Help! No One’s Searching For My Products and Services

first_imgExcept… nobody’s actually searching for that phrase (except you, when you’re checking your keyword rank). You’re not getting any traffic or leads or customers – so who cares that you’re the #1 result? First, you’re optimizing your website for the wrong keywords. “But we sell [insert your esoteric term of choice here]”. Yes, but no one knows what that is and no one’s searching for it. At this point we say, you need to go through a full . They know they need to do this “Internet marketing stuff”. process to identify the best keywords for you business – those that have a high number of monthly searches, are relevant to your business, and are actually within your reach to rank for in the first 10 organic search results on Google. We still call ourselves an inbound marketing system. But we know it requires explanation. We recognize people are looking for an Internet marketing solution and so that’s where we meet our market in the middle. We go to them, understand their problems and needs, and explain how what we do solves their problems. The focus here is changing from yourself to your customers. Because otherwise you’re just standing alone on that soapbox of yours shouting to a nonexistent crowd. keyword research and start blogging generate leads online ” meant? Still, a lot of people say, “inbound market-wha?” It takes some education. But what we did is we took the perspective of our buyer. He knows he needs to and SEO get found in search engines inbound marketing Topics: The second problem is, well, these words we found – the high volume, less difficult, somewhat relevant phrases – aren’t exactly what you sell, that’s not how you would describe what you do. This is a tricky problem. Your customers don’t know they need your product, but you know it solves such-and-such problem that they have. Well, in this case you need to educate your customers on what you do. Six months ago do you think anyone knew what ” to grow his business. She knows she needs to Photo Credit Thomas Hawk Originally published Aug 28, 2008 9:10:00 AM, updated July 08 2013 monitor her company’s web presence There are two problems here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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