ESRB responds to loot box controversy with in-game purchase label

first_img Edited 1 times. Last edit by Ian Griffiths on 1st March 2018 1:31am 0Sign inorRegisterto rate and replyIan Griffiths Product Owner, Hutch3 years ago @Aleksi Ranta: In most places it’s not legally gambling because the payout is not money or money’s worth. If it is a form of gambling it’s much like blind box toys, Magic the Gathering Booster packs and baseball cards. When I say everything I mean the data currently available.The point is there’s no evidence to show loot boxes have the same impacts as gambling despite their widespread consumption. 0Sign inorRegisterto rate and replyIan Griffiths Product Owner, Hutch3 years ago That’s not a good comparison as we have lots of evidence as to the harm of alcohol on both people and children.Loot boxes are widely consumed and so far there’s little evidence of problems. Everything so far indicates that they don’t have the same impact as gambling. 0Sign inorRegisterto rate and replyIan Griffiths Product Owner, Hutch3 years ago @Tudor Nita: that article is about a secondary gambling market using digital items as stakes and not about loot boxes. In fact it mostly covers actual gambling including scratchcards and the government approved lottery. ESRB responds to loot box controversy with in-game purchase labelRating board to add new indicator on physical games when players can spend money from within the gameBrendan SinclairManaging EditorTuesday 27th February 2018Share this article Recommend Tweet ShareCompanies in this articleESRBWith legislators threatening to crack down on loot boxes, the Entertainment Software Rating Board today announced its plan to address their concerns with an in-game purchases label it will begin applying to physical games.In a roundtable call with journalists this morning, ESRB president Patricia Vance said the label will stand outside the normal ratings box and content descriptors, much like the “Online Interactions Not Rated by the ESRB” notification does now. It will be applied to any title with in-game opportunities to spend real-world currency, whether that be on loot boxes, skins, subscriptions, season passes, music, downloadable content, or even the option of disabling in-game ads.”I’m sure you’re all asking why we aren’t doing something more specific to loot boxes,” Vance said. “And I’ll tell you we’ve done a lot of research over the past several weeks and months, particularly among parents. What we learned is that a large majority of parents don’t know what a loot box is, and even those who claim they do don’t really understand what a loot box is. So it’s very important for us to not harp on loot boxes per se, but to make sure we’re capturing loot boxes but also other in-game transactions.”Vance said when they did describe what a loot box was to parents, the ESRB found they were most concerned about whether or not their children were spending money rather than the specific mechanic they were spending money on.”Parents need simple information,” Vance said. “We can’t overwhelm them with a lot of detail. We need to be clear, concise, and make it easy for them. We have not found that parents are differentiating between a lot of these different mechanics. They just know there might be something in the game they can spend money on.”Additionally, the ESRB is launching, a website that links to step-by-step instructions for setting parental controls on a variety of entertainment devices, whether they be controls on what games are played, how long they’re played for, or how much children are allowed to spend. “This is a couple of steps forward,” Vance said. “We’ll continue to work with the industry to ensure there are effective disclosures about in-game purchases in general, and more specifically loot boxes. So if there’s more that we can do, we will.”When asked if the ESRB would then require publishers to disclose the drop rates of their loot boxes, Vance said the group isn’t taking any action on that at this time.Vance also addressed comments from US Senator Maggie Hassan (D-NH), who earlier this month called on the ESRB to disclose when loot boxes are used in games, as well as to review whether loot boxes in games aimed at children are being designed and marketed ethically, and to collect and publish data about the pervasiveness of loot boxes and how much money players spend on them.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “We do believe what we are announcing today is responsive to her concerns,” Vance said, adding that she hopes it will open a dialog with the senator’s office.In a letter sent directly to Senator Hassan today, Vance touted the ESRB’s new label and parental tools website, but disputed the premise of her concerns.”While I appreciate your position and concerns, given the longevity of loot boxes as an in-game mechanic, there does not appear to be any concrete evidence of ‘gaming disorders’ stemming from loot boxes nor am I aware of any scientific evidence indicating that unlocking loot boxes has any psychological impact on children more specifically,” Vance wrote, adding, “Additionally, in investigating the claims set forth in your letter, we did not encounter any loot boxes that specifically target children. Regardless, we will continue to monitor the research in this field, as well as stay abreast of parental concerns, should they arise, about the potential impact loot boxes have on children and help guide parents accordingly.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of in your inbox. Enter your email addressMore storiesESRB intros new label for loot boxes”In-Game Purchases (Includes Random Items)” designation created in response to concerns of players, not parents By Brendan Sinclair A year agoESRB dropping short form ratings for digital games in JuneDevelopers will still be able to get rated at no cost via IARCBy James Batchelor 2 years agoLatest comments (7)Klaus Preisinger Freelance Writing 3 years ago @Ian Everything?”Everything so far indicates that they don’t have the same impact as gambling.”So when developers entice players to spend real world money on an item that offers a randomized outcome, ranging from garbage to good, its not in anyway similar to gambling?Players are not gambling away their money?I agree on the word everything, everything indicates that it is a form of gambling, but not everything points to it having a 100% harmful inpact. but again, real world gambling is not 100% harmful but for some… is. 0Sign inorRegisterto rate and replySign in to contributeEmail addressPasswordSign in Need an account? Register now. 0Sign inorRegisterto rate and replyJon Hare , Jon Hare Consultancy3 years ago I note the headline talks about the ESRB rating on physical games, I guess this means boxed games, which are normally sold at a premium price, in which case the main concern must be that the wording describing these in game purchases is clear and does not infer the game cannot be completed without them…. unless this is actually the case. With regard to free to play digital games the scenario is a lot different and more complicated, the lack of up front purchase price has totally changed the business model for publishers and it is arguably not so abhorrent to extract money in slightly more devious ways from consumers who otherwise can enjoy the labour of the people who’s job it is to make, finance and publish the game for free. Most of us in the games making and publishing business would happily ban the free price point for digital downloads, which were originally created by the biggest multinational digital distribution channels to increase their volumes and go back to $20+ per game across the board and to hell with Loot Boxes. 0Sign inorRegisterto rate and replyTudor Nita Lead Programmer, Gameloft Romania3 years ago @Ian Griffiths: There are some studies here and there. While the blame is not clearly pointed at ( not in the studies themselves, anyway ) the effects of “today’s society” as it concerns children, are there. “Freemium” is not the first in this trend, it’s just ?the biggest?, as far as mass-market dissemination goes. Edited 1 times. Last edit by Tudor Nita on 28th February 2018 10:19am 0Sign inorRegisterto rate and replyShow all comments (7)Aleksi Ranta Category Management Project Manager 3 years ago Scientific evidence is the thing you ignore when it is there and use as an argument when it isn’t.It is also worth noting that there is not one Scottish Whisky distillery specifically targeting children. That does not mean you can task your kid with buying a bottle of Talisker on the way home from school. Not that there really was a scientific study on what would happen, just saying, take my word for it, do not try at home.last_img read more

