested in how he can help them than Gary’s general opinions about how the business economy is evolving. These complainers seem to be saying, “okay we agree, but how can we benefit.” Don’t just state your opinion about a specific topic, but share how your audience can get value from your insights. They will thank you for it!  . The interview was incredibly entertaining and as like most of David’s interviews there are a number of great takeaways for internet marketers. The Thank You Economy and Now, we have reached a point with social media where every interaction you have with someone can have a huge impact on your business. People have become excellent at researching solutions to their problems, so it’s no longer about the hard sell. Real engagement will lead to real relationships, which will eventually lead to real commerce.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Crush It and most recently Build Relationships with Your Fans The Thank You Economy Create Content that Solves a Problem Crush It saw just as much success as his first book. What do you think are some of the reasons backs up his statements with numbers, data and case studies, where as was more of just a “rant.” Instead of just saying “Here’s how it is. Take it or leave it.” Gary backs up his theories with evidence and his readers are more easily convinced because of this.  thanlast_img read more

5 Steps for Creating Successful Lead Nurturing Campaigns

first_img Topics: When it comes to effective marketing automation, one of the best steps you can take is making sure your emails are properly set up for lead nurturing success.Here are 5 steps you can take to ensure you generate more customers through a lead nurturing campaign.1. Define Your Audience and SegmentCompanies usually have more than one type of customer. Why do most companies only market to one type of buyer then? In order to set up a lead nurturing email campaign, you first need to know who needs nurturing. Once you’ve defined your ideal customer types, you should then segment them before you start creating campaigns.2. Offer Something of Value First, Not a Sales PitchJust because someone converts on your page doesn’t mean you should jump straight into sending them an email about requesting a quote or a demo. You need to nurture them through the sales funnel first to make them readier to buy. Instead of pitching your product as the greatest thing ever, you should first offer value. Examples of valuable offers include webinars, ebooks, and whitepapers. You don’t have to create new content for your lead nurturing emails — if you have a backlog of content, utilize those assets. If they’ve been successful converting leads in the past, there’s a high chance the leads you’re nurturing will find value in them, too.3. Set Objectives and Goals for Each EmailSo now you know you should be sending content first, not sales quotes. But how do you know what type of content to send? And what should that content’s purpose be? Ultimately, you should be picking offers that will appeal to your chosen audience segment with the intention of moving them further down the sales funnel and closer to the customer stage.A good example of how to do this is in the chart above from one of HubSpot’s customers. Not only do they provide information about their offers and goals for each email, they also include the subject line and CTA they’ll use to entice the reader to accept the offer. This type of chart is a great way to help you organize your campaigns and make sure you’re implementing goals to reach that final step — the sale.4. Set Up a Timeline for Your EmailsYour business has a typical sales cycle, and so should your lead nurturing campaigns. Typically, it’s a good idea to send 2 to 3 emails to your prospects in a lead nurturing campaign. Try to space out your emails accordingly. For example, if your typical cycle runs 30 days, you may want to set up a campaign for emails to be sent out the 1st, 10th, and 20th days after a conversion. With lead nurturing, patience is a virtue. It’s important to remember not to rush into the sale. Instead, let it take its natural course.5. Evaluate Your Success, and OptimizeAs your campaigns run, make sure to experiment with the offers you send, the subject lines, and the calls-to-actions found within the email. There’s always room to improve your campaign. Make sure you take advantage of testing and experimentation to better nurture your leads.Lead nurturing can be ineffective if done incorrectly, but if you put the time into your campaigns and follow these steps, you’ll be more likely to drive more lead-to-customer conversions for your business!How are you using lead nurturing campaigns as part of your inbound marketing strategy? Lead Nurturing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 11, 2011 11:00:00 AM, updated July 28 2017last_img read more

5 Simple Steps to an Awesome LinkedIn Company Page

