Vishwanathan Anand declines doctorate over nationality controversy

first_imgA move to confer an honorary doctorate on world chess champion Vishwanathan Anand was on Tuesday embroiled in a raging controversy over his citizenship, forcing him to decline the honour at least for now.After the Union Human Resource Development Ministry raised doubts over the nationality of Anand, who holds an Indian passport but lives in Spain, the University of Hyderabad had to delay the function to confer the honour on him.With his ministry’s name figuring in the controversy, HRD Minister Kapil Sibal spoke to Anand and is understood to have urged him to accept the award.But after media reported the delay, the University of Hyderabad decided to confer the doctorate to Anand at a function on Tuesday night.”We are ready to award the honorary doctorate to Anand. The doctorate has only been delayed and not denied as the HRD Ministry has raised doubts over the chess champion’s nationality,” Head of Mathematics Department in the University Rajat Tandon told PTI.”We learnt somewhere in July this year that the HRD Ministry is suspecting Anand’s nationality. We sent several clarifications to them but still they have not cleared the file related to the award of honorary doctorate,” he said.Coinciding with the International Conference on Maths currently on here, the University was planning to honour Anand along with Harvard University mathematician David Mumford.In the wake of the controversy, Tandon said the university planned to hold a function tonight to honour Anand but the champion declined to accept it in view of the controversy.advertisementStating that they were left “extremely embarrassed” over the entire issue, Tandon, also the organizing secretary of the ongoing International Congress of Mathematicians, apologised to Anand over this.last_img read more

Cricket South Africa celebrates 25-year anniversary with limited-edition paintings

first_imgCricket South Africa (CSA) is going big on it’s 25-year anniversary celebrations. Besides hosting a gala dinner on July 25 to celebrate the momentous occasion, CSA is offering Protea’s fans a rare treat of buying a limited-edition set of paintings. (Latest Cricket stories)The paintings reflect all the key moments from the country’s re-entry into international cricket in 1991. Renowned artist and former Western Province wicketkeeper, Richie Ryall, illustrates the rich history of a quarter of a century of South African cricketing achievements through the use of various art mediums, including pencil, water colours, acrylics, oils and charcoal.Only 25 box sets have been commissioned and, as collector’s items, will be available for sale.Based on the CSA coffee table book, ‘Defining moments at the Crease’, the past 25 years are divided into five-year periods with the artworks depicting the key moments on the field since South Africa’s re-admission to International Cricket in 1991 up to the present.The other two art works showcase Cricket South Africa’s commitment to developing cricket in South Africa and an iconic charcoal of the late President Nelson Mandela in the Protea’s blazer, cap and tie.”These paintings are a real celebration and definitely a once in a lifetime chance to obtain what will be a collector’s dream,” commented CSA chief executive, Haroon Lorgat. “It is often said that one picture is worth a thousand words and if you see these pictures you will know that statement is true.”We have been blessed with some of the finest players and photographers in the sporting world and the ability of the renowned Richie Ryall, himself a former provincial player, to capture these images in paint, makes this a very special addition to cricket art.”advertisementlast_img read more

360i Wins Three IAB MIXX Awards in 2014 Program

first_imgWe’re pleased to share that 360i is a three-time honoree in the 2014 IAB MIXX Awards, alongside client partners HBO, Oscar Mayer and Red Roof Inn. 360i was honored at the IAB MIXX Awards ceremony on September 30 with two Gold MIXX Awards and one silver distinction. The IAB MIXX Awards, now in their 10th year, recognize and celebrate the year’s best interactive marketing.Oscar Mayer’s “Wake Up and Smell the Bacon” campaign, which debuted the world’s first alarm clock device and app able to mimic the sounds and scent of bacon sizzling on the stove, took home a Gold MIXX award in the Branded Mobile Application category. Red Roof Inn and 360i received a Gold MIXX award in the Search Marketing category for the ‘Flight Cancellation Coup,’ an effort in which the team built custom flight-tracking technology to help stranded travelers find the nearest Red Roof Inn. And HBO Game of Thrones’ #ROASTJOFFREY campaign, the world’s first-ever social media roast dedicated to the character the Internet loves to hate, received a Silver MIXX award in the Social category.Congratulations to our team, clients and agency partners, and to all finalists and winners in the 2014 IAB MIXX Awards.Cover photo via IABlast_img read more

Will Work for Food: Co-Ops, Farm-Shares, U-Picks, and More

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

Pumpkin: Fall’s Low-Price Nutritional Powerhouse

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

How to Cope with Debt While You are Unemployed

first_imgGetting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors  Resources for Seniors  Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself.   After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability.   But as with all expenses, it’s important… Full Storylast_img read more

Insurance Trends to Help You Save and Simplify

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

This is how to stop stress playing havoc with your looks

first_imgYou probably recognise how too much stress makes you feel. Maybe wired, irritated or angry.Maybe tired and drained. But do you recognise the signs of stress in your skin and hair? Perhaps that nagging skin problem is not just down to the wrong moisturiser, or even a lack of the right nutrients in your diet.Here are five ways stress could be affecting your appearance…1. Ageing skinStress can deplete antioxidants in our cells, making them more vulnerable to free radical damage, it may also interfere with DNA repair too. When this happens in our skin, signs of ageing such as wrinkles and thinning skin can show up faster.2. BreakoutsIf you’ve ever been blighted by a nasty pimple before a first date or big exam, it probably wasn’t coincidence. The connection between stress and breakouts could be down to increased oil production in the skin. It may also be because stress interferes with blood sugar levels, hormone balance or the immune system, all of which can play a role in unpleasant skin eruptions!3. Hair lossToo much stress can have a dire effect on our digestion. It works against our body’s ‘rest and digest’ response that’s needed to digest food and absorb nutrients properly. But what does this have to do with losing hair? Well, hair is one of the first things to be compromised when we’re not absorbing enough of the right vitamins, minerals or protein. So if your locks seem to be getting thinner, stress could be the culprit!4. Skin rashes and irritationStress affects the immune system. And skin rashes, itchy or irritated skin can all be a sign that the immune system is not happy. Stress can even trigger flare-ups of chronic skin conditions such as eczema, psoriasis and rosacea.5. Dark eye circlesThere are two common reasons for those unsightly ‘panda eyes’. One is lack of sleep, of course – which is often stress-related, whether it’s because you’re burning the midnight oil or because you’re lying awake at night with a million buzzing thoughts. And another reason can be food allergies or intolerances – which, again, are an indication that the immune system is acting up, perhaps as a result of stress.So, if you’re trying to solve skin troubles or hair woes, think about addressing stress first.Here are three powerhouse nutrients that could help you on your way…AshwagandhaA true herbal hero when it comes to managing stress, ashwagandha is known for its calming, anti-anxiety effects and its ability to lower levels of stress hormones. It can support your energy during the day, but can also be fantastic for sleep if taken at night. Result? You’ll be more chilled out – and your skin can chill out too.Try Pukka’s Wholistic™ Ashwagandha – a super-concentrated extract that gives you the equivalent of almost 40 grams of fresh ashwagandha root per two capsules. BUY NOWVitamin CAs well supporting our immune system, vitamin C is essential for making collagen – a key protein that keeps skin looking young and helps with repair and healing. We burn through it more quickly when we’re stressed, another potential reason for skin ageing faster and troubled skin at times of stress.MagnesiumSometimes known as ‘nature’s tranquilliser’, magnesium is every nutritionist’s favourite for helping to cope with stress, calm anxiety and encourage better sleep. Top yours up with Magnesium capsules, (BUY NOW) which provide natural magnesium from purified seawater for better absorption.Sourcelast_img read more