Dubai commissions world’s tallest solar power tower

first_imgThe lifting and installation of the Molten Salt Receiver (MSR) on top of the world’s tallest solar power tower is complete. UNDP China, CCIEE launch report to facilitate low-carbon development TAGSCSPDEWA Previous articleNigerian regulator approves increase to unit cost of metersNext articleEskom: Special operation recovers stolen assets Pamela Largue RELATED ARTICLESMORE FROM AUTHOR AFD and Eskom commit to a competitive electricity sector Low carbon, solar future could increase jobs in the future – SAPVIA Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority witnessed this milestone, which he emphasised underlines the UAE’s contribution to building the future of the world with environment-friendly solutions for sustainable development. The fourth phase will provide clean energy for 320,000 residences, will reduce 1.6 million tonnes of carbon emissions a year and covers 44 square kilometres. BRICS Abdul Hamid Al Muhaidib, Executive Managing Director of Noor Energy 1, briefed His Highness on the progress and installation of the MSR. Noor Energy 1 is owned by DEWA, the Silk Road Fund, which is owned by the Chinese Government and ACWA Power from Saudi Arabia. The MSR is the centre and the most important part of the CSP plant. It receives solar radiation and turns it into thermal energy. Up to 50% of the overall project’s first phase has been completed. This includes the solar power tower, the parabolic basin complex, and the photovoltaic solar panels. A Power Purchase Agreement was signed in March 2020 for the 900MW photovoltaic fifth phase based on the IPP model. It will become operational in stages starting in the third quarter of 2021. The CSP project is part of the 4th phase of the solar park. The 950MW 4th phase is based on the Independent Power Producer (IPP) model with investments totalling AED 15.78 billion ($4.3 billion). The 262.44 metre high tower stands at the Mohammed bin Rashid Al Maktoum Solar Park in Dubai, the largest Concentrated Solar Power (CSP) project in the world. On its completion, the project will have the largest thermal storage capacity in the world of 15 hours, allowing for energy availability around the clock. Finance and Policy “ACWA Power is proud to partner with DEWA and Silk Road Fund and support all efforts to make the Dubai Clean Energy Strategy 2050 a reality. Today, we reached another significant milestone in the world’s largest CSP plant, Noor Energy 1. We have completed the lifting of the Molten Salt Receiver in a record time, keeping the highest standards of safety despite the impact of the COVID-19 pandemic and many other challenges. This is yet another demonstration of ACWA Power’s commitment in to the solar industry and the endeavours made in the region to achieve a clean energy future,” said Mohammad Abunayyan, Chairman of ACWA Power. The fourth phase of the solar park combines CSP and photovoltaic technology and is rated for 950MW. It will use 700MW of CSP, 600MW from a parabolic basin complex, 100MW from the solar power tower and 250MW from photovoltaic solar panels. The Mohammed bin Rashid Al Maktoum Solar Park is the largest single-site solar park in the world based on the IPP model, with a planned capacity of 5,000MW by 2030 and investments of up to AED 50 billion ($13.6 billion). The concrete part of the solar power tower is now complete at a height of 222 metres. The MSR was built and assembled while the tower was being built. Generation Read more aboutDubaiSolar power Al Tayer stated that the smoothness and continuity of construction work over the past period for this strategic project, despite the coronavirus pandemic. It has taken one and a half years to complete 60% of the CSP tower and without injuries. Sign up for the ESI Africa newsletterlast_img read more

Is Crimea Now Costing Russia More Than It Is Worth?