first_imgThe following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here.Last month, LinkedIn launched company updates, making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business’ product awareness, and generate leads on LinkedIn.That’s why it’s critically important to create a page that is blanketed with great information. A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. Just as a personal profile is professional in its resume-like nature, yet has a touch of personality through Twitter streams and applications, a company page should emit a white-collar persona paired with some company character. With that in mind, here are 5 steps to complete your company page.1. Include Basic InformationGo to Admintools –> Edit. From there, LinkedIn will prompt you to fill in generic information about your company (a lot of which may already be complete from when you added the company page in the first place). Be sure to fine-tune the description portion, as this will be crucial in user understanding of your company.2. Post JobsThe second tab on a company page is “Careers.” This feature allows you to post job openings at your company. While your company may already have various methods of announcing that you’re hiring, what better place to post a job opening than the very network where many professionals live and explore? Let people know you’re looking for fresh meat to help build what is ultimately defined in your company description.3. Include Products/ServicesLinkedIn can help you showcase your business’ various products/services, so be sure to include them on your company page. Heading to the products tab on your company page, click on the “Admin tools” button again to reveal a new drop down menu—this menu changes from tab to tab.You now have the option to “Add a product or service.” Do it. LinkedIn will take you through simple, step-by-step instructions to help you broadcast those services.4. PromoteUnder the initial overview tab, LinkedIn (under Admintools) allows you to promote your company through an ad campaign. This feature is split into 4 simple steps, which LinkedIn takes you through in a very comprehensible manner. A “Common Questions” box also appears to the right of this page, so you can truly understand how the feature works. A LinkedIn ad campaign could help spread the word about your company as you build and integrate inbound marketing efforts into your business platform.5. Measure EverythingWell, everything provided on your company page, anyway. The fourth and final tab on your company page is “Analytics.” Remember that everything you do with internet marketing involves taking the time to see how those efforts are playing out (this will help you determine whether or not those efforts are worth the time.) The analytics tab will allow you to track page views and unique visitors on your overall page, as well as each individual tab. LinkedIn also measures how many clicks your products or services have received as well as the number of members following your company.In addition, LinkedIn gives percentages for member visits. This tool can be helpful in understanding who your LinkedIn target audience consists of, because the data is split into member visits by industry (marketing, finance, etc.), function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.).Et voilà! You now have a fabulous company profile page—one that can be reached through your wonderful personal page. Now you can start leveraging your company page to be even more beneficial through the use of company updates. Learn how to activate and use company updates here.Is your LinkedIn company page up to snuff?Image Credit: Sheila Scarborough Topics: LinkedIn Company Pages Originally published Nov 7, 2011 11:30:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Inbound Marketing Is About Much More Than Getting Found

first_img Topics: Marketing Automation You are a savvy inbound marketer. You’ve got a killer blog, search optimized content, and an active social media community. The top of your funnel is swelling. And that’s great. But the truth is, you may only have it half right.Inbound marketing initially emerged as a response to the negative impact that traditional outbound marketing methods, like advertising and direct mail, had been having on prospective customers. Tired of being interrupted by irrelevant marketing messages, buyers began driving their own research – taking to search engines and social media sites to get the information they needed to make their purchasing decisions. By prioritizing useful, search-friendly content, inbound marketing provided a welcomed alternative.But there’s a whole other part of inbound marketing that often gets overlooked. The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. In fact, Gleanster Research found that even when dealing with high-quality leads, only about 50% of them are ready to buy when they first convert. It takes time and tailored communications to bring them to a decision point. Understanding Buyer Interests and Experiences (Lead Intelligence)Sometimes marketers refer to this as prospect or lead intelligence. True inbound marketing should help you gain insight into what first brought prospects to your company and what their end goals are. It should also help you separate out the common experiences of people who end up buying versus general website traffic. To do so, you have to be data-driven. You have to understand not just general trends about your website, but also indicators of the individual customer experience – from the moment they first discovered you, all the way through to their most recent purchase, and beyond.What It Takes:Analytics that tell you which companies and prospects are visiting your site and why.A leads database that includes a history of your leads’ content interests and interactions.Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions.Adaptive Communications (Lead Nurturing & Marketing Automation)One of the major weaknesses of outbound marketing is that it pummels prospective customers with irrelevant messages they aren’t ready for. The same can easily be true for email marketing campaigns, which is why email marketing campaigns that are part of an inbound marketing strategy should reflect the individual evolving needs of your leads. They should be relevant to the content that your leads have already consumed and where they are in the buying cycle. And while we’re at it, they should sound like a real person wrote them — no more “Greetings… Our records show that you registered…” That’s rubbish. Communications from your company should feel as if they were written expressly for the recipient.  In fact, we’ve found that lead nurturing campaigns with emails that reflect individual interests have a significantly higher click-through rate (CTR) than more generic email blasts. Our research showed that lead nurturing emails generated an 8% CTR compared to the typical 3% CTR of general email sends.What It Takes:Email content designed to inform and engage over time.Messages that are triggered based on lead behavior on your site and across other channels (marketing automation).An email system intelligent enough to stop emailing or shift the communications once a lead has converted.A team member who can write… and relate. Marketing AnalyticsIf inbound marketing starts with getting found and generating leads and continues as nurturing those leads, then the final stop is analyzing the effectiveness of your whole inbound marketing funnel. Understanding which channels and strategies are effectively achieving your marketing goals and which are underperforming will help you improve, iterate, and focus more of your time on what works rather than what doesn’t. Analyzing your marketing also helps you prove your business’ inbound marketing ROI.What It Takes:Website and marketing analytics tools to enable you to track which channels are effectively generating leads, and which aren’t.Closed-loop marketing analytics to understand which leads turn into your ideal customers.Dharmesh Shah, HubSpot’s co-founder, often talks about making marketing that people can actually love — marketing that helps and adds value. That’s the promise of inbound marketing. To achieve that vision, however, your company’s marketing has to focus on the full customer experience, from helping them find you to supporting their unique decision-making process. Getting inbound right takes both.  Originally published Dec 19, 2011 3:15:00 PM, updated October 20 2016 Don’t forget to share this post! 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21 Reasons People Don’t Trust Your Company

first_img13) You’ve got bad online reviews.Just having great reviews isn’t enough to ensure you’ve got a trustworthy company image, though. You should also be monitoring for and addressing negative online reviews about your company. In fact, Socialnomics reports that 25% of search results return user-generated content from review sites, blogs, and social media updates … and 65% of Gen Y users are considering that information when making purchasing decisions, according to eMarketer. It probably doesn’t behoove you to have hordes of disgruntled customers be the first impression people have with your company, eh?14) You have no social presence.Did you set up a Facebook business page last year as a New Year’s resolution, use it aggressively for two weeks, then half-heartedly post once every other month for a while until you finally just gave it up completely? That’s a fine little secret to keep to yourself, but it doesn’t look too good when leads stumble upon it. Social media has become ubiquitous, and when companies have abandoned social profiles, it looks like they don’t have all their ducks in a row. Put serious effort into maintaining an active social presence so your leads see you as a 21st century company.15) You’re not engaging in social media conversations.Maintaining an active social presence means that your fans and followers will be engaging with the content you publish. Are you engaging back? Social media is a two-way street, and companies that don’t carry on the conversation they start with their networks … well … they kind of look like jerks. I mean, how would you feel if someone asked you a question, you answered, and they just walked away? Doesn’t sound like someone who is too interested in building a strong relationship with customers.16) You’re getting all defensive.Part of being an active inbound marketer and content creator is just putting yourself out there — especially in social media. As such, pretty much every company is going to get called out at some point for saying something “wrong.” Sometimes it really is wrong … and sometimes it’s just taken the wrong way. Either way, the right response is apologetic, not defensive. Companies that don’t know how to handle criticism come off very negatively with their leads and customers, and it’s a quick way to alienate a group of people who once may have been huge supporters