To Achieve New Climate Targets, Countries Should Look to Community Forests

first_imgWith the COP 21 just a few weeks away, countries are putting forward their national emissions-reduction commitments through their Intended Nationally Determined Contributions (INDCs). Many of the plans submitted so far aim to curb emissions by protecting and restoring forests. For example, Mexico made a bold commitment in its INDC to achieve zero percent deforestation by 2030. Brazil has similarly committed to a goal of zero illegal deforestation by 2030. These countries—as well as others—would do well to include community forests, in particular, in their climate mitigation plans.Community Forests And Climate ChangeFor many countries in Central and South America, community forests – forests traditionally inhabited by Indigenous Peoples or other local communities – represent a large percentage of the total forest area. For example, community forests comprise around 60 percent of total forest area in Mexico and 22 percent of the Amazon biome in Brazil. In 2013, Indigenous Peoples and communities held at least some legal rights to at least 511 million hectares of forest — about 15.5 percent of the world’s forest. Not only do these forests support local livelihoods, but research shows that communities can be good protectors of forests.Recent studies have found that Indigenous Territories in the Brazilian Amazon and community forests with concessions in the Guatemalan Maya Biosphere Reserve are effective at curbing deforestation compared to similar forest areas without tenure security or protection status. Evidence from community forest enterprises in Mexico also indicates a shift towards sustainable forest management practices.And a report from WRI and the Rights and Resources Initiative, Securing Rights: Combating Climate Change, found that the world’s legally recognized community forests hold about 37 billion tonnes of carbon, about 29 times the annual carbon footprint of all the passenger vehicles in the world. In short, community forests represent a vital carbon mitigation strategy for meeting climate and deforestation goals.Protecting Communities’ Rights to ForestsWhat Brazil, Guatemala, Mexico and other countries have in common is that their communities and Indigenous Peoples have secure tenure over their forests through strong legal recognition and positive government action. Many community forests around the world, however, struggle with weak legal protection and are showing increasing deforestation rates. Securing Rights noted that forest outcomes were negative (e.g., showed increasing deforestation and/or degradation) for Indonesia, Peru, and Ecuador where legal rights and/or government action to support tenure security was weak.Understanding the Many Benefits of Community ForestsWhile the climate mitigation argument is gaining traction, decision makers have asked for economic evidence to make the case for protecting Indigenous and local communities’ rights over their forests. That is, what are the costs of securing and maintaining secure tenure compared to the benefits, and what benefits exist beyond climate mitigation?Decision-makers often lack data on what benefits – and their economic values – these areas are generating through improvements in forest management practices and reduced deforestation and forest fires. These benefits may extend well beyond climate mitigation benefits, as community forests potentially provide or improve provision of other ecosystem service benefits, such as biodiversity protection, water provision and filtration. They may also reduce costs associated with conflict over resource rights, or provide social benefits coming from job creation and community reinvestment in health and education programs. This economic lens allows decision makers to understand the importance of community forests and, thus, make better investments and policies.WRI is currently partnering with the Climate and Land Use Alliance to better understand the economic argument for community forests. Our forthcoming working paper will explore the costs and benefits of securing and maintaining community forest tenure for two study areas in Latin America: Indigenous Territories in Brazil and community concessions in the Guatemalan Maya Biosphere Reserve. Tune in for the findings later this week.last_img read more

Gary Vaynerchuk on “Context Marketing”

first_img The Thank You Economy Originally published Apr 14, 2011 8:00:00 PM, updated July 11 2013 Inbound Marketing Gary tells us that one of the biggest differences between How To” book because his other venture, The Daily Grape, was taking up so much of his time. Regardless, The Thank You Economy would have an incredible impact.  Crush It is that ” You can watch the full interview below. The Thank You Economy The Thank You Economy One of the reasons that Gary waited so long to publish was so successful? was because he didn’t feel that the world’s communication infrastructure ready. It wasn’t until this year that he felt Gary tells us that he had much less time to market The Rise to the Top. Gary Vaynerchuk is the definition of hustler. He is the founder of Wine Library TV, The Daily Grape, and author of The Thank You Economy This blog post is based off of David Garland’s interview with Gary Vaynerchuk on his HubSpot sponsored web series ” Use Data to Back Up Your Claimscenter_img Crush It Topics: At the start of his interview, he tells us that the majority of the complaints he got about his book was that they wish it was more of a ” The Thank You Economy . Even though Gary has lead an extremely interesting life, his audience is still more interested in how he can help them than Gary’s general opinions about how the business economy is evolving. These complainers seem to be saying, “okay we agree, but how can we benefit.” Don’t just state your opinion about a specific topic, but share how your audience can get value from your insights. They will thank you for it!  . The interview was incredibly entertaining and as like most of David’s interviews there are a number of great takeaways for internet marketers. The Thank You Economy and Now, we have reached a point with social media where every interaction you have with someone can have a huge impact on your business. People have become excellent at researching solutions to their problems, so it’s no longer about the hard sell. Real engagement will lead to real relationships, which will eventually lead to real commerce.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Crush It and most recently Build Relationships with Your Fans The Thank You Economy Create Content that Solves a Problem Crush It saw just as much success as his first book. What do you think are some of the reasons backs up his statements with numbers, data and case studies, where as was more of just a “rant.” Instead of just saying “Here’s how it is. Take it or leave it.” Gary backs up his theories with evidence and his readers are more easily convinced because of this.  thanlast_img read more

