The magic three “i”s of nonprofit marketing

first_img1. INSPIRATION: to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need.2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world.3. INTIMACY: to close the deal, make it personal. Or get a messager they know and love.last_img

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