first_imgIn the euphoria that surrounded Vladimir Putin’s annexation of Ukraine’s Crimea six years ago, most Russians were more than willing to spend money to integrate that region into the Russian Federation. But at that time, they had little idea just how much that process would cost. Not only did that aggressive breach of international law trigger Western sanctions against Russia, but the authorities in Moscow also never gave the public an honest estimate of just how much money would need to be spent, nor for how long, even after the Kremlin proclaimed the peninsula’s absorption an accomplished fact. Were the Russian economy doing well, that might not matter; but it is not (see EDM, May 6, 12, 18, November 30), and the subsidies going to Crimea are, of course, unavailable to support the domestic needs of the increasingly hard-pressed Russian people in Russia proper. That contradiction could, therefore, encourage Putin to try to launch a new military advance to cover these losses.Russian regional affairs analyst Anton Chablin points out that the recently released budget figures for 2021 show enormous spending on Crimea is set to continue. Moscow plans to channel no less than 102 billion rubles ($1.5 billion) to support 68 percent of the budget of Crimea. That figure is larger than the subsidies going to Dagestan and Chechnya: 96.7 billion rubles ($1.4 billion) and 78.8 billion rubles ($1.1 billion), respectively. When the Russian economy was somewhat healthier, Russians generally ignored those costs as the generous outlays to the country’s newest imperial possession were not considered a serious problem. But now, the situation has changed; and the numbers Chablin cites will likely lead an increasing number of Russians to ask whether Crimea is worth it. Although such a mental shift may not push Moscow to return Crimea to Ukraine, it could certainly further undermine Russian support for Putin and make it more likely he will launch some new offensive to rebuild “patriotic” fervor around himself (, December 7).The first signs of popular unhappiness about this spending are likely to emerge as the State Duma (lower chamber of parliament) considers the budget, Chablin writes. Deputies almost certainly will focus on three things: 1) the growth in Moscow’s subsidies rather than the declines the Kremlin had promised in earlier years; 2) the overly optimistic predictions about tax collection made by the Russian regime in Crimea that are unlikely to be met and that will force Moscow to pay out even more than it is budgeting; and, especially offensive to many in the current environment, 3) the fact that the administration on the peninsula continues to spend ever more money on itself rather than on things like vacation resorts that might benefit average Russians (, December 7).From the beginning of the annexation, independent Russian observers did point out that the direct costs associated with integrating Crimea would be far larger than and last longer than the Kremlin promised. Historian Arkady Popov, for example, said that the Kremlin’s pledge to end subsidies amounting to a trillion rubles ($160 billion) after only five or six years was absurd. Not only was that amount, in fact, more than Moscow could possibly afford—it exceeded the projected subsidies to the North Caucasus and the Russian Far East over the same period—but it was actually far less than would be needed given the collapse of the economy in Crimea since Russia occupied it (, September 28, 2015). And even then, there were Russians complaining that Moscow had “billions” for Crimea but no money to refurbish their decaying housing (, March 26, 2014).In the intervening years, various experts have attempted to put a price on Moscow’s assistance to Crimea; however, the Russian government has done what it can to obscure what it has been spending. Perhaps the best estimate came last year. It was prepared by economist Sergei Aleksashenko, who, in a book-length study, asserts that Crimea had by then cost Russia 1.5 trillion rubles ($23.5 billion). That figure, he points out in the piece, equals approximately 10,000 rubles ($160) for every man, woman and child in the Russian Federation. Or put another way, Aleksashenko continues, Moscow is now spending on Crimea 357 times the amount it is spending on the Russian Academy of Sciences, even though he concedes that a majority of Russians, as of 2019, did not think that the annexation was having a negative impact on their lives (, March 24, 2019).That passive acceptance may now be changing. For one