Inbound Marketing Is About Much More Than Getting Found

first_img Topics: Marketing Automation You are a savvy inbound marketer. You’ve got a killer blog, search optimized content, and an active social media community. The top of your funnel is swelling. And that’s great. But the truth is, you may only have it half right.Inbound marketing initially emerged as a response to the negative impact that traditional outbound marketing methods, like advertising and direct mail, had been having on prospective customers. Tired of being interrupted by irrelevant marketing messages, buyers began driving their own research – taking to search engines and social media sites to get the information they needed to make their purchasing decisions. By prioritizing useful, search-friendly content, inbound marketing provided a welcomed alternative.But there’s a whole other part of inbound marketing that often gets overlooked. The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. In fact, Gleanster Research found that even when dealing with high-quality leads, only about 50% of them are ready to buy when they first convert. It takes time and tailored communications to bring them to a decision point. Understanding Buyer Interests and Experiences (Lead Intelligence)Sometimes marketers refer to this as prospect or lead intelligence. True inbound marketing should help you gain insight into what first brought prospects to your company and what their end goals are. It should also help you separate out the common experiences of people who end up buying versus general website traffic. To do so, you have to be data-driven. You have to understand not just general trends about your website, but also indicators of the individual customer experience – from the moment they first discovered you, all the way through to their most recent purchase, and beyond.What It Takes:Analytics that tell you which companies and prospects are visiting your site and why.A leads database that includes a history of your leads’ content interests and interactions.Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions.Adaptive Communications (Lead Nurturing & Marketing Automation)One of the major weaknesses of outbound marketing is that it pummels prospective customers with irrelevant messages they aren’t ready for. The same can easily be true for email marketing campaigns, which is why email marketing campaigns that are part of an inbound marketing strategy should reflect the individual evolving needs of your leads. They should be relevant to the content that your leads have already consumed and where they are in the buying cycle. And while we’re at it, they should sound like a real person wrote them — no more “Greetings… Our records show that you registered…” That’s rubbish. Communications from your company should feel as if they were written expressly for the recipient.  In fact, we’ve found that lead nurturing campaigns with emails that reflect individual interests have a significantly higher click-through rate (CTR) than more generic email blasts. Our research showed that lead nurturing emails generated an 8% CTR compared to the typical 3% CTR of general email sends.What It Takes:Email content designed to inform and engage over time.Messages that are triggered based on lead behavior on your site and across other channels (marketing automation).An email system intelligent enough to stop emailing or shift the communications once a lead has converted.A team member who can write… and relate. Marketing AnalyticsIf inbound marketing starts with getting found and generating leads and continues as nurturing those leads, then the final stop is analyzing the effectiveness of your whole inbound marketing funnel. Understanding which channels and strategies are effectively achieving your marketing goals and which are underperforming will help you improve, iterate, and focus more of your time on what works rather than what doesn’t. Analyzing your marketing also helps you prove your business’ inbound marketing ROI.What It Takes:Website and marketing analytics tools to enable you to track which channels are effectively generating leads, and which aren’t.Closed-loop marketing analytics to understand which leads turn into your ideal customers.Dharmesh Shah, HubSpot’s co-founder, often talks about making marketing that people can actually love — marketing that helps and adds value. That’s the promise of inbound marketing. To achieve that vision, however, your company’s marketing has to focus on the full customer experience, from helping them find you to supporting their unique decision-making process. Getting inbound right takes both.  Originally published Dec 19, 2011 3:15:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