of your brand. Don’t turn your back on the fans, leads, and customers that have gotten you where you are today!17) You’re emailing people that didn’t opt in.Is there any greater breach of trust than illicitly bombarding someone’s inbox?Okay yeah, there totally is. But in the internet marketing world, emailing people that didn’t opt in to receive communications is definitely high up on the list of most-trust-breaching activities you could perform. The last thing you want to combat is a spammer reputation — that’s one that could hurt you in not only your leads’ and customers’ eyes, but also ESPs and ISPs, too.18) It’s not easy to unsubscribe from your emails.Speaking of sketchy email marketing behavior, even a list full of opt-in email addresses can result in a tarnished company reputation if you don’t make it easy for those contacts to unsubscribe from email communication.Here’s the thing about the “Unsubscribe” button in emails — other than it being a legal requirement and all. I don’t always unsubscribe from email communications because I hate that company so much. I do it because I moved. I changed jobs. I can’t afford their products. I don’t need their services. I stopped opening their emails months ago and I’m just now getting around to unsubscribing. You know when I do unsubscribe out of pure, unadulterated ire? When I go to peacefully unsubscribe and that button is hidden better than a fugitive on the run. This is a surefire way to get people to not only distrust your company — but also to loathe you.19) You’re sending poorly targeted email content.Segmented email lists that send highly targeted content are awesome, and they make a company look like it magically knows all your innermost desires. Poorly targeted email content makes people feel like a sales target. Email marketing is a two-way communication, just like social media — don’t send email AT people. Send messages to them so they feel like you actually care about providing something they’d find valuable. Want to start segmenting? Here are 27 ways to slice and dice your email list.20) Your emails keep going into SPAM folders.Who is the least trustworthy person in your inbox? All of the people in your SPAM folder. Don’t let your company be one of them. Make sure you’re optimizing your emails for the inbox, and have a great Sender Score so your email actually gets delivered!21) Be excellent to each other. Alright, this isn’t a reason people don’t trust you, but it’s a way to get them to. Whenever you get the chance, you should be proactively showing customer love, lead love, fan love, follower love, employee love … all of the love. Got a nice comment on a blog post? Pop into the comments and say thank you. Received a retweet? Reply every now and then expressing your gratitude. Employee finish a marathon? Congratulate them on Facebook. Regularly showing gratitude for everyone involved in your success makes you a generally likable company. And not doing it makes you look like you’re all take-take-take. And when that happens, eventually, people will stop giving.What do you do to establish a trustworthy company image? What do you explicitly avoid?Image credit: Neal. Originally published Jul 25, 2012 9:00:00 AM, updated October 20 2016 Hey, lean in real close. I have a little secret to tell you. It’s about how to get more customers.Ready?Stop being sketchy.Did I just blow your mind? Probably not, right? Then why are there still so many companies out there eliciting the stink eye from leads and prospects? Probably because they’re doing things that come across as really untrustworthy, and they don’t even know it.You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. Before you drop a dime on that, run your company through the sketch-o-meter to see if there are any things you can cross off the list of major turnoffs. Chances are, if you’re doing any of these things that tend to make people distrust companies, nixing it from your marketing repertoire will do some serious wonders for your likeability index. Take a look!21 Reasons People Don’t Trust Your Company1) You’re rocking an erratic website design.First impressions are everything. And these days, simplicity and ease of navigation is key. Is that the experience your site visitors are getting? You’re probably familiar with the blink test, the commonly accepted 3 seconds you have to orient new visitors to your website. If you’re hampering it with distracting animation, cluttered navigation, or slow-loading images, you’re making them think one of two things: this site will give me a virus or this messy site is symptomatic of a messy company. Neither are good, and both leave your visitors confused enough to click the “back” button in their browser. Click here to learn how to do a website design right. 