thing, these budget figures are coming to light at a time of pandemic-induced suffering. And for another, Russians are increasingly aware of the collateral financial costs associated with Crimea that are not being counted in those base subsidy amounts. Among the largest of these associated costs, which has attracted significant attention recently, is what Moscow may be forced to spend in the coming months to ensure that the peninsula has enough drinking water (see EDM, February 26, August 12). Those estimated expenses are sufficiently great that Putin might decide on an alternative solution: launching a new military campaign against Ukraine to gain control of water supplies that Crimea lost access to when Russia occupied it (see EDM, May 21). If that were to happen, what may seem like a minor budgetary dispute could reignite the military conflict between Moscow and Kyiv, with all the far-reaching consequences that would involve.last_img read more

Instructor of Elementary Education

first_img Posting DetailsPosition TitleInstructor of Elementary EducationAdditional InformationBenefits and CommunityRelocation Appointment TypeNon-Tenure-track/ContractLength of AppointmentPT SemesterDescriptionThe Department of Elementary Education at Ball State University isseeking an elementary education part-time semester contract facultymember whose strength and experience is in the area of curriculumand instruction available August 2021.Primary responsibilities include teaching undergraduate courses inelementary and literacy education, with the expectation of teachingcourses on-campus, partnering with school and community agencies,and performing other duties assigned by the departmentchairperson.Applications will be held on file for one year from the postingdate.Minimum QualificationsMasters in elementary education or related area from an accreditedinstitution; at least three years elementary classroom teachingexperience; knowledge of recent trends in elementaryeducation.Authorization to work in the USCandidates for searches must have current authorization to beemployed in the U.S. without employer sponsorship.Preferred QualificationsUniversity teaching experience; knowledge of working with diverselearners; experience partnering with schools and communityagencies; doctorate in elementary education or related area from anaccredited institution.Required Certifications/LicensuresPre-Employment ScreeningRequires successful completion of a background check and educationverification.Position Title(s) SupervisedNoneEEO StatementBall State University is an Equal Opportunity/Affirmative Actionemployer that is strongly and actively committed to diversitywithin its community. Women, minorities, individuals withdisabilities and protected veterans are strongly encouraged toapply. All qualified applicants will receive equal considerationfor employment without regard to race, color, religion, sex,national origin, age, disability, protected veteran status or anyother legally protected status.EEO /AA Employer/Veterans/Disabled.About Ball State UniversityBall State University is located in Muncie, Indiana, on anattractive campus 45 miles northeast of Indianapolis. Approximately22,000 graduate and undergraduate students enroll in one of eightacademic colleges that offer 120 undergraduate programs. We offermore than 140 master’s, doctoral, certificate, and specialistdegrees, with many of them ranking among the best in the nation.Ball State aspires to be the model of the most student-centered andcommunity-engaged of the 21st century public research universities,transforming entrepreneurial learners into impactful leaders –committed to improving the quality of life for all.DepartmentElementary Education:800060Department InformationDepartment Email or Phone Number765-285-3493Posting Number202100715FNumber of VacanciesMultipleDesired Start Date08/20/2021Position End Date05/06/2022Posting Date04/28/2021Applications Accepted Through Date07/28/2021Open Until FilledNoInformation regarding transcriptsThe option to upload transcripts is available. Original, officialtranscripts showing the highest related degree earned is requiredat the time of hire (even if obtained at BSU). Degree verificationwill be conducted.Special Instructions SummarySearch Committee Chair Name and Contact InformationSupplemental QuestionsRequired fields are indicated with an asterisk (*).Applicant DocumentsRequired DocumentsCover LetterResumeOptional DocumentsMaster’s TranscriptsDoctorate TranscriptsLetter of Recommendation 1Letter of Recommendation 2last_img read more