21 Reasons People Don’t Trust Your Company

first_img13) You’ve got bad online reviews.Just having great reviews isn’t enough to ensure you’ve got a trustworthy company image, though. You should also be monitoring for and addressing negative online reviews about your company. In fact, Socialnomics reports that 25% of search results return user-generated content from review sites, blogs, and social media updates … and 65% of Gen Y users are considering that information when making purchasing decisions, according to eMarketer. It probably doesn’t behoove you to have hordes of disgruntled customers be the first impression people have with your company, eh?14) You have no social presence.Did you set up a Facebook business page last year as a New Year’s resolution, use it aggressively for two weeks, then half-heartedly post once every other month for a while until you finally just gave it up completely? That’s a fine little secret to keep to yourself, but it doesn’t look too good when leads stumble upon it. Social media has become ubiquitous, and when companies have abandoned social profiles, it looks like they don’t have all their ducks in a row. Put serious effort into maintaining an active social presence so your leads see you as a 21st century company.15) You’re not engaging in social media conversations.Maintaining an active social presence means that your fans and followers will be engaging with the content you publish. Are you engaging back? Social media is a two-way street, and companies that don’t carry on the conversation they start with their networks … well … they kind of look like jerks. I mean, how would you feel if someone asked you a question, you answered, and they just walked away? Doesn’t sound like someone who is too interested in building a strong relationship with customers.16) You’re getting all defensive.Part of being an active inbound marketer and content creator is just putting yourself out there — especially in social media. As such, pretty much every company is going to get called out at some point for saying something “wrong.” Sometimes it really is wrong … and sometimes it’s just taken the wrong way. Either way, the right response is apologetic, not defensive. Companies that don’t know how to handle criticism come off very negatively with their leads and customers, and it’s a quick way to alienate a group of people who once may have been huge supporters of your brand. Don’t turn your back on the fans, leads, and customers that have gotten you where you are today!17) You’re emailing people that didn’t opt in.Is there any greater breach of trust than illicitly bombarding someone’s inbox?Okay yeah, there totally is. But in the internet marketing world, emailing people that didn’t opt in to receive communications is definitely high up on the list of most-trust-breaching activities you could perform. The last thing you want to combat is a spammer reputation — that’s one that could hurt you in not only your leads’ and customers’ eyes, but also ESPs and ISPs, too.18) It’s not easy to unsubscribe from your emails.Speaking of sketchy email marketing behavior, even a list full of opt-in email addresses can result in a tarnished company reputation if you don’t make it easy for those contacts to unsubscribe from email communication.Here’s the thing about the “Unsubscribe” button in emails — other than it being a legal requirement and all. I don’t always unsubscribe from email communications because I hate that company so much. I do it because I moved. I changed jobs. I can’t afford their products. I don’t need their services. I stopped opening their emails months ago and I’m just now getting around to unsubscribing. You know when I do unsubscribe out of pure, unadulterated ire? When I go to peacefully unsubscribe and that button is hidden better than a fugitive on the run. This is a surefire way to get people to not only distrust your company — but also to loathe you.19) You’re sending poorly targeted email content.Segmented email lists that send highly targeted content are awesome, and they make a company look like it magically knows all your innermost desires. Poorly targeted email content makes people feel like a sales target. Email marketing is a two-way communication, just like social media — don’t send email AT people. Send messages to them so they feel like you actually care about providing something they’d find valuable. Want to start segmenting? Here are 27 ways to slice and dice your email list.20) Your emails keep going into SPAM folders.Who is the least trustworthy person in your inbox? All of the people in your SPAM folder. Don’t let your company be one of them. Make sure you’re optimizing your emails for the inbox, and have a great Sender Score so your email actually gets delivered!21) Be excellent to each other. Alright, this isn’t a reason people don’t trust you, but it’s a way to get them to. Whenever you get the chance, you should be proactively showing customer love, lead love, fan love, follower love, employee love … all of the love. Got a nice comment on a blog post? Pop into the comments and say thank you. Received a retweet? Reply every now and then expressing your gratitude. Employee finish a marathon? Congratulate them on Facebook. Regularly showing gratitude for everyone involved in your success makes you a generally likable company. And not doing it makes you look like you’re all take-take-take. And when that happens, eventually, people will stop giving.What do you do to establish a trustworthy company image? What do you explicitly avoid?Image credit: Neal. Originally published Jul 25, 2012 9:00:00 AM, updated October 20 2016 Hey, lean in real close. I have a little secret to tell you. It’s about how to get more customers.Ready?Stop being sketchy.Did I just blow your mind? Probably not, right? Then why are there still so many companies out there eliciting the stink eye from leads and prospects? Probably because they’re doing things that come across as really untrustworthy, and they don’t even know it.You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. Before you drop a dime on that, run your company through the sketch-o-meter to see if there are any things you can cross off the list of major turnoffs. Chances are, if you’re doing any of these things that tend to make people distrust companies, nixing it from your marketing repertoire will do some serious wonders for your likeability index. Take a look!21 Reasons People Don’t Trust Your Company1) You’re rocking an erratic website design.First impressions are everything. And these days, simplicity and ease of navigation is key. Is that the experience your site visitors are getting? You’re probably familiar with the blink test, the commonly accepted 3 seconds you have to orient new visitors to your website. If you’re hampering it with distracting animation, cluttered navigation, or slow-loading images, you’re making them think one of two things: this site will give me a virus or this messy site is symptomatic of a messy company. Neither are good, and both leave your visitors confused enough to click the “back” button in their browser. Click here to learn how to do a website design right. 2) There’s no way to contact someone.Why can’t I get in touch with you? If your website doesn’t offer contact information — a phone number, an email address, even a physical address — you give the impression you don’t want to actually talk to anyone. You’ll take their money, but you sure as sugar won’t talk to them. And no, a “Contact Us” button that leads to a form is not an acceptable replacement for providing a phone number or email address.3) You have absolutely no pricing information available.No pricing information? Not even a hint of what your products or services might cost? You know what that says to most people? I want to sell to you. And we all know how much people love to be sold to.I know, I know, you have a consultative selling process! You have to assess what each lead needs! If you put the price up, you’ll scare people away! You don’t have to publish your price down to the exact cent, but you should give visitors a general idea of what your products or services cost so they know whether they can even afford to consider your solution.4) You’re writing vague copy.Speaking of being a tad too secretive … your copy shouldn’t leave site visitors guessing. Show website copy to someone outside your company, and ask them if they understand what you’re talking about. If readers don’t understand what you’re trying to say, it’s easy for them to assume a company is trying to pull the wool over their eyes. Hosting an event with an extra cost for entry after 10:00 p.m.? Don’t hide that last little tidbit from readers — emphasize it so you don’t lose their long-term trust.5) You’re spelling and grammer isn’t well.Being specific in your copywriting isn’t enough, either. You need to actually look like you gave a hoot while you were writing it. Nothing looks less professional than writing that’s chock full of spelling and grammar mistakes. You don’t have to be Shakespeare, but for goodness sake run your copy through spell check! It’s disrespectful to readers to make them try to parse unintelligible copy, and frankly, they won’t bother. After all, if you can’t manage to run a spell check, how could you manage to provide a high-quality solution?6) You’re writing for search engines, not people.Most inbound marketers are very concerned with their organic search presence, and for good reason. But sometimes, that concern manifests itself in copy that looks like this:Our marketing solutions services software is ideal for enterprise organization marketing software solutions looking for help with their marketing email automation.Would you really write out a check to a company whose website reads that way? I think not. If not because it looks like the company’s stuck in the 90s, but because you’d have no idea what they actually do after reading a sentence like that. Write for humans, using search terms that make sense within the context of your sentences. Google’s crawlers are smart enough to understand what your website is about nowadays without you squeezing round hole terms into square peg sentences.7) You haven’t established a thought leadership position.If you aren’t creating content that establishes you as an authority, it’s hard to convince prospects that you’re a trustworthy source. And people don’t tend to jump at the opportunity to give their money to untrustworthy companies. So publish blog content, write whitepapers, create ebooks, record videos and podcasts, get quoted in other people’s content … the more you show people how much you know, the more credibility you build with them!8) You’re givin’ the ol’ bait and switch.Once you have all that content, you need to ensure you’re representing it fairly, particularly with lead and customer generation content. If you’re offering a 50% off coupon, make sure any fine print is really more like big, bold, glaring print with flashing lights. If a lead goes to redeem their 50% off coupon, only to find it’s only valid on the first full moon of a leap year, you’re going to look like a bit of a schmuck for not telling them before they got to the checkout process.9) You have overly personal form fields.Do you need to know my zip code? My favorite color? My greatest fear? Why? Look, if there’s a valid reason for collecting a piece of intelligence in a form field, your leads and customers will understand. But if you’re collecting a ton of personal information for no apparent reason, it looks like you’re stockpiling for the lead intelligence apocalypse, or channeling that information to a third party. Which brings us to our next point …10) You don’t have a visible privacy policy.Share your privacy policy with leads and customers when they’re inputting their personal information so they know you won’t share their information with any third parties. A simple link above a field — commonly the email field — will tell people that you can be trusted to handle their personal information with discretion.11) No third-party organizations are vouching for you.Not all third parties are bad, though! Third-party organizations like the BBB, VeriSign, McAfee, and TRUSTe all provide badges for trustworthy websites that act as good visual cues for visitors that they’re a legitimate company to do business with. These cues are particularly important for service businesses and ecommerce businesses that are handling monetary transactions online.12) And customers aren’t promoting you, either.It’s not just third-party organizations you need to woo to establish a trustworthy image — you need plenty of customer testimonials, too. Including testimonials on your website can help convince those leads and customers on the fence about your offers, products, and services that you’re a safe bet. Take a look at how maid service franchise Molly Maid does it on their site. Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Mistakeslast_img read more

