Inbound Marketing University Download the free webinar Want to learn more about using Twitter for Marketing and PR? 1) Twitter Page SEO: Twitter for Business consultancy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5) PR Gravity: Lots of journalists use Twitter as a tool to search for people to interview for news stories. Stop pitching; instead, create interesting and informative content. Journalists who need your expertise will find you on their own. Laura has concisely determined five “off-platform benefits” of Twitter, even if you aren’t using it to communicate with leads and customers directly. Webinar: Twitter for Marketing and PR @Pistachio Here are her five points summarized from the above video: about the , co-author of watch her IMU webinar here One of the major questions that she addressed in her presentation was, ” 3) Content Generation Engine: ” Twitter for Dummies , and creator of a new 4) Word-of-Mouth “Passalong”: In her words, “Just search for Pistachio You don’t need your own Twitter account to collect the content that people are generating. Set up a widget on your website that aggregates tweets about your company, industry, or anything your non-Twitter customers might find interesting. Madonna collects the content her fans create about her and uses it to add fresh content to her website. business benefits of Twitter Use Twitter as a platform to gather consumer research on your product or industry. What are people saying about your company? Recruit research groups or host a live survey using a hashtag! Utilize the viral nature of Twitter and start a campaign that people will talk about on and offline. When Dell gave out coupons on Twitter, Twitter-users passed along the coupons to folks outside of their online networks too. Laura’s final takeway: .) You can Twitter applications startup . (Laura is a famous Twitter Queen, founder of the first .” It’s a common word, but Laura dominates the search rankings. By being active on Twitter and having a Twitter handle that is a word people will search for, most likely it will rank well. . Make sure you’re using Twitter and social media in a way that is unselfish. Serve your community by being helpful. Learn, listen, care, and serve! 2) Research: Originally published Aug 19, 2009 8:46:00 AM, updated October 20 2016 Laura ” Twitter Marketing ” Fitton presented a fantastic webinar for Can you think of any other off-platform benefits of Twitter? Topics: If my best leads and potential customers aren’t on Twitter, why on earth should I be on Twitter? for tips and tricks to drive inbound marketing using Twitter.