New home sale prices rise but buyers are hanging back

first_img Full Name* Email Address* This content is for subscribers only.Subscribe Now (iStock)Americans paid more for newly-built homes last month but they didn’t buy as many of them.The median price of new homes that sold in September was $326,800, up 4.5 percent from August, according to the Census Bureau’s monthly report of signed contracts and paid deposits for newly-built single family homes.The data comes as the number of new homes sold last month — seasonally adjusted — fell 3.5 percent, to 959,000, from over 1 million in August.The report found that September’s rate of sales for newly-built homes is up 32 percent year-over-year, despite the August dip.Meanwhile, the number of new homes on the market increased. By the end of September, there were 284,000 new homes listed for sale, about a three-and-a-half-month supply, according to Census Bureau estimates. That’s an increase in supply from 282,000 new homes on the market at the end of August.ADVERTISEMENTBuyers continue to pull the trigger on new properties early in the development process.About 67 percent of the homes sold last month across the U.S. were either under construction or had not yet begun to be built, according to the report’s preliminary seasonally adjusted numbers.Read moreDéjà vu: New home sales hit 14-year high in AugustExisting homes sales remain high, but inventory is “historically low”Housing starts jump as homebuilder confidence risescenter_img Message* The northeast region saw the biggest dropoff in sales with 32,000 new homes sold last month, down nearly 29 percent from the 45,000 sold in August. The western region was the only area to see an uptick in the number of new homes sold in September. It saw a nearly 4 percent uptick, to 271,000 new homes sold last month, from 261,000 in August.About 60 percent of the homes listed for sale at the end of September were under construction, based on the report’s preliminary seasonally adjusted numbers.The decline in new home sales in September contrasts with the volume of existing homes sold. Last month, 6.5 million existing homes sold, a jump of more than 9 percent compared to August’s record-setting sales month.Despite the September drop in new home sales, the industry appears to expect strong demand to continue from buyers, in large part because of the nation’s historically-low housing supply.That fact has propelled developers. September housing starts surged to 1.4 million, seasonally adjusted, as homebuilder confidence hit its highest levels in 35 years early this month.Contact Erin Hudsonlast_img read more

Battered IHOP could close up to 100 restaurants

first_imgUntold numbers of restaurants across the country have closed since March after indoor-dining restrictions were implemented to stop the spread of Covid-19. Several states including New York have now authorized indoor dining again — but with tight capacity limits. And with the threat of transmission still top of mind, it may not be enough to keep many afloat.IHOP, which states on its Twitter page that “any home can become a house of pancakes,” has seen a bump in online and delivery orders since the restrictions took effect. But with so many people working from home, the loss of commuters stopping by for breakfast has hit sales hard.The downsizing of IHOP’s restaurant staple puts a dent in the company’s expansion plan, which saw its restaurant count jump from 1,579 in 2014 to 1,710 at the end of 2019, according to the Journal. Currently, 1,425 IHOPs are open for indoor dining.[WSJ] — Sylvia Varnham O’Regan This content is for subscribers only.Subscribe Now Up to 100 IHOP restaurants could close, said parent company Dine Brands Global, after third-quarter sales fell 19 percent. (Getty)In these times, even pancakes can’t cheer us up.The parent company of IHOP restaurants said sales fell 18.7 percent in the third quarter, triggering a review of underperforming locations. As many as 100 might be closed.“We’re evaluating only greatly underperforming restaurants that we currently believe are not viable coming out of the pandemic,” IHOP’s president, Jay Johns, said on an earnings call.The company, Dine Brands Global, also plans to close about 15 Applebee’s restaurants, according to the Wall Street Journal.Read moreVirus could close millions of restaurants worldwideAshkenazy lists Village IHOP location for $14MResidents angry over odor, noise from IHOPlast_img read more