The Essential Guide to Creating an SEO-Friendly Customer Journey

first_imgThink about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers?Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a pair of sneakers, perhaps you found them by searching “best sneakers for marathons” or “sale on running shoes.” If Google was the first place you went to find the product or service you wanted, then you’re a very typical buyer in today’s internet-driven world.When a customer takes a certain route on his or her path to conversion then, logically, the company he or she is buying from needs to be digitally present along that path. If not, then the customer’s journey will veer off to a competitor. Or, worse, the customer won’t be able to find his or her way, and will end up frustrated and bereft of the product or service. In order to accommodate the customer’s journey, the business needs to guide the way by being proactively present from an online search standpoint in order to guide the way. That’s where your search engine optimization (SEO) strategy comes in — getting found online can become an integral part of your customers’ journey.The question is: How do we take a theoretical framework of a customer journey and integrate it into the tactical strategy of SEO implementation?That’s what I’ll dive into in this post. First, I’ll define the two marketing activities that we are discussing: The customer journey, and then SEO strategy. Then, I’ll show you how to implement a successful SEO strategy aligned with a typical customer journey.First, what exactly is a customer journey?A great way to understand a customer journey is to visualize it using a customer journey map. Marketing Consultant Kerry Bodine recently defined the customer journey map in a brilliant way: “Really simply, all a journey map is, is it’s an illustration that shows all the different steps that your customers go through as they do business with you over time.”She created a video on the subject that I think is a must-watch — because you’ll discover not only what a journey map is, but how to make one. Win-win. Here it is:A customer journey map fulfills two primary objectives, according to UK-based customer data thinktank CustomerChampions:It maps the experience that you want to provide to the customer.It maps the experience that the customer would like to receive.These two objectives are integrally connected to the other in the first case, company services customer; in the second, customer receives service.The great thing about customer journey maps is that they put customers first. By sketching this sticky-note map of people progressing through a theoretical funnel, you are putting the focus on customers. Isn’t that the way every organization should function — elevating, honoring, and giving pride of place to the customers? I tend to think so. You might be wondering at this point whether a customer journey map is the same thing as a sales funnel. The answer is no — sales funnels provide a broad-based sketch of a process, but they don’t actually map the journey. Although a customer journey map can theoretically be placed within a funnel, they are two separate things serving two separate purposes.Okay, what does a customer journey look like?Let’s take a look at four examples of real customer journey maps.Example 1One of the best examples of a customer journey that I’ve found is from Rehash.org. Their customer journey map, pictured below, holistically maps the customer’s stages (you’ll see some funnel elements here), their actions, their thoughts, and their feelings, and how it all integrates with their engagement with the company.Example 2Don’t worry about the small print on this map — I’ve included it here to show how the funnel provides a diagrammatic structure for the journey as a whole. The circles — “awareness,” “research,” “purchase,” — are a rough parallel to the sales funnel. Originally published Sep 24, 2014 6:00:00 AM, updated July 28 2017 Buyer’s Journey Example 3Some customer journeys are largely offline, like the one diagrammed below. However, even when 90% of the journey is offline, the critical starting point is online — when the customer first searches in Google. There is no way that the journey below could take place unless the initial phase were successful. In the map below, the company calls this initial stage simply “Found via Google” (see the red arrow I’ve added in below).Let’s all take a step back and think about that for a second, shall we? This is an example of the necessity of integrating the customer journey with an SEO strategy. How does the customer “find via Google” unless the company’s journey strategy is connected to the SEO strategy?Example 4The importance of search optimization integration is really driven home with the journey map below. Notice how this particular customer journey begins with a YouTube video, continues through a PPC ad, and progresses to the end entirely online.So once your customer journey is in place, you’re ready to deliver to the customer in the area of search engine optimization. Rubber, meet road.Now that we know what a customer journey might look like, what does the SEO strategy look like?An SEO strategy is the implementation of search engine optimization techniques to guide a customer to the targeted web page. Laura Lippay, former Yahoo marketing manager, traced out an 8-step strategy in a series of Moz articles. Here are her eight steps:Define Your Target Audience and Their NeedsCategorized Keyword ResearchFinding Gaps and OpportunitiesDefine CompetitorsSpying On (and Learning From) Your CompetitorsCustomized SEO Strategy & RecommendationsMust-have SEO RecommendationsPrioritize and SummarizeClick here if you’d like to learn more about SEO strategy — but since I’m talking to a pretty SEO-savvy audience already, I want to instead show a few specific cases of how an SEO strategy intersects with a customer journey map.Here, I’ll use an example of a health insurance customer journey map, which shows how tightly integrated SEO is with the customer journey. My annotations — the red arrows — indicate areas in which search engine optimization will affect the journey.The example above is built on a purchase environment that is mostly centered online. But do you remember the example from earlier of an offline customer journey map? Getting found on Google was where it all started, which places SEO in a critical part of the customer journey.Let’s be honest, though. Google doesn’t give the customer a solution; you give the customer a solution by being present in Google’s search results. In other words, you need to optimize your content for SEO in order to get in front of the user on their journey in the first place.A Simple Model for Implementing SEO Along the Customer Journey.Now that the stage is sufficiently set, I want to discuss the actual implementation. How does one add a layer of SEO strategy atop a customer journey map?The ModelThe model is very simple: The phases of the customer journey that involve online search must, by necessity, involve one of three types of search actions by the customer: navigational search, informational search, or transactional search. Each of these phases is correlated with a different type of search query. In order to tailor your SEO strategy to the customer journey, your SEO strategy must feed into each of these three types of searches. To help you understand this, let’s take a look at a few examples of specific stages within customer journey maps, and point out the type of search involved in these stages.Rehash.org’s customer journey involves searches for their own brand’s website (navigational), and queries involving information on organic food recycling and its benefits. In both cases, rehash.org wants to gain this level of search traffic in order to invite customers on the journey.Rehash.org also seeks transactional searches when customers look for coupons. Queries like “coupons for rehash” or “organic food recycling coupon” are considered transactional.Below is a portion of the customer journey map for a suburban mom preparing for a family vacation. This is how Donna’s search type coincides with her journey:The sample buying process diagrammed in the journey map below also involve each of the types of search queries:You’ll notice that customer journey maps have a lot of variation in terms of how they are laid out and displayed: it may be simple or complex; it may indication a customer’s experience; or it could simply show the customer’s actions. The journey map might be vertical, horizontal, or circular. Regardless, each journey map will somehow include one or more of the search queries: Navigational, transactional, and/or informational.Putting This All Into ActionNow that we know what a customer journey map is, and we know what an SEO strategy is, and we know that they’re connected by means of three search query types — navigational, transactional, and informational — it’s time to put the plan into action. Here are the four steps to follow:1) Create your own customer journey map.The more detailed this map, the better. I again refer you to Kerry Bodine’s Customer Journey Map video.2) On your map, identify the specific points points at which a user is conducting one of the three types of search queries (navigational, transactional, or informational).A single phase or point in the map may involve more than one search type. For sake of brevity, Kerry’s map was pretty simple. The first step in this process — ”searches for shoes” — could involve any of the three types of queries.3) Make a list of keywords/queries for each point in the customer journey that involves a specific query type.On your customer journey map, you have a series of points where the journey involves a query type. Use this query type to develop a list of keywords for each one.For example: Donna, the suburban mom, is planning her famiy’s vacation. She’s at an early point in the journey — just getting a sense of costs. At this point, she is conducting informational searches. Here is the information you have:Type of website: Family vacation planning serviceCustomer: Suburban mom planning for family vacationPoint in customer journey:  Getting a sense of travel costs for her upcoming family vacation.Query type: InformationalPossible Keywords: family vacation costcost for family of 4 to go to disney worldvacation cost calculatorhow much vacation can I affordaverage vacation cost for family of 4average vacation costcost vacation irelandcost vacationlow cost family vacation ideas4) Connect each keyword to a specific method of SEO strategy.Now, take those keywords and plug them into your SEO strategy. How? Let’s take one keyword from the above example — “how much vacation can I afford?” Here’s what you might do:Create a page on the websitePage title:  “How much vacation can I afford? | Vacation Planning”H1:  “How much vacation can my family afford?”Article: Discuss answers to this question in the article, and provide a CTA at the end.Create a series of four evergreen blog articles that deal with this question. Use this keyword, and any longtail variations of ”how much vacation can I afford?”Create an infographic that answers the question “”how much vacation can I afford?”Interview several experts on vacation affordability, and post a video series on YouTube.After conducting an effort like that, you will start to dominate that keyword. More to the point, you will also dominate this phase of the customer journey. Whenever the potential customer engages in the informational search for this phase, they will likely see your website in the search results.Let’s review the process to make sure you really know it:Create a customer journey map. Brainstorm. Have fun. Use sticky notes. Drink coffee.Draw out the points in the journey where a customer is conducting a specific search query type. Draw a circle around it. Put a sticky note above it. Write “transactional,” “navigational,” or “informational.”Write down a list of keyword for each point. More sticky notes perhaps?Direct each keyword into a specific method of SEO strategy. Do awesome things.In a nutshell, if you’re interested in making your marketing better, and you don’t yet have a customer journey map, then you’re going to want to make one.But don’t stop there. A customer journey map is an excellent exercise, but without SEO implementation, it’s going to be less than productive. As Kerry Bodine explained in her video, “The interesting thing is that not only do marketers need to care about these journey maps, but everyone else in the organization does as well.” That includes SEOs and other digital marketing movers and shakers.As you shift your customer journey map into the realm of SEO, you’ll start to see a major uptick in traffic, conversions, and all those other good things.Your turn. What do you think? How does a customer journey map influence SEO, and how should you bring the two together?Image Credit: Service Design Tools, Rehash.org via Tumblr, marcommmusings, m-journal.cz, m-journal.cz, Service Design Platform, Experience Matters, Big Scary Craniumcenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)

