Going Beyond the E-Newsletter: Five Essentials for Crafting an Engaging Email Marketing Program

first_imgDOWNLOAD THE SLIDES BELOW “RELATED DOCUMENTS,” OR VISIT http://tinyurl.com/nonprofit911 TO VIEW THEM IN SLIDESHARE. Do you have email newsletter fatigue? Maybe you’re struggling to find content for your monthly newsletter. Perhaps it’s just been tough to stick to a sending schedule. Or, maybe you’d much rather take a nap after hitting send than bother looking at those response numbers. Building loyal, engaged supporters starts with an engaging email strategy, so if you’re feeling a little fatigued with your newsletter (ugh!), there’s a chance your subscribers feel the same way (ack!).Join Suzanne Norman and Jim Hitch–our friends and partners at Emma–as they highlight the very best practices for crafting an engaging email strategy. From sign-up to send-off to follow-up, they’ll use nonprofit email examples to show you how to inspire at every turn. You’ll learn numerous tactics:    Growing your list    Developing fresh content    Working with your in-house team    Crafting stylish campaigns    Making the most of your response numbersAnd you’ll leave with everything you need to put together an email program that attracts, engages and inspires your audience.last_img

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