THW Kiel beat FC Barcelona Lassa in “warm’up” clash at Lanxess Arena

first_imgShareTweetShareShareEmailCommentsNot more than 6.500 fans witnessed an early derby match of THW Kiel and FC Barcelona Lassa in preparation period at Lanxess Arena in Cologne. The place famous for VELUX EHF Champions League Final4 which making from the city on Rhein the most desired handball place in the world, will stay in good memory of “Zebras” who won 35:29 (18:14).THW Kiel: Landin (ab 31. Min./7 saves), Wolff (1.-30., 10/2 saves); Firnhaber (3), Weinhold (3), Dissinger (1), Ekberg (2/1), Zeitz (1), Frend Öfors (2), Rahmel (3), Dahmke (5), Zarabec (3/1), Vujin (4), Bilyk (5), Nilsson (2)FC Barcelona: Perez de Vargas (1.-30., 5 saves, 1 goal), Ristovski (ab 31., 4 saves); Tomas (5), Entrerrios (2), Sorhaindo, Arino, Rivera (4/2), N’Guessan (3), Syprzak, Hernandez, Dolenec (1/1), Mem (7), Morros, Lenne (3/1), Jallouz (2), Gomez (1/1) ShareTweetShareShareEmail Related Items: Leave a Reply Cancel replyYour email address will not be published.Comment Name Email Website Save my name, email, and website in this browser for the next time I comment. Click to commentlast_img read more

Dave Matthews Band Shares Pro-Shot ‘Don’t Drink The Water’ From New Live Album

first_imgWith the new Live Trax 36 album due out on December 11th, the Dave Matthews Band has shared their first taste from this exciting new live release. The video captures the band performing “Don’t Drink The Water” from their recent performance at the Alpine Valley Music Theatre in Elkhorn, WI, and you can dig it below:Taking place on July 26th, 2015, the Alpine Valley show will be documented in full on the Live Trax album, with some bonus material from their July 25th set at the same venue. For the full tracklisting, you can head to our full coverage of the announcement.last_img read more