first_img Originally published May 5, 2016 7:00:00 AM, updated February 01 2017 Brand Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors.While brands are constantly trying to uphold a strong visual image, the internet is notorious for uncovering small inconsistencies, many of which reside in the most unexpected places. To make sure that you’re covering all the bases, we’ve outlined six sneaky places where brand inconsistencies tend to hide — from the depths of your product descriptions to that email you’re about to send. Alongside these sources you’ll find inspiring examples of world-class brands that are doing their due diligence to keep things consistent across the board. 6 Unexpected Sources of Brand Inconsistency (And How to Fix Them)1) Content Marketing Clarity: OpenTable’s Voice and Tone GuideWhether your content team is made up of two or 20, you’re inevitably going to end up with different writing styles. Having a range of voices is a good way to keep your audience interested, but there’s a fine line between an interesting variation and writing that’s downright inconsistent. And when the writing styles and visual content across blog posts are too drastic, your readers will be confused about the message you’re trying to send.How to Fix ItOne way to achieve consistency on your blog is to create a detailed content style guide. This guide can include information such as what types of stock photos to use, whether or not to use oxford commas, and what language to avoid. In addition to sharing this guide with everyone on your internal team, you can also share it with contributors, partners, and press.OpenTable’s style guide includes helpful guidelines for what tone their branded content should embody. These tips are used to inform blog content, so writers of all different backgrounds have a basic standard to follow.  2) Search Engine Results: Slack’s Organized Brand GuidelinesPop Quiz: If you need information, fast, where do you typically go to get it?We’re going to take a gamble and say that your answer was Google. People looking for information about your brand probably have the same train of thought. After all, Google is seen as a trusted method for finding information. Trouble is, this can be bad news for brands. Since Google is so good at scouring the web, they’ll pull up anything and everything related to your brand — even outdated logos, old product shots, and inaccurate company descriptions.How to Fix ItIf you’re not keen on chasing people across the interwebs every single time your logo is used incorrectly, try taking a proactive approach. You can prevent brand misuse by showcasing your brand accurately in a single, public-facing location. You can adopt a cloud-based platform like Brandfolder to provide easy, immediate access to your brand assets and their usage guidelines.Slack ensures proper use of their brand assets by linking to their Brandfolder directly from their website in the top left corner. They also have a “brand guidelines” page on their website where readers can access all asset usage instructions.3) Website Product Descriptions: Warby Parker’s Consistent CopyOne of the biggest culprits of brand inconsistency resides in product descriptions and feature pages. This copywriting is especially notorious for being misaligned with your brand, and with one another, because they are extremely detailed and change often.How to Fix ItThe best way to keep your website up-to-date is to conduct a website audit. To ensure the process goes smoothly, be sure to involve leaders from every department. Your marketing team can help refine copy, your product team can ensure that it’s accurate, and your sales team can verify pricing information. Website audits can be especially challenging if you haven’t conducted one in over a year, so try getting into the habit of conducting one every six months or so.Warby Parker is a great example of a brand that achieves consistency across hundreds of products. Each pair of glasses has a product description that is similar in length and language. Since people shopping for glasses are inevitably going to look through many different pairs, these consistent product descriptions help Warby Parker uphold the quality and perceived brand value of their product.4) Email Communications: Hamilton College’s Efficient Style GuideConsider this scenario: Your sales team is communicating with a customer about a possible feature upgrade. Your support team is communicating with that same customer to help fix a bug. Meanwhile, you’re crafting the perfect promotional email to send to all your customers. While all of the emails are from the same brand, none of the teams are aligning their email language. As a result, each email sends a radically different message, and the customer retrieves a mixed message about what your brand is about.How to Fix ItSimilar to the content style guide we suggested in tip one, an email style guide can serve as a helpful alignment tool. Your guide should include guidelines on how to respond to questions and concerns, and what specific language you should include (and avoid). Start by rounding up the most common questions each department receives, then work with your marketing team to craft on-brand answers. In addition to helping your brand be more consistent, this will also save your team time.To make it even easier for writers to follow your brand’s editorial guidelines, simply make your style guide public.Hamilton College sets a great example for brands looking to standardize their email writing styles — their Email Style Guide includes directions on everything from acceptable fonts and colors to imagery usage.5) Social Media Profiles: Apple’s On-Brand Support AccountSo your brand has an official Facebook, Twitter, Instagram, Snapchat, and — wait a minute, what other social platforms are you on? With so many options for marketing your brand on social media, it’s hard not to feel pressured to have a presence on all of them. However, trying to tackle all of these platforms is difficult — can you really maintain a consistent posting cadence on all of these sites? Even more problematic is that fact that each of these platforms have varying audiences — and not all of these audiences are aligned with your target market and brand strategy.How to Fix ItThe best way to stay consistent on social media is to choose a few platforms that make sense for your audience and your product — then master them. It’s also a good idea to do a cleanup of your social profiles and delete the ones you don’t use, or don’t plan on using in the near future. After all, you probably don’t want people looking up your brand on Twitter to find you’ve only tweeted once … three years ago.Apple gets it: they’re one of the largest tech companies in the world, but they don’t even have a designated Twitter account. However, they do have an Apple Support account, which offers helpful tips and tricks on getting the most out of your Apple products.This actually fits into the greater brand experience that Apple creates. Instead of reaching out to customers with promotional discounts and deals, Apple offers an online support community where people can go to find what they need — similar to their in-store experience.6) Reviews and Ratings: Hotel Indigo’s Informative TripAdvisor PageSince product review sites are regulated by people who know nothing about your brand, they often portray the wrong information. Whether your business has the wrong location, or is missing a proper company description, review sites can be a huge source of concern for potential customers. And while there’s not much you can do about the poor ratings and negative reviews on these types of sites, you can take steps to keep your fundamental brand information accurate.How to Fix ItFirst, reach out to these sites and do whatever you can to correct your brand’s information. It’s the job of the review site to inform their users, so they’ll likely be receptive to your request. Another way to boost your presence on review sites is to reach out to your champion customers and ask them to leave a review (if they haven’t already). This will help filter out the not-so-positive reviews, so people visiting these sites understand both what your brand is about, and what people honestly think of it.Nashville’s Hotel Indigo proves that a TripAdvisor profile can go a long way. Their page includes professional photography, accurate contact information, and TripAdvisor’s official “Seal of Excellence.” Nashville’s Hotel Indigo Staff can easily monitor this site to help customers gain knowledge and trust.Now that you’re aware of six places brand inconsistency may be lurking, you can get started on creating your most consistent online brand presence yet.Did we miss something? Share your thoughts in the comments section below. Topics:last_img read more

