The Sh*t Buyers Say, Translated [Comic]

first_imgThis post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.Take pricing objections, for instance. They tend to sound something like this: “I’m not so sure about the price … “Alas, this simple phrase can have one of a plethora of meanings:”I just committed to another project yesterday, so the budget is tight.””I heard you gave Company Inc. a 10% discount. I want one, too!””This is actually less expensive than I expected. Did you remember to account for all the features I want?””Purchases over $100 have to go through my boss, and she’s really busy right now.””I was quoted another number by your colleague a month ago.”How does a seller connect a prospect’s seemingly straightforward phrase with their secret meaning? They don their Sherlock Holmes hats and ask pertinent questions to reveal the buyer’s true feelings. If you’ve ever longed for a what-my-buyer-is-saying to what-they-actually-mean translator, today’s your lucky day. The comic below takes a humorous look at eight common “buyerpspeakerisms” and translates them into plain English. But it’s not all fun and games — take a look at the last panel for an actionable takeaway.Like this graphic? Repost it on your site with the following embed code:Share this Image On Your Site

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Sh*t Buyers Say, Translated

 24Save 24Save   Originally published Jun 6, 2015 8:00:00 AM, updated February 01 2017 Topics: Inbound Sales (Marketing) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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