Mendoza to offer new minor in digital marketing

first_imgStarting in the fall of 2019, the Mendoza College of Business will be offering students from other colleges at Notre Dame the opportunity to minor in digital marketing.Shankar Ganesan, Mendoza’s marketing chair, said the program was created to help prepare students for the business world’s transition to the digital age.“If you think about it, there are numerous digital technologies that are continuously coming in, and they are fundamentally changing the way the customer is behaving, including their whole customer journey,” Ganesan said. “ … Since customers are behaving very differently, firms also need to adapt to those changing behaviors. So they are also changing their strategies, and more than 40 percent of their spending is now in digital.”Ganesan said he believes all students, regardless of their major of choice, could benefit from studying digital marketing because of its interdisciplinary nature.“In all these different areas, digital marketing is becoming more and more important, which means that more people with very diverse backgrounds have to be trained in digital marketing,” Ganesan said. “So we feel it is an obligation. It’s something we need to provide so Notre Dame students have a competitive advantage in the marketplace. It doesn’t matter if they are from Mendoza, whether they are in engineering or in the social sciences.”Moreover, Ganesan said he believes studying digital media provides students leverage in the job market as demand for individuals with skills in the discipline grows.“The difference in average salary between the digital marketing jobs and the traditional marketing jobs is close to about $10,000, so they are going to get better jobs and get jobs,” Ganesan said. “I also think that for the younger generation, who are used to and have a high degree of confidence in social media, they can do much better in these jobs than someone who doesn’t have the experience or is older.“The minor will consist of 15 credit hours, requiring a Principles of Marketing requirement, either a marketing research or consumer behavior course as well as three digital marketing courses. The goal of the minor is for all students to understand fundamentals of marketing and the best practices to engage consumers both online and on mobile through social media and digital strategies, Ganesan said.To provide students with such knowledge, Mendoza College hired two new professors: Timothy Bohling, Mendoza’s chief marketing officer (CMO), and Christian Hughes, a social media marketing expert who will be joining the faculty in August. Bohling has experience in both the academic world and industry, holding several vice president and C-Suite positions at Georgia State University, IBM, HCL Technologies and Stratasys. He is currently teaching a digital marketing course at both the undergraduate and MBA level and will continue to offer the class next semester to those participating in the program.“The pursuit of a digital marketing career is an exciting one, it is an energizing one,” Bohling said. “It is one that is forward-looking and can make a very positive impact not just on personal growth, but on company growth and greatness. When done right, it is a very powerful way in which firms engage with the customers. So it applies in every industry and business.”In Bohling’s digital marketing class, students have the opportunity to review and analyze marketing frameworks, examine current practices to achieve social media eminence, acquire data-driven digital techniques and become industry certified for social marketing and advanced social advertising. The course will combine both lectures and supplemental materials, Bohling said.The program is looking for students with “a passion for the digital revolution,” he added.“It’s both an art and science, so it’s not 100 percent art or 100 percent science, but that appreciation for both sides of the brain matters,” Bohling said. “In today’s world, the data-driven orientation opportunities are significant, but it’s, again, a combination of the arts and sciences, which makes this minor a cross-campus excitement.”Three information sessions about the minor will be held over the next month. The first two will take place in the Duncan Student Center on March 20 and 28, and the third in Mendoza College’s Jordan Auditorium on April 3. Each will be held from 4:30 to 5:30 p.m.“This is a signature moment, an exciting path forward for the interdisciplinary learning that can take place in the University of Notre Dame,” Bohling said. “ … It will definitely make a rich classroom discussion, too, this diversity of thoughts and skills. In the business world, that’s how things are done.”To participate in the program, students must submit an online application due April 7.Tags: Digital Age, digital marketing, mendoza college of businesslast_img read more

Odds & Ends: John Cameron Mitchell Writing Musical TV Series & More

first_imgJohn Cameron Mitchell(Photo: Emilio Madrid-Kuser) View Comments Sweeney Todd Originals Len Cariou & Angela Lansbury to ReuniteBroadway’s original Tony-winning Sweeney Todd leading man, Len Cariou, will join his Tony-winning Mrs. Lovett, Angela Lansbury, for Sondheim at Seven, a gala revue for Irish Repertory Theatre on June 13 at 7:00pm. Also joining the previously announced Lansbury and a slew of stars will be 2005 Tony-nommed Sweeney Todd showstopper Michael Cerveris. Charlotte Moore will direct the evening at the Town Hall.P.S. Jennifer Hudson revisited “I Know Where I’ve Been” from Hairspray with an earth-shattering performance at Center Theatre Group’s 50th-anniversary celebration. John Cameron Mitchell Writing Musical TV SeriesHedwig and the Angry Inch creator John Cameron Mitchell is at work on an autobiographical musical TV series. The Tony winner revealed the news in an interview with The Hollywood Reporter. “Right now I’m writing a musical television series,” said Mitchell. “I’d star and maybe co-direct. I’m also writing the songs.” No word on a timeline for the series, titled Homunculus, but Mitchell seems pretty pumped. “It’s been consuming me for the past year, and I’m thrilled.”Hamilton Cast Album Wins Billboard Music AwardHistory has its eyes on Broadway’s biggest hit. The cast recording to Hamilton won a Billboard Music Award on May 21, almost two years after its release. The Atlantic Records album with a score by Lin-Manuel Miranda took home the prize for Top Soundtrack/Cast Album.Jane Krakowski to Perform at Famed Rainbow RoomTony winner Jane Krakowski will kick off the concert series Live from the Rainbow Room with a performance on June 23 at 6:30pm. Manhattan’s iconic “venue in the sky” will host 200 guests for the one-night performance. Get ready for the can’t-miss evening by looking back at Krakowski singing from her recent Broadway turn in She Loves Me. Star Files Len Cariou Angela Lansburylast_img read more