‘Magnificent Mary’ and bunch of debutants shoulder medal hopes at Worlds

first_imgSix-time champion M C Mary Kom’s seemingly endless reservoir of experience makes her a strong medal contender yet again but the spotlight will also be on some youngsters when India takes guard at the World Women’s Boxing Championship starting here on Thursday.The 36-year-old Manipuri has been an ambassador of the sport not just in India but also the world over but there is a minor blemish in her magnificent record — the lack of a world title in the 51kg category.She would be aiming to set it right in this Russian city. This is not to say she hasn’t done well in the hard-fought category– Mary Kom has the Olympic bronze medal and the Asian Games gold to her credit in the division.Former champion and Mary Kom’s contemporary L Sarita Devi (60kg) is another one to watch out for after she defeated last edition’s bronze-winner and a much younger Simranjit Kaur in the trials.The eight-time Asian medallist is also in the running to become a member of the International Boxing Association’s (AIBA) first ever athletes commission, the voting for which will take place during the mega-event here. She is expected to make the panel as there hasn’t been any other nomination from the Asian bloc.India Open gold-medallists Neeraj (57kg) and Jamuna Boro (54kg) are among the five boxers. who will be making their debuts at the big event and can be expected to create a flutter.In the 75kg category, former Asian champion Saweety Boora will be keenly watched. She was a silver-medallist in the 2014 edition of the marquee tournament.advertisement”This squad is a nice mix. Last time we had four medals, let’s see how the debutants respond to the challenge this time. Fingers crossed,” national coach Mohammed Ali Qamar told PTI.”Before coming here, we had a fruitful training stint in Italy where we got to spar with the Chinese, which is not something that happens quite often. They hardly travel elsewhere and they are the biggest force in women’s boxing,” he added.In the 48kg category, which Mary Kom made her own, Strandja Cup silver-medallist Manju Rani will be fighting it out this time.”She has shown a lot of promise and hopefully, it would translate into a medal here,” Qamar said.India’s best performance at the tournament was back in 2006 when the country, hosting the event, topped the medals tally with a haul of eight, including gold medals by Mary Kom and Sarita.The Squad: Manju Rani (48kg), M C Mary Kom (51kg), Jamuna Boro (54kg), Neeraj (57kg), Sarita Devi (60kg), Manju Bomboriya (64kg), Lovlina Borgohain (69kg), Saweety Boora (75kg), Nandini (81kg), Kavita Chahal (+81kg).Also Read | Expectations can make you nervous: Mary Kom ahead of World ChampionshipsAlso Read | Mary Kom, Sai Praneeth, Yashaswini Deswal added to TOPSlast_img read more