2) There’s no way to contact someone.Why can’t I get in touch with you? If your website doesn’t offer contact information — a phone number, an email address, even a physical address — you give the impression you don’t want to actually talk to anyone. You’ll take their money, but you sure as sugar won’t talk to them. And no, a “Contact Us” button that leads to a form is not an acceptable replacement for providing a phone number or email address.3) You have absolutely no pricing information available.No pricing information? Not even a hint of what your products or services might cost? You know what that says to most people? I want to sell to you. And we all know how much people love to be sold to.I know, I know, you have a consultative selling process! You have to assess what each lead needs! If you put the price up, you’ll scare people away! You don’t have to publish your price down to the exact cent, but you should give visitors a general idea of what your products or services cost so they know whether they can even afford to consider your solution.4) You’re writing vague copy.Speaking of being a tad too secretive … your copy shouldn’t leave site visitors guessing. Show website copy to someone outside your company, and ask them if they understand what you’re talking about. If readers don’t understand what you’re trying to say, it’s easy for them to assume a company is trying to pull the wool over their eyes. Hosting an event with an extra cost for entry after 10:00 p.m.? Don’t hide that last little tidbit from readers — emphasize it so you don’t lose their long-term trust.5) You’re spelling and grammer isn’t well.Being specific in your copywriting isn’t enough, either. You need to actually look like you gave a hoot while you were writing it. Nothing looks less professional than writing that’s chock full of spelling and grammar mistakes. You don’t have to be Shakespeare, but for goodness sake run your copy through spell check! It’s disrespectful to readers to make them try to parse unintelligible copy, and frankly, they won’t bother. After all, if you can’t manage to run a spell check, how could you manage to provide a high-quality solution?6) You’re writing for search engines, not people.Most inbound marketers are very concerned with their organic search presence, and for good reason. But sometimes, that concern manifests itself in copy that looks like this:Our marketing solutions services software is ideal for enterprise organization marketing software solutions looking for help with their marketing email automation.Would you really write out a check to a company whose website reads that way? I think not. If not because it looks like the company’s stuck in the 90s, but because you’d have no idea what they actually do after reading a sentence like that. Write for humans, using search terms that make sense within the context of your sentences. Google’s crawlers are smart enough to understand what your website is about nowadays without you squeezing round hole terms into square peg sentences.7) You haven’t established a thought leadership position.If you aren’t creating content that establishes you as an authority, it’s hard to convince prospects that you’re a trustworthy source. And people don’t tend to jump at the opportunity to give their money to untrustworthy companies. So publish blog content, write whitepapers, create ebooks, record videos and podcasts, get quoted in other people’s content … the more you show people how much you know, the more credibility you build with them!8) You’re givin’ the ol’ bait and switch.Once you have all that content, you need to ensure you’re representing it fairly, particularly with lead and customer generation content. If you’re offering a 50% off coupon, make sure any fine print is really more like big, bold, glaring print with flashing lights. If a lead goes to redeem their 50% off coupon, only to find it’s only valid on the first full moon of a leap year, you’re going to look like a bit of a schmuck for not telling them before they got to the checkout process.9) You have overly personal form fields.Do you need to know my zip code? My favorite color? My greatest fear? Why? Look, if there’s a valid reason for collecting a piece of intelligence in a form field, your leads and customers will understand. But if you’re collecting a ton of personal information for no apparent reason, it looks like you’re stockpiling for the lead intelligence apocalypse, or channeling that information to a third party. Which brings us to our next point …10) You don’t have a visible privacy policy.Share your privacy policy with leads and customers when they’re inputting their personal information so they know you won’t share their information with any third parties. A simple link above a field — commonly the email field — will tell people that you can be trusted to handle their personal information with discretion.11) No third-party organizations are vouching for you.Not all third parties are bad, though! Third-party organizations like the BBB, VeriSign, McAfee, and TRUSTe all provide badges for trustworthy websites that act as good visual cues for visitors that they’re a legitimate company to do business with. These cues are particularly important for service businesses and ecommerce businesses that are handling monetary transactions online.12) And customers aren’t promoting you, either.It’s not just third-party organizations you need to woo to establish a trustworthy image — you need plenty of customer testimonials, too. Including testimonials on your website can help convince those leads and customers on the fence about your offers, products, and services that you’re a safe bet. Take a look at how maid service franchise Molly Maid does it on their site. Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Mistakeslast_img read more