PKL 2019 highlights: Pink Panthers edge out Bengaluru Bulls, Steelers beat Titans

first_imgDeepak Narwal shone bright to guide Jaipur Pink Panthers to a 41-34 win over defending champions Bengaluru Bulls in a Pro Kabaddi League match here on Friday.Deepak scored 16 points and was supported in the raiding department by Nilesh Salunke (9 points) as Jaipur maintained an outside chance of qualifying for the season seven playoffs.Pawan Sehrawat secured yet another super 10 (14 points) but Bengaluru’s defence couldn’t match the Panthers on the night.Pink Panthers were in no mood to let Bulls’ Pawan dictate the game as their defenders tackled the superstar raider twice in the early minutes to open up a three-point lead.Unfortunately for the season one champions, their captain and lead raider Deepak Niwas Hooda was not part of the squad, which meant they had to rely on the skills of Nilesh and Deepak for the raids.Similarly, Bengaluru’s secondary raider for the night was Sumit Singh as their captain Rohit Kumar once again missed a match due to an injury.The game sprung to life in the eighth minute when Nilesh secured a three-point super raid.Bulls reacted immediately with a three-point super raid by Pawan and that sparked a series of high scoring moves as both sets of raiders found mistakes in the defences.Pawan secured his super 10 but no team could inflict an all-out in the first half that saw five super raids and ended 20-18 in favour of the Panthers.The second half started with a super tackle on Pawan but that was pretty much the only positive play in the early minutes for the Pink Panthers who conceded an all-out in the sixth minute after the restart.advertisementThe all-out, however, did not shatter Panthers’ belief and their hard work paid off with seven minutes remaining when a super tackle on Pawan by Sandeep Dhull was followed up by a two-point raid by Deepak levelled the score at 31-31.The last few minutes saw both sides trading blows. Guman Singh impressed for the Pink Panthers from the bench.Sandeep successfully tackled Pawan in the penultimate minute to give Panthers a two-point lead. The defence held firm in the final minute as Jaipur clinched an all-Out and an important victory.Vikas Kandola stars for Haryana SteelersVikas Kandola was once again the star for Haryana Steelers as he helped his side finished off their Pro Kabaddi League home leg with a thumping 52-32 victory over Telugu Titans here on Friday.Vikas Kandola scored 13 raid points and Ravi Kumar picked up seven tackle points as Haryana dominated the match right from the first whistle till the end in front of a packed audience at the Tau Devi Lal Complex here.last_img read more

Fernando, Hasaranga star as Sri Lanka clean sweep Pakistan 3-0 in T20I series

first_imgA second-string Sri Lanka team whitewashed top-ranked Pakistan 3-0 by registering 13-run victory in the third and final Twenty20 on Wednesday.Needing 54 runs off the last five overs with eight wickets in hand, Pakistan was restricted to 134-6 with leg-spinner Wanindu Hasaranga claiming three wickets in two overs and also grabbing a catch at long-on boundary to dismiss dangerman Imad Wasim.Earlier, after winning the toss and electing to bat first, Sri Lanka scored 147-7 despite resting five players who featured in the two earlier victories.Debutant Oshanda Fernando held the innings together with a gritty unbeaten 78 off 48 balls as Mohammad Amir grabbed 3-27. Fernando dominated a 76-run stand with captain Dasun Shanaka, whose contribution was only 12 but the partnership pulled Sri Lanka out of trouble from 4-58.In the absence of rested frontline seamers Isuru Udana and Nuwan Pradeep, Sri Lanka bowled with disciplined line and length despite Haris Sohail (52) scoring a fighting half century and Babar Azam making 27 before Hasaranga turned the tables in his team’s favor.Sri Lanka lost the preceding one-day series 2-0 but completed an upset in the Twenty20s by clean sweeping a three-match series for the first time.Also Read | Babar Azam didn’t score in 2 games and we’ve been exposed: Misbah after Pakistan lose 1st T20I vs Sri LankaAlso see:last_img read more

Ligue 1 Team of the Season so far

first_imgLigue 1 Ligue 1 Team of the Season so far Robin Bairner 20:00 12/29/17 FacebookTwitterRedditcopy Comments(4) Neymar PSG Troyes Ligue 1 29112017 Getty Ligue 1 PSG Troyes Strasbourg Nice Bordeaux Metz Rennes Montpellier Guingamp Αμιάν Dijon Angers SCO Olympique Marseille Monaco Caen Lille Toulouse Saint-Étienne Olympique Lyonnais Nantes List PSG lead the table heading into the new year, but which players make our best XI for the 2017-18 season so far?last_img read more

Pochettino: Spurs were better than Swansea

first_imgTottenham Hotspur We’re just better than Swansea – Pochettino dismisses importance of extra rest Ryan Benson 07:40 1/3/18 FacebookTwitterRedditcopy Comments(0) pochettino-cropped Getty Images Tottenham Hotspur Premier League Swansea City v Tottenham Hotspur Swansea City Harry Kane The Londoners prevailed on Tuesday having had three days more to prepare, but the Spurs manager does not think that had an impact Mauricio Pochettino dismissed the idea that Tottenham’s less hectic festive schedule gave them an advantage over Swansea City, insisting that Spurs are simply a better team.Much has been made by some managers in recent days about the packed Premier League schedule around the turn of the year, with some teams playing two matches just 48 hours apart.Pep Guardiola, Jose Mourinho, Antonio Conte and Alan Pardew are among those to have spoken out, with the West Brom manager even suggesting that his club had lodged an official complaint. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player But Pochettino does not think the fact Spurs had three full days of recovery more than Swansea had any impact on their 2-0 victory at the Liberty Stadium on Tuesday. Mauricio: “I think we played well and deserved the victory. The conditions weren’t the best to play football, but the effort was fantastic.” #COYS pic.twitter.com/jYcQJCwZpE— Tottenham Hotspur (@SpursOfficial) January 2, 2018″I think the result speaks for itself, a win,” Pochettino told Sky Sports. “We’re better than Swansea.”It wasn’t our physical condition that was an advantage, we just played better, created more chances than them and deserved the victory.”But after the game we’re pleased because the conditions really were terrible for playing football. The effort was great.”Fernando Llorente scored the first goal on his return to the Liberty Stadium, as the Spaniard was given his maiden Premier League start in a Spurs shirt due to the recent illness of Harry Kane.Kicking off 2018 with a win! #COYS pic.twitter.com/5xDEtVJCaJ— Tottenham Hotspur (@SpursOfficial) January 2, 2018But Kane did come on in the 68th minute and played a vital role in Dele Alli’s late clincher, with Pochettino praising his impact.”I think that we did well with him, because we saw that it was difficult for him to run,” Pochettino added.”But it was a good training session for him to prepare for the next game, so hopefully he’s okay in the next 24 hours and he’s ready to start.”He is a complete player. He doesn’t only score, he creates, builds, hold the ball up. He’s a complete striker.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more